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Sustainable Innovation & Technology - Google Sustainability
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Explore how Google is driving sustainable innovation through technology to collectively create a greater sustainable impact for all.
Sustainable Innovation & Technology - Google Sustainability Jump to Content Sustainability Sustainability Empowering individuals Working together Overview Tools Operating sustainably Overview Net-zero carbon Water stewardship Circular economy Nature & biodiversity Stories Reports 2024 Environmental Report ©2023 Aerodata International Surveys, Maxar Technologies ©2023 GeoBasis-DE/BKG, GeoContent, Maxar Technologies ©2023 Maxar Technologies, USDA Farm Service Agency How to be more sustainable while traveling while commuting on a road trip How to be more sustainable while traveling while commuting on a road trip Emission estimates When searching for a flight, Google helps you factor environmental impact into your decision. Carbon emission estimates are available for nearly every flight on Google Flights. Travalyst Coalition As a part of this group, Google is leading development of a standardized way to calculate carbon emissions for air travel. View story Eco-certified hotels Before you book your stay, Google Search makes it easy to find more sustainable options where you’re traveling. Eco-certified badge This badge signifies that a hotel has been certified by an independent accredited organization as meeting high sustainability standards. You can learn more about their efforts on Google's hotel search. View story Climate-friendlier options Compared to flying, taking a bus or train can be more cost-effective, convenient, and sustainable. It’s not always possible to avoid flying, but consider which flights you take—some flights pollute less than others. 71% Percentage of surveyed travelers wanting to make more sustainable choices, according to a 2022 Booking.com survey. View story Fuel-efficient routes When you need to drive, Google Maps will let you choose the most fuel- or energy-efficient route—if it isn’t already the fastest one, which can help reduce emissions.1 650,000 fuel-based cars As of the end of 2023, fuel-efficient routing is estimated to have helped enable more than 2.9 million metric tons of GHG emissions reductions since the feature launched in late 2021—equivalent to taking approximately 650,000 fuel-based cars off the road for a year.2 Learn more Fuel-efficient vehicles With Google Search, you can compare electric and hybrid cars against gas-powered models to understand the cost of more sustainable options before you buy. Fuel cost calculator A search tool that allows users to see emissions estimates, and annual fuel costs for different vehicles.3 View story Alternative transportation Transportation accounts for one-fifth of global carbon emissions, and almost half of these come from gas-powered passenger vehicles, according to Our World in Data. Google Maps provides routes for alternate transportation options including public transit, cycling, and scooters. 400 Number of cities worldwide in which Google provides bike and scooter share information. View story Fuel savings Fuel-efficient routing in Google Maps shows you the route that can save you the most fuel by considering factors such as road incline, stops, engine type, and traffic predictions, because contrary to popular belief, the most fuel-efficient route is not always the fastest or the shortest. Fuel-efficient routing This feature helps drivers find the most fuel-efficient routes using insights from the U.S. Department of Energy’s National Renewable Energy Laboratory and data from the European Environment Agency.4 View story Charging stations For EV drivers with vehicles that have Google built-in, Google Maps will suggest the best stop based on factors like current traffic, your charge level, and expected energy consumption. Maps will also show when places like a supermarket have charging stations on-site.5 “Very fast” charge This charging filter in vehicles with Google built-in helps drivers find charging stations with chargers of 150 kilowatts or higher to get many cars back on the road in less than 40 minutes. View story Streamlined travel For some trips, taking a train might be the more sustainable option. You can now shop for train tickets directly on Google Search, for travel in and around select countries.6 “Berlin to Vienna trains” In select countries, enter this type of query on Search and you’ll find an easy way to browse train schedules and ticket prices. View story A more sustainable future through information and innovation. Since our earliest days, we’ve been on an ambitious journey to help build a more sustainable future. Through our products, we aim to empower individuals, cities, and partners to collectively reduce 1 gigaton of their carbon equivalent emissions annually by 2030. For ourselves, we have a bold goal to reach net-zero emissions across all of our operations and value chain, which includes running on 24/7 carbon-free energy (CFE)8 on every grid where we operate. A sustainable future requires systems-level change, strong government policies, and new technologies. We know that AI has the potential to help solve some of climate’s biggest challenges. Scaling AI and using it to accelerate climate action will be just as crucial as addressing the environmental impact associated with it. We’re committed to collaboration and playing our part, every step of the way. The Rødby Fjord solar project adds carbon-free energy to the grid that powers our data center in Fredericia, Denmark Google’s next-generation geothermal site in Nevada, in collaboration with clean-energy startup Fervo The Rødby Fjord solar project adds carbon-free energy to the grid that powers our data center in Fredericia, Denmark AI for sustainability At Google, we have a unique opportunity to help lead the transition to a more sustainable future by using AI to make climate information more accessible and understandable, and to drive innovation forward. Bold We’re using AI to boldly accelerate the research and design of potential climate change solutions to mitigate, adapt, and build foundational capabilities for the transition to a decarbonized world. Learn more Learn more Responsible We’re committed to developing AI responsibly and working to address the environmental impact associated with it. Learn more Learn more Together We believe that all of us—policymakers, industry leaders, and civil society—must work together to responsibly harness AI’s potential for climate action and ensure it benefits everyone. Learn more Learn more Every action counts If we work together, there’s no limit to what we can do to help individuals, communities, and businesses mitigate and adapt to climate change. Discover ways to take action See how our products can help you make more sustainable choices. Learn more Learn more Support your organization Get the information you need to make thoughtful decisions around reducing your organization’s emissions and achieving your sustainability goals. Learn more Learn more See what we’re doing Learn how we’re driving innovation in climate and clean energy through our own operations. Learn more Learn more Working together toward 1 GT Through our products, we aim to help individuals, cities, and other partners collectively reduce 1 gigaton of their carbon equivalent emissions annually by 2030. Google Maps Choose the most fuel-efficient route Learn more Google Shopping Shop for more efficient appliances for your home Learn more Google Flights Find a flight with lower per-traveler carbon emissions Learn more Google Nest Make an impact right from home Learn more Google Earth Engine Explore earth science data analysis at a planetary scale Learn more Environmental Insights Explorer Build a resilient, sustainable future for your city or region Learn more Creating sustainable impact at scale Creating sustainable impact at scale See how we’re sharing the innovations we create and the lessons we learn to help accelerate the global transition to a carbon-free future. Learn more Creating sustainable impact at scale See how we’re sharing the innovations we create and the lessons we learn to help accelerate the global transition to a carbon-free future. Learn more Net-zero carbon Water stewardship Circular economy Nature & biodiversity Net-zero carbon Water stewardship Circular economy Nature & biodiversity Net-zero carbon Water stewardship Circular economy Nature & biodiversity Solar panels being installed at the solar project that powers our data center in Fredericia, Denmark Pursuing net-zero emissions through technology and innovation We use energy to power our products and to run our operations, including our data centers and offices. For our third decade of climate action, we’re pursuing net-zero emissions across our operations and value chain by 2030.7 This is supported by our ambitious clean energy goal to operate our data centers and office campuses on 24/7 carbon-free energy, such as solar and wind.8 Learn More Learn More How we’re helping everyone benefit from the transition to clean energy A sustainable future means decarbonizing the electricity grid for everyone. View story Aiming to get closer to a carbon-free future: Our largest offshore wind projects to date With our latest power purchase agreements, we’re adding over 700 megawatts of clean energy capacity to European grids. View story A new initiative with Microsoft and Nucor to accelerate advanced clean electricity technologies We’re developing a new demand aggregation model to help bring first-of-its-kind commercial projects to the market. View story The Corporate Role in Accelerating Advanced Clean Electricity Technologies How companies can play a catalytic role by directing some of their clean energy purchases and investments to support the commercialization of these technologies. View report Bay View, an all-electric, net water positive campus with the largest geothermal installation in North America, and the first campus designed by Google. Photo by Iwan Baanis Advancing water stewardship We use water to help cool our data centers, and in our offices around the world. We strive to be responsible stewards of every resource we use, including water. We aim to replenish 120% of the freshwater8 volume we consume, on average, across our offices and data centers by 2030, and to help restore and improve the quality of water and health of ecosystems in the communities where we operate. Learn more Learn more Learn about freshwater on World Water Day A new “Freshwater” hub has launched to explore some of the ways we can take action to preserve the most important resource for life on our blue planet. View story How we’re supporting our commitment to water stewardship A look at four innovative initiatives that support water security in communities where we operate. View story Discover the link between climate change and freshwater availability Making up only 3.5% of Earth’s total water volume, freshwater is increasingly impacted by human activity, from climate change to unsustainable over-use. View story Our commitment to climate-conscious data center cooling We take a climate-conscious approach to cooling our data centers as we continue to deliver on our commitments to champion responsible water use and operate on 24/7 carbon-free energy9 by 2030. View story Accelerating a circular economy Our work toward a more circular economy cuts across all our core business operations including our data centers, workplaces, and consumer hardware products, and spans the entire value chain from safer chemistry and manufacturing waste to electronic waste recycling and eliminating single-use plastics. We aim to maximize the reuse of finite resources across our operations, products, and supply chains and enable others to do the same. Learn more Learn more 7 ways we’re helping to reduce plastic pollution We’re making it easier to find recycling locations, shop for pre-owned items, create efficient waste management processes, and more. View story How Recykal aims to build Asia’s largest circular economy marketplace using Google AI Recykal’s 500-strong team is rethinking India’s recycling ecosystem. Powered by Google AI, the startup says it has created the fastest-growing waste commerce marketplace in Asia. View story Tackling single-use plastics: How 5 innovative companies rise to the challenge The Single-Use Plastics Challenge—hosted in collaboration with Canteen and other food service partners—gave food companies with packaging that is free of single-use plastic the opportunity to test their solutions in Google’s U.S.-based cafés and kitchens. View story Google & Repairability Learn about Google’s viewpoint on Right to Repair legislation, a short description of Google’s current repair capacities, and how it can advance Google’s overall sustainability efforts. View report Striving to protect and enhance nature and biodiversity through our campuses and technology Preserving nature is critical both to mitigating climate change and adapting to it. With hundreds of offices around the world, Google is mindful of the potential impact on local nature and biodiversity on our campuses and in the surrounding communities and ecosystems. Our aim is for nature and people to flourish together in the spaces that Google calls home. Learn more Learn more AI reveals signs of recovery in areas devastated by bushfires While many ecosystems are still recovering following Australia’s devastating 2019-20 summer bushfires, we see signs of hope—with the help of AI. View story Learn about wildlife conservation with Rewild the World World Wildlife Fund and Google Arts & Culture partnered together for Rewild the World, a new educational project that brings focus to four threatened species and their habitats: tigers, gorillas, polar bears, and sea turtles. View story Helping California’s monarch butterflies: an update Our efforts to support this struggling species show promising signs of progress. View story How we’re restoring native habitats in Silicon Valley Google’s real estate and ecology teams are working to restore critical habitats like oak woodlands and willow groves across our Bay Area campuses. View story Stay informed Stay up to date on our news and progress. View more 1 Fuel-efficient routing was first launched in the U.S. in 2021. In 2023, we started rolling out fuel-efficient routing to India and Indonesia, adding to our existing coverage in the United States, Canada, Egypt, and nearly 40 European countries. 2 Google uses an AI prediction model to estimate the expected fuel or energy consumption for each route option when users request driving directions. We identify the route that we predict will consume the least amount of fuel or energy. If this route is not already the fastest one and it offers meaningful energy and fuel savings with only a small increase in driving time, we recommend it to the user. To calculate enabled emissions reductions, we tally the fuel usage from the chosen fuel-efficient routes and subtract it from the predicted fuel consumption that would have occurred on the fastest route without fuel-efficient routing and apply adjustments for factors such as: CO2e factors, fleet mix factors, well-to-wheels factors, and powertrain mismatch factors. We then input the estimated prevented emissions into the EPA’s Greenhouse Gas Equivalencies Calculator to calculate equivalent cars off the road for a year. The cumulative figure covers estimated emissions prevented after fuel-efficient routing was launched, from October 2021 through December 2023, while the annual figure covers estimated emissions prevented from January 2023 through December 2023. Enabled emissions reductions estimates include inherent uncertainty due to factors that include the lack of primary data and precise information about real-world actions and their effects. These factors contribute to a range of possible outcomes, within which we report a central value. 3 Our updated Fuel Cost Calculator, currently available in 21 countries, now includes results for both electric and fuel-based cars. 4 Fuel-efficient routing in Google Maps is currently available in the United States, Canada, Egypt, and nearly 40 European countries. 5 By the end of 2023, Google Maps contained approximately 400,000 EV charging locations globally. 6 We now feature more climate-friendly transportation options in Search, showcasing long-distance train routes in 38 countries(1) and long-distance bus routes in 15 countries(2). (1) Train information on Search is available for travel in the following countries: Australia, Austria, Bangladesh, Belarus, Belgium, Canada, Croatia, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Indonesia, Ireland, Italy, Japan, Kazakhstan, Luxembourg, Malaysia, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States. (2) Bus information on Search is available for travel in the following countries: Brazil, Canada, Chile, France, Germany, Ireland, Italy, Japan, Mexico, Poland, Spain, Sweden, Ukraine, United Kingdom, United States. 7 We aim to reduce 50% of our combined Scope 1, Scope 2 (market-based), and Scope 3 absolute emissions (compared to our 2019 base year) by 2030, and we plan to invest in nature-based and technology-based carbon removal solutions to neutralize our remaining emissions. 8 We define freshwater as naturally occurring water from surface or groundwater sources that isn’t salty, and is suitable for consumption if clean or processed. Freshwater excludes seawater and reclaimed wastewater. 9 Carbon-free energy is any type of electricity generation that doesn’t directly emit carbon dioxide, including (but not limited to) solar, wind, geothermal, hydropower, and nuclear. Sustainable biomass and carbon capture and storage (CCS) are special cases considered on a case-by-case basis, but are often also considered carbon-free energy sources. arrow_back Report 24/7 by 2030: Realizing a Carbon-free Future In 2020, we set an ambitious new goal: to operate on carbon-free energy, 24 hours a day, 7 days a week, 365 days a year—all by 2030. This whitepaper explains the science behind our 24/7 carbon-free energy goal and how we hope to achieve it. download Download PDF September 2020 September 2020 share Share arrow_upward arrow_back Report Google Water Stewardship: Accelerating positive change at Google, and beyond This paper describes our water stewardship work to date and our ambitions for the future—both at Google and beyond. We’re focusing on three areas: enhancing our stewardship of water resources across Google office campuses and data centers; replenishing our water use and improving watershed health and ecosystems in water-stressed communities; and sharing technology and tools that help everyone predict, prevent and recover from water stress. download Download PDF September 2021 September 2021 share Share arrow_upward arrow_back Report The Corporate Role in Accelerating Advanced Clean Electricity Technologies This paper discusses the importance of advanced clean electricity technologies to creating secure, reliable, carbon-free electricity systems, and argues that companies can play a catalytic role by directing some of their clean energy purchases and investments to support the commercialization of these technologies. download Download PDF September 2023 September 2023 share Share arrow_upward arrow_back Report Google & Repairability This white paper outlines Google’s viewpoint on Right to Repair legislation, a short description of Google’s current repair capacities, and how R2R can advance Google’s overall sustainability efforts. download Download PDF January 2024 January 2024 share Share arrow_upward Footer links Empowering individuals Overview Google Maps Google Search Travel Google Shopping Google Nest Other Google initiatives Accessibility Crisis response Digital wellbeing Belonging Safety Center Google Health Grow with Google Working together Overview Tools Data Commons Environmental Insights Explorer Google Earth View all Operating sustainably Overview Net-zero carbon Water stewardship Circular economy Nature & biodiversity Stories Reports 2024 Environmental Report 2024 European Union NFRD Report Alphabet’s 2023 CDP Climate Change Response 2023 Supplier Responsibility Report 2023 Statement Against Modern Slavery View all Other Google initiatives Accessibility Crisis response Digital wellbeing Belonging Safety Center Google Health Grow with Google About Google Google products Privacy Terms Help English Ελληνικά Español (Latinoamérica) Español (España) Français (France)
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