https://layercake.cloud

Home - LayercakeLayercake are respected digital specialists, who know what works and fearlessly embrace a standard of excellence that sets the bar high for the industry.Home - Layercake Home News Layercake and SMPTE Oceania Future of Media Streamcake Press Release Broadcast Asia 2024 Retrospective Strategic Partnership for Layercake & Enveu IBC2023 Retrospective Services Work Partners Products Streamcake Mediacake Contact BOOK A MEETING TODAY Home News Layercake and SMPTE Oceania Future of Media Streamcake Press Release Broadcast Asia 2024 Retrospective Strategic Partnership for Layercake & Enveu IBC2023 Retrospective Services Work Partners Products Streamcake Mediacake Contact PIONEERS IN DIGITAL, MEDIA & LIVELayercake blends strategic thinking with deep technical expertise, to solve your complex business challenges. We apply the power of digital strategy, cloud agnostic technologies, data and digital engineering to enable your vision and drive meaningful outcomes. SEND US AN EMAIL WE ARE DIGITAL LEADERS As respected digital specialists, we know what works and fearlessly embrace a standard of excellence that sets the bar high for the industry. Our unique operational consulting, together with our proven approach to implementation, helps you transform the way you operate and unlock your digital potential. OUR APPROACH DISCOVERY Exploring the vision As Is Landscape, Stakeholder Consultations, Requirements Gathering, Focus Groups, User Testing 01 HIGH LEVEL STRATEGY Where you want to be Short Term and Long Term Business Strategy, Timelines and Milestones, What Does Success Look Like? 02 DISCOVERY Exploring the vision As Is Landscape, Stakeholder Consultations, Requirements Gathering, Focus Groups, User Testing 01 HIGH LEVEL STRATEGY Where you want to be Short Term and Long Term Business Strategy, Timelines and Milestones, What Does Success Look Like? 02 DELIVERING THE STRATEGY How do you get there Building Solutions, Key Partnerships, Project Management – Tracking, Reporting and Delivery 03 ACHIEVING YOUR OUTCOMES How do we deliver? Measure ROI, Assess Success Metrics, Evaluate Data and Fine-Tune 04 FLEXIBLE AND AGILE We are flexible because you need to be Technology agnostic, Vendor / Service Review and Procurement, Modular Design, Agile Expert, Local and Remote Teams 05 OUR SERVICES DIGITAL STRATEGY Your goals and vision Learn More DATA STRATEGY Data-driven decisions Learn More TECHNOLOGY STRATEGY Technology agnostic Learn More CUSTOMER STRATEGY Know your customers Learn More VIDEO STRATEGY Commercialise your assets Learn More DIGITAL RESOURCES Quickly mobilise project teams and resources Learn More DIGITAL STRATEGY Digital Strategy & Execution – From Concept to execution to consumer 01 PRODUCTS & VENDORS Website – responsive sites (single site that displays on desktop, tablet and mobile), native mobile applications (iOS and Android), procurement (request for proposal (RFP), request for interest (RFI). 02 COMMERCIALISATION Sponsorship and digital integrations, digital video advertising (linear streams, catch-up content), personalisation, subscriptions and paid content, programmatic advertising, real-time advertising 03 SOCIAL MEDIA Social media strategy, social media integrations (Facebook, Instagram etc.), social data, social content (creators, influences and consumers). 04 BRANDING & DESIGN Your brands, brand recognition, design and visual assets, video graphics. 05 CONTENT Video (linear, live streaming, video on demand (VOD)), content production, Media Asset Manager (MAM), content strategy, social integrations, content tagging, news content production. DATA STRATEGY Data Decisions – Data Based Business Decisions – The Google Approach 01 ANALYTICS & TV RATINGS Industry tools, web and mobile analytics, TV ratings (linear and online), user profiling, data collection and insights, data quality control, content tagging, Search Engine Optimisation. 02 YOUR CUSTOMERS Customer Relationship Management (CRM), digital marketing, social strategy, Single Sign On (SSO) & login services, user profiling, device tracking, member benefits 03 DATA SECURITY & PROTECTION Data security, content rights (linear and digital), Digital Rights Management (DRM), data encryption 04 DATA STROAGE Data storage and back, online and offline data, cloud storage, data protection and data auditing 05 DATA COMPLIANCE Privacy Act 1988, privacy policy, General Data Protection Regulation (GDPR), data auditing, data compliance TECHNOLOGY STRATEGY Technology as an enabler – Best in breed technology, technology lead 01 SOFTWARE AND SERVICES Industry knowledge and key vendor relationships, technology landscape and key players and partnerships, best in breed, align technology with business strategy, procurement. 02 RESOURCING On-shore and offshore resourcing, full time and consultant resourcing, recruitment and hiring – Know The Market, Development Operations (DevOps). 03 DEVELOPMENT ARCHITECTURE & ENVIRONMENTS Cloud solutions, infrastructure environment setup and operations, virtual services, 24×7 support, service monitoring and alerts, development tools and environments, broadcast playout, Digital Video Network (DVN), studio setup. 04 QUALITY CONTROL Service performance and monitoring, service availability, functional and visual test plans, test execution, automated testing, bug tracking and resolution 05 TECHNOLOGY STRATEGY Align technology with business Strategy, 6, 12 and 24 month strategic planning 06 TECHNOLOGY AS AN ENABLER BEST IN BREED TECHNOLOGY, TECHOLOGY LEAD CUSTOMER STRATEGY Understanding your Audience – Create a dialogue that meets their needs WHO IS YOUR AUDIENCE Profiling and defining your users, key habits, demographics, geo location, device tracking, follow your users. PRODUCT FEATURES AND USABILITY Profiling and defining your users, key habits, demographics, geo location, device tracking, follow your users.   PRODUCT BENEFIT More of what you want and love. Surprising discovery and recommendation. A personal experience. Immersive entertainment. Freedom to view anywhere. COMMERCIALISATION Online betting, ad funded, subscriptions, personalised ads, personalised content, marquee sponsorships. COMMUNICATION Email marketing, SMS, personalised time-based communications, engagement tracking, Cost Per User (CPU), Cost Per Acquisition (CPA), meet your customers where they are. VIDEO STRATEGY Build your Video Future – Video Content is King 01 CONTENT CATALOGING Identification, cataloging and digitising your content, content tagging and metadata 02 VIDEO TECHNOLOGY AND PARTNERSHIPS Discoverability, high quality TV shows, social experience. Personalisation, member benefits. Catch up, anywhere and anytime content, video performance 03 VIDEO ENCODING AND DELIVERY Content Delivery Network (CDN), Digital Video Network (DVN), Video format expertise, live steaming, Video Encoding and Digital Rights Management (DRM) 04 CONTENT STRATEGY Complementary content, content integrations and partnerships, content discoverability 05 INNOVATIONS AND FUTURE CAPABILTIES Market innovations, world first innovations, market leader DIGITAL RESOURCES We help you align your Business needs with great resources – At the right price! LOCAL EXPERTS With over twenty years building technology, we have access to leading experts in digital across Australia. We can align these experts with your needs. CONTINUE THE WORKING DAY UNTIL TOMORROW Extend your daily business hours of support at a fraction of the cost. Achieve your project deadlines sooner at a fraction of the cost by utilising layerCake to extend your productivity. USABILITY, FUNCTIONAL AND AUTOMATED TESTING Your testing completed overnight after your day of development. Test plans and test automation testing from engagement to completion and ongoing automation built into your processes. EXTEND YOUR TEAM We are available to join your team. Add short term support to your team to help get back on track. We work in the team based on an agreed approach to ensure you get the best results. WE’VE GOT YOU COVERED We have access to the resource you need across Scoping and Requirements, Design, UX / UI, Front-End and Back-End Developers, Test Management and Execution and Project Management. CAN DO ATTITUDE We are here so you can always deliver and make sure your business can say yes to opportunities. DIGITAL RESOURCES We help you align your Business needs with great resources – At the right price! LOCAL EXPERTS With over twenty years building technology, we have access to leading experts in digital across Australia. We can align these experts with your needs. CONTINUE THE WORKING DAY UNTIL TOMORROW Extend your daily business hours of support at a fraction of the cost. Achieve your project deadlines sooner at a fraction of the cost by utilising layerCake to extend your productivity. USABILITY, FUNCTIONAL AND AUTOMATED TESTING Your testing completed overnight after your day of development. Test plans and test automation testing from engagement to completion and ongoing automation built into your processes. EXTEND YOUR TEAM We are available to join your team. Add short term support to your team to help get back on track. We work in the team based on an agreed approach to ensure you get the best results. WE’VE GOT YOU COVERED We have access to the resource you need across Scoping and Requirements, Design, UX / UI, Front-End and Back-End Developers, Test Management and Execution and Project Management. CAN DO ATTITUDE We are here so you can always deliver and make sure your business can say yes to opportunities. Say Hello! Whether you’re interested in working with us, would like to speak to someone specific, or just want to learn more about what we do – we would love to hear from you. Send us an email to discuss your requirements or arrange a time to chat  [email protected] © 2025 LayerCake Pty. Ltd. All rights reserved.enusen-UShttps://layercake.cloud

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