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Sarah Moon Consulting - Portland Marketing & SEO Consultant
Sarah Moon Consulting (formerly Sarah Moon & Co) is a Portland, Oregon-based small boutique SEO-first marketing & business strategy consultant that helps experts such as consultants, coaches, creatives, attorneys, and financial pros get found and make an impact. We specialize in Squarespace SEO, ethical business strategy, content strategy and marketing.
Sarah Moon Consulting - Portland Marketing & SEO Consultant 0 Skip to Content About Meet Sarah Client Stories Read My Newsletter Speaking/Podcast Guest Request Company Values Services Spark Sessions Strategy Sprint Marketing & Strategy Consulting Intensive Business Coaching for Creatives Marketing Accelerator Marketing Coaching SEO Solutions Squarespace SEO SEO Consulting Session Summer of SEO Program SEO Courses SEO Assessment & Opportunities Program Courses Core SEO Funnel Courses Free SEO Course Website Migration SEO Course Squarespace SEO Hacks (Waitlist) Alignthority® Academy SEO Courses All Courses Blog Get Started Open Menu Close Menu About Meet Sarah Client Stories Read My Newsletter Speaking/Podcast Guest Request Company Values Services Spark Sessions Strategy Sprint Marketing & Strategy Consulting Intensive Business Coaching for Creatives Marketing Accelerator Marketing Coaching SEO Solutions Squarespace SEO SEO Consulting Session Summer of SEO Program SEO Courses SEO Assessment & Opportunities Program Courses Core SEO Funnel Courses Free SEO Course Website Migration SEO Course Squarespace SEO Hacks (Waitlist) Alignthority® Academy SEO Courses All Courses Blog Get Started Open Menu Close Menu Folder: About Back Meet Sarah Client Stories Read My Newsletter Speaking/Podcast Guest Request Company Values Folder: Services Back Spark Sessions Strategy Sprint Marketing & Strategy Consulting Intensive Business Coaching for Creatives Marketing Accelerator Marketing Coaching Folder: SEO Solutions Back Squarespace SEO SEO Consulting Session Summer of SEO Program SEO Courses SEO Assessment & Opportunities Program Folder: Courses Back Core SEO Funnel Courses Free SEO Course Website Migration SEO Course Squarespace SEO Hacks (Waitlist) Alignthority® Academy SEO Courses All Courses Blog Get Started Marketing & Business Strategyfor Consultants, Creatives, Coaches, & Other Game-Changing Entrepreneurs Ready to boost your impact, own your voice, and grow your business?I partner with ambitious entrepreneurs to grow their businesses—and their movements—without the sleaze, misalignment, and overwhelm that permeates modern business culture. Using a unique mix of qualitative and data-informed strategies known as the Alignthority® method, I meet you right where your at and tailor a solution that meets your goals and capacity. Is it time for you to shake things up sustainably and strategically?Then you’re in the right place. Schedule an alignment call The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right.We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two.This is why I developed the Alignthority® System. The Alignthority® SystemNo matter if you’re getting a one time consultation when you need a sounding board, joining a program or workshop to uplevel your skills, or going on in in the Accelerator, we lean on the Alignthority® method to solve your challenges, big and small. 01. Clarify As an expertise business, your authority is everything—it forms the foundation for your offers and services, your content strategy, and is the reason why you do what you do. That's why we don't pass go until we've clarified and articulated this essential component of your marketing and business infrastructure. 02. Create Your body of work fuels your marketing and business strategy, full stop, non-negotiable. It's what allows people to discover you, form a connection, and believe you and your company are the right expert for the job. We guide you in create a content strategy, fueled by SEO, that powers your evergreen marketing on repeat. 03. Cultivate The rubber meets the road in this phase of the Alignthority® System. We tie together the work from Clarify and Create, ensuring your brand and monetization model align elegantly with your content strategy and overarching movement and mission. This is how you build an aligned business that is authentic—and profitable Discover the Services » Meet Your Strategist, Sarah Moon Thought Partner. Marketing Consultant. SEO Expert. Authority Coach. Business Strategist. Trusted Advisor.I play a bunch of different roles for my clients, and those are just some of the titles clients have given me. The title that fits shifts all the time, depending on what my clients need to reach their goals—and that’s part of the fun.I’m fortunate to have a pretty big toolkit, as a former college-level instructor focused on professional education for adults, and communications director in the public and private sector (I’ve seen some stuff, I tell you). I’ve been running SM&Co since 2008 and had a special interest in the magic of the search engine and its treasure trove of data since shortly thereafter, when I saw how focused, strategic content marketing was exponentially growing my business every year. I’m excited to share my methods with you and support you in your journey to becoming an authority—whatever that means to you. Read My Story & Company Values — Client Stories — How Sara amplified her business by embracing her vision with Spark Sessions Meet Sara Lobkovich, an OKR Strategist, thought leader, and Spark Sessions client who diversified her marketing and leaned into her authenticity following our work together. Read the Story How Jamar landed a Fortune 500 company client with Spark Sessions Meet our client Jamar Diggs, a YouTube Marketing Strategist and one of Sarah’s Spark Session’s clients. Learn how she facilitated his framework development and transitioned from agency owner to in-demand consultant. Read the Story How the Alignthority® Accelerator Helped Natalie Double Her Revenue Meet Natalie Bullen, founder of Unapologetic Wealth and one of our Alignthority™ Accelerator clients. Learn how she used her experience in the Accelerator to get clarity on her message without compromising what already worked. Read the Story How Nic learned to love her business again with Spark Sessions Learn how developing a business and marketing framework helped Nic, a website designer, create a new spark in her business. Read the Story How Spark Sessions Helped Nequosha Surface the Brilliance Within Learn how Spark Sessions helped attorney Nequosha Anderson discover the brilliance within her firm. Read the story How transforming her business reignited Sasha’s creative practice Meet Sasha Patpatia, a coach and artist who developed a framework and new services suite as a business coaching client. Read the Story It all starts with strategy.Too often we dive into tactics before we know where we’re going—basically, we do marketing the hard way. This begins with understanding where you are right now, your biggest challenges and your most inspiring goals. I aim to ensure you’re in the “right-sized” solution, whether you simply need a quick infusion of strategic thinking or are ready to dive deep into a deep marketing, search funnel, and messaging overhaul. MARKETING STRATEGY SERVICES 01. One Time Strategy Consultation As an expertise business, your authority is everything—it forms the foundation for your offers and services, your content strategy, and is the reason why you do what you do. That's why we don't pass go until we've clarified and articulated this essential component of your marketing and business infrastructure.Book Your 1:1 Session → 02. Spark Sessions Strategy Sprint Spark Sessions, like all of my work, is a collaborative, co-creative process. It unfolds over three 1:1 marketing & business strategy workshops, and asynchronous conversation, strategy, and feedback. Long story short, we get to work and make your goals happen—together.A one-of-a-kind consulting/coaching hybrid that is flexible by design, Spark Sessions helps you craft your marketing structure, plan your content, and make sure your services or info-products align.If you’re tired of doing what everyone says you “should,” start here. Light Your Spark → 03. Alignthority® Accelerator Ready to get found and build your audience while growing your bottom line?Our flagship 1:1 solution is three month partnership includes what is effectively my entire services suite: Spark Sessions, done for you SEO intensive, a search-driven content strategy, and a consulting retainer.Want to get things done efficiently and purposefully? You’ll love the Accelerator and its tailored, sustainable approach to marketing.Amplify Your Authority → 04. Business Mentoring for Creatives With 15 years of experience growing a successful creative business, from freelancer, to agency, to consultant, I understand the unique challenges you face. Let's work together to streamline your processes, enhance your brand, and make running your business a joy.Explore Business Coaching → 05. Custom SEO Solutions Ninety percent of online experience start with the search engine. Neglect SEO, miss opportunities for visibility, leads, and collaborations.Search engine optimization is the most effective ways to build an evergreen marketing engine—one that gets your message in front of problem-aware searchers every single day. We only work with "knowledge businesses," as this audience has traditionally been underserved and mishandled by the SEO industry.Discover SEO for Service Providers → Book an Alignment Call Not sure where to start? A one-time strategy session is just the ticket to mapping the best path forward. Book a Strategy Session “Sarah Moon has a way of bringing out in you the thing that has always been in your head, but you never probably didn’t have the words to verbally express. She has a way of framing it in a way that you go, yes, that’s what I’ve been trying to say.”— Nequosha Anderson, Anderson Law Firm Strategy Blog Cultivate 7 Marketing Strategies for People Who Hate Marketing Cultivate Are you an entrepreneur who hates marketing? You're not alone! If you want to make marketing easier, check out these seven easy to achieve strategies that are obtainable for everyone! Read More → Cultivate Engineer Luck Website Redesign SEO: A Comprehensive Checklist for Designers & Website Owners Engineer Luck Is it time for a website redesign? Then it's time to get serious about preserving your SEO. In this guide, I walk you through the checklist for website redesign SEO so your next site is nothing but smooth sailing. Read More → Engineer Luck Engineer Luck What is an SEO funnel? Engineer Luck Heard the term “marketing funnel” and not sure what this all means? I break down what a successful marketing funnel, and a thriving SEO funnel, looks like and how you can leverage both in your business. Read More → Engineer Luck Create, Engineer Luck Is Squarespace good for SEO? (2025 Update) Create, Engineer Luck Squarespace isn't magically going to solve your search engine optimization concerns—but no platform will. It's all in how you use your website and your content marketing strategy.  Read More → Create, Engineer Luck Fund Your Movement, Cultivate Find Your Pricing Sweet Spot: A Step by Step Guide Fund Your Movement, Cultivate Struggling to price your high-level services? We've all been there! Read Sarah's guide to finding your pricing sweet spot for consultants, coaches, and creatives. Read More → Fund Your Movement, Cultivate Clarify Where do we go from here? Social media, marketing, disinformation—and you. Clarify Are you wondering where to go with social media and if there’s a way to navigate it as it’s become messier and messier? In this essay, originally published in the newsletter, Sarah breaks down what your best next steps are. Read More → Clarify The Latest Articles on Marketing & Strategy Free Marketing Assessment Take the assessment to get clarity on your marketing priorities—with three actionable Alignthority® System steps you can implement right now to move the needle in your business. Start the Assessment Founded in 2008, Sarah Moon (she/her) is a Portland, Oregon-based boutique SEO-first marketing & business strategy consultant who helps audacious change-makers, thought-leaders, and conscious CEOs get found and make an impact using her unique and approachable Alignthority® System. SM&Co was one of the original Squarespace Specialists, and the original marketing studio specialized in SEO services for Squarespace users. If you’re ready for a business-savvy marketing strategist that believes in your vision, you’ll love partnering with Sarah. Let’s Connect Get the Newsletter 1:1 ServicesBusiness Coaching for CreativesOne-Time Strategy CallMarketing Strategy SprintThree Month AcceleratorSquarespace SEO ServicesMarketing Coaching with Voxer ResourcesCase StudiesBlogContact SarahSearch the SiteRead the Newsletter ArchivesSpeaking/Podcast Guest Request Alignthority® is a registered trademark of Alignthority LLC, an Oregon Registered Company.© 2008-2025 Alignthority LLC | All Rights Reserved | Read the Privacy Policy
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Sarah Moon Consulting (formerly Sarah Moon & Co) is a Portland, Oregon-based small boutique SEO-first marketing & business strategy cons...