https://virtuous.org

Best Nonprofit CRM, Online Giving, Fundraising and AI tools to grow giving - Virtuous SoftwareVirtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create more responsive donor experiences and grow giving.Best Nonprofit CRM, Online Giving, Fundraising and AI tools to grow giving - Virtuous Software Skip to content Join us for the Virtuous User Summit August 19-21, 2025 Register Now 📣 Responsive Nonprofit Summit • Free + Virtual 🎉 June 4-5, 2025 Register Now Practical Strategies. Real Results. Free to Attend. The Responsive Nonprofit Summit June 4-5, 2025 Register Now Responsive Nonprofit Summit • Free + Virtual March 11-12, 2026 Register Now Respond '26 (User Summit) 👉 Register by 3/31 & save $300 May 27-29, 2026 Register Now Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization. Learn more Contact Us Login Close Login Open Login CRM+ Raise Insights Analytics Volunteer Momentum Why Virtuous Product Close Product Open Product See Virtuous In Action
 Get a live, 1:1 demo of Virtuous CRM+. Request a Demo Request a Demo Purpose-built nonprofit CRM Close Purpose-built nonprofit CRM Open Purpose-built nonprofit CRM FEATURES AI-Powered Nonprofit CRM Easy-to-use, enterprise-grade donor management Fundraising Automation and Workflows Automate personalized outreach and save time Integrated Marketing, Email and SMS Campaign planning, segmentation, and analytics Event Management Event registration designed to drive giving Online donation experiences that grow giving Close Online donation experiences that grow giving Open Online donation experiences that grow giving FEATURES Customizable Donation Forms Create beautiful, mobile-friendly forms to match your brand Turnkey Landing Pages Launch branded, high-converting landing pages in minutes Best Practice Templates Use built-in templates for common fundraising needs Project-Based Giving Create dedicated pages to showcase specific causes Reports and Dashboards Track real-time performance across all your campaigns AI-Powered insights for every donor Close AI-Powered insights for every donor Open AI-Powered insights for every donor FEATURES First and Third-Party Insights Use AI and machine learning to identify your best opportunities Predictive Insights Predict future behavior and trigger workflows instantly Segmentation and Automation Build dynamic audiences and automate outreach Dashboards and Scoring Explore and filter donor data to reveal trends and patterns Holistic Donor Profiles Get a 360°view of every donor to deepen your relationships Data analytics tailored for nonprofits Close Data analytics tailored for nonprofits Open Data analytics tailored for nonprofits FEATURES Report and Dashboard Builder Visualize giving patterns, fund progress and campaign results Robust User Permissions Give every team access to the data and insights they need Built-In Best Practices Leverage a robust set of nonprofit analytics and dashboards Enterprise-Grade Security  Get the performance, security and scale to power your success Board-Ready Formatting Build beautiful, easy-to-understand reports in just minutes Volunteer recruiting and mobilization Close Volunteer recruiting and mobilization Open Volunteer recruiting and mobilization FEATURES Onboarding and Scheduling Simplify volunteer coordination with tools and calendars Omnichannel Communications Send messages via email, SMS and in-app notifications Reporting and Analytics Access real-time analytics on volunteer activities Customer Volunteer Hub Launch a custom hub for volunteer sign-up and coordination CRM and SSO Integration Create a cohesive experience across systems and accounts AI-powered outreach for major donors Close AI-powered outreach for major donors Open AI-powered outreach for major donors FEATURES Personalized GPT-Powered Emails Let AI-draft emails in your voice for each donor Automated CRM Logging Log calls, emails, and meetings automatically Smart Alerts & Reminders Get daily prompts so no donor touchpoint is missed Outreach Campaign Cadences Automate donor engagement at the right time Custom Donor Plans Tailor engagement plans built from donor insights Visit the Virtuous Marketplace
 Connect your apps, integrate your data, and meet our growing ecosystem of technology and services partners. Virtuous Marketplace Virtuous Marketplace Solutions Close Solutions Open Solutions Make Your CRM Transition Smooth
 Learn about our seamless transition process. Learn More Learn More By Goal Boost Your Fundraising Make Smarter Decisions Save Valuable Time Enhance Team Collaboration Achieve Financial Clarity Connect Personally with Donors Use Advanced Tools By Role Executive Development Finance Marketing Database Admin By Cause Faith Healthcare Higher Ed Human Services K-12 Schools Compare Virtuous See how Virtuous empowers you with tools and insights that other CRMs can’t match. Learn More Learn More Customers Close Customers Open Customers Case studies View All Reduce your admin time Simplify processes with automation and efficient reporting. View Case Study View Case Study Connect with every supporter Deliver personalized experiences to all of your donors. View Case Study View Case Study Breakdown team silos Share data across teams and make your team responsive. View Case Study View Case Study Get a clear view of your data Unlock better insights that generate better results. View Case Study View Case Study Virtuous allowed us to communicate the right message at the right time to the right people in a way that we couldn’t with our other system. Everything had to really be done outside because it wasn’t actionable. Virtuous has completely overhauled that for us.” Eric Wilbanks
 Director of Brand Development, Marketing, and Communications for Boys & Girls Clubs of the Ocoee Region Resources Close Resources Open Resources How can Responsive Fundraising transform your donor engagement Unlock the power of personalized, data-driven donor engagement and see the impact it can have. Learn More Learn More Events Webinars + Events Respond 2026 RNS 2026 Content library Resource Center Blog Nonprofit Benchmarks Ebooks & Research Podcast Virtuous Academy Responsive Fundraising 2025 Nonprofit Benchmark Report Insights to help your nonprofit grow, boost engagement, and drive impact. Download Now Download Now Pricing Company Close Company Open Company Our Team Purpose & Values Careers News Room Partners Partner Directory Become a Virtuous Partner Integrations Developer Resources Thought Leaders Ambassadors How Can Responsive Fundraising Transform Your Donor Engagement Unlock the power of personalized, data-driven donor engagement and see the impact it can have. Learn More Learn More Why VirtuousProductCRM+AI-Powered Nonprofit CRMFundraising Automation & WorkflowsIntegrated Marketing, Email & SMSEvent ManagementOnline Forms and PaymentsRaiseCustomizable Donation FormsTurnkey Landing PagesBest Practice TemplatesProject-Based GivingReports and DashboardsAnalyticsReport and Dashboard BuilderRobust User PermissionsBuilt-In Best PracticesEnterprise-Grade Security Board-Ready FormattingInsightsFirst and Third-Party InsightsPredictive InsightsSegmentation and AutomationDashboards and ScoringHolistic Donor ProfilesVolunteerOnboarding and SchedulingOmnichannel CommunicationsReporting and AnalyticsCustomer Volunteer HubCRM and SSO IntegrationMomentumPersonalized GPT-Powered EmailsAutomated CRM LoggingSmart Alerts & RemindersOutreach Campaign CadencesCustom Donor PlansApp Marketplace & API
SolutionsBy GoalBoost Your FundraisingMake Smarter DecisionsSave Valuable TimeEnhance Team CollaborationAchieve Financial ClarityConnect Personally with DonorsUse Advanced ToolsBy RoleExecutiveDevelopmentFinanceMarketingDatabase AdminBy CauseFaithHealthcareHigher EdHuman ServicesK-12 SchoolsCustomersResourcesEventsWebinars & EventsUser Summit 2025Content LibraryResource CenterBlogNonprofit BenchmarksEbooks & ResearchPodcastVirtuous AcademyCompanyOur TeamPurpose & ValuesCareersNews RoomPartnersPartner DirectoryBecome a Virtuous PartnerIntegrationsDeveloper ResourcesThought LeadersAmbassadorsPricingLoginSchedule a Demo Request a Demo Deeper donor relationships.Less wasted time. Virtuous is the modern fundraising platform that creates inspiring moments for donors and grows giving – all with less work from your team. Schedule a Demo Why Virtuous? Thousands of nonprofit pros trust Virtuous to future-proof their fundraising Powered by AI Unlimited fundraising possibilities. One integrated suite. Fundraising doesn’t need to feel hard.Remove data silos, connect personally with donors, and automate menial work with the platform designed to accelerate modern fundraising teams. Request a Demo Walker Konkle Director of the Annual Fund, Washington International School “Virtuous isn’t just a prettier system–it’s an innovative ecosystem built to support the everyday work of fundraisers and nonprofits.” Walker Konkle Director of the Annual Fund, Washington International School Read the Success Story Read the Success Story Everything you need to build better donor relationships. Enterprise-ready CRM, Fundraising Automation, Email, Marketing, and more. Supercharged by AI and purpose-built for fundraisers to save time and tailor outreach. Learn More Mindy McDonald Director of Advancement & Marketing “Over the past couple years, I’ve seen the number of our monthly donors increase by 75% and we didn’t previously have a strong recurring donor backing! Mindy McDonald Director of Advancement & Marketing Read the Success Story Read the Success Story Predict donor behavior with wealth data & AI. Accelerate prospect research with wealth, demographic, digital engagement and donor behavior data powered by industry-leading machine learning prediction models.  Learn More Tatum Zale Assistant Director of Development,AllThrive 365 “Virtuous Insights allows us to have smarter campaign segments and deeper engagement. Insights is a game-changer for data-driven fundraising!" Tatum Zale Assistant Director of Development,AllThrive 365 Explore Virtuous Insights Explore Virtuous Insights Grow giving with frictionlessonline donor experiences. Customizable donation forms & pages to control every aspect of your online experience. Data intelligence to optimize conversation and gift amount. Learn More Director of Annual Giving and Grants, Alive “The time savings alone have given us so much more bandwidth to focus on donor meetings, submitting grant requests, planning direct mail campaigns, and continuing to leverage automations.” Director of Annual Giving and Grants, Alive Read the Success Story Read the Success Story Triple gift officer outreach with AI agents. Empower mid- and major gift officers with an AI that drafts emails, prioritizes your inbox, and builds dynamic engagement plans. Learn More Pam Colbert Mid-Level Gift Officer, Metropolitan State University in Denver “When I open up Momentum, I know I’ve got a plan. It keeps me going in the morning, allowing me to plan my donor phone calls that I need to be make – it's picking up the work for me!” Pam Colbert Mid-Level Gift Officer, Metropolitan State University in Denver Read the Success Story Read the Success Story Leverage data intelligence built for nonprofits. Build custom dashboards with advanced business intelligence tools, connect to a data warehouse, or get started with best practice nonprofit reporting. Learn More Emily Butler Chief Strategy Officer, Agape International Missions “Having Analytics dashboards and benchmarks shows us how we measure up. It’s given us confidence that we're in a healthy spot and making the right strategic decisions.” Emily Butler Chief Strategy Officer, Agape International Missions Explore Virtuous Analytics Explore Virtuous Analytics Happy Customers. Real results. Increase Donor Retention “Over the past couple years, I’ve seen that number of monthly donors increase by like 75%, which really we didn’t have a strong recurring donor backing previously.” Mindy McDonald Director of Advancement and Marketingat Victory Mission Read the Success Story Read the Success Story 8% Increase inDonor Retention 15% Increase inAverage Gift Size Explore all Case Studies Grow Fundraising “People feel much more connected to Lahai than they did before…People feel much more connected to us, and that’s where we’ve gone from four major donors to a dozen by building relationships.“ David Eller Executive Director
at Lahai Health
 Read the Success Story Read the Success Story 35% Increase in email open rates​ 38% Increase in annual revenue​ Explore all Case Studies Automate Manual Tasks “Thanks to Virtuous, we think of fundraising differently now by focusing on creating a personalized touch everywhere we go. And now that we’re not spending as much time doing the manual processes and can connect more with our donors.” David Duxbury Associate Director, Advancement
at North Central University
 Read the Success Story Read the Success Story 520 Hours saved annually​ 13:1 Increase in YoY fundraising revenue​ Explore all Case Studies Remove Data Silos “We’re now able to come together better than ever and really forecast where we’re headed as a unified team because of the data we’ve been able to pull from Virtuous.” Jackie Ellwood Donor Relations Manager
at Atlas Free
 Read the Success Story Read the Success Story 30% Less time spent on reporting​ 40% Increase in automated tasks​ Explore all Case Studies “Over the past couple years, I’ve seen that number of monthly donors increase by like 75%, which really we didn’t have a strong recurring donor backing previously.” Mindy McDonald Director of Advancement and Marketingat Victory Mission Read the Success Story Read the Success Story 8% Increase inDonor Retention 15% Increase inAverage Gift Size Explore all Case Studies “People feel much more connected to Lahai than they did before…People feel much more connected to us, and that’s where we’ve gone from four major donors to a dozen by building relationships.“ David Eller Executive Director
at Lahai Health
 Read the Success Story Read the Success Story 35% Increase in email open rates​ 38% Increase in annual revenue​ Explore all Case Studies “Thanks to Virtuous, we think of fundraising differently now by focusing on creating a personalized touch everywhere we go. And now that we’re not spending as much time doing the manual processes and can connect more with our donors.” David Duxbury Associate Director, Advancement
at North Central University
 Read the Success Story Read the Success Story 520 Hours saved annually​ 13:1 Increase in YoY fundraising revenue​ Explore all Case Studies “We’re now able to come together better than ever and really forecast where we’re headed as a unified team because of the data we’ve been able to pull from Virtuous.” Jackie Ellwood Donor Relations Manager
at Atlas Free
 Read the Success Story Read the Success Story 30% Less time spent on reporting​ 40% Increase in automated tasks​ Explore all Case Studies “Over the past couple years, I’ve seen that number of monthly donors increase by like 75%, which really we didn’t have a strong recurring donor backing previously.” Mindy McDonald Director of Advancement and Marketingat Victory Mission Read the Success Story Read the Success Story 8% Increase inDonor Retention 15% Increase inAverage Gift Size Explore all Case Studies “People feel much more connected to Lahai than they did before…People feel much more connected to us, and that’s where we’ve gone from four major donors to a dozen by building relationships.“ David Eller Executive Director
at Lahai Health
 Read the Success Story Read the Success Story 35% Increase in email open rates​ 38% Increase in annual revenue​ Explore all Case Studies “Thanks to Virtuous, we think of fundraising differently now by focusing on creating a personalized touch everywhere we go. And now that we’re not spending as much time doing the manual processes and can connect more with our donors.” David Duxbury Associate Director, Advancement
at North Central University
 Read the Success Story Read the Success Story 520 Hours saved annually​ 13:1 Increase in YoY fundraising revenue​ Explore all Case Studies “We’re now able to come together better than ever and really forecast where we’re headed as a unified team because of the data we’ve been able to pull from Virtuous.” Jackie Ellwood Donor Relations Manager
at Atlas Free
 Read the Success Story Read the Success Story 30% Less time spent on reporting​ 40% Increase in automated tasks​ Explore all Case Studies A team to ensure your success. More the just a software platform, Virtuous offers a team of experts and hands on training to ensure that your team is empowered to hit their goals. Learn More Hands-on migration & onboarding Switch comfortably with our best-in-class team Training & Certification Ensure your team is maximizing its ROI Ongoing coaching & support Learn best practices & mature over time Professional Services & partners Get the help you need to fill in the gaps Microsoft Tier 1 Partner Built on Azure Microsoft Data & security processes Customizable and Extensible Make Virtuous your own with customizable objects/fields Data Security and Trust Center Leading encryption, security, HIPAA and SSO Learn More Learn More App Marketplace and APIs Integrate with your favorite tools or connect with the API Learn More Learn More Enterprise grade and ready to scale. Powered by Microsoft, Virtuous delivers enterprise reliability, security, & performance. Run on future-ready infrastructure with peace of mind that your data is safe. Resources and education to grow your nonprofit. Get access to thought leadership, research, tools, and best practices to help your nonprofit build more sustainable fundraising. 15 Best Donation Platforms for Nonprofits to Boost Your Fundraising in 2026 How to Build a Brand That Drives Long-Term Fundraising Growth How to Transform Your Nonprofit With AI: 7 Patterns From the Top 7% Explore More Resources Join the responsive fundraising movement. Tour our products or platform, learn about migration, or kickstart your Responsive Fundraising journey with the right resource or playbook. Schedule a Virtuous Demo See Virtuous in action and talk to one of our Responsive Fundraising experts. Learn About Our Services Find out how easy it is to switch from your existing platform with a hands-on team. One platform.Unlimited Fundraising Possibilities. The Virtuous Platform is easy to use, helps automate key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention. Flexible, user-friendly CRM for engaging donors. AI fundraising agent to scale personalized donor outreach Robust online donation experiences that grow giving. Recruit and mobilize volunteers with less effort. Integrated demographic and wealth data for individual donors. Enterprise-grade business intelligence and analytics. Responsive Platform Virtuous CRM+ Virtuous Raise Virtuous Analytics Virtuous Insights Virtuous Volunteer Why Virtuous Virtuous CRM+ Virtuous Raise Virtuous Analytics Virtuous Insights Virtuous Volunteer Why Virtuous Compare Virtuous vs Raiser’s Edge vs Bloomerang vs Donor Perfect vs Salesforce vs Raiser’s Edge vs Bloomerang vs Donor Perfect vs Salesforce Solutions By Cause Human Services Healthcare Higher Education Education K-12 Faith & Ministries Human Services Healthcare Higher Education Education K-12 Faith & Ministries Solutions By Role Executives Development Finance Marketing Database Admin Executives Development Finance Marketing Database Admin Resources Resource Center Customer Stories Blog Reports & Guides Nonprofit Benchmarks Events & Webinars Podcast Newsletter Videos Responsive Nonprofit Summit Virtuous Respond ’26 Responsive Fundraising Resource Center Customer Stories Blog Reports & Guides Nonprofit Benchmarks Events & Webinars Podcast Newsletter Videos Responsive Nonprofit Summit Virtuous Respond ’26 Responsive Fundraising Support Virtuous Academy Help Center Professional Services Security API Documentation Integrations System Status Virtuous Academy Help Center Professional Services Security API Documentation Integrations System Status Company About Careers Partners Ambassadors Contact Legal Privacy Policy About Careers Partners Ambassadors Contact Legal Privacy Policy Linkedin Youtube Instagram Twitter X Logo Facebookenusen-US1773491754https://virtuous.org

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