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Sign In with Google Sign In with Facebook Sign in with Email By clicking the button, I accept the Terms of Use of the service and its Privacy Policy, as well as consent to the processing of personal data. Don’t have an account? Signup Marketing Initiative Latest Stories Media Brands Marketing Powered by : You have successfully subscribed the newsletter. Marketing After seven years off-air, CaratLane's new CMO turns the TV ads back on Shaifali Gautam, who joined the company as a CMO in November 2024, speaks to afaqs! about the brand's marketing strategy and her plans for 2025. By Ubaid Zargar Mar 19, 2025 05:30 IST 5 Min read OTT Streaming The market has adopted the idea of subscription TV: StreamBox's Anuj Gandhi By Benita Chacko Mar 19, 2025 05:20 IST 4 Min read Advertising IPL 2025: The game, the stars, the ads—Cricket season is here! By Cheenu Agarwal Mar 19, 2025 05:10 IST 3 Min read Advertising Aamir Khan plays rapid fire with Ranbir ‘Singh’ for Dream11 By Nisha Qureshi Mar 19, 2025 11:08 IST 1 Min read Advertising Rishabh Pant mimics Gavaskar's 'Stupid' taunt in Goibibo's new ad By afaqs! news bureau Mar 18, 2025 17:51 IST 2 Min read Advertising Schengen visa approval sparks personality shift in Atlys’ new ad By afaqs! news bureau Mar 18, 2025 10:59 IST 1 Min read Advertising Stockholders approve Omnicom’s proposed acquisition of Interpublic By afaqs! news bureau Mar 19, 2025 10:32 IST 2 Min read Marketing Initiative Marketing Initiative VI-John’s ‘Grooming Ka Mahakumbh’ enters Asia Book of Records VI-John’s ‘Grooming Pratigya’ brought thousands together, reinforcing self-care and hygiene at one of India’s largest religious gatherings. By afaqs! partner content Mar 19, 2025 13:20 IST 2 Min read Marketing Initiative MGID’s new AI tool, CTR Guard, improves viewable CTR by an average of 29% By afaqs! partner content Mar 18, 2025 13:58 IST 3 Min read Marketing Initiative Pinkvilla Screen & Style Icons Awards are set to make a dazzling comeback with their 4th edition on March 27, 2025 By afaqs! partner content Mar 11, 2025 13:44 IST 2 Min read Marketing Initiative How the box office boom is polishing jewellery brands’ ad strategies By afaqs! partner content Mar 06, 2025 10:16 IST 5 Min read Marketing Initiative Fans’ trusted destination for everything IPL 2025 – Cricbuzz By afaqs! partner content Feb 27, 2025 13:31 IST 2 Min read Web Stories Short Stories Short: Walmart's new logo Advertising Short: Wakefit hits snooze on L&T chief's toxic comments Digital Short: Samay Raina's "India's Got Latent" app Brands Short: How Ugaoo built a business out of saving people from killing plants Latest Stories OOH Duroflex and Myntra collaborate to make Sleep a part of Fashion The campaign includes OOH ads in Bangalore, AI video-led ads, and social media content. By afaqs! news bureau Mar 19, 2025 13:44 IST 2 Min read Marketing TECNO and Kolkata Knight Riders announce partnership for IPL 2025 By afaqs! news bureau Mar 19, 2025 13:39 IST 1 Min read Advertising Zoho Workplace highlights office app frustrations in new ad campaign By afaqs! news bureau Mar 19, 2025 12:51 IST 2 Min read New Business Grapes Worldwide wins the digital mandate for LivWell By afaqs! news bureau Mar 19, 2025 12:00 IST 2 Min read Advertising Aamir Khan plays rapid fire with Ranbir ‘Singh’ for Dream11 By Nisha Qureshi Mar 19, 2025 11:08 IST 1 Min read Media OTT Streaming The market has adopted the idea of subscription TV: StreamBox's Anuj Gandhi Subscription TV is catching on, but the Founder and CEO says internet gaps and pricing tweaks were key hurdles. Now, DorPlay is winning with seamless access and faster discovery. By Benita Chacko Mar 19, 2025 05:20 IST 4 Min read Media Sony Entertainment Television partners with Yas Island Abu Dhabi for Indian Idol 15 By afaqs! news bureau Mar 18, 2025 17:05 IST 1 Min read Media Tata Sons increases stake in Tata Play following CCI approval By afaqs! news bureau Mar 18, 2025 11:09 IST 1 Min read Media Sports18 channels rebranded as Star Sports By afaqs! news bureau Mar 17, 2025 13:39 IST 2 Min read Media Heineken extends global media relationship with Dentsu By afaqs! news bureau Mar 17, 2025 11:21 IST 2 Min read Brands Brands Torrent Group acquires 67% stake in Gujarat Titans after BCCI approval Irelia will retain a 33% minority stake in Gujarat Titans, one of the youngest IPL franchises. By afaqs! news bureau Mar 18, 2025 11:38 IST 1 Min read Advertising Why did Dabur’s Real Activ wade into Coca-Cola & Pepsi’s cola war? By Shreyas Kulkarni Mar 18, 2025 05:30 IST 3 Min read Brands Forever 21 files for bankruptcy for second time in six years By afaqs! news bureau Mar 17, 2025 18:10 IST 1 Min read Brands Urban Company enters quick comm bandwagon with 15-min maid-booking service By afaqs! news bureau Mar 15, 2025 14:08 IST 1 Min read Brands Singapore's state-run Temasek acquires stake in Haldiram's for $1 billion By afaqs! news bureau Mar 13, 2025 15:05 IST 1 Min read Marketing Marketing TECNO and Kolkata Knight Riders announce partnership for IPL 2025 This partnership reflects TECNO’s ongoing efforts to engage with India’s youth—a generation passionate about both technology and sports. By afaqs! news bureau Mar 19, 2025 13:39 IST 1 Min read Marketing After seven years off-air, CaratLane's new CMO turns the TV ads back on By Ubaid Zargar Mar 19, 2025 05:30 IST 5 Min read Marketing Luminous Power Technologies renews title partnership with RR for IPL 2025 By afaqs! news bureau Mar 18, 2025 18:28 IST 3 Min read Marketing Livfast becomes the official Energy Partner of Delhi Capitals for IPL 2025 By afaqs! news bureau Mar 18, 2025 17:54 IST 2 Min read Marketing Homesure TileEx becomes official partner of Lucknow Super Giants for IPL 2025 By afaqs! news bureau Mar 18, 2025 15:06 IST 2 Min read Subscribe to our Newsletter! Be the first to get exclusive offers and the latest news Subscribe Now Latest Stories Subscribe to our Newsletter! Be the first to get exclusive offers and the latest news Subscribe Now afaqs! has been the consistent leader online in reporting on the Indian marketing, advertising and media space since 1999. Subscribe to our Newsletter! 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afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the larges...