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Marketing Analytics Solutions | MMM software | Analytic EdgeAnalytic Edge provides real-time Marketing Analytics Solutions powered by leading-edge AI & technology for brands to better optimize marketing investments.Marketing Analytics Solutions | MMM software | Analytic Edge Request a Demo × Error: Contact form not found. We are now part of C5i. Read the press release for more details Request a Demo Call Us: +1-201-633-1180 About UsCompanyClientsTeamLeadershipClient EngagementAdvisors Close CloseSolutionsOur SolutionsAnalytic Edge QubeDemand Drivers™: Marketing Mix ModellingPriceSense™: Price and Promo AnalysisSynTest™: Test and LearnAI-Based Dynamic ForecastingPrice Pack ArchitectureData Management SolutionsAssortment OptimizationData Visualization DashboardManaged Analytics Services CloseInsightsBlogsNewsCase StudiesVideos CloseCareersContact Us Previous Next WE IMAGINE A FUTURE WHERE MARKETING ANALYTICS IS SIMPLE, FAST, AND ACCESSIBLE TO ALL. This is the future we are building everyday! WE IMAGINE A FUTURE WHERE MARKETING ANALYTICS IS SIMPLE, FAST, AND ACCESSIBLE TO ALL. This is the future we are building everyday! Measurement Partners Join the rapidly growing list of Analytic Edge customers experiencing the benefits of Automated Marketing Analytics Schedule a meeting to see how we can help your company maximize its growth potential. Schedule a meeting Happy Clients Something unexpected was Analytic Edge’s ability to integrate all data streams in a short period of time. It is usually a quite long process, and we did not expect to have the data integration phase sorted out that quickly. Also, the tool’s front platform where the user does the analytics is amazingly powerful. Pablo Segui Data Science Lead, Meliá The SaaS solutions like the one provided by Analytic Edge certainly gives a head start to organizations that haven’t worked on MMM before as it saves a brand the pain of building the model from scratch. Amash Malik Director Performance Marketing, Bayut Solutions now exist to automate MMM builds – Demand Drivers by Analytic Edge, for example. Leverage the power of cloud-based technology to help accelerate the frequency of delivery of insights. MMM can be built quicker with the right tools and data strategy. Marketing Science Director Global Social Media Company Thank you and congrats on supporting our MMM initiatives. The results were delivered ahead of schedule. Well done! I was pleased with the level of detail including simulations at final team share out – to bring the team from “past” reporting to future outlook. The level of engagement and QI working with our media agencies and media team led for engaging discussion with the brand teams! This was also a “first” in getting MMM on smaller brands, which previously cost prohibited. Senior Manager Global Confectionary Company What you have built is a classic demonstration of converting a complex marketing mix model into a simple, dynamic and forward-looking tool that acts as a lighthouse to guide planning versus being used as just a static scorecard to assess marketing investments. Regional Director of Data Science & Innovation Multinational Beverage Company Your tool we think is one of the best on the market and it worked well for us. Director of Core Analytics Leading Beverage Company We had completed a few marketing mix modelling studies, but in order to have real-time impact, we needed to make it more accessible. Building MMM SaaS helps us to assess performance and optimizes media in real time. Partnering with Analytic Edge and Facebook helps us to make better decisions in an agile way. - Jeff Lee, Head of Digital ASUS Soon we are going to start our 2nd waves of MMMs 2021! Before that, we would like to give you a very big CONGRATULATIONS to all the team! Senior Analyst of Consumer Insights Global Confectionary Company Participating in a Marketing Mix Modelling (MMM) analysis informed our approach to budget allocation and channel focuses. We gained insights into channel impact throughout the year, pinpointed diminishing returns, and honed our ability to scale the right channels at the right times for maximum sales. Sigrid Lundborg, Head of Paid Media Davie Group Being able to consider different budget allocation scenarios to predict revenue outcomes was very helpful in shaping our media mix for the upcoming months. Tanya Kaliszewski, Reporting and Insights Lead Davie Group Latest news and insights Join us at MeasureCamp London We’re thrilled to announce that Analytic Edge is a sponsor at MeasureCamp London on 21st September. Join our team... Join us at the Future of Marketing Summit Australia Join us on Day 2 of the Future of Marketing Summit Australia for an interactive conversation on how to make MMM... Read More News Marketing Effectiveness Measurement Trends for 2025 The marketing landscape is undergoing a significant transformation due to factors such as automation and AI, increased personalization, media fragmentation, and the growth of social commerce. How SaaS MMM is Transforming Marketing Decision-Making In today’s fiercely competitive market, measuring marketing effectiveness has become a critical need for marketers and brands. With numerous channels, strategies, and campaigns… Read More Blogs How Melia used MMM automation to optimize digital advertising ROI How Melia used MMM automation to optimize digital advertising ROI In-House Marketing ROI Measurement For a multinational confectionery & food company Read More Case Studies Analytic Edge has helped global brands across multiple industries accelerate and scale their marketing analytics. Get in touch with us to discuss how our technology enabled solutions can help grow your business. 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