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MarTech - Marketing Technology News and Community for MarTech ProfessionalsMarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events. MarTech is marketing.MarTech - Marketing Technology News and Community for MarTech Professionals MarTech.org is the leading marketing technology digital publication. Is your marketing visibility disappearing? See why competitors are outranking you and take back your market position with actionable insights. Identify traffic-stealing competitors Find untapped opportunities Create outperforming content Input Instant analysis. No card needed. mt logo Topics Account-based marketing (ABM) Agile marketing B2B marketing B2C marketing Content marketing Email marketing Event marketing Local / location marketing Marketing analytics Platforms HubSpot Salesforce Marketo Google Analytics 4 Resources Webinars Intelligence reports White papers MarTech Conference Newsletter Search the Martech site Search search icon Search the Martech site Search Check My SEO Performance marketing Why emotion data is changing how ads get tested Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. by Susan Ferrari Marketing management Brands that win are clearer, not louder by Zac Stucki Marketing operations (MOps) AI is repricing the marketing stack, not collapsing it by Gareth Chilton Conversations with MarTech AI’s disruption of online commerce is just starting by Mike Pastore Marketing management McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing by Optimove Fuel up with free marketing insights. Ecommerce Most consumers use AI, but few fully trust it New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. Constantine von Hoffman | Mar 13, 2026 at 10:00 am ET MarTech Conference Breaking free from data prison with a roadmap to unified customer insights At the March MarTech Conference, we discussed how to escape 'data prison' by focusing on operating models and culture over tech to finally end marketing silos. MarTechBot | Mar 13, 2026 at 9:50 am ET Artificial Intelligence When AI decisions create customer friction When AI systems misread signals and make automated decisions, the friction customers experience erodes trust, retention and revenue. Alicia Arnold | Mar 13, 2026 at 9:26 am ET Performance marketing Why emotion data is changing how ads get tested Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. Susan Ferrari | Mar 13, 2026 at 9:13 am ET Marketing artificial intelligence (AI) The latest AI-powered martech news and releases Zendesk is betting AI agents will handle most customer service interactions, and its $200M-plus Forethought acquisition shows how serious it is. Constantine von Hoffman | Mar 12, 2026 at 10:32 am ET MarTech Conference Say goodbye to busywork: Rethinking marketing workflows for a smarter future At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine. MarTechBot | Mar 12, 2026 at 10:14 am ET Marketing management Brands that win are clearer, not louder Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all. Zac Stucki | Mar 12, 2026 at 8:54 am ET Marketing operations (MOps) AI is repricing the marketing stack, not collapsing it AI is making coordination tools easier to replicate, putting pricing pressure on parts of the marketing stack that deliver convenience rather than operational risk. Gareth Chilton | Mar 12, 2026 at 8:47 am ET Conversations with MarTech AI’s disruption of online commerce is just starting AI agents might not be taking your list to the store just yet, but AI is still reshaping the world of retail. Mike Pastore | Mar 11, 2026 at 9:54 am ET MarTech Conference How to build context-aware customer experiences At the March 2026 MarTech Conference, we discussed why your operating model, not your tech, is the key to stopping customer friction and aligning your teams. MarTechBot | Mar 11, 2026 at 9:43 am ET Email marketing 7 ways to revive dormant email lists without wrecking deliverability Reviving dormant email lists can drive pipeline, but doing it wrong can damage deliverability. Here’s how to bring old subscribers back safely. Joe Cunningham | Mar 11, 2026 at 9:02 am ET Marketing artificial intelligence (AI) IAB proposes new payment rules for AI content access The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. Constantine von Hoffman | Mar 11, 2026 at 8:17 am ET Marketing technology Why marketing needs a decision infrastructure for AI AI excels where structure already exists. Context graphs could help marketing capture decision logic and make AI systems more reliable. Angela Vega | Mar 11, 2026 at 8:12 am ET PPC Why the future of marketing looks like product management Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey. Melissa Washburn | Mar 10, 2026 at 10:43 am ET Call analytics The marketing data most companies still fail to measure Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data. Pamela Parker | Mar 10, 2026 at 10:24 am ET Marketing technology Why vibe coding will disrupt martech’s buy-or-build debate AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities. Steve Petersen | Mar 10, 2026 at 9:08 am ET Search marketing A 90-day plan to build AI-citable authority This framework uses original data, tools and cross-channel content to drive AI citations and high-intent leads. Stephanie Miller | Mar 10, 2026 at 8:57 am ET B2B marketing How shaping AI buying can boost B2B CMO strategic influence As AI increasingly evaluates vendors before buyers do, CMOs who control structured data, proof and category language can influence who makes the shortlist. Tanya Thorson | Mar 10, 2026 at 8:43 am ET Marketing management McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology. Optimove | Mar 10, 2026 at 7:00 am ET Customer experience AI speeds up CX, but alignment still decides success AI improves the speed and scale of customer experience decisions, but won't resolve organizational alignment problems behind most CX failures. Shiv Gupta | Mar 9, 2026 at 9:08 am ET Customer relationship management (CRM) Salesforce and HubSpot reshape partner programs for the AI era Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition. Constantine von Hoffman | Mar 9, 2026 at 8:36 am ET Google Analytics 4 (GA4) Why direct traffic in GA4 isn’t what it looks like Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits. Dan Taylor | Mar 9, 2026 at 8:32 am ET B2B marketing How B2B marketers can prepare for AI agents that do the buying As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator. MarTechBot | Mar 9, 2026 at 8:21 am ET Search marketing Organic search is fundamentally disrupted. Here’s what to do about it. With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone. Brightspot | Mar 9, 2026 at 7:00 am ET MarTech Conference Navigating identity in a cookieless, compliant world At the March MarTech Conference, we discussed how the end of cookies is a chance to trade 'creepy' tracking for real trust. MarTechBot | Mar 6, 2026 at 9:59 am ET Content marketing Why your outreach fails before prospects even read it Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. Bryce York | Mar 6, 2026 at 9:15 am ET Search marketing Why organic search is becoming a brand trust channel Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. Kevin Cotch | Mar 6, 2026 at 8:54 am ET Marketing artificial intelligence (AI) Why most marketers are still only experimenting with AI Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data. Constantine von Hoffman | Mar 6, 2026 at 8:26 am ET MarTech Conference Showing up in the age of AI search At the March MarTech Conference, we explored how to pivot from SEO to "Search Everywhere" and stay visible as AI changes the discovery landscape. MarTechBot | Mar 5, 2026 at 9:59 am ET Identity resolution The 5 trends reshaping identity resolution in 2026 Our new buyer's guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data. Pamela Parker | Mar 5, 2026 at 8:40 am ET Marketing artificial intelligence (AI) Turn ChatGPT into your on-demand GTM consultant A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance. Steve Armenti | Mar 5, 2026 at 8:17 am ET Diversity and inclusion in marketing Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers AudioEye | Mar 5, 2026 at 7:00 am ET Content marketing Revive old content to win in AI search AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. Adam Tanguay | Mar 4, 2026 at 8:50 am ET Conversations with MarTech Hey B2Bs, don’t pass on connected TV TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television. Mike Pastore | Mar 4, 2026 at 8:37 am ET Email marketing 6 post-purchase moments that shape customer lifetime value Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. Kath Pay | Mar 4, 2026 at 8:29 am ET Email marketing How Gemini in Gmail changes inbox visibility for marketers From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox. Lauren McGrath | Mar 4, 2026 at 8:20 am ET Marketing analytics The era of data dominance is over, and it didn’t last very long Data was the new oil, but context is the new refinery. Because without a refinery, oil is just a smelly, toxic mess that often brings more harm than good. Mike Pastore | Mar 3, 2026 at 2:07 pm ET Ecommerce Google details how its on-Google checkout works New guidance explains how the Universal Commerce Protocol powers AI-driven checkout across its platforms. Anu Adegbola | Mar 3, 2026 at 9:44 am ET Marketing artificial intelligence (AI) Automation is marketing’s fastest path to AI returns Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies. Michael McCune | Mar 3, 2026 at 8:55 am ET Content marketing Why original thinking is your competitive advantage in the AI era AI rewards original insight, proprietary data and firsthand experience over length and polish. Here’s how content strategy must evolve. Scott Gillum | Mar 3, 2026 at 8:23 am ET 12345 » Intelligence reports Identity Resolution Platforms: A Marketer’s Guide Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide Customer Data Platforms: A Marketer’s Guide View all reports Research Report Customer Data Platforms: A Marketer's Guide Get report now Navigate the rapidly evolving customer data platform landscape with confidence. Our comprehensive research delivers the strategic insights marketing leaders need, plus interactive resources to deepen your understanding. Webinars 1 Year → 1,000 Links: How Digital PR Builds Authority for SEO and AI Search Apr 7, 2026 How LLMs Choose Sources & Answer Elements Mar 31, 2026 The Performance Divide: How Data Foundations Determine ROI in Modern Marketing Apr 7, 2026 See all webinars White Papers The Marketer’s Channel Playbook Global Benchmark Report 2026: Cross-Channel Marketing Moving AI From Pilots Into Production More White Papers Free Virtual Events Get ready for four exclusive 2026 MarTech events designed to inspire, inform, and an empower you in an AI-powered age. The MarTech Conference (May) Online - May 6, 2026 Register for free The MarTech Conference (March) Online - Available On-Demand Register for free Search Marketing Expo Learn actionable SEO, PPC, and AI tactics that can help you drive more traffic, leads, and revenue. Learn More About SMX Program by: Search Engine Land Free 14 day Semrush trial Get 55+ tools to gain insights and grow your audience. Start my trial Level up your marketing game in just a few minutes a day. Subscribe to MarTech’s free newsletter for exclusive content, expert analysis, and actionable strategies. Company About Us Contact Staff Marketing Opportunities Resources All Articles Webinars Intelligence Reports White Papers Newsletter Events MarTech Conference Search Marketing Expo Tools MarTechBot Image Generator Competitor Analysis Tool Website Traffic Checker Legal Privacy Policy Terms of Use AI Policy Follow Us Facebook X (formerly Twitter) LinkedIn YouTube Newsletters RSS Add us as a preferred source © 2026 MarTech.org is a Trademark of Semrush Inc. Third Door Media is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.enen1773450001https://martech.org

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