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Home | EVOLIO MarketingConversions., Ideas., Stories.Home | EVOLIO Marketing top of pageWho We HelpHow We HelpAbout EVOLIOContact UsMoreUse tab to navigate through the menu items.Request a Quote Evolve your events and experiences with data and insights from EVOLIO.EVENTS, EXHIBITS AND EXPERIENCES MEASUREMENT AND STRATEGYTell me moreHome: WelcomeExhibitors/SponsorsOrganizers & ProducersAgencies & SuppliersSurveys & Measurement Solutions for Event Exhibitors and SponsorsRegardless of your event program's size or budget, EVOLIO's measurement solutions, including onsite and online surveys, mystery shopping, PR and social media monitoring, and strategy workshops, are for you.  Measure the actual impact of your event investments, going well beyond ROI. Request a quote. Strategy, Surveys, and Insights for Exhibit and Event Agencies and SuppliersEvent industry agencies and suppliers rely on EVOLIO's survey and measurement solutions for their own business success, as well as for their clients. Count on EVOLIO to remove the inherent biases of self-evaluation. Maximize success for you and your clients with EVOLIO by your side as your independent 3rd-party strategic partner, providing objective quantitative and qualitative assessments that showcase the value you deliver.  Request a quote >> Surveys & Strategy Solutions for Show Organizers and ProducersWith research and measurement conducted by EVOLIO, event organizers are informed with data indicating their event's potential, including comparisons with benchmarks based on over 500,000 attendee and exhibitor survey responses. These powerful insights quantify event success, identify ways to improve and grow, drive revenue, and ensure unforgettable experiences. Request a quote HOW EVOLIO CAN HELP YOUEVOLIO provides event and exhibit strategy and measurement services that help turn moments into powerful brand experiences with meaningful feedback and actionable insights. ​ Let EVOLIO measure the success of your experiences, events, and exhibits. Any type. Any size. Anywhere. In-person. Online.SOLUTIONS FOR YOUR EXPERIENTIAL PROGRAMS Tradeshows, Events, Exhibits, and ActivationsFeelings Aren't Facts® Make data-driven decisions with EVOLIO. Measure what matters and let our data storytelling help shape your event strategy and planning. STRATEGY​ ​​Learn more >> INSIGHTS​​ ​Learn more >> STAFFING​ ​Learn more >> TRAINING​ ​Learn more >>Home: ListHome: WorkTake the next stepTalk to an EVOLIO expert to find the right solutions for your event programGet in touch CREATE AMAZING EXPERIENCES. MEASURE YOUR SUCCESS. TELL A COMPELLING STORY WITH DATA.At EVOLIO Marketing, we recognize that each client is unique. That's why we craft tailored exhibit and event strategies that meet your specific needs, and budgets. Contact us, and we'll position your brand ahead of the competition.STRATEGY WORKSHOPS FOR EVENT MARKETERSSuccess at exhibits and events begins with strategy. Be effective. Be relevant. Be meaningful. Be memorable. EVOLIO's workshops deliver impact and enjoyment, whether online or in-person.I'd like to learn more! >>RESEARCH, SURVEYS & ANALYTICSROX. ROE. ROI. Return on experience, emotion, and investment. Metrics and data tell the truth when captured correctly. We implement the right methodologies, ask the right questions, and provide actionable insights.I need to measure. Tell me more! >>COACHING & TRAININGEven the best designs and plans can fail without motivated exhibit and event staff. EVOLIO ensures your team delivers impactfully and engages like never before.Help me improve our staff engagement! >>EXHIBIT & EVENT STAFFINGAdditional staff like crowd gatherers, lead collectors, and traffic managers are sometimes essential. Our team of professionals will elevate your visitor experience to the next level.Tell me more about exhibit staffing solutions! >>Frequently Asked QuestionsWhat are EVOLIO's most common offerings?For event organizers, EVOLIO most commonly offers:Post-show attendee and exhibitor surveysPre-event attendee and exhibitor surveysOnsite observations and mystery shoppingOnsite attendee and exhibitor surveys Focus groups and in-depth interviewsPR and social media monitoring and analysis KPI and strategy workshops, including sales training based on dataFor exhibitors and sponsors (and for exhibit houses' and agencies' clients), EVOLIO most commonly offers:Post-show visitor surveysPre-event brand perception analysisOnsite observations and mystery shoppingOnsite visitor surveys Focus groups and in-depth interviewsPR and social media monitoring and analysisKPI and strategy workshops Plus much more. Contact us for more information.Why pay EVOLIO when I can do it myself (DIY)?As an event professional, you most likely already have too much on your plate and don't have the time or expertise to do it yourself in the best way possible. That's why hiring EVOLIO as an independent measurement partner ensures that all exhibit and event performance data is collected, analyzed, and interpreted without internal bias, agency influence, or vested interests, regardless of the methodology used. EVOLIO applies consistent frameworks, validated benchmarks, and disciplined research standards across surveys, observations, interviews, and behavioral analysis to produce insights that stand up to executive scrutiny. This neutrality allows organizations to trust the results, make evidence-based data-driven decisions, and have more productive conversations about what is working, what is not, and where to invest next. The outcome is credible, comparable, and actionable intelligence that improves event strategy, optimizes spend, and strengthens accountability across teams and partners. How much should I budget for event research and measurement?Event research budgets vary based on objectives, challenges, survey legnth, level of analysis, and exhibit/event size. Medium to large exhibitors normally allocate around 4% of their total event budget to measurement. For event organizers, attendee and exhibitor surveys are generally under $20,000 for high quality research and insights. Whether the need is a single event survey or a full global measurement program, proper research, with actionable insights and analysis, is ciritcal to the success of any exhibit or event, large or small. Why does measurement matter if the event (or exhibit) already feels successful?Busy events and exhibits, and enthusiastic attendees, do not always translate to business impact and ROI. Feelings aren’t Facts®. EVOLIO's insights indicate whether the right targets were reached, delivered clear value, enhanced the brand, created demand gen, and/or outperformed the competition. Research replaces guesswork with confidence and gives a clear view of results tied to intended outcomes like pipeline, revenue, and brand impact.What KPIs should our team focus on when evaluating events?KPIs should be tied to objectives, not generic templates. Most programs blend audience quality, experience scores, message clarity, brand lift, sales influence, education, and competitive context. EVOLIO helps teams develop their KPI playbook, and then measure those KPIs so they are comparable to benchmarks, relevant, and actionable. Typically, 70% of KPIs remain consistent across events, while 30% are customized to fit specific goals, audiences, and regions.Why EVOLIO research versus behavioral tracking tools?Tracking tools measure where people went, not their outcomes. Quantitative data and surveys identify motivation, perception, value, intent, and outcomes with statistical confidence. This gives context to behavior and makes real decisions possible. When EVOLIO combines survey data with tracking tool data, you get the clearest picture of what drove outcomes and where improvements are needed. Go beyond dashboards and data dumps. Get EVOLIO's expert data storytelling.How does EVOLIO lighten the workload for event and marketing teams?Most event marketers already have too much on their plate to fully execute their own research and provide the level of detailed analysis required for informed decision-making. EVOLIO is a full-service research and strategy agency. You receive planning support, survey design, audience sampling, onsite intercept staff, analysis, reporting, and executive workshops. Your team focuses on executing the event while EVOLIO handles the research from end-to-end, delivering fast, accurate, and decision-ready insight without the burden of DIY tools. What makes EVOLIO's approach different from other event research or measurement firms?EVOLIO blends strategy, market research, consulting, proprietary analytics, and benchmarks. Key differentiators include: • Benchmarks built on 500k+ recent event survey responses • Onsite real-time course correction and staff guidance • Portfolio optimization models for event spend and performance • Full-service quantitative and qualitative research capabilities • KPI frameworks tied directly to business decisions EVOLIO's independent, third-party approach elevates the insights, credibility, and impact of your measurement endeavors. We don't produce events and exhibits and then also measure them. That's way too biased. Beware of those who do.How does EVOLIO help event teams secure executive buy-in and budget for measurement?Executives support investment when results are clear, objective, and financially relevant. EVOLIO delivers benchmarks, scorecards, and narratives that connect event results to strategy, revenue, customer behavior, and competitive advantage. This shifts internal discussion from feelings to facts which makes event budgets and decisions faster and much more defensible.EVOLIO'S SERVICES AND SOLUTIONS EXHIBITOR & SPONSORSTRATEGYWorkshopsExperiential DesignStrategic PlanningVisitor AcquisitionEvent Portfolio AnalysisMarketing & MessagingBudgeting & Optimization EVENT & TRADESHOW STRATEGYEvent Planning & DesignContent StrategyAttendee AcquisitionExhibit & Sponsor SalesAttendee ExperienceExhibitor & Sponsor ROIReporting & Optimization EXHIBIT & EVENT MEASUREMENT & RESEARCHAttendee SurveysExhibitor SurveysInfluencer InsightsMystery ShoppingIndustry StudiesExperience Design TestingStakeholder Insights COACHING, STAFFING & TRAININGCrowd GatheringLead CollectionTraffic ManagementEngagement & InteractionMotivational CoachingStreet TeamsVIP & Special Events​Contact EVOLIO Today! 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