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Philip Morris International | Delivering a Smoke-Free Future
We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products will one day replace cigarettes.
Philip Morris International | Delivering a Smoke-Free Future Go to main content Scroll-up Delivering a Smoke-Free Future About us About us About us About us overview A company committed to delivering a smoke-free future Our leadership team Meet our senior management team Culture & Diversity at PMI Discover our work culture Corporate Governance Learn more about our governance practices Our views and standards Acting responsibly to deliver on our smoke-free vision Media center Press releases, contacts, and resources Our business Our business Our business We are a leading international consumer goods company working to deliver a smoke-free future, while also evolving our portfolio to include products outside of the tobacco and nicotine sector. Our business overview We are a leading international consumer goods company PMI's smoke-free products Our smoke-free portfolio Preventing youth access What we do to prevent youth accessing our products Illicit trade prevention How are we combatting illicit trade and its impacts? Suppliers Everything our suppliers need to know FAQ Commonly asked questions about our business and products Our progress Our progress Our progress We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products will one day replace cigarettes. Our progress overview PMI's progress toward becoming a smoke-free business Our multicategory approach Choice is a key driver for a smoke-free future Voices of Change Inspiring career advice from PMI employees Our smoke-free vision What is a smoke-free future and how will PMI deliver it? Leaders of Change Insights and expertise from PMI's senior leaders Projects with a Heart Employee-led charitable initiative helping people in need Our science Our science Our science PMI has invested billions in developing smoke-free products that deliver nicotine without burning tobacco, for adults who would otherwise continue to smoke. Our science overview The robust science behind our smoke-free portfolio Tobacco harm reduction Why adult smokers deserve better options than continuing to smoke Assessing our product health impacts Assessing the harm-reduction potential of our smoke-free products All about: Smoke-free alternatives What's the difference between heated tobacco, vapes, and nicotine pouches? Investor Relations Investor Relations Investor Relations Investor Relations Investor relations Overview How to invest in a smoke-free future Events center Our previous and upcoming investor events FAQ Frequently asked investor questions Earnings Our quarterly earnings materials Stock, dividends & bonds Share price, dividend and fixed income information Contact Meet our IR team and analysts Press releases & filings Our latest press releases, reports, and SEC filings Sustainability Sustainability Sustainability Sustainability is about replacing cigarettes with better alternatives to continued smoking, addressing sustainability challenges and seizing opportunities to add value to society. Sustainability Overview The sustainability of our business is our strategy Our approach What is our approach to sustainability? Reporting Read our latest Value Report and more on sustainability reporting Stories of impact The latest sustainability news from the markets Resources Explore our library of sustainability documents Strategic priorities Explore our six strategic priorities Careers Careers Careers copy needed here Careers overview Join us to make history Equal pay What we're doing to achieve equal pay for equal work Areas of work Find a future role that fits you Job opportunities Our current vacancies PMI Global Market search Algeria Australia Bulgaria Chile China Egypt Estonia Guatemala Hong Kong India Indonesia Jordan Latvia Lebanon Morocco New Zealand Panama Reunion Senegal Slovakia South Africa Taiwan Tunisia United Arab Emirates Venezuela Lithuania Argentina Brazil Colombia Ecuador Greece Malaysia Mexico Pakistan Peru Singapore Switzerland Türkiye Austria Croatia Cyprus Finland Hungary Norway Philippines Serbia Slovenia Sweden Vietnam Georgia Denmark Belgium Kazakhstan Poland Netherlands Costa Rica Dominican Republic Turkey - PMPS Turkey - PMTM United Kingdom Czech Republic Portugal Romania Ukraine Spain France Israel Italy Korea Germany Thailand Japan United States View All Menu Back Search input About us Our business Our progress Our science Investor Relations Sustainability Careers PMI Global Market search Algeria Australia Bulgaria Chile China Egypt Estonia Guatemala Hong Kong India Indonesia Jordan Latvia Lebanon Morocco New Zealand Panama Reunion Senegal Slovakia South Africa Taiwan Tunisia United Arab Emirates Venezuela Lithuania Argentina Brazil Colombia Ecuador Greece Malaysia Mexico Pakistan Peru Singapore Switzerland Türkiye Austria Croatia Cyprus Finland Hungary Norway Philippines Serbia Slovenia Sweden Vietnam Georgia Denmark Belgium Kazakhstan Poland Netherlands Costa Rica Dominican Republic Turkey - PMPS Turkey - PMTM United Kingdom Czech Republic Portugal Romania Ukraine Spain France Israel Italy Korea Germany Thailand Japan United States About us About us overview A company committed to delivering a smoke-free future Our leadership team Meet our senior management team Culture & Diversity at PMI Discover our work culture Corporate Governance Learn more about our governance practices Our views and standards Acting responsibly to deliver on our smoke-free vision Media center Press releases, contacts, and resources Our business Our business overview We are a leading international consumer goods company PMI's smoke-free products Our smoke-free portfolio Preventing youth access What we do to prevent youth accessing our products Illicit trade prevention How are we combatting illicit trade and its impacts? Suppliers Everything our suppliers need to know FAQ Commonly asked questions about our business and products Our progress Our progress overview PMI's progress toward becoming a smoke-free business Our multicategory approach Choice is a key driver for a smoke-free future Voices of Change Inspiring career advice from PMI employees Our smoke-free vision What is a smoke-free future and how will PMI deliver it? Leaders of Change Insights and expertise from PMI's senior leaders Projects with a Heart Employee-led charitable initiative helping people in need Our science Our science overview The robust science behind our smoke-free portfolio Tobacco harm reduction Why adult smokers deserve better options than continuing to smoke Assessing our product health impacts Assessing the harm-reduction potential of our smoke-free products All about: Smoke-free alternatives What's the difference between heated tobacco, vapes, and nicotine pouches? Investor Relations Investor relations Overview How to invest in a smoke-free future Events center Our previous and upcoming investor events FAQ Frequently asked investor questions Earnings Our quarterly earnings materials Stock, dividends & bonds Share price, dividend and fixed income information Contact Meet our IR team and analysts Press releases & filings Our latest press releases, reports, and SEC filings Sustainability Sustainability Overview The sustainability of our business is our strategy Our approach What is our approach to sustainability? Reporting Read our latest Value Report and more on sustainability reporting Stories of impact The latest sustainability news from the markets Resources Explore our library of sustainability documents Strategic priorities Explore our six strategic priorities Careers Careers overview Join us to make history Equal pay What we're doing to achieve equal pay for equal work Areas of work Find a future role that fits you Job opportunities Our current vacancies PMI Global Search input Market Africa Americas Asia - Pacific Europe Middle East Algeria Egypt La Reunion Morocco Senegal South Africa Argentina Brazil Canada Chile Colombia Costa Rica Dominican Republic Ecuador Guatemala Mexico Panama Peru Venezuela Australia China Georgia Hong Kong India Indonesia Japan Kazakhstan Korea Malaysia New Zealand Pakistan Philippines Singapore Taiwan Thailand Vietnam Austria Belgium Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Italy Latvia Lithuania Macedonia Netherlands Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom Israel Jordan Lebanon Türkiye United Arab Emirates The human edge in the age of AI At PMI, we are transforming our business through science, data, and digital innovation. In an increasingly AI-driven world, we believe that human judgment and critical thinking remain essential to making responsible decisions. Read more 0:59 Hide Transcript Show Transcript Interviewer asks: Ultimately, if your aim is to stop every smoker out there from smoking, why wouldn’t you just stop making cigarettes? Nevena Crljenko, Vice President, Scientific Engagement, Philip Morris International, replies: If Apple stopped producing iPhones today, would people stop using phones? The answer is no. The equivalent of that is if we stopped making cigarettes, a smoker goes tomorrow to the shop, they’ll buy another brand, and we don't have to imagine scenarios: We can look at the countries that actually banned tobacco. Bhutan did it several years ago, banned the use of cigarettes. South Africa, in Covid-times, banned temporarily the sale of tobacco products and alcohol. What happened? The market was flooded with illicit products. So, if there is demand, there will be a supply, and we believe it’s better to phase out cigarettes, obviously.  And if more people are switching to smoke-free products, obviously there’ll be less demand for cigarettes. We welcome tough questions - and provide straight answers Watch our Let's Talk video series Value Report 2025 Learn about our sustainability progress Our progress toward a smoke-free future as of 2026 Q1 43 percent of PMI’s total global net revenues came from our smoke-free business.* >43 million estimated legal-age consumers of PMI’s smoke-free products.** 108 markets where our smoke-free products are available, providing better alternatives for legal-age smokers.* USD >16 billion invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.** Previous Next *As of Q1 2026. **As of December 31, 2025. Important note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated April 22, 2026, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations page. “PMI,” “we,” “our,” and “us” refers to the entire Philip Morris International family of companies.   Our Science Cutting-edge research and technology Our Science What is tobacco harm reduction? Better alternatives exist for those adult smokers who would otherwise continue to smoke. Find out why harm reduction is so important. Read article 1:13 Hide Transcript Show Transcript Interviewer says: There's a lot of confusion around smoke-free products. What are they? Are they really less harmful than cigarettes? And why are governments banning them completely? There's a lot to unpack, but let's begin with what a smoke-free product is. Nevena Crljenko: Vice President, Scientific Engagement, Philip Morris International, replies: Smoke-free products are very different products than cigarettes are. The most known tobacco product in the world. Cigarettes are lit and burned. And the smoker inhales the smoke. Smoke contains thousands of chemicals, many of which are harmful. Your body is exposed to them and over time it develops into the disease. So the first principle we developed was let's eliminate the burning process. We can eliminate the burning process by a couple of things. We can control the temperature in terms of how we heat tobacco but not burn it.  That's heated tobacco products.  We can heat the liquid which contains nicotine.  This is e-vapor product (e-cigarettes).  Or we can create oral products such as nicotine pouches,  which basically are not warmed at all. But the key component, irrespective of how different these products are, is that they do not contain the burning,  which is the main source of smoking-related diseases. The role of nicotine 3 min read Read article Our Science Assessing our product health impacts 3 min read Read more   In the news FDA issues modified risk tobacco product orders for Philip Morris International’s nicotine pouches 2 min read This decision makes our nicotine pouches the first to receive modified risk tobacco product orders, authorizing reduced-risk claims compared to cigarettes. Read more Andrea Bocelli and Philip Morris International present “Believe. Further” initiative 3 min read Andrea Bocelli and Philip Morris International present “Believe. Further”, a platform exploring progress, transformation, and the power of challenging expectations. Read more Forbes ranks Philip Morris International in the top five of its 2026 Net Zero Leaders list 3 min read This marks the fourth consecutive year of recognition for making significant strides toward reaching net zero carbon footprint goals. Read more Previous slide Next slide For all our latest news and views Subscribe to the PMI corporate newsletter Subscribe Subscribe to our newsletter Sign up for all the latest news and views    Our commitments The standards we uphold Our commitments Marketing standards It’s our responsibility to market our products responsibly. 2 min read Read article 0:53 Hide Transcript Show Transcript Words appear on screen reading: Let’s talk with Gizelle Baker Interviewer asks: Let's look at the way that these (smoke-free) products are marketed though, because that is a concerning issue for people. These products are seen to be glamorized. In fact, people could say that Philip Morris is just going back to the old days of traditional tobacco marketing when it comes to these products. Gizelle Baker, Vice President External Scientific Affairs, Philip Morris International, replies: Well, I think we should first take a step back and look at what people's complaints are. I understand, and there is a concern. We absolutely do not want people seeing these things in a glamorous way. And therefore, you need to make sure that you're marketing these things responsibly. Who gets access to the marketing? Limiting access to the product itself. Making sure you have proper age verification and access prevention type things in place to make sure that these products make it into the hands of adults who smoke. And we need to get people away from cigarettes as fast as possible and as many away from cigarettes as possible. So, in order to do that, and when you think about how you're going to do a behavioral change on that scale, you need to first look at what are the things that people like about smoking. How can we deliver that, but with lower amounts of harm? So, smoking is a very social behavior. We're trying to create a social human experience for people who are seeking that, where they get to try the product, become aware of it, and hopefully make a successful switch away from cigarettes in an environment that supports them in doing so. And then you layer on top of that: Who do we not want to see? We do not want underage people being part of that experience. So, you put age gates in place. You send your invites to adult smokers or adult nicotine users. We need to support the people who are smoking or would otherwise continue to smoke to make this change, which we know is difficult. And to be able to succeed at. Words appear on screen reading: This video is for informational purposes only on the nicotine pouch category manufactures under strict standards. It has no commercial intent and does not promote product use. Nicotine is addictive and not risk-free. Philip Morris International's logo appears on screen. PMI’s Statement of Purpose 9 min read Good conversion practices for PMI’s smoke-free products 2 min read Watch: In the spotlight Loading video, please wait... Play Let's Talk with Gizelle 00:10:27 Loading video, please wait... Play Let's Talk with Nevena 7:08 to watch Loading video, please wait... Play Inaction has consequences 2:22 to watch Loading video, please wait... Play It's time to make smoking history 2:25 to watch Loading video, please wait... Play Tobacco harm reduction is central to the delivery of a smoke-free future 2:01 to watch Loading video, please wait... Play The difference between e-cigarettes and heated tobacco products 0:54 to watch Loading video, please wait... Play Why burning is the main problem 1:15 to watch Loading video, please wait... Play Nicotine explained 0:57 to watch Loading video, please wait... Play Why did you want to be a scientist? 1:46 to watch Loading video, please wait... Play Resiliency requires innovation, inclusion and trust in science 11:37 to watch Previous Next Leaders of Change PMI’s thought leaders share their insights and expertise Leaders of Change Judgment and curiosity: How to lead through the noise of AI PMI’s Dr. Moira Gilchrist reflects on human instinct, leadership responsibility, and the role of cognition in an age of acceleration. 3 min watch Read more Our leadership team Discover more Unleashing innovation through the transformative power of cross-generational collaboration 4 min read Only the consumer can make innovation a success 3 min read Read more Make history Develop your career at PMI Make history Make history with us Search our job opportunities Work with us Equal-salary certified 3 min read Culture & Diversity at PMI 00:19 Hide Transcript Show Transcript How we #MakeHistory by creating better choices Music starts. Elodie Ly, Lead Life Sciences Projects, Switzerland, talks to camera. Our team of more than 400 world-class scientists, engineers and technicians are constantly working towards offering current adult smokers a better choice than continuing to smoke cigarettes. Music ends Words appear on screen: Hashtag Make History Find out more at PMI.com.     Why invest in PMI? We are investing behind innovation and delivering sustainable growth from our leading smoke-free products, which are a much better choice than continued smoking. Error Something went wrong. Please, reload the content. Share Price PM (Common Stock) Investor Relations Latest news & press releases Media Center Error Something went wrong. Please, reload the content. This site is operated for the purpose of providing general information about us. The site is not operated for advertising or marketing purposes. The material on this site should not be regarded as an offer to sell, or a solicitation of an offer to buy, any product of PMI. Such products are sold only in compliance with the laws of the particular jurisdictions in which they are sold. Quick links About us Our business Our progress Our science Investor relations Sustainability Careers Other initiatives PMI Science PMI Privacy Projects with a Heart Unsmoke Your World Legal Terms of use Legal documents Social media rules of engagement Accessibility Cookie Preferences Product security Vulnerability disclosure PMI corporate newsletter Follow us on PRIVACY NOTICE FAQ GLOSSARY CONTACT US COMPANY INFORMATION © Philip Morris Products S.A.
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We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products will one day ...
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