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Sela | Spectacular EverydayA dynamic creator of spectacular experiences and iconic destinations across recreational industries, championing local talents, connecting people with brands.Sela | Spectacular Everyday SEARCH Popular search WHAT WE DO DESTINATIONS OPPORTUNITIES NEWS MEET SELA MEET SELA WHAT WE DO WHAT WE DO DESTINATIONS DESTINATIONS PORTFOLIO PORTFOLIO OPPORTUNITIES OPPORTUNITIES NEWS NEWS NUFC NUFC CONTACT CONTACT العربية MEET SELA WHAT WE DO DESTINATIONS PORTFOLIO OPPORTUNITIES NEWS NUFC CONTACT العربية Unmute WHO WE ARE REDEFINING EXPERIENCES A dynamic creator of spectacular experiences and iconic destinations across recreational industries, championing local talents, connecting people with brands, and contributing to national aspirations for a better quality of life. With a proud legacy of firsts, we work hand in hand with innovators, communities, and leaders, setting the standard for the exceptional as our ambition evolves. We see a bright future bursting with opportunities, where the impossible is a starting point. WHO WE ARE OUR PRINCIPLES To continuously connect people, brands, and communities with spectacular experiences, iconic destinations, and inspiring opportunities. READ MORE OUR STORY Beginning in 1997, we paved the way in the sports industry, and over the years our success has grown to encompass the entertainment and culture industries, as well. Today, we are proud players across recreational sectors. READ MORE OUR LEADERSHIP We bring a team of leading innovators and creators whose track records speak for themselves. Our leaders embody curiosity for what's ahead, enthusiasm for the creative process and a dedication to honesty. READ MORE WHAT WE DO SPECTACULAR EXPERIENCES From concept to reality, we offer world-class experience and event management, and media production services to take your brand to the next level and connect you to your audience. Our team of experts provides a comprehensive range of services, from master planning and engineering to audio, video, and visualization; research and patenting; and creating & monetizing your IP. Read more ICONIC DESTINATIONS We offer a suite of services that bring your vision to life. Our experienced construction and fit-out teams handle everything from general to specialized constructions. We provide leasing lifecycle support, with negotiators, contract drafters, accountants and collectors to take care of every step. Additionally, our facility management team ensure your facility is safe, clean and secure. Read more COMPREHENSIVE SOLUTIONS We are the go-to for all your experience needs, providing cutting-edge solutions that handle all aspects of operations to make your experience unforgettable. Our services include identifying sponsors, setting up exclusive media channels, creating retail and culinary masterplans and breath-taking light shows, and implementing access control and security. We will ensure the success of your experience. Read more ACHIEVEMENTS Jeddah Season Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions. Jeddah Superdome In line with Vision 2030, Sela has garnered outstanding achievements, holding a Guinness World Record for the largest semi-permanent, free-standing, geodesic dome with a continuous roof. Despite the challenges posed by the 2019 pandemic, this one-of-its-kind venue was completed in a record-breaking 10 months. Riyadh Outlet A pioneer of exceptional human experiences in Saudi Arabia and the region, Sela has continuously contributed to connecting people with iconic brands. We organized the largest shopping festival in the Kingdom, "Outlet 2022," to continue driving innovation and growth in the retail industry. Outlet 2022 covered an area of 145 thousand square meters, bringing together more than 1,500 international brands and offering exclusive discounts of up to 70% off a wide selection of leading products. Riyadh Season Today at Sela, we work to develop urban concepts that set the standard for quality of life and align with the aspirations of Saudi society.Riyadh Season is a Giga Project that has targeted both national and international fun-lovers, offering specially-designed events and state-of-the-art destinations that have attracted over 8 million visitors. Spanish Super Cup From organizing to operations and maintenance, Sela has developed the knowledge and skillset to deliver a versatile and unique experience by hosting the World’s biggest football clubs in Saudi Arabia. Jeddah Season Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions. ACHIEVEMENTS Jeddah Season Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions. Jeddah Superdome In line with Vision 2030, Sela has garnered outstanding achievements, holding a Guinness World Record for the largest semi-permanent, free-standing, geodesic dome with a continuous roof. Despite the challenges posed by the 2019 pandemic, this one-of-its-kind venue was completed in a record-breaking 10 months. Riyadh Outlet A pioneer of exceptional human experiences in Saudi Arabia and the region, Sela has continuously contributed to connecting people with iconic brands. We organized the largest shopping festival in the Kingdom, "Outlet 2022," to continue driving innovation and growth in the retail industry. Outlet 2022 covered an area of 145 thousand square meters, bringing together more than 1,500 international brands and offering exclusive discounts of up to 70% off a wide selection of leading products. Riyadh Season Today at Sela, we work to develop urban concepts that set the standard for quality of life and align with the aspirations of Saudi society.Riyadh Season is a Giga Project that has targeted both national and international fun-lovers, offering specially-designed events and state-of-the-art destinations that have attracted over 8 million visitors. Spanish Super Cup From organizing to operations and maintenance, Sela has developed the knowledge and skillset to deliver a versatile and unique experience by hosting the World’s biggest football clubs in Saudi Arabia. Jeddah Season Sela has played an instrumental role in creating an unparalleled experience for all visitors to Jeddah Season. From delivering multiple zones to explore, - sea, amusement park, jungle, and many more - to bringing together entertainment, games, concerts, and international exhibitions. OUR NETWORK We worked with Sela to deliver a series of spectacular shows for the very first Riyadh Season. We had international acts like BTS, Russ, Sean Paul and many performing in Riyadh for the first time and it was an amazing experience. It had been a real pleasure working with Sela and its amazing team. James Craven President of Live Nation Middle East In support of our partnership with the General Entertainment Authority, WWE has worked with Sela to deliver world-class events and historic moments in Saudi Arabia, We look forward to continuing our work together and bringing more of our unique, action-packed entertainment to fans across the region. Vince McMahon WWE Chairman & CEO We are delighted to welcome Sela as our new primary front-of-shirt partner. Our partnership follows a highly competitive commercial process and we believe we have found the perfect front of shirt partner to support us in reaching our objectives on and off the pitch. Darren Eales CEO - Newcastle United Delivery at scale in Saudi Arabia whilst achieving the highest production, procurement and delivery standards is exactly what SELA excel at! Peter McCann CEO - Middle East - Production Resource Group It was pleasure working with SELA and its highly qualified staff. We are looking forward to upcoming future projects together with SELA. Dr. Carsten Tilke CEO - Tilke Sela is a valued partner of ours and has been for over a decade. We are proud to provide Sela with key insights and analysis on the global sports business landscape to assist them in representing rights of top tier sports properties in MENA. We hope to continue working with Sela in the long term and contribute to their continued success in the region. Sport Business We've worked with Sela for many years, and they have become a trusted partner of Blinkfire, providing local knowledge and allowing us to work with top flight clubs, leagues, and brands in the MENA region for media measurement and sponsorship exposure valuation. Blinkfire LATEST NEWS Sela announced the launch of a new international business based in London. Mar 11 ,2025 READ MORE Mar 05, 2025 HE Turki Alalshikh and TKO Announce Launch of New Boxing Promotion in Partnership with Sela HE Turki Alalshikh, together with TKO Group Holdings, Inc. (TKO) (NYSE: TKO), a global leader in sports and entertainment, and Sela, a leading entertainment conglomerate, have today announced a multi-year partnership to establish a new boxing promotion that will provide a premier platform for both leading boxers and prospects in the sport. Feb 01, 2024 SELA AND ADIDAS ANNOUNCE STRATEGIC PARTNERSHIP Today, Sela, a leading live events and experiences company, and adidas, a global leader in the sporting goods industry, have proudly unveiled a ground-breaking partnership focused on strategic collaborations and joint developments. View All News LET'S CONNECT It all starts with a conversation. Tell us about your plans for success and we’ll help make them happen. CONTACT US Who We Are Who We Are What we do What we do Opportunities Opportunities Contact Contact STAY UP TO DATE Would you like to receive up-to-date information about Sela? Thank you for your feedback. A member of our team will get back to you within 24 hours COPYRIGHT © 2024. SELA. ALL RIGHTS RESERVED PRIVACY POLICY | TERMS & CONDITIONS Privacy and Cookies Use of Cookies by this site is just to guarantee Ease of Access and better user experience while browsing. by continue browsing you accept the Privacy Policy, Terms and Conditions of this site. 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