https://sentomus.fr

Sentomus | Museum audience researchSentomus is een internationaal platform voor museumbezoekersonderzoek, visitor experience analytics en Museums Besucherforschung. Musea krijgen duidelijke publieksinzichten en datagedreven ondersteuning.Sentomus | Museum audience research top of pageHomeIn detailParticipateGroups2024ContactMoreUse tab to navigate through the menu items.Supported by + 250 museums + 80.000 respondentsSentomus is undergoing a major update in early 2026. Sign up here and be the first to discover what’s changing.Connect with your audience through the Sentomus visitor study.   Following a successful first edition, Sentomus will again be made available to museums in 2026. The study is now offered as a permanently accessible tool that museums can use as needed or on an ongoing basis.   The study offers an accessible, scientifically grounded method to survey your visitors on all relevant aspects of their museum experience. The study is offered in Austria, Belgium, France, Germany, Italy, the Netherlands, Spain and the United Kingdom. New countries will be added this year.   Read the publications by NEMO, the German Museums Association (Deutscher Museumsbund), Faro, ICOM Belgium Flanders, ICOM France, ICOM Italia, ICOM Austria, the Austrian Museums Association (Museumsbund Österreich), and the Netherlands Museum Association (Museumvereniging Nederland).​ Sento ~ Esperanto: "Feeling, Experience" Esperanto (/ˌɛspəˈrɑːntoʊ/ or /ˌɛspəˈræntoʊ/) is the world's most widely spoken constructed international auxiliary language, intended to be a universal second language for international communication – "the international language".What will I learn from this study?​Through this study, you will receive feedback from your visitors on relevant museum areas:   Experience in the museum Evaluation of the offer, infrastructure, and general conditions Audience profile, preferences, and motivations Economic contribution Development and well-being of visitors (Impact Compass Model) Assessment of communication Net Promoter Score Why do former visitors no longer come? Why do non-visitors not come? How can they be convinced? Open questions > concrete feedback & suggestions And much more   More Info Personalized QuestionnaireThe study provides a well-designed and balanced questionnaire that addresses the important aspects of the museum visit. The questionnaire was developed in collaboration with the study’s scientific partners and national industry associations.   The questionnaire is fully personalized to the local context of your museum. If there are specific questions you do not wish to ask, you may remove them.   You also have the option to add questions that are of particular importance to your museum.  More Info Reporting & BenchmarkingYou will receive a comprehensive research report with the results for your museum.   Museums that wish to use Sentomus on a permanent basis receive a detailed research report twice a year. In addition, you will have the opportunity to (anonymously) conduct benchmarking with a cluster of comparable museums and the international results.   You will receive access to a personal, dynamic dashboard with filtering options, cross tables, and charts, which you can view and use interactively at any time.  More Info SecurityWe handle data and results with care. All systems are secured according to current standards:   Secure servers HTTPS – SSL encryption Continuous server backup Anti-BOT measures ... ​​   More Info GroupsA tailored offer is also available for museum networks and consortia.More Info Which target group is addressed?The target group of the study are visitors to your institution.   If you wish, former visitors and non-visitors can also be included in the study.   Multilingual survey: English, German, French, Spanish, Italian and Dutch.  More Info Scientifically GroundedThe study is supported by 10 researchers from 7 universities.   Together, they have developed a balanced set of questions to be used in the participating countries.  More Info For which museums?  The study has been designed so that it can be carried out in any type of museum, regardless of its structure, offer, or collection.   The study is fundamentally scalable. It is suitable for both smaller and larger museums.  More Info Privacy  Data Protection The study is fully independent: all research results and data collected for your museum remain your property at all times and are never shared with third parties.   The privacy of all respondents is guaranteed in full compliance with the EU General Data Protection Regulation (GDPR).   ​More Info Reaching respondentsThe study provides the necessary communication tools to invite your visitors to take part in the survey.   Incentives are offered to further encourage people to share their opinions.More Info Is it labour-intensive for my organisation to participate?  The study is designed to interfere as little as possible with the workload in your museum.   The study follows a predefined process in three simple steps:   Confirm participation (here) Provide the research team, via a dedicated website, with specific information about your museum. This information will be used to program the survey tailored to your museum. Easily inform your audience about the survey using the provided communication materials.   At the end of the study, you will receive your personal report with comprehensive results.  More Info How much is the participation fee?Thanks to the unique approach of this study, the participation cost can be kept as low as possible.   The participation fee ranges between €625.00 and €1,750.00, depending on your institution’s revenue. This fee includes all services.   Market prices for comparable studies are many times higher.   You may choose to have the invoice amount split across two financial years.  More Info When?The research period runs throughout the entire year. You can survey your audience whenever it suits your museum best. Two reporting dates are available: June or December.   Museums that wish to use Sentomus on a permanent basis receive a comprehensive research report twice a year.   You can register your museum for this study here.  More Info HelpdeskA professional helpdesk is available to assist you as needed during the study and can be contacted for any questions or comments. ​ Respondents with questions about the survey will also be supported by the helpdesk.   ​More Info Academic team Academic TeamProf. Dr. Annick Schramme Master in Cultural Management, University of Antwerp Antwerp Management School ​Dr. Raphaëlle Bats Curator URFIST Bordeaux & STI Reference University of BordeauxDr. Juan De Dios Montoro Pons Associate Professor, Applied Economics University of Valencia  Giulia Cancellieri Researcher in Economics and Business Management Ca’ Foscari University of Venice ​Prof. Dr. J.A.C. (Johan) Kolsteeg Art Sciences Organisation and Communication in the Arts; Cultural Democracy University of GroningenProf. Dr. Juliette Passebois-Ducros Head of Master's Programme in Marketing Strategy and Communication University of BordeauxProf. (FH) Dr. Verena Teissl Professor of Cultural Management and Cultural Studies Festival Studies, Cultural Tourism, Cultural Sector EcosystemsProf. Dr. Bridget Mandel Audience Development Research on Cultural Participation Cultural PR and Cultural Marketing University of HildesheimProf. Dr. Manuel Cuadrado García Associate Professor of Marketing and Market Research Department of Marketing University of ValenciaProf. Dr. Francesco Casarin Professor of Marketing Strategy Ca’ Foscari University of Venice ​ ​IncentivesIncentives To further support respondent engagement, the research project provides several incentives. ​ For every fully completed survey, 1 m² of rainforest is preserved in partnership with the recognized organization World Land Trust. Additionally, several trips will be raffled among participants who have fully completed the survey.    © 2026 SentomusTerms and ConditionsPrivacy Policybottom of pageenen1773045601https://sentomus.fr

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