https://circana.com

Unlock Growth with Complete Consumer InsightsCircana offers clarity from complexity. Dive deep into consumer behaviors & trends across industries. Optimize decisions & inspire action.Unlock Growth with Complete Consumer Insights Solutions Solutions MarketConsumerInnovationMarketingAnalyticsSupply ChainTechnologyRetail ProgramsSmall Business AnalyticsCircana Marketplace Market Know Your Market Analyze shopping behavior across all industries and categories with the only global single-source view available. MULO+ Complete Beauty Complete Food & Beverage Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Consumer Understand Your Consumer Stay ahead of complex consumer behavior with clear, accurate insights into omnichannel dynamics. Complete Consumer Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Innovation Achieve Product Success Explore the competitive landscape and improve your odds of success across the entire product lifecycle. Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Marketing Reach The Right Audience Improve your media spend and increase your ROI with unprecedented clarity on consumer engagement. Complete Audiences Complete Measurement Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Analytics Know Your Impact Measure, predict, and improve performance with speed and accuracy precisely when critical decision-making is needed. AlwaysOn Analytics Future of Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Supply Chain Deliver on Time Optimize inventory planning and execution with globally tested solutions and value-driven processes. Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Technology Drive Better Decisions Uncover opportunities and unlock growth with cross-industry data and advanced analytics on our industry-leading platform. Liquid AI™ Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Retail Programs Enhance Retail Efficiency Navigate data complexity, uncover growth opportunities, and accelerate decision-making to transform your data into clear insights. Liquid Data Engage™ Liquid Data Collaborate Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Small Business Analytics with Liquid Data Go™ Take Your Business to the Next Level Answer your business questions and identify growth potential with an affordable platform built for emerging brands. Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Marketplace Circana Marketplace The power of an open and expanding partner ecosystem, accessible within a single technology platform. Featured Report Corporate Release July 11, 2024 Circana Launches Liquid AI, Marking Five Years of AI Innovation Industries Market Sectors Industries Industries Alcoholic BeveragesApparelAppliancesAutomotiveB2B TechnologyBeautyBooksConsumer TechnologyFashion AccessoriesFood and BeverageFoodserviceFootwearHealth and WellnessHomeHome ImprovementJuvenile ProductsMedia EntertainmentOffice SuppliesPet CareRetailSportsTobaccoToysVideo Games Featured Report Corporate Release February 7, 2024 Circana Launches Liquid Data Engage, Propelling Retailers Into a New Era of Decision-Making Insights Insights ResourcesTrainingSubscribe Resources BlogsPodcastsCase StudiesWebinarsReportsExecutive Thought Leaders Featured Report Corporate Release February 7, 2024 Circana Launches Liquid Data Engage, Propelling Retailers Into a New Era of Decision-Making Company Company About UsOur TeamSustainabilityNewsCareers About Us History in the MakingOffices Our Team LeadershipBoard of Directors Sustainability Reports Sustainability Report Community DEIDiversity Advantage ProgramPhilanthropy Governance Code of ConductGlobal Compliance HelplineVendor Code of ConductGov't Contracting Code of ConductModern Slavery StatementUK Gender Pay Report 2023 News Press ReleasesMedia CoverageAnalyst ReportsMedia Data Requests Careers Careers at CircanaJob SearchFraud Alert Featured Report Corporate Release February 7, 2024 Circana Launches Liquid Data Engage, Propelling Retailers Into a New Era of Decision-Making See for Yourself Search Search for: Tools Login Login Login BookScanCheckoutDecisionKeyConnected IntelligenceTableau DashboardsFuture of SeriesPricing AnalyticsRetailer Explorer Tools Resources Client Center Featured Blog Corporate Release February 7, 2024 Circana Launches Liquid Data Engage, Propelling Retailers Into a New Era of Decision-Making Region Country Country Country FranceGermanyGreeceItalyJapanSouth AfricaSpainThe NetherlandsUnited KingdomUnited States Featured Report Corporate Release February 7, 2024 Circana Launches Liquid Data Engage, Propelling Retailers Into a New Era of Decision-Making Solutions MarketMULO+Complete BeautyComplete Food & BeverageConsumerComplete Consumer InnovationMarketingComplete AudiencesComplete MeasurementAnalyticsAlwaysOn AnalyticsFuture ofSupply ChainTechnologyLiquid AI™Retail ProgramsLiquid Data CollaborateLiquid Data EngageSmall Business AnalyticsCircana Marketplace Industries Alcoholic BeveragesApparelAppliancesAutomotiveB2B TechnologyBooksConsumer TechnologyFashion AccessoriesFood and BeverageFoodserviceFootwearHomeHome ImprovementJuvenile ProductsMedia EntertainmentOffice SuppliesPet CareRetailSportsHealth and WellnessTobaccoToysVideo Games Insights ResourcesBlogsPodcastsCase StudiesProduct TrainingWebinarsPublicationsSubscribeEntertainment Monthly InsightsReports Company About UsHistory in the MakingOfficesOur TeamLeadershipBoard of DirectorsESG - EnvironmentalSustainability ReportESG - SocialDEIDiversity Advantage ProgramPhilanthropyESG - GovernanceCode of ConductGlobal Compliance HelplineVendor Code of ConductGov't Contracting Code of ConductModern Slavery StatementUK Gender Pay Report 2023NewsPress ReleasesMedia CoverageAnalyst ReportsMedia Data RequestsCareersCareers at CircanaJob Search Sign In BookScanCheckoutConnected IntelligenceDecisionKeyTableau DashboardsFuture of SeriesPricing AnalyticsRetailer Explorer Tools ---------------------------------Book A Demo Home Page Your single source for Complete Food & Beverage™ Circana provides a complete understanding of everything purchased and consumed at home and away from home.  Learn More Join more than 7,000 of the world’s leading brands and retailers We measure and accelerate demand. Circana combines unmatched measurement capabilities with deep expertise, so you can look to us as advisors. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business.Here are some of our recent insights: Harness the power of AI Read More Learn More FEATURED PRESS RELEASE Circana to Acquire NCSolutions and Nielsen’s Marketing Mix Modeling Business View Press Release June 4, 2024 New Product Pacesetters: Dive into the Top Selling New Products of 2023 Download Exclusive Report See More What Makes Circana Different? We have the most complete view. We start with the most complete data, add cross-industry insights, and deliver it all through the lens of our deep category expertise. When our clients see the complete consumer, the complete store, and the complete wallet, they gain a full understanding that leads to confident action. We have unparalleled technology.  Our Liquid Data® platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles helps our clients find new opportunities and spark growth.  We have deep industry expertise. Our industry experts are strategic partners who really understand each client’s business. That allows us to push beyond insights into ideas that ignite new thinking and lead to better outcomes. TRACKING 4T in Consumer Spending COVERING MORE THAN 30M Products 26 INDUSTRIES, COVERING 500K Stores GLOBAL GDP 75% Coverage What we needed was the ability to measure the Covid response, and Circana’s Monthly Sensitivities gave us the real time view of the consumer response, allowing us to time align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what already have in place. Rich Seifrid Manager, Advanced Analytics, Conagra Circana worked with us throughout the process to make sure that they had the problem definition correct, went back and forth with that to make sure that everything was lined up, and then once we did get the results, they were gracious to set up a full walkthrough with me and then also did it with my team later so that we were able to answer any questions. Scott Dunkley Merchandising Center of Excellence Hershey As we launched Gulp Media Network, it was a natural fit to lean on the expertise, deep knowledge, and capabilities of our business that Circana brings to build audiences and analyze the efficacy of media campaigns for Gulp Media Network. Ben Tienor Director, Gulp Media Network, 7-Eleven The Circana team is part of our team. We work arm in arm to help bring more value to our advertisers. They’ve been with us every step of the way, and our Media and Sales Performance Dashboard is just one example of how we bring that to life. Soyeong Park Head of Measurement Insights & Data Strategy Sam’s Club MAP (Member Access Platform) Through a combination of Circana’s retail point-of-sale and Checkout data assets, we can better understand consumer shopping behaviors and key market trends. We will continue to leverage Circana’s data to help validate our strategies, as we bring new and exciting products and experiences to athletes across the country. Sara Bondi Vice President Strategy Dick’s Sporting Goods Featured Solution Get the complete view, to measure and accelerate demand. We’ve got the data, we’ve got the insights, we’ve got the recommendations, so all you need to do is make the decisions. Small Business Analytics FEATURED SOLUTION The perfect fit for CPGs Scale-ups Liquid Data Go offers 15% more market measurement coverage than our closest competitor, giving you a complete picture of sales and share tracking. Featuring intuitive reporting, visualizations, and essential insights, Liquid Data Go is powered by our top-tier business intelligence and visualization solution, Unify+™. Quickly understand the impact of key sales, distribution, pricing, promotion, and consumer measures across channels and retailers. Learn More Solutions Market Consumer Marketing Supply Chain Technology Small Business Analytics Circana Marketplace Industries Alcoholic Beverages Apparel Appliances Automotive B2B Technology Beauty Books Consumer Technology Fashion Accessories Food and Beverage Foodservice Footwear Health and Wellness Home Home Improvement Juvenile Products Media Entertainment Office Supplies Pet Care Retail Sports Tobacco Toys Video Games Insights Blogs Podcasts Case Studies Product Training Webinars Entertainment Monthly Insights Reports Subscribe Company History in the Making Offices Leadership Board of Directors DEI Diversity Advantage Program Press Releases Analyst Reports Media Coverage Careers at Circana Sign In BookScan Checkout Connected Intelligence DecisionKey Tableau Dashboards Future of Series Pricing Analytics Retailer Explorer Tools LinkedIn Instagram Facebook YouTube Twitter © 2024 Circana Terms of Use Cookie Settings Privacy Notices Modern Slavery Statement DO NOT SELL MY PERSONAL INFORMATION English Français (French) Deutsch (German) Ελληνικά (Greek) Italia (Italian) Nederlands (Dutch) Español (Spanish) English English (United Kingdom) South Africa 日本語 (Japanese) This site is registered on wpml.org as a development site.enusen-UShttps://circana.com

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