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BBB National Programs | HomeBBB National Programs fosters trust, innovation, and competition in the marketplace through self-regulation, dispute resolution, and other programs.BBB National Programs | Home Link to homepage Close menu Programs All programs Advertising All Advertising Programs National Advertising Division Children's Advertising Review Unit Children's Food & Beverage Advertising Initiative Children's Confection Advertising Initiative Direct Selling Self-Regulatory Council National Advertising Review Board Dispute Resolution All Dispute Resolution Programs BBB AUTO LINE Coalition for Better Advertising Dispute Resolution Program Class Action Arbitration Program Dispute Resolution Program for Volkswagen Car-Net & Audi Connect Arbitration Program for Ford Extended Service Customers Privacy All Privacy Programs Data Privacy Framework Services Children's Advertising Review Unit Digital Advertising Accountability Program Cross-Border Privacy Rules (CBPR) Global Privacy Division CPRA Verification Emerging Programs and Initiatives All Emerging Programs and Initiatives The Center for Industry Self-Regulation Class Action Arbitration Program Digital Health Privacy Program (DHPP) Cy Pres Awards National Partner Events Hosted Events Speaking Engagements Past Events Media Center Newsroom Decisions Press Releases Blog Podcasts About Us About BBB National Programs Board of Directors Leadership Contact Us Careers Search × May we suggest... Search Where businesses turn to enhance consumer trust and consumers are heard. BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. Quick actions Close quick actions menu BBB AUTO LINE COMPLAINT NAD Challenge Online Archive National Advertising Division Data Privacy Framework Services Class Action Arbitration Become a National Partner Advertising Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs Privacy Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs Dispute Resolution Providing solutions and support for dispute resolution programs and compliance needs. Explore programs Emerging Developing innovative programs to address business needs in an evolving marketplace. Explore programs Home to leading independent programs. We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution. Newsroom Insights from the CEO How Will Customers Know They Can Trust Your Business? Read in Forbes   Read more CEO Insights         BBB National Programs in the News   Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our StuffBloomberg  I  April 2024Laura Brett, vice president of the National Advertising Division and Dona Fraser, senior vice president of privacy initiatives discuss how recent skincare brands are advising tweens to not buy their products.  In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False ClaimsHBW Insight  I  February 2024AI has a place in the FTC's proposed rule to ban fake consumer reviews and testimonials in online advertising in the US for a reason, one that Mary Engle, executive vice president of policy at BBB National Programs acknowledges.It's Not Easy Being Green: Preparing for the FTC's Updated Green GuidesAdWeek  I  October 2023Laura Brett, vice president of the National Advertising Division outlines the importance of clear and truthful green advertising, how companies can help build consumer trust in green claims, and the 2024 release of the updated Green Guides.Regulators Have Their Eye On The Dark Art Of Dark PatternsAdExchanger  I  August 2023Mary Engle, executive vice president of policy at BBB National Programs discusses the trend of state privacy laws calling out dark patterns as an unlawful data privacy practice.   Visit the Newsroom           50 Years of Advancing Responsible Child-Directed Marketing & Privacy For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.    CARU50th.org   Browse Events      NAD 2024: Charting the Global Future of Ad LawSeptember 16-17, 2024 in New York City  Register Now Latest Announcements Press Release BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global... Read the Press Release Press Release Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles. Read the Press Release Press Release BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on... Read the Press Release Press Release BBB National Programs Applauds Today’s Launch of the Global CBPR Forum, Strengthening Commitments to International Data Privacy McLean, VA – April 30, 2024 – BBB National Programs applauds the work of the Global CBPR Forum members, including the U.S. Department of Commerce, to launch the Global Cross Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) certification systems, a key development in... Read the Press Release  See all announcements in the Newsroom Latest Decisions Decision Direct Selling Self-Regulatory Council Recommends MONAT Discontinue Earnings Claims McLean, VA – September 5, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended MONAT Global discontinue certain earnings claims made on the MONAT website and by salesforce members on Facebook, Twitter/X, Instagram, and YouTube.  Read the Decision Summary Decision National Advertising Division Refers HiSmile Teeth Whitening Product Claims to the Federal Trade Commission New York, NY – August 29, 2024 – The National Advertising Division referred HiSmile to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to provide an advertiser statement confirming it will comply with all of NAD’s recommendations. Read the Decision Summary Decision National Advertising Division Refers Comparative Efficacy Claims for HiSmile Toothbrushes to Regulatory Authorities for Further Review New York, NY – August 29, 2024 – The National Advertising Division referred advertising claims made by HiSmile for its toothbrushes to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to participate in the industry self-regulation process. Read the Decision Summary Decision National Advertising Division Finds Certain Claims for Verizon Home Internet Supported; Recommends Verizon Modify or Discontinue Others New York, NY – August 28, 2024 – In a challenge brought by Charter Communications, the National Advertising Division determined that Verizon provided a reasonable basis for certain claims for its Verizon Home Internet but recommended that it discontinue or modify others. Read the Decision Summary  For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.   See all decision summaries Upcoming Events  See Featured Speaking Engagements NAD 2024: Charting the Global Future of Ad Law The National Advertising Division (NAD) annual conference, NAD 2024, will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes ... Learn more Sep 16, 2024 New York, NY 2024 CISR Soft Law Summit The 2024 Soft Law Summit will once again bring together industry leaders, academics, and policy makers to dissect and examine how the challenges and opportunities for America's business sectors have b ... Learn more Sep 24, 2024 Washington, DC West Coast CARU Supporter Meeting During 2024, the 50th anniversary of the Children’s Advertising Review Unit (CARU), we will celebrate the “evolution” of children’s advertising and privacy. In October, CARU Supporters will discuss pr ... Learn more Oct 23, 2024 West Coast (TBD)    A few of our National Partners Become a Partner Follow us on social media Facebook Twitter Youtube Linkedin Podcasts Link to homepage Board of Directors Leadership Podcasts Online Archive Privacy Policy Terms of Use Contact Us © 2024, BBB National Programs, Inc. All Rights Reservedenen1730743981https://bbbprograms.org

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