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CRO.CAFE - Conversion Rate Optimization PodcastThe leading podcast for conversion rate optimization professionals. Episodes in English, Dutch, German, and Spanish covering CRO strategies, case studies, and expert insights.CRO.CAFE - Conversion Rate Optimization Podcast Skip to main content Skip to navigation Skip to search Skip to footer Episodes Guests Subscribe 🌍 All Languages GLOBAL 🌍 All Languages 308 episodes · 286 guests 🇬🇧 English 81 episodes · 121 guests 🇳🇱 Nederlands 115 episodes · 126 guests 🇩🇪 Deutsch 52 episodes · 50 guests 🇪🇸 Español 60 episodes · 34 guests Episodes Guests Subscribe Search Episodes Guests Topics Recent searches Start typing to search Advanced Search → 4 Shows • 4 Languages • One Global CRO Community Join 14,000+ CRO professionals worldwide getting raw, unfiltered insights from industry leaders Conversations that go beyond the surface. Real experiments, real failures, real breakthroughs in CRO, experimentation, and digital growth. 308 Episodes 286+ Expert Guests 203+ Hours of Content 17 🌍 Guest Countries Experts from: Netherlands, Germany, Spain, USA, UK, and 12 more countries Explore all episodes → Browse Our Experts → Professionals from these companies listen to CRO.CAFE Choose Your Language & Start Listening Each show features unique content from local CRO experts 🇬🇧 CRO.CAFE English Learn from CRO leaders worldwide Hosted by Guido X Jansen 81 episodes • 121 guests 54.1 hours of content Latest: Growth Minded Superheroes Explore Show → 🇳🇱 CRO.CAFE Nederlands Join the Netherlands' active CRO community Gehost door Guido X Jansen 115 afleveringen • 126 gasten 70.8 uur content Laatste: Het meetbaar maken van CRO / UX Ontdek Show → 🇩🇪 CRO.CAFE Deutsch Master systematic optimization approaches Moderiert von Michael Witzenleiter & Yvonne Teufel 52 Folgen • 50 Gäste 29.9 Stunden Inhalt Neueste: #51 Von der Datenanalyse zur Umsatzsteigerung – Bijan Soltani zeigt, wie Gemma Analytics denkt Entdecken → 🇪🇸 CRO.CAFE Español Discover growth strategies across Latin markets Presentado por Ricardo Tayar 60 episodios • 34 invitados 48.5 horas de contenido Último: Neurotecnología, entender nuestro cerebro para diseñar mejores soluciones, con María López Explorar → Latest Episodes The newest episode from each language Season 5, Episode 1 S05E01 🇬🇧 Language: English Growth Minded Superheroes Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf - (00:00) - Welcome Back to CRO.CAFE - (00:20) - Upcoming Growth Marketing Summit - (01:01) - Origins of the Conversion Summit - (03:30) - Evolution of the Event's Name - (11:21) - Importance of In-Person Networking - (14:32) - Preparing for the Event - (18:15) - Final Thoughts and Farewell Published on Jun 11, 2024 Duration: 20 min Season 3, Episode 8 S03E08 🇳🇱 Language: Nederlands Het meetbaar maken van CRO / UX Guest: Sjoerd Walinga URL: https://nl.cro.cafe/gast/sjoerd-walinga Published on Jun 18, 2021 Duration: 37 min Season 1, Episode 51 S01E51 🇩🇪 Language: Deutsch #51 Von der Datenanalyse zur Umsatzsteigerung – Bijan Soltani zeigt, wie Gemma Analytics denkt In dieser Folge spricht Michael Witzenleiter mit Bijan Soltani, Gründer und Geschäftsführer von Gemma Analytics, über datengetriebene Entscheidungsfindung, die Rolle von Datenstrategien im Conversion-Optimierungsprozess und die wichtigsten Erfolgsfaktoren für Unternehmen, die ihre Daten gewinnbringend nutzen möchten. Bijan gibt spannende Einblicke in den Alltag eines Data-Experten, erklärt, wie man eine nachhaltige Datenstrategie aufbaut – von der Zieldefinition über Datenintegration bis zur technischen Umsetzung – und welche Stolperfallen viele Unternehmen dabei begehen. Anhand konkreter Praxisbeispiele zeigt er, wie bessere Datenqualität zu messbar höheren Conversion Rates führen kann und warum Datenkultur und Change Management dabei entscheidend sind. 👉 Mehr zu Gemma Analytics: gemmaanalytics.com 👉 Folge Bijan auf LinkedIn: Bijan Soltani 👉 Mehr zu Michael und seinen neuen Projekten: Michael Witzenleiter Published on Oct 31, 2025 Duration: 35 min Season 2, Episode 35 S02E35 🇪🇸 Language: Español Neurotecnología, entender nuestro cerebro para diseñar mejores soluciones, con María López Hoy en día es posible medir lo que pensamos y lo que sentimos gracias al uso de la neurotecnología, que tiene múltiples aplicaciones, desde el uso médico al uso en marketing, a través de lo que llamamos neuromarketing.Entender las sensaciones y sentimientos que una situación, interface, producto o servicio nos genera realmente puede ayudarnos enormemente a diseñar mejores productos, servicios, experiencias y en definitiva a mejorar no solo un negocio, sino nuestra propia calidad de vida. Guest: María López URL: https://es.cro.cafe/invitados/maria-lopez Published on Jun 14, 2022 Duration: 1h 18 min Recently Popular Episodes The most popular episodes from each language based on episode downloads Season 4, Episode 3 S04E03 🇬🇧 Language: English Friction and Momentum in Brazil vs EU vs USA Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira Published on Apr 26, 2022 Duration: 58 min Season 3, Episode 8 S03E08 🇳🇱 Language: Nederlands Het meetbaar maken van CRO / UX Guest: Sjoerd Walinga URL: https://nl.cro.cafe/gast/sjoerd-walinga Published on Jun 18, 2021 Duration: 37 min Season 1, Episode 1 S01E01 🇩🇪 Language: Deutsch Aller Anfang ist schwer - So wirst Du zum CRO-Experten Ihr möchtet den Bereich CRO und Testing in eurem Unternehmen etablieren und voranbringen? In dieser Folge beantworten Christoph, Michael und Yvonne, was die Voraussetzungen hierfür sind, welche Kompetenzen gefordert sind und welche Herausforderungen ihr meistern müsst. Zusätzlich erhaltet ihr Tipps, die euch den Einstieg erleichtern. Kleiner Vorgeschmack: streicht den Satz "Das machen wir schon immer so" aus eurem Wortschatz. Als Extra verraten wir euch, wie Christoph seinen Kaffee am liebsten trinkt. Viel Spaß beim Hören! Guest: Christoph Rottler URL: https://de.cro.cafe/guest/christoph-rottler Published on May 31, 2022 Duration: 26 min Season 2, Episode 35 S02E35 🇪🇸 Language: Español Neurotecnología, entender nuestro cerebro para diseñar mejores soluciones, con María López Hoy en día es posible medir lo que pensamos y lo que sentimos gracias al uso de la neurotecnología, que tiene múltiples aplicaciones, desde el uso médico al uso en marketing, a través de lo que llamamos neuromarketing.Entender las sensaciones y sentimientos que una situación, interface, producto o servicio nos genera realmente puede ayudarnos enormemente a diseñar mejores productos, servicios, experiencias y en definitiva a mejorar no solo un negocio, sino nuestra propia calidad de vida. Guest: María López URL: https://es.cro.cafe/invitados/maria-lopez Published on Jun 14, 2022 Duration: 1h 18 min Industry LeadersLearn directly from the experts shaping CRO today SM Shiva ManjunathSenior Web Product Manager, CROMotive AM André MorysCEO & FounderKonversionskraft MC Manuel Da CostaFounderEffective Experiments KG Karl GilisThe G in AGConsultAgconsult TW Ton WesselingExperimentation CoachTon Wesseling DT Daphne TidemanGrowth Advisor & ConsultantGrowth Waves What Listeners SayJoin thousands of CRO professionals who trust CRO.CAFE for insights " I listen to you every week on the CRO.CAFE podcast, keep up the good work, it’s great!!Álvaro Sendagorta von OppenheimExperience Design & Optimization at Accenture Interactive " This is probably the best analysis of centralised vs decentralised structures in relation to CRO I’ve ever seen/heard. There is no one-size-fits-all, both structures have their pros & cons.Elise MaileFreelance UX and Conversion Rate Optimisation Consultant " CRO.CAFE is pure goldŁukasz TwardowskiCEO at UseItBetter Live Recordings & Community EventsJoin us at industry events across Europe where we record live podcasts with thought leaders and innovators from all our shows Conversion Hotel 2019 November 2019 Dutch CRO Awards 2019 October 2019 CRO Cafe Unconference 2019 July 2019 Emerce Conversion 2019 April 2019 Digital Analytics Congress 2019 September 2019 Marketing Insights Event 2020 February 2020 Conversion Hotel 2021 November 2021 Emerce Engage 2020 March 2020 The world's leading podcast for conversion rate optimization professionals. Expert insights in English, Dutch, German, and Spanish. Browse Episodes Guests Hosts Subscribe Shows All Shows English Nederlands Deutsch Español About About CRO.CAFE Founder: Guido X Jansen © 2026 CRO.CAFE. All rights reserved. Built with ❤️ in 🇪🇺. We only use local storage, no cookies or tracking. Privacy Policy Episodes Guests Search More More Options Subscribe About Privacy Policyenen1773570420https://cro.cafe

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