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Nielsen Norman Group: UX Training, Consulting, & ResearchJakob Nielsen, Don Norman, Donald A. Norman, Bruce Tognazzini, Tog, usability consulting, usability consultant, UX consulting, UX consultant, usability training, user experience, user-centered design, UCD, human factors, Web guru, design gurus, process improvement, NNG, nngroupA leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.Nielsen Norman Group: UX Training, Consulting, & Research Skip to content Open main navigation Nielsen Norman Group Training & UX Certification All Courses Live Virtual Training Private Team Training UX Certification Articles & Videos Consulting Reports & Books About NN/g Overview People Clients News Contact Us Profile Search Search Reset Search We provide research-based UX guidance, by studying users around the world. Upcoming Courses All Courses Recent Articles from NN/g Article How Do Generative AI Systems Work? September 13 Sep 13 Generative AI systems are prediction machines. This article breaks down neural networks and LLMs in nontechnical language. Article NN/g’s Free UX Templates and Guides September 13 Sep 13 Use this curated set of free NN/g templates and guides for inspiration and to accelerate your product development activities and UX career. Article Icon IQ: Test Your Digital Icon Knowledge with a Quiz September 6 Sep 6 Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work." Article Leverage AI for Mock Tables and Charts When Testing Prototypes September 6 Sep 6 Creating realistic data for prototypes is a chore. Use these prompting tactics with generative AI to enhance content fidelity in usability testing. See More Articles Recent Videos from NN/g Video How to Break into Design: Don’s Advice September 16 Sep 16 Use your unique background to break into the field of UX Design. Video Practical vs. Statistical Significance September 11 Sep 11 Statistical significance does not always equal practical significance. A difference may be statistically significant without having any meaningful impact in real life. Conversely, practical differences may not always achieve statistical significance. Video Stakeholder Personas vs. Stakeholder Profiles September 9 Sep 9 Leverage stakeholder personas and profiles to engage stakeholders effectively and ensure success in UX projects. See More Videos Upcoming UX Training Live learning with a variety of courses in UX Design, Research, and Management topics. Includes the opportunity to earn UX Certification. Live learning with the opportunity to earn UX Certification. Virtual Training September 7 - 20 8 am - 11:30 am Los Angeles Time 2 Half-days per Course Virtual Training October 5 - 11 8 am - 3 pm Los Angeles Time Full-day Courses Virtual Training October 27 - November 1 8 am - 3 pm Los Angeles Time Full-day Courses Virtual Training November 17 - 22 5 pm - 8:30 pm Los Angeles Time 2 Half-days per Course Virtual Training December 7 - 13 8 am - 3 pm Los Angeles Time Full-day Courses See More UX Training Popular UX Topics Agile & Lean UX Design Patterns Ecommerce Design Information Architecture Interaction Design Managing UX Teams Psychology & UX Research Methods Study Guides User Testing Web Usability Writing & Content Agile & Lean UX Design Patterns Ecommerce Design Information Architecture Interaction Design Managing UX Teams See More Topics Upcoming Training More than 40,000 people have attended NN/g UX Training courses, representing thousands of organizations from 102 countries on 6 continents. Our courses focus on actionable, proven guidelines and methods. Learn more about NN/g training UX Virtual Training Team Training UX Certification Log In toUX Certification Our Research NN/g principals pioneered many of the UX research methods which have now become the standard best practices. Today we continue testing designs with real users, applying methods ranging from eyetracking, to diary studies, to in-person and remote usability testing. We analyze user behavior to find actionable guidelines and make recommendations you can rely on. Explore our research Reports and Books Free articles Research Consulting Services   Consulting Services The same experts who lead our trainings and conduct our research can evaluate your designs and help your team develop a successful UX strategy. We provide reliable UX guidance to clients from every sector, from Fortune 500 to niche market upstarts. 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