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Collective Audience: The new openweb standardUse highly engaging, interactive formats to engage your users or advertise all over the webCollective Audience: The new openweb standardPublishersAdvertisersPricingBlogGalleriesAbout usSign in🇫🇷🇺🇸BeOp is now Collective Audience!The new openweb standardCollective Audience is the first cloud ecosystem for media and brands on the openweb 💬Discover our units ↓Contact our sales team →Problems we solve→ Advertisers are seeking new ways to engage their audience→ IAB ad units excite no one→ Publishers need infrastructure to build, manage and monetize their audiences→ Data-based targeting is essential. The cookie is dead. What's next?→ Everyone is using your data, except for youThe Collective Audience answers→ Our AudienceDesk platform is your new global trading desk for supply and demand→ Our AudienceAds are the new standard for advertising on the openweb→ Our AudienceConnect runs your ads no matter where your audience is→ Our AudienceMatching connects audiences using any ID, cookies, no cookies, audience data, or contextuallyResultsOld Standard0.2% CTR2 seconds time spent14% brand attributionCommoditized availabilityNo data captureCollective Audience1+% CTR32 seconds time spent40% brand attributionDirect and Collective Audience sold onlyRich data capture for targetingYou're a publisherGenerate more value→You're an advertiser/agencyDiscover the high performance ad platform→AudienceAds experiencesRange Rover EvoqueBrand preference & memoization With each question, the user learns something about the car.An approach that is both pedagogic and incredibly efficient to create brand preference.+35%time spent of the brand website40%brand attribution at first displayPreparing your demoTommy HilfigerInvolvement and insight collectionMeasure your offers popularityAn easy, playful way to collect lots of insightsPreparing your demoSamsungNotoriety and engagementMake your videos interactive and much more engaging in a few clicksMove past the simple video KPI and get a real measurement for the attention to your brand message+16%brand lift+8ptsvery strong attentionPreparing your demoYou're a publisherGenerate more value→You're an advertiser/agencyDiscover the high performance ad platform→Collective Audience in France200+ publishers150+ brandsIn just 18 months“The word “innovation” is used and abused quite often. But with BeOp/Collective Audience, that's not the case. I think they've been one of the first solutions to bring a proper breach in our market, not only in the formats but also in the (conversational) modes of relation they offer. What is even more interesting is that BeOp/Collective Audience's portfolio goes beyond just the media, since we've been able to identify some “study and measurement” projects which position them as genuine business partners by our side”Leslie FegeyChief Strategy Officer at Publicis Media Luxe“Thanks to their conversational formats that combine interactivity and engagement in premium contexts, BeOp/Collective Audience goes beyond simple advertising impressions and KPIs. At a time when advertising attention is at the heart of digital discussions, it can be said that BeOp/Collective Audience formats perfectly meet these challenges. Moreover, the user experience of their buying platform is very intuitive and facilitates the implementation of campaigns. The features offered by the creative interface are a huge plus compared to traditional DSPs.”Fatima ManarProgrammatic Director at Group M France“The digital advertising ecosystem is currently undergoing a structural shift: there are tensions around privacy, threats to publisher revenue, polarization of investments among platforms and social networks, as well as challenges and doubts surrounding the effectiveness measurement of campaigns... In this context, it is important for brands (and therefore for the agencies that support them) to rely on independent, agile solutions that can bring value to the entire chain. BeOp/Collective Audience is one of these solutions with great potential, particularly because it is one of the few that can both help publishers regain value and help brands create the conditions for engagement and conversation with their audiences at a time when it has never been more important to challenge the top-down marketing vision, test, evaluate message perception, guide marketing decisions, and support business. This is one of the reasons why Publicis Media France has decided to partner with BeOp/Collective Audience to launch an innovative product for measuring the effectiveness of Brand Content devices (S.T.A.M.P). This is an important sign that demonstrates our confidence in the solution and its ability to support us in the face of the advertising challenges we are facing.”Fabien BourrelyDeputy director at Starcom France“With BeOp/Collective Audience, we are entering the era of advertising as a service, the one that brings real added value to the consumer and should allow a better acceptance of advertising. More than advertising formats, interactive, entertaining and conversational experiences are offered between brands and consumers.”Marie Le GuévelFormer CEO of AMNET and Chief Adtech Officer at Dentsu Aegis Network“The marketing director job evolves into a brand editor role: define your editorial line, know your reader, redact the right contents, make your brand live like a magazine or a show. BeOp/Collective Audience brings an advertising solution through conversational modules that integrate themselves in this logic of interactions between the reader and the brand, linked with the editorial content. A solution to discover.”Nadia LeroyLeader at Neva.associés, previously Chief Digital, Media, and Consumer Officer at L'Oréal France“Finally, an interactive format, different from the traditional display banners that not only enables to engage the user, but also enables the advertiser to evaluates their products and/or have precious consumer and marketing insights through fun and non-intrusive surveys. The traffic performances are there too, with qualified incoming rates above average. All this displayed in a transparent and brand safe environment. Thanks BeOp/Collective Audience, your solution brings fresh air to the display market!”Emilie ChauFormer Head of Display & Programmatic at Artefact“We are delighted to work with BeOp/Collective Audience for its technology and teams. Our advertisers find the formats disruptive and creative. It's a strong value-added to differentiate ourselves in a market where every investment is measured. The post-campaign KPIs bring insights and storytelling to the discourse to aid in the understanding of the campaign. The BeOp/Collective Audience network and its content server allow us to address our campaigns differently. We are excited to see how our collaboration will continue to evolve.”Vincent GrandinDigital Director and Revenue Management at Rossel“BeOp/Collective Audience in summary: an innovative format and intelligent technology. Because: - Futuristic: combining visibility and engagement through interaction. I hope that one of the next steps will be measuring advertising attention! - Simplicity and advertising beauty: a simple script integration is enough to activate various appealing formats. And it all happens smoothly and intuitively. - Data: The ability to collect data through question-and-answer formats to understand the audience and segment it through the DMP partner for retargeting purposes, etc. - Support: The BeOp/Collective Audience team is readily available and attentive. I am satisfied with this partnership.”Crépin Hololod Sandé OffBoursorama“BeOp/Collective Audience is easy to work with. We can easily get a campaign set up and tap into incremental revenue that we would not have otherwise had access to. BeOp/Collective Audience offers a unique creative format as well”John DelvitoDigital Yield & Adop Manager at Nasdaq“BeOp/Collective Audience: innovative conversational formats with data that enables us to generate maximum engagement with our readers. It's also the possibility to enrich our databases and audience segmentation thanks to the possible integrations with our all of our partners.”Lou GrasserHead of Subscription Innovation at Le MondeCollective AudienceOTCQB: CAUD© 2026🇫🇷 Français →🇺🇸 English →Collective AudienceBlogAbout usAcknowledgmentsJobsContactResourcesDashboardDocumentationTerms & conditionsPrivacy PolicyFind usFacebookTwitterLinkedInMade with 💙 by the Collective Audience teamenen1771068841https://beop.io

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