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The Branding Journal - Branding Strategies, Case Studies, and ResourcesThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.The Branding Journal - Branding Strategies, Case Studies, and Resources Brand Strategy Brand Architecture Brand Communications Brand Experience Brand Identity Brand Positioning Employer Branding Ethical Branding Personal Branding Brand Management Brand Equity Brand Extension Brand Image Co-Branding Rebranding Top Case Studies Jaguar Emerges as a Completely New Brand New Coke: A Major Product Change Failure The Gap Logo Redesign Fail Tropicana’s Packaging Redesign Failure Twitter’s Extreme Rebrand to X Vegemite’s iSnack 2.0 Branding Disaster Yellow Tail’s Clever Positioning Within the Wine Industry All Case Studies → Resources AI Assistant Cheat Sheet The Branding Community Job Board Newsletter All Resources → Courses New Brand-Building Video Course Brand Improvement Mini-Course Student Login → Newsletter A leading independent publication about strategic branding worldwide. Brand Strategy Brand Awareness Brand Architecture Brand Communications Brand Experience Brand Identity Brand Positioning Employer Branding Ethical Branding Personal Branding Brand Management Brand Awareness Brand Equity Brand Extension Brand Image Co-Branding Rebranding Top Case Studies Jaguar Emerges as a Completely New Brand New Coke: A Major Product Change Failure The Gap Logo Redesign Fail Tropicana’s Packaging Redesign Failure Twitter’s Extreme Rebrand to X Vegemite’s iSnack 2.0 Branding Disaster Yellow Tail’s Clever Positioning Within the Wine Industry All Case Studies → Resources AI Assistant Cheat Sheet Job Board Newsletter The Branding Community All Resources → Courses NEW Brand-Building LIMITED SPOTS Brand Improvement Quick Win Student Login → Newsletter Follow The Branding Journal Newsletter Leave this field blank By checking this box, you confirm that you have read and are agreeing to our terms of use regarding the storage of the data submitted through this form. Subscribe → Follow us on Social Media The 4 Brand Performance Dimensions You Should Know February 25, 2026 What Is Branding? Why Is Branding so Important For Your Business? Finding Your Brand Purpose: Why Is Your Brand Here? A Simple Definition of Brand Positioning Your platform for insights, case studies, and resources on branding and brand strategy. Recent Publications The 4 Brand Performance Dimensions You Should Know byMarion AndrivetFebruary 25, 20265 minute read Building Timeless Influence in the Age of Agentic Commerce byKate WattsFebruary 9, 20263 minute read How Emerging Brands Can Prepare for Global Markets Through Cultural Intelligence byAndrea MoitinhoFebruary 3, 20265 minute read Inside the Minds of B2B Brand Marketers: What 2026 Will Look Like byDaniel IncandelaJanuary 23, 20264 minute read Top Branding & Design Trends For 2026 byMarion AndrivetJanuary 19, 20267 minute read Inside the Decision to Rebrand Grammarly as Superhuman [Exclusive Interview] byMarion AndrivetDecember 22, 202510 minute read The Swiss Paradox: Why Swiss Brands Master Products but Undervalue Creative Branding byAndrea MoitinhoDecember 19, 20258 minute read The New Rules of Foodservice Supplier Branding (and Why They Matter) byKate FinleyDecember 8, 20255 minute read The Romance Boom: What Brands Need to Know About This Hyper-Engaged Community byReema MehtaDecember 1, 20254 minute read What Type of Brand Are You? The 5 Main Brand Positioning Types You Should Know byMarion AndrivetNovember 20, 20257 minute read Subscribe to Our Newsletter Twice a month, get a curated selection of branding insights and inspiration. Leave this field blank By checking this box, you confirm that you have read and are agreeing to our terms of use regarding the storage of the data submitted through this form. Subscribe → Most Popular Articles What Is Branding? The Top Branding Agencies In The World [2025] What to Learn From Tropicana’s Packaging Redesign Failure? Top Branding Books [2025] The Top Logo Makers [2025] Learn How to Build and Improve Brands Proven systems for business owners, marketers, and agencies. New Year Promo: Use code GROW2026 for 30% off all courses! Popular Case Studies Read More 15 minute read New Coke: A Classic Branding Case Study on a Major Product Change Failure The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. It is also one… February 10, 2025 Read More 4 minute read Total Rebrand For Romanian Retailer Annabella Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of Romania. Twenty years after the first store… May 2, 2014 Read More 10 minute read Inside the Decision to Rebrand Grammarly as Superhuman [Exclusive Interview] Grammarly is changing its name to Superhuman after buying Superhuman Mail and launching Superhuman Go. Instead of just being a writing tool,… December 22, 2025 Read More 7 minute read Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay. The iconic posters are different… April 8, 2024 Read More 10 minute read From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image The Downtown Ontario Improvement Association (DOIA) is a non-profit organization. Its members include business owners, developers, and… November 20, 2024 Branding Trends Read More 3 minute read Building Timeless Influence in the Age of Agentic Commerce The rise of agentic commerce, where AI agents don’t just assist but actually research and buy on a shopper’s behalf, will fundamentally… February 9, 2026 Read More 4 minute read Inside the Minds of B2B Brand Marketers: What 2026 Will Look Like B2B marketers have been through a lot in recent years: Covid, the push for profitable growth, layoffs, and now AI disruption. That momentum… January 23, 2026 Read More 7 minute read Top Branding & Design Trends For 2026 Every year, branding trends promise something new. In 2026, they’re not starting over. The trends we identified in 2025 continue, now… January 19, 2026 Branding Fundamentals What Is Co-Branding? The Difference Between Logo Design and Branding What is Brand Equity? What Is Branding? Brand Identity Inside the Decision to Rebrand Grammarly as Superhuman [Exclusive Interview] December 22, 202510 minute read Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study] August 25, 202511 minute read What Brands Will Win the AI Security Wars? July 28, 20254 minute read Brand Positioning The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally June 9, 20255 minute read Steering the Brand Journey: What To Do When Your Audience Takes the Wheel April 14, 20256 minute read Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market January 12, 20226 minute read Brand Management How Emerging Brands Can Prepare for Global Markets Through Cultural Intelligence February 3, 20265 minute read How Do You Measure the ROI of Timelessness? November 10, 20253 minute read Café Lacoste: A Perfect Execution of Brand Extension, From Product To Space September 22, 20254 minute read Get Your Free Brand Strategy Cheat Sheet Provide your email to receive our easy-to-follow branding checklist. Leave this field blank By checking this box, you confirm that you have read and are agreeing to our terms of use regarding the storage of the data submitted through this form. Get my free cheat sheet → Visual Identity Mascots in B2B: The Secret Weapon You’re Probably Ignoring June 16, 20253 minute read 5 Ways to Break Free From Boring B2B Branding February 17, 20255 minute read Unseen Impact: How Website Design Shapes Brand Perception November 27, 202410 minute read Logo Design What Happens When You Turn 800 Years of History Into a Sonic Brand Identity? Leffe Shows Us July 18, 20253 minute read Discover the Hidden Meanings Behind These 40 Company Logos April 10, 20236 minute read Starbucks Logo – History, Meaning, and Evolution March 1, 20236 minute read Rebrand How Birkenstock Reinvented Its Brand to Meet Modern Demands January 5, 20258 minute read Jaguar Hits the Reset Button and Emerges as a Completely New Brand November 21, 202411 minute read Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market June 17, 20244 minute read Useful Resources Read More 9 minute read The Best Online Branding Courses & MOOCs in 2025 DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This… April 26, 2021 Read More 5 minute read Top Branding Books [2025] DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This… February 10, 2019 Read More 9 minute read The Top Branding Agencies In The World [2025] This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing… April 19, 2015 Read More 5 minute read The Top Logo Makers [2025] Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding… June 9, 2016 Read More 7 minute read Free Online Design Tools to Create Your Visual Identity Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,… January 27, 2023 Read More 5 minute read The Most Prestigious Branding Awards Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative… June 5, 2023 Sign Up for Our Newsletters Once a month, get a curated selection of branding insights and inspiration. Leave this field blank By checking this box, you confirm that you have read and are agreeing to our terms of use regarding the storage of the data submitted through this form. Subscribe → 0 0 0 About Contact Us Privacy Policy Feedback Media Kit Terms of Use Share Your Expertise Affiliate Program Cookie Policy Copyright © 2014-2025 The Branding Journal. All Rights Reserved. Get Your FREE Brand Strategy Cheat Sheet FREE Brand StrategyCheat Sheet Unlock Access →enusen-US1773051001https://thebrandingjournal.com