https://reasonautomation.com
Reason Automation - Amazon analytics & data architecture for 1P vendor and 3P brands and agencies
Financial intelligence for strategic Amazon negotiations and sales
strategies. Level the playing field with Amazon vendor managers with
ASIN-level financial and performance insights.
Reason Automation - Amazon analytics & data architecture for 1P vendor and 3P brands and agencies 0 Skip to Content VENDOR SOLUTIONS BASIS Analytics for Vendors Vendor Data Infrastructure Expert Support Seller Analytics RESOURCES Resource Library Vendor P&L Management Vendor Audit & Recovery Vendor Negotiation Business Reviews PPM Management Demand Forecasting PRICING ABOUT SUPPORT LOGIN TALK TO SALES Open Menu Close Menu VENDOR SOLUTIONS BASIS Analytics for Vendors Vendor Data Infrastructure Expert Support Seller Analytics RESOURCES Resource Library Vendor P&L Management Vendor Audit & Recovery Vendor Negotiation Business Reviews PPM Management Demand Forecasting PRICING ABOUT SUPPORT LOGIN TALK TO SALES Open Menu Close Menu Folder: VENDOR SOLUTIONS Back BASIS Analytics for Vendors Vendor Data Infrastructure Expert Support Seller Analytics Folder: RESOURCES Back Resource Library Vendor P&L Management Vendor Audit & Recovery Vendor Negotiation Business Reviews PPM Management Demand Forecasting PRICING ABOUT SUPPORT LOGIN TALK TO SALES YOUR AMAZON VENDOR DATA PLATFORM Reason Automation transforms raw Amazon data into actionable business intelligence and semantic models. Book a Demo Explore BASIS Registered Amazon Solution Provider Amazon Ads Partner The BASIS Platform Your Amazon 1P Data and Insights Platform BASIS consolidates fragmented Amazon data into unified analytical models—giving you instant clarity on performance, profitability, and operational health. BASIS Analytics Analytical tools for Amazon vendor sales, negotiations, and operations. Product-Level P&L Accounting-Grade Accuracy Business Review Ready Intelligent Forecasting Data Infrastructure Turnkey enterprise architecture for large, global, and complex Amazon 1P businesses. Connect to Excel, Tableau, Power BI Automated daily data syncs Historical data retention SQL access for custom queries Expert Support Best-in-class documentation, technical support, and strategic guidance. Built by former Amazon insiders Amazon strategy consultation Data dictionary & documentation Custom report development Solutions Built for Your Amazon Challenges From financial management to strategic negotiations, BASIS gives you the data infrastructure and analytics to drive profitability. 01 / Finance Close the Books Faster with Complete P&L Clarity Accounting-ready P&L models at the business and product level. Stop spending weeks reconciling Amazon payments and deductions. BASIS automatically unifies all financial data streams into accounting-ready P&L models—both at the total business and individual product level. Product-level profitability tracking Intelligent deduction categorization Accounting-grade accuracy to the penny Learn More → 02 / Recovery Recover Millions in Lost Revenue Data infrastructure to identify, prioritize, and track recovery opportunities. Amazon vendors lose up to 5% of revenue to incorrect deductions, chargebacks, and shortage claims. BASIS gives you the data infrastructure to identify, prioritize, and track recovery opportunities. Shortage claim tracking across SCRs Chargeback trend identification Coop deduction verification Learn More → 03 / Business Reviews Better Business Reviews Operational mechanisms backed by comprehensive data and deep dive tools. The WBR and MBR are operational mechanisms that helps you influence the course of your 1P business with Amazon. Not a PDF or email—a meeting backed by comprehensive data and deep dive tools. Drill-down investigation capabilities Custom metadata and groupings Bridge output trends to inputs Learn More → 04 / Negotiations Find and Amplify Negotiation Leverage Instant access to metrics organized how Amazon expects to see it. Amazon negotiations demand data-backed arguments and rapid scenario modeling. BASIS gives you instant access to the metrics that matter—organized exactly how Amazon's buyer teams expect to see it. AVN and QBR narratives in minutes Manage your profit, not just Net PPM Historical trend analysis Learn More → Get Started Today Ready to Transform Your Amazon Data? Join 1,000+ brands who already accelerate their Amazon insights with Reason. Talk to Sales See Demo Real demo, no slides Guided setup Expert support "With your help, we limited Amazon's margin gain and moved agreements to strategic areas. They reduced our base, and removed our merch accrual, a huge win!" VP Anonymous VP E-Commerce, International CPG Brand "A financial command center for anyone serious about profitable Amazon growth." TR Tehsin Rashad Head of AI, Chai Vision "Reason understands Amazon data better than other providers because they worked with it as business uesrs while at Amazon." JK John Kim CEO, DataMaru "Reason frees me up to focus on data modeling, visualization, and exploration. The pipeline is transparent and auditable which helps inspire confidence in the full reporting and analytics stack." DM Deepak Mehrotra Founder, California Design Den "Instead of relying on a once-a-month financial report, Reason exposes insights almost in real-time." IK Ido Kissos VP Data, MAËLYS "They are attentive, professional, nimble, and put their customers first." TW Tyler Wallis CEO, TripleLine "Extremely easy to use and comes built-in with numerous Amazon reports that are ready to be ingested to your data warehouse." AR Aabeir R. Data Analyst, Sasquatch Soap Co "Love, love the product. The data structure makes it incredibly easy to build relationships between all my reports." LH Laith Hanthel VP Strategic Marketing, Revolution Supply Co "If you are manually pulling reports from Vendor Central you need to stop now and sign up with Reason Automation." JK Jeff Kunz Founder, Escendance "Reason was transformative in the way we now approach AVN with Amazon." DM Delaney Del Mundo SVP Account Strategy, VENDO "Manual downloads limited the creativity of our analysts. Reason is the most flexible data provider we found in our research." PL Peter Liew Managing Partner, Maars Drinkware "Amazon data is a huge lift and we'd much rather pay an expert...Reason is a lifesaver, really." MU Micah Underwood Head of Marketing of Data, Brace Direct "Amazon data is a huge lift and we'd much rather pay an expert...Reason is a lifesaver, really." TN Tyler Norlund Data Engineer, Dollar Shave Club "They take exceptional pride in data quality, accuracy, and completeness. Real-time support with expert knowledge make Reason the leaders in this space for sure." CP Charles Pich SVP Data and Analytics, JLO Beauty "Strongly recommend Reason asa data source for scaling an Amazon business." CT Corey Thomas CEO, AMZ Atlas "We're using Reason data as the source of truth for everything from business strategy to closing out the books and remaining SOX compliant." VP Anonymous VP of E-Commerce, Fortune 1000 Brand "Reason helps optimize my time providing value to my clients and my business instead of spending it aggregating data." KW Kyle Walker Founder, XBR.ai "The most powerful dashboards I've seen in the Vendor Central space." SV Stacy Vautour VP Global Commerce Surewerx "Highly knowledgeable, seemingly always available, and provide a level of support and follow-through that exceeds the competition." NH Nate Hogle Sr. Director, Client Data MediaMonks "Reason Automation is a best-in-class solutions provider for three reasons: ownership, forward-looking mentality, and partnership focus." HG Heather Geurkink VP Client Services, MediaMonks "Speed matters in business. We've eliminated 80% of manual reporting hours." SH Stefan Haney Principal, Vantage International "Highly recommend their services for anyone who struggles with Amazon data/reports and wants better insights about their business." GL Gabriella Luksander VP Brand Management, Evergreen Supply "Their customer support is so great!. If we have a question about the data they respond very quickly and solve our problems every time." LO Linda O Director of Technology, Ancient Nutrition "Reason frees me up to focus on data modeling, visualization, and exploration. The pipeline is transparent and auditable which helps inspire confidence in the full reporting and analytics stack." NG Nathan Grimm Founder, Mercantile Commerce "Great software from a knowledgeable and customer-friendly team." EK Evan Killips Founder, Durabasics "The Reason team is incredible and I'm so happy to have your tools to work with!" CI Corey Iken Director of BI, Acumen Health Reason ProductsBASIS for VendorsData Infrastructure for VendorsSupport FrameworkSeller Analytics Vendor SolutionsNegotiation and QBRWeekly Business ReviewsFinance and ProfitabilityUnit EconomicsShortage ClaimsChargebacksCoop AuditingNet PPM ManagementDemand Forecasting CompanyAbout ReasonTerms of ServicePrivacy PolicyReason Automation4311 11th Ave NESuite 500Seattle, WA 98105 Copyright 2026 Reason Automation Inc. All rights reserved.
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