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DSP Advertising: Programmatic Demand Side Platform Marketing | ViantViant’s DSP is a demand side platform that enables you to reach your target customers with DSP ads seamlessly across all programmatic channels and formats.DSP Advertising: Programmatic Demand Side Platform Marketing | Viant Skip to content Login > The Viant® DSP Solutions > Demand Side Platform> AI InnovationsProgrammatic Buying & PlanningOmnichannel MarketingIdentity ResolutionHousehold ID™ TechnologyDirect AccessData PlatformMachine Learning OptimizationAdvanced ReportingConnected TV AdvertisingOmnichannel Marketing> AudioConnected TVDisplayDigital Out-of-homeIn-GameMobileNativeData Platform> OnboardingEasily onboard customer lists and create targeting segments in Viant’s DSP.PartnersGet the most out of Viant’s DSP with industry-leading integrations from our partners.Audience Insights Viant’s suite of powerful data and automation tools—directly integrated in the Viant DSP.Industry Solutions> AutoB2BCasino & Online GamblingCBDCPGEducationEntertainmentGamingHealthcarePoliticsQSRRetailTravel & TourismCompany > Investor RelationsNewsroomEventsInnovationSustainabilityCareersInsights > White PapersVideosCase StudiesBlogCertificationContact Us Login > The Viant® DSP Contact Us Viant DSP (Demand Side Platform) Advertising Reach consumers seamlessly across all programmatic channels and formats with Viant’s DSP. Programmatic Demand Side Platform Marketing & Reporting A true partner. Viant is the only omnichannel DSP built with programmatic traders in mind. Whether our clients leverage our intuitive software on their own or work with Viant staff to set up campaigns, optimize and troubleshoot, we’re always a true partner. Plus, we offer fast, personalized support whenever it’s needed. There’s a reason why our client satisfaction is consistently above 95%. Viant Solutions Viant’s omnichannel DSP is a leader in people-based solutions for individual and household-level advertising so that you can more effectively reach your target audience. Flexible Pricing We create and tailor all contracts based on our clients’ needs, as well as offers complete cost transparency. Omnichannel Execution Our DSP empowers brands and agencies to reach consumers seamlessly across all programmatic channels and formats. With Adelphic, our clients can manage omnichannel campaigns across all channels without having to switch between platforms. Custom Reporting We offer a full suite of unrivaled reporting tools, which includes in-depth multi-touch attribution analytics for online and in-store activity across all channels. We empower our clients with differentiated insights like foot-traffic reports, TV attribution, optimization and in-flight activations and offer custom reporting tools as needed. Top Ten Viant DSP Differentiators INNOVATIVE DIGITAL ADVERTISING THE VIANT DATA PLATFORM IN-HOUSE IDENTITY RESOLUTIONS PEOPLE-BASED TARGETING AND DATA INTEGRATIONS OMNICHANNEL CAPABILITIES FEATURES FOR BULK USERS ADVANCED REPORTING TRANSPARENCY CUSTOMER DRIVEN FLEXIBLE CLIENT RELATIONSHIPS INNOVATIVE ADVERTISING TECHNOLOGY Streamlined workflows within the Viant DSP ease the lives of programmatic traders through built-in identity resolution and easy activation of first and third-party data as well as free onboarding; this provides more flexibility and opportunities to utilize first-party data. Planning and buying are centered on measurability integrated in our Household ID™ technology, and dedicated inventory management creates a universal lens for brand safety. Holistic measurement gives marketers visibility into return on ad spend (ROAS) and incrementality and lift for online and offline outcomes. More About Our Technology THE VIANT DATA PLATFORM The Viant Data Platform (VDP) provides privacy-safe, big data management technology with machine learning innovation and key partner integrations across data, technology and supply. The combined power of Viant’s Data Platform and DSP provides marketers with unparalleled benefits: Gain direct programmatic connection for first-party data Maximize audience segmentation, activation and insights Capture a wide array of advanced analytics Leverage data visualization, portability, automation or storage capabilities Increase efficiencies through automation More About Our Platform IN-HOUSE IDENTITY RESOLUTIONS Viant’s Household ID™ technology is executed seamlessly through our DSP and provides marketers with the scalability, addressability, measurability and privacy compliance necessary for success in today’s media landscape. This patented technology unlocks many benefits available exclusively to Viant users, such as: Built-in cross-device conversion tracking, allowing marketers to target all eligible devices in a residence to drive conversions Universal frequency management at scale, eliminating the need to control frequency in silos based on channel and/or device limitations Interoperability at scale across cookieless channels like CTV and audio More About Identity Resolutions PEOPLE-BASED TARGETING AND DATA INTEGRATIONS Viant pioneered a people-based DSP which provides interoperable scale to evolve beyond walled gardens. This allows brands to connect with real residences and individuals with accurate reach and frequency. Viant’s integrations with more than 70 data providers allow for extensive identity mapping, giving users the ability to target consumers based on purchase behaviors, location, TV viewership insights and much more. Strategic integrations with TV partners combined with Viant’s Household ID™ technology, present users the ability to control ad reach and frequency with their CTV campaigns. More About People-Based Solutions OMNICHANNEL CAPABILITIES Brands and agencies get access to leading supply from premium publishers to reach consumers seamlessly across CTV, DOOH, mobile, audio, desktop, in-game and more without having to constantly switch between platforms. More About Omnichannel Solutions FEATURES FOR BULK USERS In-depth options that give advanced traders the highest levels of control, which helps ensure they are running the most efficient campaigns possible. This includes: Bulk Functionality: Traders can mass edit orders, campaigns and spreadsheets instead of making individual changes, saving significant time. API Capabilities: These provide bilateral data syndication into or out of the platform for trafficking and reporting in formats easily accepted by business intelligence teams. Machine Learning Algorithms: Algorithms find optimal bid prices for maximizing performance and scale across all major KPIs. External Tracking Sources: Users can export settings, make changes and then upload them back into Viant to maximize workflow efficiency for large or complex campaigns. Advanced Reporting: Unified cookieless measurement provides true online and offline ROAS as well as lift and incrementality to better understand the effectiveness of campaigns. Innovation and Brand Safety: Leading edge technology instantly eliminates more than 50% of unqualified bids and Viant has agnostic, robust pre-bid partner solutions. More About Bulk Users Features ADVANCED REPORTING Advanced Reporting includes conversion lift and multi-touch attribution analytics for online and in-store activity across all platforms. Users can leverage differentiated insights like cross-channel reports, foot traffic and multi-touch attribution models, DOOH, linear and CTV, as well as custom and third-party reporting tools as needed. Additionally, with Viant’s Household ID™ technology, marketers can measure online and offline behaviors resulting from cookieless channels such as CTV and audio and optimize campaigns accordingly in one complete view. More About Advanced Reporting TRANSPARENCY Viant is a fully transparent DSP, and that includes the availability of log-level data and all associated technology and data costs. That transparency extends into the crossdevice nature of how users are engaging with the software. Viant’s Bidstream Dashboard, an unbiased look at the identifiers currently available in the programmatic bid stream including Viant’s Household ID™ technology, demonstrates how each scales across channels, providing marketers with needed visibility as the ecosystem continues to evolve. More About Transparency CUSTOMER DRIVEN Viant offers an easy-to-access, intuitive user interface with personalized support and an online knowledge base with robust documentation and user interface tutorials. Our Certification and Programmatic University programs extend client knowledge and decrease ramp-up time. More About Features for Customer FLEXIBLE CLIENT RELATIONSHIPS Viant’s partnership models include best-in-class customer service from campaign set-up to inventory evaluation and selection, optimization recommendations, troubleshooting, measurement and more. Marketers can plan, execute and measure campaigns in a single interface through a self service portal or with the help of Viant’s award-winning professional services team. More About Client Relationships Viant DSP FAQ What is DSP Advertising? Expand A demand-side platform (DSP) is a technology platform used in digital advertising to manage and optimize the buying process of ad inventory across multiple ad exchanges and supply sources. It provides advertisers and agencies with a centralized system to purchase and manage digital ad placements in real-time auctions. DSPs use sophisticated algorithms and data-driven insights to help advertisers target specific audiences, optimize ad performance, and achieve their campaign goals efficiently. DSP Advertising refers to the practice of using a DSP to execute programmatic ad buying, where advertisers can leverage audience data, targeting options, and real-time bidding capabilities to deliver relevant and targeted ads to the right users, at the right time, and in the most cost-effective manner. DSP Advertising empowers advertisers to reach their desired audiences across a wide range of websites, apps and other digital channels, while providing them with comprehensive control, insights, and flexibility in their ad campaigns. What are some examples of DSP Advertising? Expand There are several examples of demand-side platform (DSP) advertising that showcase its versatility and effectiveness in reaching target audiences. For instance, a retail brand may use a DSP to run a programmatic ad campaign targeting consumers who have shown interest in similar products or have visited their website recently. The DSP enables the brand to bid on ad placements in real-time auctions, ensuring that the ads are delivered to the right users across various traditional ad channels, like Display and Mobile, and emerging channels like Connected TV, Streaming Audio, Digital Out-of-Home and more. Similarly, a travel company could leverage a DSP to target specific demographics and geographical locations, delivering personalized ads to potential travelers who are more likely to engage with their offerings. Additionally, a financial institution could use a DSP to reach out to individuals who have displayed an interest in financial planning or investment-related content, allowing the institution to promote its services effectively. In all these cases, DSP advertising offers precise targeting, real-time optimization, and comprehensive insights capabilities to drive successful ad campaigns. What Omnichannel marketing services does Viant offer? Expand Viant is a leading provider of omnichannel marketing services, offering a comprehensive suite of solutions to help brands and advertisers maximize their reach and engagement across various traditional and emerging ad channels, such as Connected TV (CTV), Streaming Audio, In-Game and more. Our services encompass audience targeting, cross-device identity resolution, data management, and programmatic advertising. Viant enables advertisers to leverage their first-party and third-party data to create detailed audience segments and target them across display, video, mobile, and connected TV platforms. Our cross-device identity resolution capabilities ensure that advertisers can recognize and engage with consumers seamlessly across multiple devices, providing a cohesive and personalized user experience. Viant's data management platform (DMP) allows advertisers to organize, analyze, and activate their data effectively, enabling precise audience targeting and campaign optimization. Furthermore, Viant's programmatic advertising solutions enable automated ad buying and real-time bidding, delivering targeted messages to the right audiences at the right time. Overall, Viant's omnichannel marketing services provide advertisers with the tools and insights needed to drive impactful and cohesive marketing campaigns across the digital landscape. What are the benefits of using Viant's DSP? Expand Using Viant's DSP offers several key benefits for advertisers. Firstly, it provides access to a vast array of inventory across multiple channels and devices, allowing advertisers to reach their target audiences efficiently. Secondly, Viant's DSP leverages advanced data capabilities, enabling precise audience targeting and optimization, resulting in higher campaign effectiveness. Additionally, the self-service platform provides advertisers with transparency, control, and real-time insights into campaign performance, empowering them to make data-driven decisions and optimize their advertising strategies effectively. Overall, Viant's DSP offers a powerful and comprehensive solution for advertisers seeking to maximize their reach, engagement, and return on investment in the programmatic advertising space. Why are Demand Side Platforms important? Expand Demand-side platforms (DSPs) are important in the world of digital advertising for several reasons. Firstly, DSPs provide advertisers with access to a vast ecosystem of ad inventory across multiple publishers, ad exchanges, and supply sources. This allows advertisers to reach their target audiences at scale and with precision. Secondly, DSPs utilize sophisticated algorithms and data-driven insights to optimize ad campaigns in real-time, ensuring that ad impressions are served to the most relevant users, thereby maximizing the effectiveness of advertising budgets. Lastly, DSPs provide advertisers with comprehensive control, transparency, and reporting capabilities, enabling them to track and evaluate campaign performance, make data-driven decisions, and continually refine their advertising strategies. Overall, DSPs play a crucial role in enabling efficient and targeted programmatic advertising, driving better audience reach, engagement, and return on investment for advertisers. What’s the difference between DSP and SSP? Expand The main difference between a demand-side platform (DSP) and a supply-side platform (SSP) lies in their respective roles and perspectives within the programmatic advertising ecosystem. DSPs are used by advertisers and agencies to purchase and manage ad inventory, targeting specific audiences and optimizing ad performance. On the other hand, SSPs are utilized by publishers to manage and sell their ad inventory, connecting with multiple demand sources including DSPs to maximize revenue. While DSPs focus on buying ad placements, SSPs concentrate on selling ad placements, creating a seamless connection between supply and demand sides of the programmatic advertising marketplace. Success Story National Retail Pharmacy Increases Sales With Viant’s Cookieless Solution Viant Household targeting and measurement with people-based partner integrations increased buyer spend and penetration lift. READ MORE $9.04 INCREMENTAL ROAS (RETURN ON AD SPEND) 19.1% LIFT IN BUYER PENETRATION 1.1% LIFT IN SPEND PER BUYER READ MORE LEARN MORE ABOUT VIANT, VIANT’S OMNICHANNEL DSP "*" indicates required fields First Name* Last Name* Business Email* Job Title* Company name* Company Type*Select an OptionAgencyAd NetworkResearchSelf-EmployedSoftware DevelopmentBrand/Direct AdvertiserData or Inventory SupplierOtherHiddenInventory InterestSelect an OptionOmnichannel DSPEmerging Channels (CTV, DOOH, Audio, In-Game)Service ModelsPeople-Based AdvertisingAdvanced MeasurementNot looking for any media purchaseHiddenMonthly Programmatic BudgetSelect an OptionUnder $25k$25k - $50k$50k - $100k$100k - $500k$500k - $1M$1M+HiddenHave you worked in other programmatic platforms?Select an OptionYesNoHiddenHow did you hear about us?Select an OptionFacebookForresterG2Google AdIndustry EventInstagramLinkedInOnline AdOutdoor AdPodcastReferralTV AdTwitterWebinar SUBMIT Δ Note: By filling out this form, you agree to the Viant Privacy Policy and to join Viant’s mailing list from which you can unsubscribe at any time. 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