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Homepage - blue2purpleWho is blue2purple? Empowerment Always being one step ahead in our expertise and servicing. Building a long term partnership by empowering our clients.Homepage - blue2purple Skip to content Search for: HomeServicesMedia BuyingSocial Media MarketingCreative & Content MarketingE-commerceTraining & WorkshopWho we areWork / CasesResourcesContact Search for: HomeServicesMedia BuyingSocial Media MarketingCreative & Content MarketingE-commerceTraining & WorkshopWho we areWork / CasesResourcesContact Search for: HomepageVirtuology2026-02-04T07:37:41+01:00 Who is blue2purple?EmpowermentAlways being one step ahead in our expertise and servicing. Building a long term partnership by empowering our clients. #StrongAloneUnstoppableTogether EmpowermentEmpowermentAlways being one step ahead in our expertise and servicing #StrongAloneUnstoppableTogether #StrongAloneUnstoppableTogether Building a long term partnership by empowering our clients PartnershipComplete transparency on the whole media buying & remuneration process. Base our strategy and recommendations on data and insights. PartnershipComplete transparency on the whole media buying & remuneration process. Base our strategy and recommendations on data and insights. CreativityFocus on creativity to serve audiences & Consumer Journey. 100% digital-minded creative experts. Knowing which formats to use on which platform. They bring a creative tweak in the always larger ecosystem of digital formats. CreativityFocus on creativity to serve audiences & Consumer Journey. 100% digital-minded creative experts. Knowing which formats to use on which platform. They bring a creative tweak in the always larger ecosystem of digital formats. EmpowermentAlways being one step ahead in our expertise and servicing. Building a long term partnership by empowering our clients. #StrongAloneUnstoppableTogether PartnershipComplete transparency on the whole media buying & remuneration process. Base our strategy and recommendations on data and insights. CreativityFocus on creativity to serve audiences & Consumer Journey. 100% digital-minded creative experts. Knowing which formats to use on which platform. They bring a creative tweak in the always larger ecosystem of digital formats. blue2purple is part of blue2purple is part of the Virtuology group  Key offeringsMEDIA BUYINGMedia buyingSOMESocial Media MarketingCONTENTCreative & Content MarketingPRODDigital ProductionDCODynamic Creative OptimizationIN-HOUSINGIn-housingE-COMMERCEE-commerceDATA DRIVEN MARKData Driven MarketingWORKSHOPTraining & Workshop Cases Promoting thermal comfort and energy efficiency through smart shading solutions Promoting thermal comfort and energy efficiency through smart shading solutions Promoting thermal comfort and energy efficiency through smart shading solutions Auto5 summer campaign driving engagement and webshop sales Harnessing first-party data for client retention and acquisition enhancement Raises multichannel awareness with “Make a move” Raises multichannel awareness with “Make a move” Harnessing first-party data for client retention and acquisition enhancement Awareness campaign Transforming campaign performance through automated bidding strategies Maximizing film exposure through innovative connected TV campaigns A Cross channel strategy to increase Awareness and drive appointments Enhancing international sales through targeted campaigns How to significantly lower CPA with a tCPA strategy How to significantly lower CPA with a tCPA strategy Revolutionising Conversions through Automated Bidding Enhance brand recognition and product visibility The Flash / Nissan Campaign, OOH Campaign Barbie The Movie... Belgian Offline Campaign Success How to raise awareness in the midst of an overload of information? Pizza Hut ... World Cup 2022 Pizza, Pizza and More Pizza An Iconic Tool Case for an Iconic Brand The Greener the Better IPF Disease Sensitization A Mix for Performance How to get to the right persona by combining machine learning and 1st party data? Ready for a cookieless world Achieving Brand Excellence and Unprecedented Growth Driving off the charts engagement on TikTok with Warner Bros. [cases_slider] Contact info Av. Boulevard du Souverain 25, 1170 Watermael-Boitsfort, Belgium +32 2 374 85 60 info@blue2purple.com Get socialResources Playbook Training Jobs Get in touch Send your message CertificationsResources Playbook Training Jobs © Copyright 2026 blue2purple | All Rights Reserved | Privacy policy Page load link Course 10 – Digitalisation of offline media & the media landscape Format : Training Group Size : Free Length : 2h Languages : NL, EN Goal : Understanding what the media landscape looks like in Belgium and how the digitalistion has made the offline media think differently. But most importantly how do you as an advertiser need to start thinking and constructing your offline media plans Description : Exploring Belgium’s Media Evolution In the contemporary digital landscape, understanding Belgium’s media dynamics is essential. This training provides insights into current media channels, their relevance in advertising, and practical strategies for adapting offline approaches in the era of digitalization. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 11 – (D)OOH Format : Training Length : 2h Target : Marketeers Languages : EN, FR, NL Goal : Welcome to a DOOH (Digital Out-of-Home) course that transcends the ordinary, redefining the way you perceive and harness the potential of DOOH advertising. In this course, we’ll take you on a journey to think differently, to follow your consumers, retarget them through mobile integration, measure footfall like never before, and captivate your audience with innovative, out-of-the-box creativity. Description : DOOH Guide: Redefining DOOH: Real-Time Adaptation Consider DOOH as a dynamic medium for timely content sync. Seamless Mobile Integration: Simple Retargeting Integrate DOOH with mobile for straightforward retargeting. Measuring Footfall: Data-Driven Insights Use tools to measure DOOH impact and understand consumer behavior. Unleash Creativity: Make an Impression Explore unconventional DOOH for a meaningful audience connection. Your DOOH Transformation Master engagement, integrate retargeting, and enhance marketing with DOOH’s potential. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 12 – Navigating the Cookieless Future: Mastering Audience Tracking and Data Ownership Format : Training Length : 1/2 day Target : Marketeers Languages : EN, FR, NL Goal : In a rapidly evolving digital landscape, the phrase « cookieless future » has become a buzzword that every digital marketer and business owner should pay heed to. As cookies fade into obsolescence, it’s crucial to adapt and equip yourself with the knowledge and tools needed to thrive in this new era of online marketing. Welcome to our course, where we will empower you to become a future-proof professional, capable of tracking your audience and leveraging the power of your own data in a cookie-free world. Description : The Cookieless Landscape: Explore the shift from cookies in online advertising. Mastering Audience Tracking: Utilize first-party data and advanced machine learning for privacy-respecting insights. Embracing Data Ownership: Manage data assets while ensuring privacy compliance. Innovative Solutions: Discover tools reshaping digital marketing for privacy-preserving analytics. Your Path to Future-Proofing: Equip yourself to navigate the cookieless landscape and understand audience tracking and data ownership. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 13 – Creative Workshop Length : 1 day Group Size : Free Target : Basic Languages : EN, FR, NL Teachers : Nathalie Terwingen Goal : To equip participants with essential skills and insights into creative thinking, fostering the ability to generate impactful ideas, understand the importance of creativity in various contexts, and employ best practices to enhance creative outputs. Description : Creativity doesn’t exist in isolation. Explore finding inspiration and uncover hidden sources to fuel your ideas and propel forward. In this program: Explore effective creativity’s role in driving innovation and success Learn best practices for compelling outcomes through discussions and interactive activities Apply skills by brainstorming big ideas Learn techniques to turn abstract thoughts into tangible solutions Complete your creative journey with effective documentation and analysis Learn creative reporting to communicate ideas and measure impact Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 14 – Mastering Creative Audits: Unlocking Insights for Success Length : 1/2 day Group Size : Free Target : Basic Languages : EN, FR, NL Teachers : Nathalie Terwingen Goal : To empower participants with comprehensive knowledge and practical skills in conducting creative audits across various channels and platforms. This training aims to enhance understanding of the usage of cross-channel creativity, measurement tools specific to different devices, and the identification of best practices and benchmarks within the industry. Through the exploration of audience targeting, case studies, and formats, participants will be equipped to effectively analyze, optimize, and implement creative strategies to achieve organizational objectives. Description : Join us for an intensive training session focused on the art and science of creative audits. Delve into comprehensive creative audits across channels, optimizing creativity from social media to traditional advertising. Explore cross-channel creativity with real-world examples. Adapt your approach for consistency and effectiveness across platforms. Beyond creating compelling content, measure success. Dive into device-specific tools to evaluate creative performance accurately. Target audiences and tailor creative messaging for specific demographics. Analyze cases and formats for insights into effective marketing strategies. Explore industry best practices and benchmarks for a roadmap to excel in creative marketing. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Veuillez ne pas remplir ce champ. All the presentations Web Site Email * On a scale of 1 to 10, how clear and understandable did you find the content of the presentations? * What suggestions or improvements would you like to offer for future presentations and workshops? * How AI can make our marketing lives easier Phone Email * On a scale of 1 to 10, how clear and understandable did you find the content of the presentation? * What suggestions or improvements would you like to offer for future presentations and workshops? * Digital evolution in offline Nom Email * On a scale of 1 to 10, how clear and understandable did you find the content of the presentation? * What suggestions or improvements would you like to offer for future presentations and workshops? * At the heart of TikTok Web Site Email * On a scale of 1 to 10, how clear and understandable did you find the content of the presentation? * What suggestions or improvements would you like to offer for future presentations and workshops? * Course 9 – Digital Media Strategy Format : Lecture or Workshop Group Size : Free Length : Full day Target : Basic Languages : EN, FR, NL Goal : Understand the digital media landscape and how to create a digital media strategy Description : The first step in creating highly performing digital campaigns is to define a winning strategy. The strategy depicts the precise steps to undertake in order to answer the following questions (and more): What are the key business objectives & how to translate them into campaign metrics? Which audience is our target group and where to reach them (which channels to activate)? When do we communicate & what do we communicate towards whom? Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 8 – Measurement and campaign evaluation Format : Lecture or Workshop Group Size : Free Length : 1/2 day Target : Basic & Advanced Languages : EN, FR, NL Goal : Learn how to evaluate campaign success Description : Learn how measurement works, how you can evaluate campaign success, which KPIs/metrics to choose and the importance of deduplication & attribution.Using the tried-and-true method of the 4 Pillars, you will learn to set clear business objectives to meet the demands of digital transformation. Starting by the impact of data for your digital transformation and understanding the customer journey, you will be able to choose the right metrics to collect and analyse your data.In order for you to have the highest benefit possible we will combine the theoretical with hands-on approaches and insights into your own company. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 7 – Introduction to Google Analytics and Google 360 Suite Format : Lecture or Workshop Group Size : Free Length : 6h to full day Target : Basic & Advanced Languages : EN, FR, NL Goal : Understand Google Analytics and its best practices (Basic to Advanced levels) Description : During this course you will receive training on how to use Google Analytics to the fullest. Furthermore, you will learn how to take advantage of the many tools available in the Google 360 suite such as Google Optimize, Tag Managers and the Audience Center. The synergy between each of these products gives you unparalleled power for analysing your data.Learning how Analytics relates to each additional product will present a clear path to growing your digital presence. Basic: Introduction to Google Analytics, what is it and how does it work, best practices. Advanced: deepdive into the technical and operational aspects. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 6 – SoMe Format : Lecture or Workshop Group Size : Free Length : Full day Target : Basic & Advanced Languages : EN, FR, NL Goal : Get introduced to social media advertising (Basic to Advanced levels) Description : During this course get introduced to social media advertising, from Basic to Advanced. Basic: After completing this course you will understand the basics of the social media ecosystem, the different platforms & why/when to use them, the best practices and the basics on how paid media works (campaign objectives, targeting, formats, measurement) – with a focus on MetaAdvanced: deepdive into the technical and operational aspects of social media campaigns. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 5 – SEA Format : Lecture or Workshop Group Size : Free Length : 6 hours to full day Target : Basic & Advanced Languages : EN, FR, NL Goal : Get the most out of Google Ads – Search (Basic to Advanced levels) Description : Leverage SEA to the fullest through this course, from Basic to Advanced. Basic: After completing this course you will understand the basic applications of Google Ads-Search as well as the search engine world (introduction to SEA, what is it and how does it work, best practices). Advanced: You will be able to launch search campaigns and optimize them to reach your businesses objectives (deepdive into the technical and operational aspects). Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 4 – ABC of tracking with Google Tag Manager Format : Workshop Group Size : 2-5 people Length : 3 hours Target : Intermediate Languages : EN, FR Goal : Understand how Google Tag Manager works, and how to create tags. Description : Discover how Google Tag Manager works, and how to create tags for Google Analytics, Google Ads and Facebook pixels. This training consists of a live demo in the GTM platform. You’ll learn how to add GTM containers to your websites, and how to create tags in the different media buying platforms. We’ll cover all the elements of tracking in GTM: Variables, triggers and tags, with multiple exemples of tracking solutions. The administration of the account will also be explained, with publishing rights, versions and approvals. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 3 – Social Content Strategy Workshop Format : Workshop Group Size : 4-8 people Length : full day of 2 half days Target : Basic Languages : EN, FR Goal : Understand your brand identity and define your tone of voice and content type for social media. Description : Understand your brand identity, your audience and define your tone of voice and the type of content for social media. Through exercises, we’ll determine together what your brand is about and what message you want to put out there. During the workshop, we’ll identify the job to be done, the personas you want to reach, the platforms you need to use, the appropriate tone of voice and the content hierarchy based on the Hero – Hub – Help strategy framework. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 2 – Introduction to developing Digital Marketing Campaings Format : Lecture + Workshop Group Size : 10 people Length : 2 days Target : Basic Languages : EN, FR, NL Goal : Understand the broader framework of marketing campaign management Description : This course will provide you with the insights and tools to understand the process that leads your future potential customers to your website. You will understand what distinguishes your customer and how you can implement marketing strategies that get their attention, and also provide you with measurable results.After completing this course you will have developed a digital mindset, you will know the different channels in marketing and which appeal to different audiences. You will be able to target the most suitable marketing messages at your target audience and you will understand the broader framework of marketing campaign management. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. Course 1 – KPI Workshop Tailor-made approach Generic approach Format : Workshop Group Size : Small Groups Length : 1/2 day Target : Basic & Advanced Languages : EN, FR, NL Goal : Identify the right KPI’s to measure your performances and finetune your campaign reportings. Description : With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do, you as a departement, focus on the right key performance indicators? In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets. The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives. Format : Workshop Group Size : Small Groups Length : 1/2 day Target : Basic & Advanced Languages : EN, FR, NL Goal : Understand the importance of setting KPI’s to evaluate campaigns successes Description : With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators? In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign. This workshop offers general perspectives on how to define KPI’s and is not tailor-made. Contact us for more information Name *Email Address *Your request SendVeuillez ne pas remplir ce champ. We use cookies to ensure that we give you the best experience on our website. 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