https://fifty.io

FiftyFiftyFifty Platform Solutions Brands Gaming Entertainment Sports Luxury Agencies Insights Contact Us LOGIN Platform Solutions Brands Gaming Entertainment Sports Luxury Agencies Insights Contact Us LOGIN LIVINGINTELLIGENCE The audience intelligence operating system for modern media. Fifty is a technology-first media partner, delivering strategy, planning and activation through proprietary data and AI. Powered by Living Intelligence, combining deep human understanding and tech to bring insights to life, driving faster, smarter media, and performance that delivers measurable growth for brands and agencies. Request a demo Learn about Platform The world's first platform that lets you talk to your audience. The Fifty Platform enables brands to talk directly to their audience in natural language, instantly exploring how they think, act and decide, grounded in Fifty’s unique understanding of human behaviour. It gives brands and agencies the ability to panel their audience on demand, informing media strategy, messaging and creative with clarity before investment is made. Human behaviour has outpaced the marketing systems built to understand it. Fifty is built for this new reality. living audienceintelligence Human understanding at unprecedented depth and scale, built from a decade of privacy-safe behavioural data capturing how people think and behave. ai-enableddecision engine From insight to action, at machine speed. Simulation, planning, and optimisation automated across the workflow. world-classexpertise AI amplified by human intelligence Specialists ensure quality, strategy, and outcomes at scale. Trusted to drive growth delivering strategic outcomesacross every vertical sports gaming entertainment luxury brands agencies sports Turn spectators into super-fans who convert across channels engage fans with us Fifty's unique team and AI technology is tailored to delivery in sport - allowing us together to create highly accurate fan segments. Cesar Gouveia Senior Marketing Manager As a sports organisation, having a media partner who understands both our audience and the data behind the decisions is critical. Sally Sheppard Head of Consumer Engagement at England Rugby gaming Grow fandom, deepen engagement, fuel lifetime value ready to game Their ability to optimise budgets in real time was instrumental in turning an ambitious launch into a record-breaking commercial success. David Azria Marketing Director, Plaion entertainment Use fan intelligence to fill seats and build fame build a blockbuster They are not just an agency; they are a true partner in our growth, and their work has been crucial in positioning Formula E as the leading sport for youth culture. Cesar Gouveia Senior Marketing Manager luxury Connect authentically with passion-led, high-value audiences and influencers find your audience brands Use real human signals to deliver more strategic marketing that drives real business impact get results that last Fifty's agility is definitely one of their stand-out qualities, allowing them to adapt swiftly to changes in our campaigns. Amelia Worthington Campaign Manager, Decathlon Fifty helped us scale our paid media investment significantly while maintaining outstanding efficiency, delivering meaningful and profitable growth. Adam Thompson Managing Director, Target Darts agencies Deliver faultless pitches by connecting unique insights for creative and messaging with precision planning plug us into your flow The Fifty process One Operating System: Understand, Engage, Action, Optimise Audience strategy & insights Understand Fifty Tribes is the custom audience intelligence engine that turns billions of data points into human stories, creating a completely unique set of privacy-safe audience segments for every client. Unlike off-the-shelf segments, our proprietary approach decodes the granular characteristics, interests, and motivations of your audience, providing the foundation for highly accurate media solutions and informing your broader marketing strategy. Discover your Tribe Living Intelligence Engage Fifty AudienceAI delivers natural language answers to any question, powered by each Tribe’s unique characteristics, interests, and motivations. Ask how a group thinks and acts, and decides, and get instant, contextual guidance to inform your media, creative, product and wider business strategy. Ask your audience anything Media Planning & Execution Action Fifty AudienceAI turns intelligence into action in an instant. It translates each brand’s unique audience data into precise omnichannel strategies, across any addressable channel including search, social and programmatic, pinpointing where to find your audience, which platforms to prioritise, and how to drive the best results. Deliver omnichannel media plans in seconds Reporting & optimisation Optimise Our performance dashboard offers full transparency into campaign reporting. Its unified API provides granular campaign results from every channel, bringing all your performance data into one unified view across audience, channel, and creative, enabling real-time optimisation, and continuous improvement. Learn to adapt mid campaign Service from our World Class Team Elevate Built for impact, powered by experts The Fifty team combines world-class digital media expertise with deep vertical knowledge to maximise every campaign across planning, activation, reporting and strategy. Tech-native and client-obsessed, our experts ensure every stage is optimised for measurable, meaningful outcomes. Meet the team A decade of delivering strategic outcomes for the world's leading brands Request a demo Learn about Platform RECENT CASE STUDIES Previous Next Target Darts: Scaling Media Investment by 195% While Sustaining Exceptional ROAS Fifty’s AI-Powered Audience Strategy Drives Over 4000% ROI for Decathlon’s Spring Relaunch How we helped Inter Miami's signing Messi transform a global fanbase Formula E Monaco E-Prix 2025: Selling Out 18,000 Seats with Privacy-First Performance England Rugby (RFU) Inspires New Generation of Fans and Players Ahead of Women's Rugby World Cup 2025 Growing a new global sporting platform from scratch Plaion Sells Over 5 Million Copies of KCD II by Achieving 177% More Installs Than Forecast VIEW ALL CASE STUDIES Fifty insights Previous Next Trends & Insight Running the Distance: How Runna and Russ Cook are Changing the Game On April 7th, Russ Cook finished running the entire length of Africa. Company News Decathlon UK Selects Fifty as Media Agency Partner to Fuel Growth with AI-Driven Strategies Leading sports retailer Decathlon UK, has announced Fifty as its new technology-led media agency partner. Company News A powerful team: Fifty & Juice announce new partnership Fifty and Juice have teamed up to provide startups and challenger brands with a comprehensive growth solution like no other. People Fifty Journeys: Grig Meet our Senior Software Engineer, Grig! Trends & Insight Touchdown! Uncovering the Fans of the Six Nations Championship A deep dive into the audiences tuning into this year’s legendary Rugby tournament. Company News Wrapping Up 2023 with 13 Awards Shortlisted Fifty is Shortlisted for a Total of 13 Different Awards Throughout 2023 Company News Ending the Year with a Big Win at the Growing Business Awards Fifty wins B2B Business of the Year: Medium at the 2023 Growing Business Awards Company News Fifty’s Campaign Wins Best Use of Data at the Business and Tech Awards Our Red Roses & The World Cup campaign named a winner at the Business and Tech Awards. Company News Fifty Places 35th in the UK Fast Growth 50 Index The Fast Growth 50 Index names Fifty as one of the fastest growing companies in London. People Fifty Journeys: Arvind Meet our Finance Assistant, Arvind! White Papers The True Value of International Audiences: US Soccer Fans Revealing, segmenting and understanding US Soccer Fans & highlighting the best strategies to engage them Company News Fifty Wins Best Marketing Campaign at the European Agency Awards Another successful nomination sees Fifty as a winner at the European Agency Awards. Read more our insights Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions. Learn about Platform unlock your audience Request a free audience study showing how real human behaviour is evolving, and how AI-driven intelligence can unlock faster, smarter media decisions. Let’s talk Fifty Homepage Platform Insights Contact Us Solutions Brands Gaming Entertainment Sports Luxury Agencies Insights Company News People Trends & Insight Industry & Tech White Papers Case Studies Fifty In Conversation Keep in touch Email us [email protected] Opt Out of Data Collection Terms & Conditions Brand Safety Privacy Policy © Fifty Technology Ltd 2026 Modal Title Close Save changes CLOSE BOOK ADEMO Let us know some information so we can make sure the demo focuses on your needs. SEND Thank you for your message, we will get back to you shortly.engben-GB1772310607https://fifty.io

Edit your site?

What are you doing?