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Close arrow-downarrow-leftarrow-rightarrow-upbiocircleclosedownloadfacebookgplus instagram linkedinmailmenuphoneplaysearchsharespinnertwitteryoutube Skip to content Leadership & AdvocacyPublic Policy Centers of Excellence Legal Affairs Learn With IAB Ad Net Zero Learning Shop IAB Tech Lab Centers of ExcellenceExperience CenterMeasurement, Addressability & Data CenterMedia CenterProfessional Development & Education CenterLearn With IABTraining and CertificationTraining Log InExperience CenterMeasurement, Addressability and Data CenterMedia CenterProfessional Development and Education Center Market Intelligence & Best PracticesGuidelines & Best Practices Research & Insights IAB Blog Shows & Podcasts Shows & PodcastsIAB ThereIAB PulseIAB and IAB Europe In-Store Retail Media Definitions and Measurement StandardsUnconnected Commerce: the Disconnect Between Brands and Consumers in Digital Video ShoppingThe 2024 Outlook Study: August Update - A Snapshot into Ad Spend, Opportunities, and Strategies for GrowthPodcasting in the Creator Economy: A Long-Term Opportunity Conferences & EventsUpcoming Events International Events IAB Events Mobile App Video On Demand Upcoming Events2024 IAB Privacy Compliance SalonSep 222024 Video Leadership Summit WebinarSep 25Digital Out-of-Home and In-Store Retail Media Workshop | NYC or VirtualOct 2Unlock the Power of Casual Gaming | Free WebinarOct 3IAB State Privacy Law Summit 2024Nov 192025 Annual Leadership MeetingJan 262024 IAB Privacy Compliance SalonIAB State Privacy Law Summit 20242025 Annual Leadership Meeting Get InvolvedCreate an Account Become a Member Councils & Committees Work at IAB Become a MemberMember BenefitsTiers and RequirementsCurrent MembersIAB Global NetworkMember DirectoryIAB Global Network: Worldwide MembersGet Involved Leadership & AdvocacyPublic Policy Centers of Excellence Legal Affairs Learn With IAB Ad Net Zero Learning Shop IAB Tech Lab Centers of ExcellenceExperience CenterMeasurement, Addressability & Data CenterMedia CenterProfessional Development & Education CenterLearn With IABTraining and CertificationTraining Log InExperience CenterMeasurement, Addressability and Data CenterMedia CenterProfessional Development and Education Center Market Intelligence & Best PracticesGuidelines & Best Practices Research & Insights IAB Blog Shows & Podcasts Shows & PodcastsIAB ThereIAB PulseIAB and IAB Europe In-Store Retail Media Definitions and Measurement StandardsUnconnected Commerce: the Disconnect Between Brands and Consumers in Digital Video ShoppingThe 2024 Outlook Study: August Update - A Snapshot into Ad Spend, Opportunities, and Strategies for GrowthPodcasting in the Creator Economy: A Long-Term Opportunity Conferences & EventsUpcoming Events International Events IAB Events Mobile App Video On Demand Upcoming Events2024 IAB Privacy Compliance SalonSep 222024 Video Leadership Summit WebinarSep 25Digital Out-of-Home and In-Store Retail Media Workshop | NYC or VirtualOct 2Unlock the Power of Casual Gaming | Free WebinarOct 3IAB State Privacy Law Summit 2024Nov 192025 Annual Leadership MeetingJan 262024 IAB Privacy Compliance SalonIAB State Privacy Law Summit 20242025 Annual Leadership Meeting Get InvolvedCreate an Account Become a Member Councils & Committees Work at IAB Become a MemberMember BenefitsTiers and RequirementsCurrent MembersIAB Global NetworkMember DirectoryIAB Global Network: Worldwide MembersGet Involved Measurement Retail Media IAB and IAB Europe In-Store Retail Media Definitions and Measurement Standards Research Retail Media Unconnected Commerce: the Disconnect Between Brands and Consumers in Digital Video Shopping The 2024 Outlook Study: August Update - A Snapshot into Ad Spend, Opportunities, and Strategies for Growth Today, IAB released the results from our 2024 Outlook Study: August Update – A Snapshot into Ad Spend, Opportunities, and Strategies for Growth. This study is a follow-up to the initial November 2023 release, providing current perspectives from 200 buy-side ad investment decision makers at brands and agencies. The report captures: Updated ad spend projections for … Continued Research Brand Safety How the Ad Creative ID Framework Simplifies Campaigns “What ad played where?”, “How many times was the ad shown?” “Did I appropriately frequency cap the ad across my CTV channels?” “How did the ad perform across different screens and media types?” “Is the ad safe and aligned with the brand’s content?”. Now, imagine a framework that can solve all these “keep-me-up-at-night” questions for … Continued Digital Video +1 Consumers Brand Safety Podcasting in the Creator Economy: A Long-Term Opportunity Podcasting in the Creator Economy: A Long-Term Opportunity is a follow-up to the “The Creator Economy Opportunity” research released by IAB in December 2023. This guide focuses on the power of podcasting as a vehicle for influence and engagement and provides best-in-class examples of brand-creator partnerships. Podcast creators attract benchmark beating levels of attention and … Continued Audio +1 Creator Economy Brand Safety The Power of Olympic Advertising The story is true – Olympic advertising resonates with consumers. Advertising during the Olympic Games is more than just an opportunity to showcase products—it’s a chance to tell powerful stories that resonate deeply with consumers. When advertising is crafted with great storytelling, it taps into the emotions and values that the Olympics inspire, making it … Continued Consumers +3 Advertising Revenue Digital Video Research Brand Safety Programmatic Innovation in CTV Advertising This is a CTV summer blog series discussing the Streaming Business Model, CTV Programmatic Buying, and CTV Frequency management. Every month, one new article is released. Follow along and join the discussion! In the first blog post of this CTV summer blog series, we discussed the streaming business model and the current doom loop of … Continued Digital Video +1 Consumers Brand Safety Attention Measurement Toolkit: Data Signal Approaches IAB’s Attention Task Force has developed a series of resources to guide and educate the industry on recent advancements in attention measurement. As digital advertising evolves, understanding and quantifying attention is crucial for optimizing campaign performance and making informed business decisions. The IAB’s Attention Measurement Explainer Series provides a comprehensive overview of how attention is … Continued Measurement Brand Safety 2024 Video Ad Spend & Strategy Report The 2024 IAB Digital Video Ad Spend & Strategy Report provides a lens into the TV/digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity. Part one, released in April, covered general market trends and revealed that total digital video ad spend … Continued Digital Video +1 Research Brand Safety In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations In-store retail media has emerged as a vital component of the modern retail environment, connecting the gap between physical and digital shopping experiences. IAB and P2PI have released In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations, which highlights the critical role of in-store technologies in modern retail strategies and serves as a roadmap … Continued Retail Media Brand Safety Upcoming at IAB 2024 IAB Privacy Compliance Salon Sep 22, 2024 2024 Video Leadership Summit Webinar Sep 25, 2024 Digital Out-of-Home and In-Store Retail Media Workshop | NYC or Virtual Oct 2, 2024 Unlock the Power of Casual Gaming | Free Webinar Oct 3, 2024 IAB State Privacy Law Summit 2024 Nov 19, 2024 2025 Annual Leadership Meeting Jan 26, 2025 Diversity & Inclusion Workforce development & education Project Rearc Harmonize privacy & personalization Public Policy CCPA, GDPR, and more CCPA Compliance Prepare for enforcement Tech Lab Nonprofit R&D consortium Direct Brand Economy Latest news and insights What is IAB? Diversity & Inclusion Workforce development & education Project Rearc Harmonize privacy & personalization Public Policy CCPA, GDPR, and more CCPA Compliance Prepare for enforcement Tech Lab Nonprofit R&D consortium Direct Brand Economy Latest news and insights Our Mission The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Our 700+ members are leaders in digital advertising & media, and include: Get the latest fromIAB in your inbox Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more! Sign up now Getting Involved Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB. Committees & Councils IAB helps drive the industry forward through the efforts of committees and councils in various industry segments. Centers of Excellence Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry. Tech Lab IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies. Diversity & Inclusion IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives. Why Learn with IAB We train media professionals and certify their knowledge for employers and business partners. Since 2012, 19,000 professionals at 1,500 companies have participated in our professional development programs. Training CoursesIn-depth crash courses designed to deepen you and your team’s knowledge of digital media CertificationsCertification exams that demonstrate you and your team perform against the highest industry standards. Prep courses available via the IAB for select Certifications. Group TrainingsCustomized group trainings designed to meet your team’s unique education needs or train your clients and partners ResourcesBest practices for professional development and strategies to enhance your career potential Questions about IAB? 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