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TrendWatching | Consumer Trends & Insights for 2024 and beyond
TrendWatching is a leading resource for 2025 consumer trends, insights and innovations - powered by experienced analysts, AI and an extensive content platform
TrendWatching | Consumer Trends & Insights for 2024 and beyond (RE)WATCH | Free webinar on AI x Innovation ✨ September 2024 Newsletter Free Daily Insights Webinars TrendCheck Trend Platform Benefits Free Trial Pricing & FAQ TrendBaby Live Our Events & Webinars Your Keynote / Workshop Analysts & Calendar AI ✨ Clients About Mission & Story Methodology Team Spotters Careers Universities News Contact Log in Back to our Global Home Select your country Argentina Australia Austria Belgium Brazil Cambodia Canada Chile China Colombia Costa Rica Croatia Czechia Denmark Estonia Finland France Germany Ghana Greece Guatemala Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Japan Kenya Latvia Lithuania Malaysia Mexico Morocco Netherlands Nigeria Norway NZ Paraguay Phillippines Poland Portugal Puerto Rico Romania Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK Ukraine US Uruguay Venezuela Vietnam Select your country Argentina Australia Austria Belgium Brazil Cambodia Canada Chile China Colombia Costa Rica Croatia Czechia Denmark Estonia Finland France Germany Ghana Greece Guatemala Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Japan Kenya Latvia Lithuania Malaysia Mexico Morocco Netherlands Nigeria Norway NZ Paraguay Phillippines Poland Portugal Puerto Rico Romania Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK Ukraine US Uruguay Venezuela Vietnam Log in 2025 will be expensive chatty innovative scorching fascinating angry trailblazing turbulent communal existential challenging generative full of opportunities yours to shape These are not boring times.Let us help you spot and act on the many trend-driven opportunities out there — in 2025 and beyond. Some of our analysts' favourite opportunities New labor 19 September 2024 73% of Gen Z dream of starting a side hustle – and AI is their ultimate power-up Equal parenting 19 September 2024 Bronze statues, baby dolls and a message: The Dad Shift's stunt for better paternity leave Screen-time struggles 18 September 2024 Over half of parents regret giving their children smartphones Pastry chic 18 September 2024 From sausage rolls to gold: a bakery chain's surprising London Fashion Week debut Go woke, don't go broke 17 September 2024 New research shows inclusive advertising boosts bottom line, with sales up by 16% Family playtime 16 September 2024 LEGO merges art and family play in a Paris gallery, the first of its Superpower Studios Level the playing field 16 September 2024 Is it exclusionary for brands to enforce anti-AI policies? Analog allure 13 September 2024 Collectible postage stamps are making a comeback. Should your brand go philatelic? Acclimators 13 September 2024 Malaysian students invent honeycomb bricks to cool homes without electricity Village squared 12 September 2024 Beavertown Brewery turns bar stools into conversation starters Growth game 12 September 2024 Gaming is set to hit USD 257 billion by 2028 (and it's where you'll find your audience) Human-like AI 11 September 2024 Let loose in Minecraft, 1,000 autonomous AI agents collaborate to build their own society Eco extraction 11 September 2024 In a pilot, unsold flowers are being transformed into fragrances for Unilever products Urban powerhouses 9 September 2024 Megacities incoming: Africa's urban revolution Mainstreaming anime 6 September 2024 Lord of the Rings gets an anime adaptation, demonstrating the genre's growing influence Explore all recent insights We're no traditional trend firm As one of the world’s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to bring you meaningful, trend-driven business opportunities — and help you act on them. More... Our services Platform AI ✨ Live Our Trend Intelligence Platform Amplify is our trend intelligence platform, giving you access to our full Trend Framework, Innovation Database with 31,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of global B2C brands and agencies. NEW | Experience the platform yourself — instant access, no card needed — with our free 14 day trial 🙌 Crucial intel and ideation Understand, anticipate and ideate with AI's radical impact on consumer behavior and expectations — today. Check out our portfolio of AI-centric consumer trends, innovations and ideation tools to the next level. It's going to be a wild ride but we've got you covered! See you soon? We run highly curated free Webinars - including our upcoming webinar on AI x Trend-Driven Ideation on 12 September 2024.Prefer the real world? Then check out our flagship Trend Events around the world.Want us to come to you and present? Check out our Keynotes and Workshops. Prepping for 2025 has never been this inspiring! Trusted by 100s of firms, from the US to Singapore, and from Brazil to Germany 12 September 2024 AI by Livia Fioretti Lots of AI goodness ✨ To help you make the most of AI and trends (a beautiful combination if there ever was one), we've fully AI-fied our trend research and analysis and have taken our portfolio of AI-centric consumer trends, innovations and ideation tools to the next level. Check out and run with anything from AI x Consumer Expectations to TrendBaby (our new AI-powered innovation tool). Bonne chance! 17 September 2024 Trend Events by Giulia Bolzan Less than two weeks until our Amsterdam Trend Event Our fully sold-out Bangkok event just wrapped up 🚀 For those who couldn’t make it, no worries! Our Amsterdam Trend Event takes place on 26 September 2024 and we still have a few tickets left 🎟️ Bring your team and dive into the latest trends that will shape consumer expectations in 2025 and beyond! Get your hands on our free newsletter Join 100,000+ professionals already forever in the know 🚨 Get your hands on our free newsletter Join 100,000+ subscribers already forever in the know ✨ Free Content Trend Platform Your Keynotes & Workshops Webinars Our Events TrendBaby AI ✨ APAC LATAM Community Educators Students About Method Team Clients News Newsletter Log In Contact Privacy Join 100,000+ professionals who receive our free newsletter © 2002 - 2024 TrendWatching BV Privacy Policy Select country Back to our Global Home Select your country Argentina Australia Austria Belgium Brazil Cambodia Canada Chile China Colombia Costa Rica Croatia Czechia Denmark Estonia Finland France Germany Ghana Greece Guatemala Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Japan Kenya Latvia Lithuania Malaysia Mexico Morocco Netherlands Nigeria Norway NZ Paraguay Phillippines Poland Portugal Puerto Rico Romania Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK Ukraine USA Uruguay Venezuela Vietnam Select your country Argentina Australia Austria Belgium Brazil Cambodia Canada Chile China Colombia Costa Rica Croatia Czechia Denmark Estonia Finland France Germany Ghana Greece Guatemala Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Japan Kenya Latvia Lithuania Malaysia Mexico Morocco Netherlands Nigeria Norway NZ Paraguay Phillippines Poland Portugal Puerto Rico Romania Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK Ukraine USA Uruguay Venezuela Vietnam Back to top
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TrendWatching is a leading resource for 2025 consumer trends, insights and innovations - powered by experienced analysts, AI and an extensiv...