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Customer Context Infrastructure | SnowplowEquip agents with real-time customer context and understand every digital user interaction: human & AI alike.Customer Context Infrastructure | Snowplow PRODUCTS Data Foundation Event TrackingData PipelineEvent StudioEvent ForwardingProfilesReal-Time TriggersModeling & Analytics Digital AnalyticsEcommerce AnalyticsSample Modeled DataML &  Agentic AI Agentic ContextIntent DetectionProactive DecisioningExplorePricingSelf-Hosted PipelineDeployment OptionsSecurity & ComplianceExplore Developer HubSOLUTIONS Use CasesAdvanced AnalyticsContext Aware AI AgentsReal-Time PersonalizationSee All Use Cases Explore the Developer Hub IndustriesGamesMedia & EntertainmentRetail & EcommerceSoftwareFinancial ServicesTeamsData EngineeringSoftware EngineeringProduct AnalyticsData ScienceMarketingTechnologySnowplow for KafkaSnowplow for SQLSnowplow for AWS SagemakerSnowplow for FlinkCompare SnowplowINTEGRATIONS Integrations CatalogConnect your preferred tools for advanced analytics and real-time AI agent decisioning, from data sources to ML and agentic frameworks.See All Integrations Explore the Developer Hub ML & Agentic AI AWS BedrockGCP Vertex AILangChainVercel AI SDKCopilotKitDatabricksAWS SagemakerPopular Destinations DatabricksSnowflakeGoogle BigQueryAmazon S3Delta LakeKafkaSee All Destinations Popular Sources JavascriptAndroidiOSNodeJSSee All Sources CUSTOMERSRESOURCES Learn MoreBlogReports & GuidesWebinars & VideosSnowplow Demo VideosExplore Developer HubGet StartedIntegrationsFind a partnerDocumentationGitHubSnowplow CommunityCustomer SupportCOMPANY About SnowplowSnowplow is the Customer Context Infrastructure that transforms raw behavioral data into real-time customer context for AI agents and advanced analytics.Data teams rely on Snowplow to collect and process event-level data in real time, delivering it to their warehouse, lake, or stream, without the engineering overhead of building data infrastructure. Product and engineering teams rely on it to power agentic AI systems, personalization, and fraud detection. About UsCareersContact UsNewsroomLoginLog inBOOK A DEMOAI runs on models, but wins on context.Snowplow is the customer context infrastructure for advanced analytics and real-time AI agent decisioning.Book a DemoWatch Our DemosPowering the world’s most innovative companiesAgentic AIEquip Agents with Real-Time Customer ContextGive your AI agents and copilots the digital user context they need to act intelligently. Snowplow delivers validated, real-time behavioral context directly into your agentic applications. No black boxes, no third-party dependencies. Stream enriched digital user context and behavioral attributes to AI agents in real timeIntegrate with LangChain, Bedrock, Vertex AI, Vercel, and moreGround AI agent responses in high quality, governed customer dataLearn MoreAdvanced AnalyticsUnderstand Every Digital User Interaction: Human & AI AlikeMove beyond legacy digital analytics tools designed for a different era. Snowplow delivers validated, enriched event-level data in real time to your warehouse, lake, or stream, giving you the flexibility to compose any analytics use case without being locked into vendor schemas or black box modeling.Define and track custom events with your own flexible, validated schemasStream digital user behavioral data to your data platform in real time, not batch windowsDistinguish AI agent behavior from human visitors so you can model and optimize for bothLearn MoreFuel Innovation. Outpace the Competition.From gaming to retail, the world’s most advanced product and data teams trust Snowplow to build smarter systems with precise behavioral data — helping them ship faster, personalize deeper, and differentiate where it matters most.Identify, triage, diagnose, and resolve data quality issues as early as possible.3xMore granular behavioral dataEnsure governance is built into the entire data lifecycle from design to delivery.2xFaster tracking implementationDelivery Al-ready data to your cloud data warehouse, lake, or stream in real time.99%Reduction in data latencyConnect Snowplow Everywhere. Power Any Agent.Whether you're streaming events to AI agents, enriching customer context, or triggering real-time actions, our integrations give your team the flexibility to build what's next.Browse Integrations"Our previous digital analytics tool was very limited for us. We couldn't fetch the data easily; we couldn't send custom identifiers, and there were GDPR concerns. Most importantly, we couldn't integrate it with our other data sources to get a full picture of player behavior, from marketing websites to in-game actions."Boris NechaevData Platform LeadLearn More"With richer data at our fingertips, we’re able to optimize marketing spend and drive higher ROI across our digital channels. It’s been a pivotal part of our analytics evolution, allowing us to better serve our customers and drive innovation across the business."David Castro-GavinoGlobal VP of DataLearn More"Your data strategy is your AI strategy. You must organize data before extracting insights."‍Sanjay BhaktaChief Product & Technology Officer, Condé NastLearn More"We were previously using a mix of in-house and third-party tools that were expensive and difficult to use. We like Snowplow’s open and transparent approach that’s built on existing technologies we’re familiar with. And it helps us keep our data within our own walls instead of sending it to a vendor server."Katherine WongProduct AnalystLearn More"The concept is to consolidate on a select set of tools and have the best-of-breed tool for each piece of the puzzle. By choosing the best-of-breed tool for each component, we've created enough flexibility to build any use case we want, while also enabling more centralized data collection and data processing."Wouter StolkSenior Data EngineerLearn More"At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features... That's why we started looking into solutions that we can use that don't require us to rebuild the whole infrastructure for ourselves. Because we are aware that this is quite cumbersome. And it takes quite some engineering effort to get this into a production stable state."Stephen ClausDirector of Data, Machine Learning & PlatformsLearn More"Lorem ipsum dolor sit amet consectetur. Sem laoreet elementum viverra suspendisse eros sed quis commodo rhoncus. Ac arcu sit quisque commodo."John DoeCTO at SamsungFull Transparency.Zero Black Boxes.With Snowplow, you always know what data is collected, where it's stored, and how it's used. Customize, audit, and govern every event to meet your privacy requirements.Learn How Builders Are Shaping the Future with SnowplowFrom success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.Browse our Latest Blog PostsGuideThe Invisible Audience Costing You MillionsGuideWhy AI Agents Need Real-Time Customer Intelligence InfrastructureGuideHow to Build and Ship Real-Time Recommendation Systems FasterGuideThe Real-Time Product Personalization Guide: Building Intelligent Customer ExperiencesWhite PaperBuilding Customer 360 Profiles with SnowplowGet StartedWhether you're building agentic AI systems or modernizing your data infrastructure, Snowplow delivers real-time customer context, without the engineering complexity.Book a DemoWatch our DemosProductsData FoundationEvent TrackingData PipelineEvent StudioEvent ForwardingData Model PacksProfilesReal-Time TriggersModeling & AnalyticsDigital AnalyticsEcommerce AnalyticsML & Agentic AIAgentic ContextIntent DetectionProactive DecisioningComparisonsvs. DIY Data Pipelinesvs. Google Analyticsvs. Segmentvs. RudderStackvs. TealiumSee all comparisonsCustomersHelloFreshTransaviaEngel & VölkersSupercellStravaBurberrySee customer storiesSolutionsUse CasesAdvanced AnalyticsReal-Time PersonalizationContext Aware AI AgentsAll Use CasesAll BlueprintsIndustriesGamesMedia & EntertainmentRetail & EcommerceSoftwareFinancial ServicesTeamsData EngineeringSoftware EngineeringProductAnalyticsData ScienceMarketingExplorePricingSample Snowplow DataSample Modeled DataSecurity & ComplianceDeployment OptionsPartner EcosystemIntegrationsTechnologySnowplow for KafkaSnowplow for SQLSnowplow for FlinkML & Agentic AIAWS BedrockGCP Vertex AILangChainVercel AI SDKCopilotKitDatabricksAWS SagemakerPopular SourcesJavascriptAndroidiOSNodeJSSee all sourcesPopular DestinationDatabricksSnowflakeGoogle BigQueryAmazon S3Delta LakeKafkaSee all destinationsSee all integrationsExplore the Developer HubCompanyAbout UsCareersContact UsNewsroomResourcesLearn MoreBlogReport & GuidesWebinars & VideosSnowplow OverviewFrequently Asked QuestionsGet StartedIntegrationsFind a PartnerDocumentationGitHubSnowplow CommunityCustomer SupportDemos CenterGet the latest Snowplow news and updates Follow UsLinkedinYoutube© 2026 Snowplow Analytics Ltd. 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