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UX Research & Design Testing Platform | Optimal WorkshopEnhance digital experiences with Optimal Workshop's UX research tools. Card sorting, tree testing, and more. Start your free trial now.UX Research & Design Testing Platform | Optimal Workshop Product Products Card sortingOrganize your content with user expectations SurveysQuick answers with simple surveys First-click testingIdentify usability issues with first-click testing Prototype testingTest designs early and often Qualitative insightsDive deep into qualitative insights Tree testingEvaluate the findability of your content Participant recruitmentWe'll find the right people for your researchBetaPrototype testingTest designs early and oftenLearn more Solutions By roleDesign teamsDesign extraordinary experiencesInformation architectureClear paths = happy usersResearch teamsProduct perfection starts hereProduct teamsFrom guesswork to greatnessContent teamsCraft content that connectsMarketing teamsCreate campaigns that clickBy use caseWebsite & app navigationCreate intuitive navigationsProduct developmentDevelop products that resonateInterview the right peopleMaximize user satisfactionValidate early design conceptsTest throughout the design processPrioritizing featuresMake informed development decisionsTemplatesOptimize an online formPrioritize upcoming workOrganize content into categoriesEvaluate an existing navigation experienceExplore all templates PricingCustomer storiesCommunity ResourcesBlogeBooksAcademyWebinars & EventsHelp Center101 GuidesCard sorting 101Tree testing 101Usability testing 101Information architecture 101First-click testing 101User interviews 101Explore all guides Learn hubGet expert-level resources on running research, discovery, and building an insights-driven culture.Explore Learn hub Sign InStart your free trialStart your free trialProduct Products Card SortingOrganize your content with user expectations SurveysQuick answers with simple surveys First-click testingIdentify usability issues with first-click testing Prototype testingTest designs early and often Qualitative insightsDive deep into qualitative insights Tree testingEvaluate the findability of your content Participant recruitmentWe'll find the right people for your researchBetaPrototype TestingTest designs early and oftenLearn More Solutions By roleDesign TeamsDesign extraordinary experiencesInformation ArchitectureClear paths = happy usersResearch TeamsProduct perfection starts hereProduct TeamsFrom guesswork to greatnessContent TeamsCraft content that connectsMarketing TeamsCreate campaigns that clickBy use caseWebsite & App NavigationCreate intuitive navigationsProduct DevelopmentDevelop products that resonateInterview The Right PeopleMaximize user satisfactionValidate early design conceptsTest throughout the design processPrioritizing FeaturesMake informed development decisionsTemplatesOptimize an online formPrioritize upcoming workOrganize content into categoriesEvaluate an existing navigation experienceExplore all templates PricingCustomer StoriesCommunity ResourcesBlogeBooksAcademyWebinars & EventsHelp Center101 GuidesCard Sorting 101Tree Testing 101Usability testing 101Information Architecture 101First-Click Testing 101User Interviews 101Explore all guides Learn hubGet expert-level resources on running research, discovery, and building an insights-driven culture.Explore Learn hub Sign InStart your free trialDiscover the UX research tools that set the world's best companies apartBoost engagement and positively impact your bottom line.Optimal helps you align UX with your strategic goals to achieve real results.Start your free trialTalk to sales Optimal empowers you to embrace a user-centric, design thinking approach to creating exceptional digital products and experiences. DiscoverGet powerful user insights to inform your design processOur suite of research tools is designed to help you uncover user insights quickly, so you can make informed decisions from the start, saving valuable time and resources. Card sorting Design & TestQuickly improve your designs based on real user feedbackOur first-click testing, tree testing, and prototype testing tools fit right into your design workflow, so you can get real user feedback and make improvements without missing a beat. Tree testing Prototype testing First-click testing OptimizeMonitor and optimize the ongoing user experienceWe'll help you keep a pulse on your product's performance, so you can quickly identify and fix any issues that come up. Surveys Qualitative insights DiscoverGain powerful user insights to inform your design processOur suite of research tool is designed to help you uncover user insights quickly, so you can make informed decisions from the start, and save valuable time and resources. Card SortingArrow RightDesign & TestQuickly improve your designs based on real user feedbackOur first-click testing, tree testing, and prototype testing tools fit right into your design workflow, so you can get real user feedback and make improvements without missing a beat. Free TestingArrow Right Prototype TestingArrow RightOptimizeMonitor and optimize the ongoing user experienceWe'll help you keep a pulse on your product's performance, so you can quickly identify and fix any issues that come up. Online SurveysArrow RightCustomer Success StoriesSolve your toughest business challenges with UX confidence Pie tree visualizations helped the team understand the critical bottlenecks with the current version of the website.Find out how Intercom redeveloped the Inside Intercom blog with a renewed focus on users.Read full storyAlicia C.UX ResearcherI like how simple the platform is - there are a lot of test types that are offered and lots of ways to customize them to your needs. I found the first-click super valuable to my work and would recommend it!Monika R.Senior UX ResearcherI love how easy it is to set up a test in the Optimal Workshop, and the presentation of test results. I used all the test types available: card sorting, tree testing, and chalkmark, and also reframer to organize my qualitative research notes and observations. All easy to use and efficient. I like that they have an option to buy OW for a month only, so if your research needs are not constant, you don't have to pay for a tool all year long, only when you need it and use it.Bowie L.Associate UX ResearcherThe analysis tools are really powerful and the functionalities for card sorting are flexible. I wasn't aware the first time I tried to use it that it supported images in cards and add tooltip descriptions but those options are available which makes it pretty much a complete tool for remote card sorts.Katie R.Director of Digital StrategyI used the Treejack testing tool by Optimal Workshop to get user feedback during a website redesign to ensure the information architecture was intuitive. It was a great tool with a very easy to use interface. The way the feedback data is organized is very helpful and allows you to see aggregate data as well as how users journeyed through the tasks. It provided great insights into how users were thinking.Shivani B.Content DesignerIf you are a UX designer and want to do usability testing, evaluate design and frame information architecture then you may take this tool and get your work done very easily.Meredith W.Marketing AnalystI LOVE almost everything about Optimal Workshop. I think what I like best is the price and pricing structure. It makes it really easy for my organization to pay for what we need when we need it and not watch money go down the drain during some less used times. I also love how easy it is to set up tests. I was fairly new to UX research when I started using the tool and was able to pick up on the tool and the tests very quickly.Elena T.UX ResearcherOptimal Workshop's qualitative analysis software and intuitive user experience make this a powerful tool in my arsenal as a User Researcher. They have a beautiful and delightful user experience - you can tell they did user research and testing of their product. OW provides a variety of analysis software for every qualitative study that makes interpreting and synthesizing your data a dream.John N.Principal UX ResearcherWe are a user research agency and have used Optimal Workshop tools for a number of client projects over the last 10+ years. Whenever we need to do information architecture research, we try to use one or more of their tools. Most often, we start by using Optimal Sort for card sorting and follow it up with one or more rounds of tree testing with Treejack. Ideally but less often, we follow up that up with navigation design testing with Chalkmark.Meghan U.Senior User ReseracherI really love all of OW tools. I use Reframer the most for all of our user interviews. I love that they keep adding new analysis tools for their tree testing and card sort platforms. For simple surveys their survey tool is great. Another wonderful thing about OW is the information available. So many great resources, best practices and tips for their tools and how to best leverage them.Learn from the best in the businessOptimal’s UX ExpertiseMore than just a platformOptimal has cultivated a dynamic network of UX professionals, all driven by a shared passion for advancing the field of user experience.Level up your UXConnect with UX researchers from our global communityAccess a wealth of UX knowledge through our blog and Academy. Our experienced researchers share their insights and strategies to help you master user research and design better products.Explore Community Level up your UX with expert insights and proven strategiesOur blog is your go-to resource for expert advice, proven strategies, and real-world case studies that will help you tackle your toughest UX challenges.Explore Blog Transform your UX approach with insights from industry pioneersJoin our live sessions to learn from industry trailblazers who have successfully navigated complex UX challenges and achieved remarkable results.Explore Webinars & Events Safety & PrivacyIndustry-leading security for your sensitive informationOur enterprise packages included administrative controls and we are SOC 2 compliant demonstrating our unwavering commitment to the highest standards of data security and privacy.Visit our security centerFlexible Plans & PricingFlexible, scalable, and accessible UX research for all teamsOur flexible and accessible platform is designed to support companies at every stage of their UX journey, from early-stage startups to enterprise organizations.See our competitive pricing Seeing is believingDive into our platform, explore our tools, and discover how easy it can be to conduct effective UX research.Start your free trialTalk to sales ProductPricingCard sortingTree testingPrototype testingBetaFirst-click testingSurveysQualitative insightsSolutionsInformation architectureProduct developmentWebsite navigationDesign teamsMarketing teamsProduct teamsTemplatesCustomer StoriesIntercomSmartWoolworthsAssurityXeroCumbriaAll storiesCommunityLearn hubBlogseBooksGuidesAcademyHelp CenterCompanyAbout UsCareersContact Us© 2024 Optimal Workshop Ltd. 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