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Home Page - BlueLenaHome Page - BlueLena Close Search for: Search Solutions Open dropdown menu BlueLena Academy BlueLena CXA BlueLena CRM Customers Resources Open dropdown menu Resource Center Upcoming Webinars Case Studies Partner Services Webinar Recordings BlueLena Roundtable Recordings About Open dropdown menu Meet the Team Pricing Careers Testimonials Schedule Call Close Skip to content BlueLena Audience strategy and growth tools for media Schedule Call Menu Solutions Open dropdown menu BlueLena Academy BlueLena CXA BlueLena CRM Customers Resources Open dropdown menu Resource Center Upcoming Webinars Case Studies Partner Services Webinar Recordings BlueLena Roundtable Recordings About Open dropdown menu Meet the Team Pricing Careers Testimonials Schedule Call Open Search Search for: Search Audience strategy and growth tools for newsmedia. Over 200 independent news organizations have chosen our audience management platform and strategic marketing services to accelerate digital transformation and build sustainable journalism business models. We invite you to join our community of publishers. Schedule Call We are proud to support many of America’s leading community journalism organizations “BlueLena has been a key partner in our growth from a small operation into the news source of record for the largest county in our state. BlueLena combines cutting edge technology and expert strategy to propel publishers forward.”Jay Senter, Editor and Publisher, Shawnee Mission PostThe all-in-one audience management platform built for publishers Activate, engage and grow digital audiences BlueLena CXA is the all-in-one digital marketing and revenue management platform that is purpose-built specifically for media organizations. Our industry-leading solution is the engine driving audience growth, reader engagement and journalism funding models for hundreds of news organizations across North America. Learn more >Reach new audiences while building long-term loyal reader relationships Promote your content and drive brand growth Develop reader relationships, build brand loyalty and create great customer experiences throughout the entire customer lifecycle with BlueLena’s best-in-class marketing and automation solution, built on ActiveCampaign. Our system integrates with any content management system and our tools support donation, membership and subscription models. Learn more >Consolidate all of your first party customer data into one unified platform Engage more readers and supporters Capture customer engagement across every channel to automate the most relevant, one-to-one experiences. Grow your audience with personalized messages. Retain customers and inspire brand loyalists with automated newsletters, marketing campaigns and audience listening tools. Learn more >“I just want to say ‘thank you’ for making this small publisher’s work in the audience development arena so much more bearable. I certainly wish every vendor we worked with were as patient, as creative and as responsive. Your team is phenomenal!”Judi Kamien, Chief Development Officer, Springfield Daily Citizen Featured BlueLena selected by Lenfest Institute to accelerate adoption of key technology via new Local News Infrastructure Fund Originally published at lenfestinstitute.org | January 18, 2024 The Lenfest Institute for Journalism today announced the creation of the Lenfest Local News Infrastructure Fund, which makes critical technology infrastructure and services more accessible to local news publishers across the United States. The Fund is intended to accelerate the growth of high-value, affordable digital technology, marketing, and other services that local news organizations need to create digital products, build audiences, and grow sustainably. The Infrastructure Fund is initially to be used by the Newspack publishing platform and BlueLena marketing and digital revenue services. It is made possible by a three-year, $7.25… Continue Reading… January 18, 2024January 18, 2024 About Blue Lena Over 200 independent news organizations have chosen our audience management platform and strategic marketing services to accelerate digital transformation and build a long-term sustainable business model. We invite you to join our community of publishers. Learn more » Follow Us: LinkedIn Latest articles Media leaders and philanthropists join forces to revitalize local news in Los Angeles Republished from theajp.org. Read full press release here. LOS ANGELES – Sept. 10, 2024 – A coalition of Los Angeles media and philanthropy leaders have joined forces in the wake… Continue Reading… September 10, 2024September 10, 2024 Transforming a membership program: from innovation to implementation Richland Source’s innovative overhaul of its membership program resulted in monumental newsletter list and membership growth, and kicked off a new chapter of long-term sustainability after a decade of serving… Continue Reading… August 27, 2024August 28, 2024 BlueLena + Pelcro partner to drive audience and revenue growth July 15, 2024 – BlueLena, an expert in audience engagement and reader revenue growth, is partnering with Pelcro, a leading billing and subscription platform to offer publishers a powerful solution… Continue Reading… July 15, 2024August 27, 2024 Ashley Woods Branch joins BlueLena as Vice President, Growth Cary, NC – BlueLena is pleased to announce that Ashley Woods Branch has joined as Vice President of Growth and Publisher Success. As a member of our leadership team, Ashley… Continue Reading… May 29, 2024May 29, 2024 Spotlight Delaware newsroom launches, hits early fundraising goals with support from BlueLena Spotlight Delaware celebrated its official launch on Monday, March 1, with a newly designed website, a base of community-informed and action-oriented news, a weekly newsletter curated by editor Jacob Owens… Continue Reading… May 9, 2024May 9, 2024 How news organizations can use Google Postmaster Tools to improve newsletter performance Email has become one of the most important channels for news publishers to share updates with readers, so making sure messages are consistently delivered is critical. Google Postmaster Tools is… Continue Reading… May 1, 2024May 1, 2024 How newsrooms can use abandoned cart automations to re-engage potential supporters What is abandoned cart recovery? When consumers are shopping online for retail products, they often put items into their virtual shopping carts, but don’t follow through with completing their purchase… Continue Reading… April 17, 2024April 19, 2024 From challenges to impact: How to make collaborative journalism that works Collaborative journalism, in which newsrooms work together on reporting and distribution, can drive impact that’s greater than the sum of what they’d achieve individually – but it’s not without its… Continue Reading… April 11, 2024April 11, 2024 BlueLena Academy grows to 18 members with addition of 6 new publications The Academy’s mission is to help community news organizations develop, implement and execute strategies to achieve long-term sustainability. BlueLena designed the program curriculum based on proven best practice approaches established… Continue Reading… April 11, 2024April 11, 2024 Load more posts Something went wrong. Please refresh the page and/or try again. 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