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Digiday — Digital Content, Digital Advertising, Digital MarketingDigiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.Digiday — Digital Content, Digital Advertising, Digital Marketing Last chance: Join us for the Digiday Publishing Summit | Sept. 23-25 in Miami Subscribe | Login Reader Digiday+ Member Subscribe Now Digiday+ homepage FAQ Account Overview Logout Last chance: Join us for the Digiday Publishing Summit | Sept. 23-25 in Miami News Digiday + Podcasts Events Awards NewsDigiday + Podcasts Events Awards Hot Topics The Programmatic Publisher The Programmatic Marketer Marketing on Platforms Life Beyond the Cookie Brands in Culture Gaming & Esports Modern Newsroom All Topics Login Subscribe My Account Logout Special Projects Digiday+ Research WTF Series Newsletters Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial Media Marketing Media Buying Future of TV Español Special Projects Digiday+ Research WTF Series Newsletters DIGIDAY+ MEMBER EXCLUSIVES Member Exclusive Digiday+ Research: How social platforms stack up for publishers 7 hours ago Member Exclusive Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback 7 hours ago Member Exclusive Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn September 9, 2024 Thanks for being a member. Access more Digiday+ content Subscribe to Digiday+ for access to exclusive articles, insights, and more The Programmatic Publisher Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial If someone’s loss is another’s gain, then Google owes publishers a fat check — or at the very least, an apology letter with interest. Marketing on Platforms From power play to courtroom drama: a timeline of tumultuous turns to Google’s ad tech trial Member Exclusive Digiday+ Research: How social platforms stack up for publishers Gaming & Esports Here’s what marketers need to know about Roblox Developers Conference 2024 Generative AI How Babylist’s chief growth officer Lee Anne Grant navigates the AI roadmap Member Exclusive Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback Sponsored How publishers reduce the risk of political ads to drive revenue The Programmatic Publisher DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly Sponsored What marketers need to know about the state of e-commerce in 2024 WTF Series WTF is the Justice Department’s ad tech antitrust case against Google? Latest News The Creator Economy How the elections are shaping influencer marketing, from brand strategies to social media spending September 9, 2024 Gaming & Esports Why most — but not all — Esports World Cup stakeholders consider the event a success September 9, 2024 Sponsored The state of ad creative: The evolution of production and optimization in the age of AI and automation August 29, 2024 Member Exclusive Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn September 9, 2024 Sponsored How the convergence of sports and streaming creates opportunities for platforms and advertisers August 21, 2024 Marketing on Platforms Meet Judge Leonie M. Brinkema, who’s overseeing Google’s second antitrust case September 9, 2024 Content & Commerce AI Briefing: How the AI race could pay a role in Google’s antitrust trial September 9, 2024 Business of TV The cases for and against investing in CTV during the presidential election cycle September 6, 2024 The latest from the trial against Google's ad tech Content & Commerce From ‘Jedi Blue’ to ‘Banksy’: What Google’s code names reveal in the DOJ’s landmark antitrust case September 6, 2024 Marketing on Platforms Google is facing a potential breakup; what are the likely outcomes? August 19, 2024 Marketing on Platforms Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit January 30, 2023 Media What if… Google parts ways with its ad stack? July 18, 2022 WTF Series WTF is header bidding? August 18, 2015 Limited Series Future of TV series This video series explores the state of the streaming ad industry. Watch now Google keeps cookies in Chrome View More Life Beyond the Cookie Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome July 23, 2024 Life Beyond the Cookie After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome July 22, 2024 Life Beyond the Cookie CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs April 29, 2024 Third-Party Cookie Primer Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary January 16, 2024 Data Regulation Platforms, not regulators, are driving data privacy enforcement April 5, 2021 Media View More Member Exclusive Media Briefing: How publishers spent summer 2024  September 5, 2024 How the digital media industry spent summer 2024. Marketing on Platforms Madison and Wall forecast $397 billion in 2024 ad spend September 4, 2024 However, despite their rhetoric, marketers are emphasizing ‘performance’ over quality content. Publishing in the Platform Era How publishers are experimenting with Reddit — even without a formal publisher program September 3, 2024 While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform. Special Edition The third-party cookie primer This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers. View Experience Marketing View More Brands in Culture Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing September 6, 2024 Roughly three quarters of younger consumers in the U.S. – Gen Z and millennials aged 15-43 – have decided to watch a movie following seeing “its online virality or memes about it,” per data from an August poll of over 1,600 consumers across the nation, per UTA IQ data.  Gaming & Esports Why the US Open is building a tennis metaverse inside Roblox September 6, 2024 Fortnite and Roblox are not the only gaming platforms that have made their presence known at the US Open this week. The tournament’s gaming experience also featured two consoles loaded up with “Top Spin 2K25,” the premium console tennis game that launched earlier this year. The Programmatic Marketer The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry September 6, 2024 Next week marks the beginning of one of the most pivotal antitrust trials in U.S. history — Google’s antitrust trial. Here’s a rundown of the key points and potential implications. Future of TV View More Member Exclusive Future of TV Briefing: How the TV, streaming and digital video industry spent its summer September 4, 2024 This week’s Future of TV Briefing recaps a summer that saw streaming seize the reins of the broader TV industry. Member Exclusive Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports August 28, 2024 This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games. Member Exclusive Future of TV Briefing: 8 charts that sum up the state of streaming advertising August 21, 2024 This week’s Future of TV Briefing takes a visual look at the state of streaming ads. Media Buying View More Strategizing for the Future WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay) September 5, 2024 The long-awaited decision from Amazon to place more than $2 billion in media spend finally was announced, with a bit of a surprise: both Omnicom and WPP shared the win, rather than one winner-take-all. Future of Measurement Attention metrics step forward in guidelines — as their value is questioned September 4, 2024 The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of reaching consumers more effectively, has to be happy about the fact that accreditation could bring an added level of legitimacy to their offerings.  Member Exclusive Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform September 2, 2024 Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies. Podcasts View More Retail Revolution Why Sam’s Club’s ad platform is banking on member data to attract advertisers September 3, 2024 Navigating Economic Instability Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a ‘very strong second half’ August 27, 2024 Generative AI Future’s Jon Steinberg shares his philosophy on AI content licensing deals August 20, 2024 Research View More Member Exclusive CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels September 3, 2024 Member Exclusive Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms September 2, 2024 Member Exclusive CMO Strategies: A playbook for marketing channels August 27, 2024 more from WorkLife Technology Leadership Talent Culture Explainers TalentAs layoffs loom, HR staff redeployment strategies gain tractionMore than 8 in 10 HR leaders are considering reassigning workers as an alternative to layoffs, according to a new report. CultureProductivity problems persist for HR with hybrid workplace 'fauxductivity' TalentAs gig work defies iffy economic outlook, HR leaders look to reshape policies CultureWill HR-led 'gold star' programs make employees feel more appreciated? LeadershipWhy employee happiness is starting to hinge more on HR-fostered engagement than hybrid flexibility SpacesEmployers who downsized office space say they now need to expand with hybrid work TalentAs layoffs loom, HR staff redeployment strategies gain tractionMore than 8 in 10 HR leaders are considering reassigning workers as an alternative to layoffs, according to a new report. more from Glossy Beauty Fashion Pop Shopping Events Glossy+ FashionUnder Zac Posen, Old Navy releases the ‘94 Reissue collection playing to the nostalgia trendZac Posen and Old Navy are celebrating the brand’s 30th anniversary by launching the ’94 Reissue collection, a limited-edition line that revives the brand’s iconic pieces from the 1990s. Among them: baby tees, baggy jeans, matching tracksuits and performance fleece. Hitting stores on September 13, the collection draws on Old Navy’s deep history of shaping casual American fashion, while Posen’s creative leadership brings a modern twist to the classic designs. BeautyBeauty & Wellness Briefing: At NYFW, beauty brands are building relationships on and off the runway  FashionLafayette 148’s Emily Smith: ‘We want to represent ourselves in our own way through our own stores’ Member ExclusiveGlossy+ Research: TikTok and UGC remain top of mind for brands FashionNYFW designers are embracing versatility to keep the aspirational customer FashionCourt Day: What the ruling on the Tapestry-Capri deal means for the future of fashion FashionUnder Zac Posen, Old Navy releases the ‘94 Reissue collection playing to the nostalgia trendZac Posen and Old Navy are celebrating the brand’s 30th anniversary by launching the ’94 Reissue collection, a limited-edition line that revives the brand’s iconic pieces from the 1990s. Among them: baby tees, baggy jeans, matching tracksuits and performance fleece. Hitting stores on September 13, the collection draws on Old Navy’s deep history of shaping casual American fashion, while Posen’s creative leadership brings a modern twist to the classic designs. more from Modern Retail Technology Marketing Operations Events Modern Retail+ Operations‘You’ve got a little billboard to work with’: How smoothie brand Kencko revamped its products and packaging after launching in WalmartKencko is launching a $5 two-pack and three new types of products almost a year and a half after its Walmart debut. MarketingHow Sephora is evolving its loyalty program Member ExclusiveModern Retail+ Research: TikTok and UGC remains top of mind for brands MarketingHow brands like Winx are navigating influencer partnerships ahead of the 2024 election TechnologyHow Fox Robotics went from scrappy startup to making self-driving forklifts for Walmart OperationsModern Retail Rundown: Walmart and StockX deal, Nordstrom's takeover bid, Rite Aid emerges from bankruptcy Operations‘You’ve got a little billboard to work with’: How smoothie brand Kencko revamped its products and packaging after launching in WalmartKencko is launching a $5 two-pack and three new types of products almost a year and a half after its Walmart debut. DIGIDAY+ Get access to tools and analysis to stay ahead of the trends transforming media and marketing Subscribe My Account Visit your account page to make changes and renew. Account Newsletter Get Digiday's top stories every morning in your email inbox. 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