https://digiday.com

Digiday — The home of modern media and marketingDigiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.Digiday — The home of modern media and marketing Subscribe | Login Reader Digiday+ Member Subscribe Now Digiday+ homepage FAQ Account Overview Logout News Digiday + Podcasts Events Awards NewsDigiday + Podcasts Events Awards Hot Topics The Programmatic Publisher The Programmatic Marketer Marketing on Platforms Life Beyond the Cookie Brands in Culture Gaming & Esports Modern Newsroom All Topics Login Subscribe My Account Logout Special Projects Digiday+ Research WTF Series Newsletters Creator industry admits that fee pricing is out of control, but can’t agree on a fix Media Marketing Media Buying Future of TV Special Projects Digiday+ Research WTF Series Newsletters Only a few spots left to join us for the Digiday Publishing Summit Join us Sept. 14-16 in Miami to connect with top publishing leaders SECURE YOUR SEAT DIGIDAY+ MEMBER EXCLUSIVES Member Exclusive Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend August 28, 2026 Member Exclusive Media Briefing: The post-traffic era of the open web is taking shape August 27, 2026 Member Exclusive Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti August 26, 2026 Thanks for being a member. Access more Digiday+ content Subscribe to Digiday+ for access to exclusive articles, insights, and more The Creator Economy Creator industry admits that fee pricing is out of control, but can’t agree on a fix In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough? Member Exclusive Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend Brands in Culture Carhartt aligns with the NFL through the tradespeople building Highmark Stadium The Creator Economy The case for and against the ‘programmatic-ification’ of the creator economy Marketing on Platforms Three years after Kokai, The Trade Desk is betting on refinement with Zuma Agency Culture ‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec Sponsored The consumer journey is CPG marketing’s ‘North Star’ — and why brands can’t discount promotion strategies The Business of AI USA Today Co. is reformatting content to attract more AI licensing deals Sponsored Why fragmented buyer signals are holding back B2B marketing Member Exclusive Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts? Latest News Member Exclusive Media Briefing: The post-traffic era of the open web is taking shape August 27, 2026 Member Exclusive Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti August 26, 2026 Sponsored Unpacked: How brands and retailers like Ulta Beauty are building data-driven loyalty programs May 22, 2026 Brands in Culture Why more celebrity-led brands are shutting down August 26, 2026 Sponsored How publishers can strengthen connections with advertisers in the AI era August 18, 2026 Evolving Agencies Dentsu expands and consolidates its commerce and retail media offering under new leadership August 26, 2026 The Creator Economy X creates a new revenue model for creators — but will it actually win them over? August 25, 2026 Retail Revolution Walmart finally starts supporting Apple Pay and Google Pay August 25, 2026 OpenAI's ads program matures View More Marketing on Platforms OpenAI turns on cost-per-click ads inside ChatGPT April 21, 2026 Marketing on Platforms ‘Everything is coming down’: ChatGPT ads are getting cheaper April 17, 2026 Marketing on Platforms A closer look at OpenAI’s ads manager – and how much work it still needs April 15, 2026 Media View More AI Revenue Generation The IAB is developing a framework to tackle AI advertising measurement August 24, 2026 The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents. The Creator Economy For brands, the creator ambassador is becoming a creator executive August 21, 2026 The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan “The Stallion” Howlett. Member Exclusive Media Briefing: Ads for AI agents have a measurement problem August 20, 2026 A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents. Marketing View More Zero-click Future In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers August 25, 2026 Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions. Brands in Culture WTF are fandoms, and why are marketers chasing them? August 24, 2026 Marketers want more than customers. They’re chasing fandom to turn audiences into communities. Marketing on Platforms OpenAI is sharpening its focus on enterprise advertisers August 24, 2026 The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’. Future of TV View More Member Exclusive Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets August 19, 2026 This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators. Member Exclusive Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts) August 18, 2026 ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move. Member Exclusive Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand August 12, 2026 This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. Media Buying View More Member Exclusive Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem August 25, 2026 As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent. Member Exclusive Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients? August 24, 2026 WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not. The Programmatic Marketer Butler/Till extends agentic media buying tests into audio with iHeartMedia August 20, 2026 Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers. Annual research reports View More Member Exclusive Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual August 5, 2026 Member Exclusive D+ Research: Marketers navigate a changing CTV landscape August 3, 2026 Member Exclusive D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing July 9, 2026 Podcasts View More Zero-click Future The case for and against turning off Google crawlers August 25, 2026 The Business of AI Marketers embrace AI across workflows, but questions over guardrails and job impacts remain August 18, 2026 The Programmatic Marketer Why agentic media buying is becoming a client-by-client configuration job August 11, 2026 Research View More Member Exclusive Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube July 1, 2026 Member Exclusive D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying June 10, 2026 Member Exclusive Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search May 11, 2026 Upfronts View More Member Exclusive Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace May 20, 2026 This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses. Upfronts Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront May 18, 2026 Negotiations over identity, infrastructure, AI-driven buying take place as much as programing. Sponsored Unpacked: How brands and retailers like Ulta Beauty are building data-driven loyalty programs May 22, 2026 Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust. Partner insights from SheerID. more from Glossy Beauty Fashion Pop Shopping Events Glossy+ BeautyGlossy Pop Newsletter: How Maybelline leveraged ‘Love Island’ to supercharge lip gloss sales After two successful seasons in partnership with “Love Island,” L’Oréal-owned Maybelline has expanded its footprint this year to stunning results. Glossy sat down with Yasmin Dastmalchi, president of Maybelline New York, to learn more. Member ExclusiveLuxury Briefing: The resale market knows what luxury will revive next FashionHow Vogue's September issue is evolving under new editor Chloe Malle BeautyCan bold makeup finally dethrone the ‘clean girl aesthetic’? Celeb makeup artist Jamie Greenberg unpacks what’s next Member ExclusiveFashion Briefing: As the wellness industry booms, fashion brands are hosting pilates classes and selling juices FashionHollister is acquiring new customers through Target as it looks beyond apparel BeautyGlossy Pop Newsletter: How Maybelline leveraged ‘Love Island’ to supercharge lip gloss sales After two successful seasons in partnership with “Love Island,” L’Oréal-owned Maybelline has expanded its footprint this year to stunning results. Glossy sat down with Yasmin Dastmalchi, president of Maybelline New York, to learn more. more from Modern Retail Technology Marketing Operations Events Modern Retail+ MarketingThe new life cycle of a brand cancellationThis week’s episode of the Modern Retail Podcast digs into the new life cycle of brand cancellations and why many brands are still unable to address social media backlash in a manner that satisfies consumers. MarketingMiffy madness: A 70-year-old bunny is the 'it' character for brands MarketingTarget's new beauty selection has almost no Black-owned brands Member ExclusiveBig-Box Briefing: Retailers get direct tariff relief. Their shoppers likely won't MarketingCarhartt is aligning with the NFL through the tradespeople building Highmark Stadium OperationsNew brands flock to Target's post-Ulta beauty section MarketingThe new life cycle of a brand cancellationThis week’s episode of the Modern Retail Podcast digs into the new life cycle of brand cancellations and why many brands are still unable to address social media backlash in a manner that satisfies consumers. DIGIDAY+ Get access to tools and analysis to stay ahead of the trends transforming media and marketing Subscribe My Account Visit your account page to make changes and renew. Account Newsletter Get Digiday's top stories every morning in your email inbox. Connect Follow @Digiday for the latest news, insider access to events and more. FAQ Advertise Privacy Policy Masthead Digiday Media © 2026. All rights reservedenusen-US1788032881https://digiday.com

Gyara rukunin yanar gizon ku?

Me kuke yi?