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With Opt Me In - just opt-in via one of our owned websites or via one of our partner websites and receive relevant advertising from brands you care about.
Your inbox - Under your control - Opt Me In Skip to content AboutTransparencyYour DataYour RightsMailing BrandsSign Up AboutTransparencyYour DataYour RightsMailing BrandsSign UpReceive marketing from Opt-me-in from brands you love or yet to discover. You are in control, receive the best offers to your inbox or stop anytime.more infoWe bring transparency to online advertising.READ MORESee the brands we work with.SEE BRANDSSave Money. Discover Brands. Save Time. Brands We Work withHow many emails do you get every week frombrands and retailers? View All Brands Examples of the emails we send Email ExamplesHow long do you spend decluttering your inbox?We think there’s a better way. View Email Examples Take Control of Your Inbox With Opt Me In, take control of your inbox – just opt-in via one of our owned websites or via one of our partner websites and receive relevant advertising from brands you care about. Or use Opt Me In to see what data we hold about you, make changes, and reset your advertising preferences.Here you can learn about how we help brands with their marketing, advertising and service delivery, how we process data as part of our Insight Services and what to do if you wish to opt out. Read More WE BRING TRANSPARENCY TO ONLINE ADVERTISING.Here’s the truth about online advertising. In an ideal world, we all want the same thing. You only want to see ads from brands you like, and advertisers don’t want to waste marketing budget reaching people who will never buy their products.Opt Me In uses the data we know about you to send you offers from brands we think you would like. We gather, analyse, combine, and process data to help brands we work with to communicate more effectively, saving them (and you) time and money.Your opt-in is managed centrally. So you can manage that data, tell us which brands you want to hear more-or less-from, and get exclusive offers from brands you love and lookalike brands you might love in the future.Plus if you want to stop all marketing, just simply unsubscribe or click here and we never market to you again. What Are Your Favourite Brands? What Opt Me In Does Relevant Marketing READ MORE Relevant Marketing Send you relevant marketing from your favourite brands and undiscovered lookalike brands with great offers Marketing Choices READ MORE Marketing Choices Once part of the community, you can opt-out of channels you don’t want to receive marketing through via the Opt-me-in brand and then have a link to opt-out forms for email, postal, telephone and sms. Better Targeting READ MORE Better Targeting When you opt-in, we use your data to profile you to better target. We explain all uses clearly in our Privacy Policy. Easy Opt-Out READ MORE Easy Opt-Out You can opt-out and your data will be removed from marketing. Unsubscribe Popular Brands READ MORE Popular Brands Provides a clear view of which brands work with at Opt Me In. Visit this page More Control READ MORE More Control Understand how email works alongside online identifiers like cookies and profiling. Social Media READ MORE Social Media We use your email address to provide more relevant advertising on social media channels like Facebook. All with one simple click on any brand partner site, so we know you’re happy for us to use your email for third-party marketing. Understand your data rights How We Use Your Data When you opt-in via our websites or via a partner we are affiliated with, we collect your data and use this to serve you more targeted advertising.We will only ever send you marketing via the channels you have opted in to: Email, Postal, Telephone or SMS.We may also retarget you via a social platform like Facebook or a display ad.Brands come to us to help them find new customers, learn insights about their audiences, ensure the details they hold are correct and understand whether a customer is the same person across mutiple devices and channels.When we run marketing on behalf of brands, your data remains with us and we do not share this with the brand. We only share aggregated information about you, unless we have specific permission to share personal data from you.Data Usage Summary In summary, we use your data to: ProfileYou Better READ MORE Profile You Profile you to better understand you and people like you. Communicate With You READ MORE Communicate Communicate with you more effectively and at the right time with marketing messages. Offer Relevant Products READ MORE Relevant Products Offer you relevant products and services from brands we think you may like. Find OthersLike You READ MORE Find Others Find others like you across a range of communication channels and locations. Engage AcrossChannels READ MORE Retarget You Retarget you if you engage across a range of communication channels. Data Appends READ MORE Data Appends A data append is when new information about a customer is added to an existing customer base. With the brands (linked to the brand list page) we work with, we may provide additional insight on who you are and your shopping preferences. We will only pass this information if you have provided the necessary consent to that brand to hold your data. You can opt-out of this at any time. Modelling READ MORE Modelling We use what we know about you and publicly available data to predict what you are likely to be interested in. Examples of publicly available data may be the land registry or proximity to train stations or schools.Your Rights You have the right to opt-out at any point and you can do so by hitting the unsubscribe button found in every email we send or by clicking here.When you opt-out, we hold a record of this on a suppression file. This ensures that should your data re-enter the database again, you will be automatically deleted. This is the only way we can ensure you don’t hear from us again.You also have the right to see what data we hold on you and you can make a request by clicking here, you will be then sent an email to validate your identity.We will always behave ethically and diligently in protecting your data, should you wish to be part of the Opt-Me-In community. Informed READ MORE Right to be informed: understand what happens to your personal data This is called the "right to be informed" and means that we must provide you with information about how and why we're using your personal data for marketing purposes. This website is the primary place where we provide this information to you. If you have made a Data Subject Access Request (DSAR) to see your marketing data, a summary of this information is also provided with the report that you receive. Forgotten READ MORE Right to erasure or right to be forgotten: ask us to delete your personal data Referred to as the "right to erasure" or "right to be forgotten", you can, in certain circumstances, ask us to delete the personal data we hold about you. This right is not absolute and only applies in certain circumstances. Access READ MORE Right of access: see what personal data we hold about you Sometimes referred to as the "right of access", this means you can ask us for a copy of the personal data we hold about you across our business. This is known as a Data Access Request (DSAR). To request a copy of your personal data that we hold, please visit esbconnect's Data Access Request page or contact our Customer Services Team. Processing READ MORE Right to restrict processing: change how your personal data is used Otherwise known as the "right to restrict processing" this means that if you are concerned about the accuracy of the data we hold about you, you can ask that we restrict our use of it. In practise, esbconnect Ltd implement this right in line with the right to object, described below. Rectification READ MORE Right to rectification: correct anything that you think is wrong with the personal data we hold about you Often referred to as the "right to rectification", this means that if you think the personal data we hold about you is inaccurate or incomplete, you can ask for it to be corrected or completed. Portability READ MORE Right to Portability: move your personal data The "right to data portability" means you can ask us to provide data you provide to us either to you or to a third party in a machine-readable format. This right is not applicable in the context of the marketing services we provide as we do not receive personal data from you directly. Marketing READ MORE Rights in relation to automated decision making and profiling: understand whether your data is being used to make decisions This is referred to as "rights in relation to automated decision making and profiling" and is relevant when decisions are made about you without people being involved and where computers alone are used to study your personal data. An example here might be an online decision after you have applied for credit. Object READ MORE Right to object: ask us to stop using your data This right is not an absolute right and, in some circumstances, despite your objection, we will be permitted to continue processing it.Opt Me In Mailing Brands THE GOODYBAGHUNDREDS OF BRANDSSHOPPING DELIGHTSYOUR-EVERYDAYWESEARCH UCOMPAREDELIVERYONEWhat We Do With Your Data MarketingBrands use our services to reach new customers. We will work with brands to find an audience that is relevant to them, this may be based on the demographics we know about you or your past interactions with brands we have sent you. We will then communicate with you on behalf of the brand through email. From time to time, we may use another channel like social or postal to reach you. We do not pass the brand your data, we manage the marketing process, including sending the emails. Custom Audiences – Social and Display MarketingSome marketing platforms like Facebook, TikTok, Linkedin and Google provide a feature called Custom Audiences. This features allows a list of encrypted emails addresses to be uploaded to the platform and matched to users on these platform. You can then target the matched users with an advertisement via this platform. We may use this feature via our own branded pages or upload an audience to a brand we work with platform account. Your data may be included within a custom audience but the data will not be shared directly with the advertiser and we will load the data directly to the platform of choice in an encrypted manner, we will control the usage of the data and ensure it is deleted. Your data may be included in a custom audience, as you have received or engaged with an email we have sent on the behalf of that brand or you are deemed a relevant potential customer. ProfilingWe build segments and models that will indicate the likely characteristics and behaviours of an individual based on the information we know about you. This may be from demographic data provided at the point you signed up, your interactions with campaigns we send or from publicly available data. We then use this data to help brands understand their audience or find people who are likely to buy their products. We may pass your data to companies like, DataLabs Group, who will provide this service. For you, you get more relevant advertising and hopefully some savings too. Fraud PreventionWe pass your data to companies operating in the Fraud Prevention and Credit Profiling space. They are using the data to check whether people are who they say they are. IdentificationNow that people use multiple devices, it is difficult for brands to know if you are the same person. We help brands to understand whether you are the same person on your mobile, as on your desktop. We do this by collecting and attaching online identifiers back to your email address. This means you won’t have that same ad following you around for months when you have already purchased the product. In some cases, we may pass annoymised data about you like IP address, cookie ID and more to other technology platforms who are also helping brands understand who is the same person across devices. What are your interests? Your Input matters! Please tick what you are interested in & we’ll work on sending you the best deals and brands. Select your favourite brands: Education and Careers Charities and Donations Finance Food & Beverages Beauty Care Recreation and Fitness Activities Home and Garden Products Automotive Arts and Entertainment Subscription Services Family and Parenting Credit and Debt Repair Life Insurance Medical Insurance Premium Retail High Street Retail Surveys Technology & Computing Phones Send All rights reserved
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