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Storyful - A News and Intelligence AgencyStoryful is a news and intelligence agency that make sense of the information environment for news and business partners.Storyful - A News and Intelligence Agency Skip to content × × Blog Resources Careers Newswire Login Strategic Intelligence Strategic Intelligence Strategic Planning Risk Mitigation Our approach Storyful enables brand stewards to identify and manage reputational risks and opportunities, while monitoring the industry trends that matter News and Video News and Video Newswire Social Video Video Licensing Storyful empowers reporters and publishers to enhance their stories with verified eyewitness news footage and viral video Storyful, a social news and strategic intelligence agencyStoryful sources and verifies content, and provides actionable digital media intelligence to help our partners gain competitive advantage.Schedule a consultationSchedule a consultation Leverage breaking news, viral video and actionable insights from user-generated media. Intelligence by StoryfulExploreExploreBook a meetingBook a meetingOur strategic intelligence experts help businesses detect, mitigate and react to trends in the digital landscape.ExploreExploreBook a meetingBook a meetingInform Growth & Strategic PlanningUnderstand customer segments and needs to inform product development, enhance communications or uncover white space for your brand.Manage Reputational RiskMonitor and protect your platform to manage reputational risks, address dis- or misinformation and identify emerging threats.Our ApproachExpert analysts use proprietary technology leveraging the latest AI advancements and open source intelligence (OSINT) to deliver timely, actionable insights. News & VideoWe offer the world’s first social media newswire, empowering reporters and publishers to enhance their stories with verified eyewitness news footage and viral video.ExploreExploreBook a meetingBook a meetingNewswireAccess over 200,000 verified videos for use in publications or advertising, with opportunities for 24/7 editorial support, fact check services and social monetization rights.Social VideoStoryful journalists and researchers help mitigate risk for our partners by providing verified content and full social media licensing rights.CloseCloseClose Case Studies All Case studies Six Months into Russia’s War in Ukraine, Newsgathering is Reshaped Challenge Russia’s invasion of Ukraine and the ongoing conflict have played out on social media, forcing newsrooms to adapt to new platforms and tackle savvy propaganda. False narratives and fake or misrepresented videos and images have been spreading throughout the war, underlining the crucial role of verification. Approach In vetting information and images from the war in Ukraine, Storyful has asked: where did this happen, who filmed it, and when was it shot? We arrive at answers using open-source verification methods as well as sensitive, secure contact with sources on the ground. Results Storyful has so far verified more than 1,650 videos and images relating to the war, spanning the buildup of tensions ahead of the February 24 invasion to the latest events. This footage shares compelling first-hand accounts that put a human face on the conflict and fights the spread of mis- and dis-information. Read Full Case Study Storyful Explains: Bite-Sized News Reports Challenge In a time of divisive social commentary, where ‘fake news’ is entering the mainstream news cycle, Storyful saw an opportunity to create an educational awareness program highlighting the truth behind the headlines. Approach The Storyful Explains video series was created to bring trusted context, verification and unbiased reporting to social media platforms using the engaging medium of user-generated content to tell breaking news stories from a first-hand perspective. Results Since its creation, Storyful Explains has delved into topics dominating the headlines, including Roe-vs-Wade, monkeypox and the Taliban’s human rights violations in Afghanistan. Designed to act as a timeline of the main facts, the videos reflect the consumption habits of digital natives, breaking down each story into bite-size pieces. Read Full Case Study Mapping Key Opinion Leaders: How Storyful Intelligence helped a leading asset management company measure brand campaign effectiveness amongst key opinion leaders Challenge Understanding the influential voices reaching your customers, the conversations they’re driving, and the impact these narratives can have on your brand are key to protecting brand reputation. When a large global asset manager was launching a brand campaign driving their sustainability messaging, they turned to Storyful to understand the key opinion leaders central to the conversation, and to assess whether their campaign was effective in raising brand awareness amongst online thought leaders and company stakeholders. Approach Storyful analyzed social media conversation related to their client’s efforts in sustainability to uncover blockers to brand messaging and strategy. Storyful’s work was central to safeguarding the brand’s reputation in four key global markets. Storyful Intelligence examined 30k data points that contained direct mentions of the brand relative to sustainability on platforms including LinkedIn, Facebook, Instagram, Twitter, YouTube, Reddit, fringe networks, blogs and digital forums. Using proprietary technology paired with human analysis, Storyful characterized the most prominent views of the client’s brand within a given geography, including both drivers of backlash and of positivity. Empowering the client through actionable intelligence, Storyful then identified partnership opportunities with ten influencers in key global regions. Results This enabled the client to partner with these influencers on a strategic sustainability education program. The partnership with Storyful Intelligence identified influencers with the reach to help position our client as a global sustainability leader, improving the client’s reputation among sustainability activists and the general population. Storyful continues to support this global asset manager with: • Quarterly Assessment Reports tracking reputational changes and sentiment towards the brand, as well as key competitors • Ongoing Beacon monitoring to swiftly identify emerging themes, risks and opportunities relative to brand and the industry • Bespoke campaign messaging support and impact monitoring amongst the general population, as well as within key spheres of influence Read Full Case Study Decoding Health Misinformation During the COVID-19 Pandemic How Storyful Intelligence helped a global technology company identify false claims relating to COVID-19 and vaccines Challenge As social media became a key source of health information during the COVID-19 pandemic, a surge of misinformation tactics threatened both public health and global industry. Proactively planning against the threat of this information attack, one platform Trust & Safety team approached Storyful Intelligence for a holistic analysis of social media opinions and misinformation tactics around COVID-19 vaccines and the wider pandemic. Approach The Storyful Intelligence team took a holistic view of the global situation, investigating how different regions responded to COVID-19 information and misinformation by analyzing user networks, patterns of engagement, content spread, trends, cross-platform activity, and more. The team was able to determine malicious usage of the client’s product feature to disseminate harmful content about vaccines and to mobilize against vaccine programs. Storyful Intelligence also identified and tracked a high volume of videos promoting false narratives about COVID-19 cures and many conspiracy theories about the broader pandemic issues. Prior to security measures introduced by platforms, this content existed freely on global public platforms without warning tags or moderation. Results Storyful provided strategic guidance on emerging language, codes and tactics being adopted by bad actors that could be used to manipulate the client’s consumer base with misinformation. Delivering key recommendations to the client’s Trust & Safety team, Storyful Intelligence highlighted a requirement for stronger moderation of the client’s product line to ensure bad actors were deterred from using their wide product suite to spread harmful narratives. Read Full Case Study Explore Storyful latest news & insights All News Intelligence All News Intelligence Storyful Spotlight: Tracking Typhoon Shanshan’s Path and Impact Last week, Typhoon Shanshan caused severe damage across southern Japan, leading to multiple casualties and injuries. In this Storyful Spotlight, Journalist Laerke Christensen tracked the storm’s impact using verified user-generated[…] Read full post Deciphering Digital: Food Brands Feast on #FoodTok Welcome to Deciphering Digital, our monthly exploration of the social, political and economic trends with high potential for business impact. Register here to receive the next issue of Deciphering Digital[…] Read full post Storyful understands the new information environment and can help you gain competitive advantage in the challenging digital landscape.Select your challenge below and we’ll connect you with an expert.Select your challenge and we will connect you with an expertBetter Understand Cross Platform Data (Strategic Intelligence)Better Understand Customer (Strategic Intelligence)Identify Key Influencers (Strategic Intelligence)Budget Constraints to Purchase or Produce Video (News & Video)Struggle to source and verify user-generated content (UGC) (News & Video)Differentiating between fake news and real news (News & Video) Privacy Policy Terms & Conditions Sitemap Company About Contact us Careers News Newswire Social Video Case Studies Intelligence Risk Mitigation Strategic Planning Our Approach Privacy Policy Terms & Conditions Sitemap Subscribe for the latest Social news & case studies News Intelligence Both Sign up CookiesThis website uses cookies to ensure you get the best experience on our website. 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