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The Most Advanced Intrinsic In-Game Advertising Solution | AnzuDiscover the most advanced cross-platform intrinsic in-game ad solution, which allows advertisers to reach audiences programmatically and game developers to generate revenue by monetizing with ad placements that complement the gameplay.The Most Advanced Intrinsic In-Game Advertising Solution | Anzu Advertise Solution Ad Viewability Ad Quality Brand Uplift Certifications Monetize Solution Mobile PC & Console Learn Blog Posts Case Studies Reports Webinars Company About Careers News Contact SIGN UP LOG IN Advertisers (10) Anzu Asks (7) Anzu Attends (12) Anzu Talks (3) Anzu Toolbox (1) Blog (19) Console (1) Developers (4) Fyber (1) Game Developer Interviews (8) Gaming (6) Gaming Digest (9) Getting into gaming (14) In-Game Advertising Guides (2) Insights (6) Itamar On... (1) Metaverse (1) Publishers (1) Webinars (1) See all PROGRAMMATICIN-GAME ADVERTISING Anzu enables developers to monetize their games and advertisers to reach players across mobile, PC, console, and gaming metaverses with non-disruptive ads that are part of the gameplay. THE WORLD’S MOST ADVANCED IN-GAME ADVERTISING PLATFORM Anzu helps advertisers reach gamers via intrinsic in-game ads that complement the experience,and developers monetize their games while respecting gameplay. THE WORLD’S MOST ADVANCED IN-GAME ADVERTISING PLATFORM  Anzu helps advertisers reach gamers via intrinsic in-game ads that complement the experience, and developers monetize their games while respecting gameplay. I'm an advertiser I'm a game developer LET GAMERSPLAY LET GAMERSPLAY Intrusive ads interrupt gameplay and damagethe player experience. Anzu works withadvertisers, developers, and gamers to producein-game ad experiences that complementthe gameplay making it more realistic.     Intrusive ads interrupt gameplay and damage the player experience.Anzu works with advertisers, developers, and gamers to produce in-game ad experiences that complement the gameplay making it more realistic. Get In Touch BLENDED Non interruptive blended formats that keep gameplay intact. RELEVANT Adaptive tailored messaging that is custom and personal. REALISTIC Real-world campaigns that enhance game environments. A SOLUTION FOR ALL PLATFORMS A SOLUTION FOR ALL PLATFORMS MOBILE PC CONSOLE METAVERSE BEFORE AFTER BRAND ADVERTISERS Access a truly diverse audience stretching across the globe while respecting and complementing the gaming experience. LEARN MORE GAME DEVELOPERS Create new, significant, and sustainable revenue streams that respect the gaming experience and add to the gameplay. LEARN MORE STRATEGIC PARTNERS ANZU IS THE CHOICE FOR INDUSTRY LEADERS ANZU IS THE CHOICE FOR INDUSTRY LEADERS Mark Read CEO Our collaboration with Anzu is a big step in bringing gaming to the forefront of mainstream digital media channels. It offers our clients unprecedented access to billions of gamers who remain relatively untouched by ads. Mark Read CEO Florent Castelnérac Managing Director We are very happy to partner with Anzu to increase our ability to deliver high quality live experiences thanks to real advertising being displayed in our electronic stadium. Florent Castelnérac Managing Director Franziska Bruckner Team Lead Digital Media Thanks to the technical solution of Anzu, we are able to play programmatic advertising directly in the game on PC for the very first time. This opens up an entirely new media channel for us. Franziska Bruckner Team Lead Digital Media Orhun Mert Simsek Co-Founder Anzu has helped increase our in-game ads revenue by 131%, with them now making up between 5-10% of our total monthly revenue. Part of this growth comes from some countries where we did not initially see much movement. However, after implementing Anzu’s technology, revenues began soaring. Orhun Mert Simsek Co-Founder Mark Kopera Head of Product By expanding our collaboration with Anzu, we’re able to give advertisers the measurement tools they need to make more informed buying decisions to reach these highly engaged audiences across gaming environments. Mark Kopera Head of Product STRATEGIC PARTNERS NEWSROOM INSIGHTS LIVE WEBINAR MASTERING INTRINSIC IN-GAME AD MONETIZATION Moderated by AWS, join Anzu and Gameloft as they discuss monetization opportunities for games, player sentiment, and the top tips for getting started. NEWS NEWS20 September, 2024 Anzu has been shortlisted for an award at The Wires Global 2024 for a Sony campaign. Guides Insights22 August, 2024 Learn everything you need to know about measuring the success of intrinsic in-game ads. Show More GET STARTED WITH ANZU ©Anzu Virtual Reality Ltd. X_Footer_Icon (1) Legal Information Advertiser T&C Publisher T&C Publisher Customized Campaigns Program Privacy Policy CCPA Notice Brand Safety T&C Ethic Guidelines Contact Proud Members English 日本語enen1730133181https://anzu.io

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