https://warc.com

WARC | Marketing EffectivenessWARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.WARC | Marketing Effectiveness Skip to content WARC Products Strategy Creative Media Digital Commerce Learning Advisory Latest Awards About Sign in Become a member More search options Advanced Search EN 中文 한국어 PT Menu button Close Products Strategy Creative Media Digital Commerce Consultancy Learning Advisory Latest Awards About EN EN 中文 한국어 PT Sign in Become a member Create effective marketing with When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our digital platform and advisory services, you can unlock access to our evidence-based research, results-focused campaign case studies and proprietary data tools today, allowing you to deliver greater marketing impact and better business outcomes tomorrow. Become a member Building belief: What it takes to instill a culture of creative effectiveness Tap into the potential of creativity in advertising. Download the sample report Our products Strategy Back your instincts with the right intelligence and tangible examples of work that works Learn more Featured The Marketer's Toolkit 2024 Are you a WARC Strategy subscriber? Login to access the full report × Socio-political polarization, the potential of generative AI, masculinity in crisis, sportswashing and community-based sustainability are the five key trends that will disrupt existing global marketing practices in 2024. Now in its 13th year, the Marketer’s Toolkit 2024 offers insights to help turn these disruptive areas into opportunities for growth for you and your business. While it’s fair to say next year’s economic outlook is mixed, we found marketers’ confidence levels are actually higher than 12 months ago. According to our annual Marketer’s Toolkit survey, a majority (61%) of firms expected improved business performance next year, up 10% from last year. And with the Olympics and election spending, WARC expects global ad spend to grow 8.2% in 2024, topping $1 trillion for the first time. View the sample report For complimentary access to a sample of the report, please complete this form. Suggested for All marketing professionals Creative Create work that actually works, using best practices, benchmarks and unique frameworks Learn more Featured The health of creativity: How often is creativity also effective? Are you a WARC Creative subscriber? Login to access the full report × Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness for its WARC Rankings. Using the rankings data, we wanted to assess the health of creativity: how often is creative work also effective? We compared data from the rankings to see how many creative ideas were subsequently awarded for effectiveness, and if highly awarded campaigns were more likely to be effective. The research shows that 20% of all creatively awarded ideas are also awarded for effectiveness, and if an idea is highly awarded for creativity, it is more likely to be effective. View the infographic For complimentary access to the infographic, please complete this form. Suggested for Creative teams Media Make your working media work harder with rigorous data, accurate benchmarks and the latest trends Learn more Featured Sports media in the era of fragmentation Are you a WARC Media subscriber? Login to access the full report × 2024 is set to be a bumper year for sports media. The Summer Olympics and Paralympics arrive in Paris, meaning the first Games in a US-friendly time zone since Rio 2016. Men’s international soccer tournaments will take place in Asia, Africa, Europe and Latin America. The T20 Cricket World Cup arrives in the US for the first time. These competitions (and many more) will provide valuable opportunities for brands to reach their customers. However, sport’s new media landscape poses dilemmas for brand advertisers. This Global Ad Trends report will examine how sport fits into today’s media ecosystem, as well as the opportunities and challenges facing brands. It features commentary from sports media experts at Publicis, OMD, Snapchat and TikTok, as well as an exclusive interview with the International Olympic Committee. View the sample report For complimentary access to a sample of the report, please complete this form. Suggested for Media strategists & Planners and Research & Insights teams Digital Commerce Bring more rigor to retail media and ecommerce with data and performance benchmarks Learn more Featured Category Insights: Beauty & Personal Care Are you a WARC Digital Commerce subscriber? Login to access the full report × This series of reports looks at key categories in digital commerce. These data-driven insights draw on verified data and forecasts as well as the best curated research on the market. We help marketers like you to understand the key drivers behind digital commerce trends in your categories, and tailor paid media strategies accordingly. The first in our series looks at beauty and personal care. We examine this topic from three perspectives: retailers, consumers and brands, and we shed some light on trends in this space, such as premiumization, price sensitivity, social selling and the outsized influence Gen Z shoppers have on the category. View the sample report For complimentary access to a sample of the report, please complete this form. Suggested for Retail Media & Social Commerce Specialists Learning Boost your professional development with creativity and effectiveness digital learning. In partnership with LIONS and Contagious, our suite of digital courses are designed to advance your creative effectiveness and excellence skills and thinking. Learn more Featured Master of Advertising Effectiveness programme MASTER OF ADVERTISING EFFECTIVENESS PROGRAMME × Looking to improve the results of your advertising effectiveness? Accelerate your learning with a crash course on how to apply evidence-based principles of advertising effectiveness to create consistently better commercial results. The Master of Advertising Effectiveness online learning series comprises of videos, workbooks, live sessions and a final examination. With a commitment of just 11 hours over six weeks, it's easy to include as part of your work/life schedule. This programme has been created for client-side marketers and agency professionals at all levels of seniority and experience. Join a global alumni of marketers from companies such as Google, Miro, Ogilvy, Publicis and BBDO. Interested in joining the next cohort starting in February, 2024? Sign up today Suggested for Creatives, Marketers and Strategists Advisory Grow your C suite credibility with tailored advice from WARC Advisory. Elevate your internal and external profile, build the right capabilities within your team and maximise creative impact. Learn more Featured Sonic boom: How digital audio can help Retail and CPG brands win the path to purchase × This report, in partnership with audio platform Spotify, explores digital audio’s role along the marketing funnel for the CPG and Retail sectors in North America and Europe. As the path-to-purchase evolves and marketers seek improved ROI, Retail and CPG brands are rethinking their media strategies. Consumer demand for digital audio is growing, but there is still a striking imbalance between share of investment and share of consumption. Studies have shown digital audio to be highly effective across the path-to-purchase, with average engagement levels 14% higher than TV, 18% higher than social media and 23% higher than terrestrial radio. Read the report Suggested for All marketing specialists We work with “WARC is a treasure trove. It’s my first port of call for ideas and information as the content is always backed up by data and examples. The WARC team are also always on hand and fantastically helpful.” JOSHUA ROBERTSON CMO, APAC, VCCP “WARC is a very inspiring think tank for me. I can find useful case studies, sharing and the latest trends to empower my strategic thinking. Also, the key account manager is very helpful and warm to give the prompt supports. In short, I would highly recommend WARC to people in marketing, advertising, and innovation industries” THOMAS WANG Senior Strategist, LEGO “WARC is a key source of insights for our marketing team. We use it to source best practice case studies from around the globe both within and outside of our category. It is great to see the detail behind the success of different campaigns and use these learnings in our own market.” SARAH LOYE Research Manager, Allied Irish Bank “I love how rigorous the case studies are. What stands out most is the take on ROI measurement and how the cases show real outcomes, results, and measurements. They are impressive because general publications simply do not go there. They don’t go down to ROI and the evidence behind why the campaign was effective. I find that more appealing because most of my clients are interested in learning about results and what it takes to get results.” SERAJ BHARWANI Chief Strategy Officer, Illumin “I always use WARC as a key resource in building a foundation of insights for any project I'm working on. I can always rely on reports, best practices or even data points to get me started in the right direction.” SIDNEY GALSTAD Lead & Growth Audiences, Schibsted ASA “Usually there is so much information to get through when starting our research, and WARC really helps find the key nuggets of information for us to move forward, without drowning in the research.” SHAYNI SHECTER Associate Strategist, Yum! Brands “Being a frequent user of WARCs products and services really satisfies an academic itch. With access to industry specific case-studies, articles and tools, WARC has become an important part of our combined toolkit. Strengthening our strategic foundations, delivering better activities and synergies across our portfolio and campaigns. WARC delivers on our input, so our output has higher relevance for our portfolio.” MARIUS HUSEBY GULBRANDSEN Head of Marketing Technology & Consumer Data, Orkla ASA “Having access to WARC's impressive database allowed us to have a more informed direction going into our Christmas strategy and offering. It helped lay the groundwork for our own independent research and helped qualify some of our findings. Many members of our team value WARC as it provides insight for the thorny issues that regularly come up in the media world” EMMA WINETROBE Insights Executive, Teads “WARC always swiftly provides us with relevant insights and best practices. Especially the Ask WARC service is a hidden gem. The WARC Advisory team is always ready for you and gets back to you quickly. Just ask the right question and you will get the answer you need!” RICHARD POHLMAN Brand Manager, ABN AMRO “Out of the database resources my institution has access to, I use WARC the most for teaching and keeping up to date with the state of marketing. It’s the database I most often refer my students to - and they use it for their assignments. It really is a great resource and I highly recommend it to serious educators!” DR BRENT COKER Digital Marketing and Social Media Professor, The University of Melbourne “WARC is an invaluable resource for all marketers, but especially those in North America who want to keep abreast of all the important marketing developments globally. It is an unbeatable combination of both breadth and depth in marketing theory and practice.” KEVIN LANE KELLER Tuck School of Business, Dartmouth College Keep in touch Stay informed Get daily updates on the latest industry news from around the world. See today’s news Sign up Talk to us We are always here to help. Send us a message, we would love to hear from you. Contact us Follow us Welcome back to WARC! We’ve made some exciting changes since your last visit, bringing you: Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies Explore all these new features Maybe later WARC © 2024 Copyright and Database Rights owned by Ascential Events (Europe) Limited WARC is brought to you by Ascential Events (Europe) Limited, 2nd Floor, 81-87 High Holborn, London, WC1V 6DF. Company registration number 07814172. VAT Registration number GB486400442. Home WARC Strategy WARC Media WARC Creative WARC Digital Commerce Advisory The Feed WARC Talks Awards Effectiveness Hub Explore by Topic About About WARC Work for WARC Press Partners Write for WARC Sitemap Responsible business Support Help Contacts Do I Subscribe? Newsletter Legal Terms & Conditions Copyright Policy AI Image Policy Privacy Cookies Please scan the QR code × Closeengben-GB1727028027https://warc.com

ཁྱོད་རའི་ས་ཁོངས་ཞུན་དག་འབད་ག?

ཁྱོད༌ག༌ཅི༌འབདཝ༌སྨོ?