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Digital Advertising Platform | Basis Technologies (formerly Centro)Basis Technologies improves the lives of digital marketers with the world’s most automated and comprehensive advertising platform.Digital Advertising Platform | Basis Technologies (formerly Centro) Find Basis at Cannes Lions! Learn MoreFind Basis at Cannes! Learn MoreTechnologyDashboardsBusiness Intelligence & InsightsCommunication PortalIntelligent CollaborationAutomated BillingIncrease Speed and AccuracyDemand Side PlatformTop-Ranked DSPFeaturesCross-Device TargetingBrand Safety & Fraud ProtectionPrivate MarketplacesDMP SolutionsChannelsProgrammaticRetargetingDisplayMobileDOOHConnected TVVideoAudioNativeAll Channel ActivationActivate Media on Every ChannelDocument StorageCentralized Storage and AccessArtificial IntelligenceAutomation Through AIDigital Advertising AutomationAccelerate Media & ProductivityFeaturesAutomated PlanningAutomated PerformanceAutomated MeasurementIntegrationsPartners Beyond ProgrammaticPrivacy & AdvertisingEffective & Compliant SolutionsBasis AssistantAutomated Campaign NotesEnterprise APICustom Programmatic SolutionsServicesMedia Strategy & ActivationOmnichannel Strategies that Drive ResultsConsulting & OnboardingMedia Success with Unparalleled SupportResourcesResource CenterThought Leadership, Education and InsightsBlogCase StudiesGuidesPodcastReportsTrendsWebinarAdTech AcademyLearning and Education ProgrammingBasis PrepResources for Future Leaders in Digital MediaCompanyAboutAutomation to Support the Digital Media LandscapeNewsSee How We're Transforming the IndustryCareersImpact is Possible—Grow with UsCultureWe are Disruptors, Challengers, Thought LeadersEmployee Resource GroupsGiving BackDiversity, Equity and InclusionContact UsSign In Technology DSP Top-Rated DSP Features Cross-Device Targeting Brand Safety & Fraud Prevention Private Marketplaces DMP Solutions Channels Programmatic Retargeting Display Mobile DOOH Connected TV Video Audio Native Digital Advertising Automation Automation Automated Planning Automated Performance Automated Measurement Dashboards Communication Portal Automated Billing All Channel Activation Document Storage Artificial Intelligence Integrations Privacy & Advertising Basis Assistant Enterprise API Services Media Strategy & Activation Consulting & Onboarding Resources Resource Center Resource Center Home Blog Webinar Podcast Guides Reports Case Studies Trends AdTech Academy Basis Prep Company About News Careers Culture Culture at Basis Employee Resource Groups Giving Back Diversity, Equity and Inclusion Connect With Us Back to Home We Solve the Advertising Industry's Biggest ProblemsTransformational Software and Award-Winning ServicesExplore PlatformExplore Services Transform the Way You WorkOne Platform. All Your Digital Advertising.The advertising industry is weighed down by operational complexity, siloed systems, and tedious manual work.Basis Platform integrates and automates the digital advertising process. It unites teams, integrates disparate systems and tools, automates workflows, reconciles billing, and streamlines campaigns from end-to-end. Welcome to Basis Technologies: The home of innovation in digital advertising.Save time and increase efficiency with Basis.Forrester Total Economic ImpactTM Industry Analysis35%Increase in Productivity43%Reduction inTime for MediaOperations48%Return onInvestment40%Reduction inManual StepsWhat Our Customers are Saying“Without Basis’ workflow and automation, we couldn’t be as nimble.”— Matt Parker, Agency Founder“The more we integrate Basis into our workflow, the more value we see.”— Samantha Zivic, Director, Digital Marketing“Since using Basis, we reduced set up time and are able to launch more campaigns.”— Maris Smith, Director, Interactive ServicesAdvertising is Easier With BasisCentralizeSave TimeCollaborateConsolidateBuild a TeamIntegrate all your advertising into one place.Bring together search, social, programmatic, CTV, and site direct via Basis’ straightforward API. Save time withworkflow automation.Improve workforce productivity by 30%—reduce time,steps, and errors across the entire campaign process. Increase collaborationand communication.Connect teams, vendors, and documents withone centralized and trackable messaging system. Operate smarter withconsolidated data.Access streamlined reporting, media performance,and workload metrics in one easy-to-read view. Build your team,on your time.Lean on Basis’ award-winning team of expertsto manage as much or as little of your advertising, as needed. all systems for any advertisingExplore All Channels Adtech AcademyAward Winning Industry EducationCreated and designed for the modern learner, AdTech Academy meets you where you are and takes you where you want to go. Unlock the tools you need to become a Basis expert and an adtech aficionado!Start Learning Today!Basis Technologies CultureFuel your passion here! We are looking for amazing people diverse in thought, perspective, and culture to join our team.Learn MoreJoin Our Team TodayCheck out our open roles and see why we’re consistently ranked a top place to work.Visit CareersLatest Content Sep 10 2024 Blog How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks. Read More Aug 30 2024 Blog Innovations in Search and Social Advertising Our media experts provide context and analyses on the latest search and social news in this monthly roundup. Read More Aug 27 2024 Blog Convergent TV Advertising in 2024 Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024. Read More Discover What's Possible With BasisTransform your business today.Connect With UsTechnologyDemand Side PlatformFeaturesCross-Device TargetingBrand Safety & Fraud ProtectionPrivate MarketplacesDMP SolutionsChannelsProgrammaticConnected TVRetargetingVideoDisplayAudioMobileNativeDOOHDigital Advertising AutomationFeaturesAutomated PlanningAutomated PerformanceAutomated MeasurementMore TechnologyArtificial IntelligenceBasis AssistantEnterprise APIDashboardsAll Channel ActivationIntegrationsCommunication PortalDocument StoragePrivacy & AdvertisingAutomated BillingServices Media Strategy & Activation Consulting & Onboarding Resources Resource Center Blog Webinar Podcast Guides Reports Case Studies Trends AdTech Academy Basis Prep Company About News Careers Accessibility Statement Culture Employee Resource Groups Giving Back Diversity, Equity, and Inclusion 11 E Madison St, 6th Floor, Chicago, IL 60602© 2024 Basis® Technologies   Privacy Policy   |   Opt-Out closefacebookbarslinkedinchevron-circle-downyoutube-playinstagramcommentingenusen-US1730937095https://basis.net

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