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Search Engine Journal - SEO, Search Marketing News and TutorialsSearch Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community.Search Engine Journal - SEO, Search Marketing News and Tutorials Skip to content Latest All News SEO News PPC News Social Media News Webinars Podcast For Agencies Career SEO All SEO SEO News SEO Strategy Ask An SEO Enterprise SEO Google Algorithm Updates International SEO Link Building Local SEO Mobile SEO On-Page SEO Technical SEO Vertical SEO Wordpress for SEO Web Dev for SEO Paid Media All Paid Media Paid Media News Paid Strategy Ask a PPC Expert Display Ads PPC Programmatic Social Media Advertising Video Advertising Content All Content Content News Content Strategy Content Creation Content Marketing Content Trends Social All Social Media Social Media News Social Strategy Social Media Advertising Facebook Instagram LinkedIn TikTok Twitter YouTube Digital All Digital Marketing Digital Strategy Affiliate Marketing Analytics & Data Digital Experience Generative AI Digital Trends Ecommerce Lead Generation WordPress Library Webinars More Ebooks All Ebooks Beginner's Guide to SEO Core Web Vitals Guide Google E-A-T Guide Link Building Guide Local SEO Guide On-Page SEO Ranking Factors Wordpress SEO Technical SEO SEO Audit Keyword Research Guide PPC Guide Facebook Ads Guide Content Marketing Guide Resources Library Ebooks Webinars Rundowns SEJ Show + Podcast Google Algorithm Updates Advertise Advertising on SEJ Banner Ads Company Subscribe About Contact Careers Privacy Policy Do Not Sell My Personal Info Advertise Do Not Sell My Personal Info Google Expands Video Structured Data Options With New Property By Matt G. Southern Google adds 'ineligibleRegion' property to video structured data, allowing publishers to specify regions where videos shouldn't appear in search results. Latest Popular SEO Google Says Fixing Headings Won’t Change Rankings 5 min read 1 hour ago Web Dev SEO Google Chrome Drops Support For First Input Delay: What It Means 3 min read 2 hours ago WordPress New WordPress 6.6.2 Fixes Important Display Issue 3 min read 3 hours ago SEO 9 Tips To Optimize Crawl Budget For SEO 13 min read 11 hours ago SEO 9 Tips To Optimize Crawl Budget For SEO 77K Reads 11 hours ago SEO Google Says Best Practices Can Have Minimal Effect 17K Reads Aug 28, 2024 SEO Introducing SEOntology: The Future Of SEO In The Age Of AI 17K Reads Aug 27, 2024 SEO Google Debunks Outbound Links For SEO 16K Reads Aug 29, 2024 Advertisement Latest All News SEO Paid Media Content Marketing Social Media SEO Webinar AI Overviews Explained: Expert Embedding Techniques for SEO Success By Heather Campbell Are you up to speed on how to maximize the impact of AI Overviews? Discover expert embedding techniques for succeeding in this new search environment. 2 min read 4.4K Reads 6 hours ago SEO Generative AI SEO In The Age Of AI: Build AI Best Practices By Ben Steele Explore the intersection of SEO and AI. Discover how AI is transforming the digital marketing landscape and get practical tips to optimize your SEO strategy. 4 min read 12 hours ago News Social Media Advertising Meta Announces Updates To Business Tools Affecting Advertisers By Matt G. Southern Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes. 3 min read 537 Reads Sep 9, 2024 News PPC Google Ads To Phase Out Enhanced CPC Bidding Strategy By Matt G. Southern Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. 2 min read 506 Reads Sep 9, 2024 News Reddit Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting By Matt G. Southern Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience. 5 min read 289 Reads Sep 9, 2024 News Content Creation 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention By Greg Jarboe Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention. 6 min read 505 Reads Sep 9, 2024 News Social Media Advertising Meta Announces Updates To Business Tools Affecting Advertisers By Matt G. Southern Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes. 3 min read 537 Reads Sep 9, 2024 News PPC Google Ads To Phase Out Enhanced CPC Bidding Strategy By Matt G. Southern Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. 2 min read 506 Reads Sep 9, 2024 News Reddit Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting By Matt G. Southern Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience. 5 min read 289 Reads Sep 9, 2024 News Content Creation 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention By Greg Jarboe Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention. 6 min read 505 Reads Sep 9, 2024 News SEO Google’s Guidance About The Recent Ranking Update By Roger Montti Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings 5 min read 11K Reads Sep 7, 2024 News Tools Google Analytics Update: Plot Up To Five Metrics At Once By Matt G. Southern Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. 4 min read 2.3K Reads Sep 7, 2024 SEO Webinar AI Overviews Explained: Expert Embedding Techniques for SEO Success By Heather Campbell Are you up to speed on how to maximize the impact of AI Overviews? Discover expert embedding techniques for succeeding in this new search environment. 2 min read 4.4K Reads 6 hours ago SEO Generative AI SEO In The Age Of AI: Build AI Best Practices By Ben Steele Explore the intersection of SEO and AI. Discover how AI is transforming the digital marketing landscape and get practical tips to optimize your SEO strategy. 4 min read 12 hours ago SEO 7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) By Olga Zarr Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article. 13 min read 1.6K Reads Sep 9, 2024 News SEO Google’s Guidance About The Recent Ranking Update By Roger Montti Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings 5 min read 11K Reads Sep 7, 2024 News SEO Why Google Indexes Blocked Web Pages By Roger Montti Google’s John Mueller explains why disallowed pages are sometimes indexed and why related Search Console warnings can be ignored 5 min read 6.4K Reads Sep 6, 2024 SEO 11 HTML Attributes For SEO & Why They Matter By Helen Pollitt Discover the key HTML attributes that are crucial to good SEO. Understand their uses and how to code them. 14 min read 8.3K Reads Sep 6, 2024 News Social Media Advertising Meta Announces Updates To Business Tools Affecting Advertisers By Matt G. Southern Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes. 3 min read 537 Reads Sep 9, 2024 News PPC Google Ads To Phase Out Enhanced CPC Bidding Strategy By Matt G. Southern Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. 2 min read 506 Reads Sep 9, 2024 News Digital Advertising Mediavine Bans Publisher For Overuse Of AI-Generated Content By Matt G. Southern Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns. 4 min read 1.3K Reads Sep 6, 2024 News PPC Google Users Warned Of Surging Malvertising Campaigns By Matt G. Southern Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn. 3 min read 558 Reads Sep 6, 2024 Digital Advertising PPC August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 By Greg Jarboe Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study. 4 min read 344 Reads Sep 5, 2024 News Video Advertising Google To Upgrade Video Action Campaigns To Demand Gen By Matt G. Southern Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. 2 min read 1.7K Reads Sep 4, 2024 News Content Creation 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention By Greg Jarboe Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention. 6 min read 505 Reads Sep 9, 2024 Content Content Creation How To Create High-Quality Content By SEJ Editorial Master the art of creating high-quality content that meets user expectations and keeps them engaged and satisfied. 17 min read 70K Reads Sep 5, 2024 Content SEO Unlocking Google: Maximizing Organic Traffic For Enterprise Ecommerce Sites By Heather Campbell Watch on-demand and learn strategies that can help you utilize your e-commerce platform to go after a greater share of your organic market. 2 min read 4.4K Reads Sep 3, 2024 Content Content Strategy 11 Ways To Do SEO Content Research Beyond Competitor Analysis By Himani Kankaria Achieve SEO success with an upgraded approach: explore content research beyond competitor analysis to develop niche strategies that stand out. 12 min read 11K Reads Aug 29, 2024 Content SEO 2024 Organic Traffic Benchmarks & Search Trends By Loren Baker Watch on-demand and learn the latest organic search traffic benchmarks, trends, and insights to elevate your search strategy for maximum impact. 1 min read 4.6K Reads Aug 27, 2024 Social Media Content Creation How To Create Engaging Instagram Carousels By Annabelle Nyst Looking to get a little more engagement and have more impact on Instagram? A carousel may be exactly what you need. Here’s how. 10 min read 1.2K Reads Aug 23, 2024 News Reddit Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting By Matt G. Southern Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience. 5 min read 289 Reads Sep 9, 2024 News Content Creation 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention By Greg Jarboe Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention. 6 min read 505 Reads Sep 9, 2024 News YouTube YouTube Rolls Out New Shorts Thumbnail Editing Features By Matt G. Southern YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload. 2 min read 1.3K Reads Sep 4, 2024 YouTube How To Run A Live YouTube Show To An International Audience And Gain Traction By Jo Juliana Turnbull Learn the ins and outs of running a successful live YouTube show and take advantage of the power of video marketing. 10 min read 594 Reads Sep 2, 2024 News YouTube YouTube Rolls Out Paid Courses To More Channels By Matt G. Southern YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams. 2 min read 1.4K Reads Aug 27, 2024 Social Media Content Creation How To Create Engaging Instagram Carousels By Annabelle Nyst Looking to get a little more engagement and have more impact on Instagram? A carousel may be exactly what you need. Here’s how. 10 min read 1.2K Reads Aug 23, 2024 SEM & SEO News, Insights & How-tos Get your daily recap of the latest search news, advice, and trends. By clicking the "Subscribe" button, I agree and accept the privacy policy of Search Engine Journal. Webinars Sep 11 [Expert Panel] How Agencies Leverage AI Tools To Drive ROI Presented By: Zac Elbel Date: Wednesday, September 11 at 2 pm ET Register Sep 25 Navigating SERP Complexity: How to Leverage Search Intent for SEO Presented By: Tom Capper Date: Wednesday, September 25 at 2 pm ET Register AI Overviews Explained: Expert Embedding Techniques for SEO Success Presented By: On Demand Advertisement Generative AI SEO In The Age Of AI: Build AI Best Practices Google’s AI Overviews Slammed By News Publishers AI for Maximum ROI: Expert Insights for Agencies and Small Businesses Google Gemini Now Accessible From Chrome Address Bar How Google’s New Gemini Gems AI Experts Can Boost SEO Enterprise SEO Simplifying Google Updates And Communications For C-Level Stakeholders Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success Creating Value And Content Across Multiple City And Area Service Pages 5 Automated And AI-Driven Workflows To Scale Enterprise SEO SEO in the Martech Stack: How Tech Decisions Can Impact SEO PPC Google Ads To Phase Out Enhanced CPC Bidding Strategy Google Users Warned Of Surging Malvertising Campaigns August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 9 Proven Ways To Improve Your PPC Campaign Performance Step-By-Step Guide To Earning Your Google Ads Certification Analytics & Data How To Develop Great Data Studies – The 5R2 Roadmap To Great Data Story The Impact Of AI And Other Innovations On Data Storytelling Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond 21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+AI Prompts] Advertisement SEPTEMBER EBOOK HIGHLIGHT SEO In The Age Of AI Our new ebook, SEO in the Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy. If you’re a search marketer or leadership looking to: Stay ahead in a dramatically shifting search world. Utilize new tech to simplify your workflows. Understand how SEO has changed in 2024, and where it’s going next. Hear from top industry experts about best AI practices. Download Your Copy Ask an SEO Ask An SEO: How To Find The Right Long-tail Keywords For Articles Ask An SEO: Should I Delete My GBP If I Am Selling My Product Nationwide? Moving From Niche Sites & Affiliate To Agency Owner Ask An SEO: What Are The Best Resources To Learn SEO And Who Are The Best People To Follow Online For Good Advice? Ask An SEO: What To Analyze On Competitors Sites For SEO Ask a PPC Ask A PPC: Why Have My Google Ads Not Got Any Impressions? Ask A PPC: How Do I Get A Job At A PPC Agency What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups? How And Why To Use Enhanced Conversions What Is The Best Conversion Tracking Method For PPC Campaigns? WordPress New WordPress 6.6.2 Fixes Important Display Issue New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk WordPress Just Locked Down Security For All Plugins & Themes Vulnerabilities In Two WordPress Contact Form Plugins Affect +1.1 Million WordPress Insiders Discuss Market Share Stagnation Advertisement SEJ Show + Podcast Local Strategies: How Better Online Reputation Drives Revenue January 30, 2024 Avoid The Noise: How To Prove That Your SEO Matters January 19, 2024 Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown December 15, 2023 PPC Strategies For 2024: Insights From Over 16,000 Businesses December 11, 2023 Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers. 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