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Campaign Asia - Advertising, Marketing, Media, Digital, PR News & moreMedia, Campaign Magazine, Advertising News, Creative Work, Market research, 4As Agencies, Public Relations, Marketing NewsCampaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific regionCampaign Asia - Advertising, Marketing, Media, Digital, PR News & more Campaign UK Campaign US Campaign ASIA Campaign Canada Campaign RED Account Account Sign in Advertise Subscribe Corporate Subscription Region: AP JP CN IN Search Campaign Asia view results in: Articles The Work A-List Main Navigation News Analysis The Work The Knowledge Awards Agency Report Cards Events Agency Portfolio More Search view results in: Articles The Work A-List Region Asia-Pacific Japan 中国 India "Show" Account Sign in Register "Show" Advertise Subscribe Corporate Subscription Top 10 beauty brands in Southeast Asia Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to ... Dentsu China CEO Chun Yin Mak steps down after one year ... Zenith wins Ugg media mandate in China 40 Under 40 2024: The trailblazers redefining marketing ... Burson launches healthcare-focused AI service 3 days ago Matthew Keegan Top 10 beauty brands in Southeast Asia Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight. 2 days ago Staff Reporters Dentsu China CEO Chun Yin Mak steps down after one ... Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group. 3 days ago Nikita Mishra Zenith wins Ugg media mandate in China The agency will be responsible for the bootmaker's media planning and buying account in China. 3 days ago Staff Reporters 40 Under 40 2024: The trailblazers redefining ... Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired. 3 hours ago Diana Bradley Burson launches healthcare-focused AI service Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says. 3 days ago Ben Bold S4 Capital reports 13.5% revenue fall and increased debt Its AI positioning has led to new business from blue chips, the group said. 3 hours ago Eric Berger Inside Publicis Groupe’s AI strategy Chief solutions architect Scott Hagedorn shares insights on how AI is transforming how the holding company services clients. 4 days ago Stay in the loop with this week's moves and wins Catch up on the latest from Today the Brave, Publicis, Mutinex, Ekimetrics, Milieu Insight, Tourism Australia, KFC and more in Campaign's weekly round-up. 2 days ago Roshni Kavina named national creative director of ... Kavina rejoins Publicis Groupe India from Byju’s International, stepping into a key role within the agency’s leadership team. 2 days ago Staff Reporters Asia-Pacific Power List 2024: Ricky Afrianto, ... A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs. The Knowledge 4 days ago Ian Darby Campaign Global Forecast: Can reactive advertising ... Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything. The Information 3 days ago Michael Castillo Breaking down the implications of Google’s ad tech ... What both sides need to argue to win — and the potential ramifications to follow. The Knowledge 4 days ago Elena Lewis Zenith rockets into top 10 in global media ... KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark. Sep 17, 2024 Nikita Mishra Leo Burnett’s new Australia CEO embraces innovation,... In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools. Sep 17, 2024 Alessandra Scotto di Santolo 80% of brands worried about agency use of gen AI, ... Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks. The CMO's MO Sep 12, 2024 Nikita Mishra The CMO's MO: Techcombank's marketer brings the ... Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI. Aug 13, 2024 Nikita Mishra The CMO's MO: HSBC's Cheuk Shum on why he's going ... "Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign. Jul 10, 2024 Nikita Mishra The CMO's MO: Alice Au thinks the marketing funnel ... Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement. Jun 3, 2024 Staff Reporters The CMO's MO: Southern Cross' Regan Savage on ... Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers. More Agency Report Cards 2023 Aug 6, 2024 Staff Reporters Agency Report Cards 2023: We grade 31 APAC networks Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership. The Information Mar 27, 2024 Staff Reporters Agency Report Card 2023: AKQA The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey. The Information Mar 27, 2024 Staff Reporters Agency Report Card 2023: Assembly 2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market. The Information Mar 27, 2024 Staff Reporters Agency Report Card 2023: BBDO BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve. More The Work 3 hours ago Alessandra Scotto di Santolo White Ribbon Alliance campaign calls on UN to tackle women's health The campaign draws on more than 300 stories from women across Kenya, Indonesia, Nepal, Nigeria and Uganda, capturing their lived experiences and demands for better healthcare. 3 days ago Staff Reporters Daniel Ricciardo drives the dream in Tourism WA's latest campaign The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix. Sep 18, 2024 Ad Nut Trust Bank offers a chance to make your bad dreams come true The campaign by Iris Singapore and Havas Media attempts to promote a chance to win a million dollars by signing up to Trust Bank's new cashback credit card, by showing us a bunch of bad ideas for spending the money. The Information 4 days ago Bailey Calfee Watch: KitchenAid used a real user review to write a love song for its dishwasher Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment. Sep 17, 2024 Staff Reporters Is it time to leave the fitness cult? Virgin Active thinks so The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa. The Work Focus Indies as One: The World's Top Independent Agencies According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies. Insights on video marketing in Southeast Asia The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region. Meta: Every connection is an opportunity Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow. Pioneers Panel Series ‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come. Events Jul 26, 2024 Virtual, APAC [Virtual] Kantar BrandZ 2024 Most Valuable ... Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market Aug 8, 2024 Virtual Best Places to Work Asia-Pacific 2024 We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries! Sep 19, 2024 Virtual 40 under 40 2024 Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations. Dec 10, 2024 The Ritz Carlton Millenia Asia-Pacific Agency of the Year Awards 2024 Celebrating the achievements of the marcom industry More PARTNER CONTENT PROMOTED 2 hours ago Campaign Staff TV + TikTok: A powerful impact driver for CPG marketers To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’. PROMOTED Aug 29, 2024 Campaign Staff How agencies and brands can make the most of the ... In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients. PROMOTED Sep 12, 2024 Campaign Staff Kantar BrandZ Most Valuable Southeast Asian Brands: ... We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event. PROMOTED Aug 28, 2024 Campaign Staff Hong Kong Tourism Board looks to revamp "A Symphony ... The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction. More Most Read 1 Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene 2 40 Under 40 2024: The trailblazers redefining marketing in APAC 3 Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth 4 The Philippines' top 50 brands 5 New Zealand’s newest pop-up restaurant aims for the stars—literally 6 'Very demure, very mindful': TikTok's latest craze is marketing gold 7 PHD appoints Eileen Ooi as APAC CEO 8 Amazon splits global media between GroupM and OMG after a decade with IPG 9 KitKat ad features man weighed down with office burdens 10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract NEWS PROVIDED BY PR NEWSWIRE More Become a Subscriber> LoginMy Account > Sign up to ourBulletins > Follow us Facebook X Youtube Linkedin RSS Terms & Conditions / Contact Us © Haymarket Media Ltd. 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