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Havas Media | Global Media AgencyHavas Media Group operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital,​ ...Havas Media | Global Media Agency EN FR ES IT DE Recent Posts Creating Narrative Dashboards: Turning Data into Actionable Insights Link Between Attention and Drivers of Brand Outcomes Revealed in New Research Havas Acquires UK Digital Data Agency DMPG to Power Clients’ Data and Tech Transformations Havas Media Names Jackie Lyons Chief Planning Officer NA Building the Social Commerce Bridge: Engaging Audiences for Better Conversion Recent CommentsArchives September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 November 2023 October 2023 September 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 July 2018 June 2018 May 2018 Categories Non classé Meta Log in Entries feed Comments feed WordPress.org Work News Havas Market Havas Play CSA Contact Havas Business Home HAVAS LAUNCHES NEW STRATEGIC PLAN, CONVERGED, AS GROUP PREPARES FOR NEXT CHAPTER HAVAS MEDIA NETWORK SCALES DATA & TECHNOLOGY OFFERING WITH GLOBAL LAUNCH OF CSA HAVAS REVEALS A NEW BRAND ARCHITECTURE AND VISUAL IDENTITY HAVAS TAKES ‘PLAY’ BRAND GLOBAL HAVAS REPORTS STRONG GROWTH IN LATEST EARNINGS REPORT INNOCEAN RENEWS GLOBAL MEDIA MANDATE WITH HAVAS SOCIAL COMMERCE: THE NEW FRONTIER FOR MARKETPLACES & SOCIAL PLATFORMS THE MEDIA THAT MATTERS FOR GENERATION Z At Havas Media Network, we invest in media that matters. We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to. The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. Because we believe that more Meaningful Media can help  build more Meaningful Brands. Peter Mears , Global CEO , Havas Media Network At Havas Media Network, we invest in media that matters. Part of Havas, Havas Media Network operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport. Meet some of our client partners from around the world Our work Liquid Billboard This integrated campaign from adidas in collaboration with Havas Middle East has received universal acclaim, including its most recent Outdoor Cannes Grand Prix win. Featuring the first-ever swimmable billboard, Liquid Billboard encouraged women to dive in and become ambassadors for adidas’ new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women. Client: adidas Agency: Havas Middle East Undercover Avatar Created, produced and executed by French agency Havas Play on behalf of the child welfare association l’Enfant Bleu, Undercover Avatar was the world’s most awarded campaign in 2021 as measured by WARC in their annual ranking. The campaign helped children who were victims of abuse by harnessing the power of the video game Fortnite, highlighting the potential of video games to connect with at-risk youths during lockdown.  Client: L’Enfant Bleu Agency: Havas Play Setting a New Course for Growth Winner of the B2B Grand Prix in this year’s WARC Awards for Effectiveness, Maersk’ Setting a New Course for Growth global campaign was created to reposition the world’s foremost ocean shipping organisation as the leader of integrated logistics solutions. The campaign launch included a 3-minute TVC, Social Media, print ads and extensive use of digital media and programmatic. Client: Maersk Agency: Havas Media UK The Water Index With the help of the Turkish Industrial Development Bank, Havas Media Turkey created the Finish Water Index, measuring the water level at dams and its consumption in agriculture, industry and households. The Finish Water Index was displayed alongside other commonly tracked markets on Ticker tapes, economic tv programs, and newspaper financial pages of top newspapers, ingraining the “true worth of water” as an everyday concept in our lives. Client: Reckitt - Finish Agency: Havas Media Turkey Podfast Given that roughly a quarter of podcast listeners increase playback speed in order to consume more information, Havas Media US partnered with The Economist to launch this first-ever slowed-down podcast ad– recording a : 15-second message, stretching it to :30, and placing it in the middle of The ‘Money Talks’ podcast. When played at double speed, our ad stood out to ‘podfasters’ by sounding perfectly normal, positioning BNY Mellon as the financial services company that sees trends and insights others don’t. ​ Client: BNY Mellon Agency: Havas Media US Bankinter, the Bank that Sees Money the Way You Do To champion the social role of banking, Bankinter broke category conventions and launched an emotional campaign to communicate their response to COVID-19. The TV spot was aired on Maundy Thursday, providing relief during a period where the news was frequently distressing. To expand the campaign, we added touchpoints & channels to amplify the spot on online video, display, social, mailing, radio, magazines, press & POS. Client: Bankinter Agency: Havas Media Spain A Hero for Beautiful Water We challenged the perceptions of what a faucet company can do with Moen’s “Beautiful Water” campaign. As water’s importance in our lives becomes ever more apparent, water needs a hero, and no other brand has more experience or authority than Moen.   Client: Moen Agency: Havas Media Network North America, Havas Chicago Puma Music Tour During lockdown in France, French rapper & PUMA brand ambassador Alonzo wanted to release his EP “Pack de 6” to his fans in a special way. ​Havas Play created a first-of-its-kind, COVID-safe live concert in the City of Los Santos within the famous videogame GTA V, engaging the gaming & music community for this event. ​This campaign earned more media coverage than any Puma campaign in France to date. Client: Puma Agency: Havas Play Newsroom September 23, 2024 Creating Narrative Dashboards: Turning Data into Actionable Insights September 16, 2024 Link Between Attention and Drivers of Brand Outcomes Revealed in New Research September 10, 2024 Havas Acquires UK Digital Data Agency DMPG to Power Clients’ Data and Tech... September 10, 2024 Havas Media Names Jackie Lyons Chief Planning Officer NA Show me more THE MEANINGFUL MEDIA PODCAST: S.3 / E.6 COOKIES ARE HERE TO STAY: WHAT YOU NEED TO KNOW Hot off of Google’s recent decision to keep the third-party cookie, the latest episode of The Meaningful Media Podcast features CSA’s Jamie Seltzer and Havas Media Network London’s Paul Bland alongside host Ben Downing to explore the implications of this decision for marketers, businesses, and the digital ad ecosystem. Listen now for insights into the rationale behind the decision, the challenges in finding cookieless alternatives, and strategies for leveraging first-party data and other new methods. AVAILABLE ON New business For new business enquiries, please contact new.biz@havasmn.com Press For press enquiries, please contact hmncomms@havasmn.com Careers To view our current job openings, please click here. Meaningful Media Meaningful Brands Social Your browser does not support SVGs Your browser does not support SVGs Your browser does not support SVGs Data Protection Policy (except US & CA) Terms of Use (except US & CA) Cookie Policy TERMS OF USE (US & CA) PRIVACY POLICY (US & CA) Brand Safety (ONLY UK) Part of Havas Cookie Settingsengben-GBhttps://havasmedianetwork.com

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