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Home - Sounds ProfitableHome - Sounds Profitable Skip to main content Hit enter to search or ESC to close Close Search Menu Research Articles Articles The Download Insights & Thought Leadership Media Deep Dives Podcast Resources Events Press Releases Job Board Glossary Podscape Brands in Audio About About Us Media Assets Contact Set a course for the future of the audio business It all starts by signing up for a free subscription to Sounds Profitable newsletters, Podcasting’s leading voice for Education, Research, and Insights Your name Your email Select from the below to subscribe Sounds Profitable Newsletter and The Download's Weekly Recap Sounds Profitable's Tuesday newsletter and The Download's Friday weekly recap covering the business of podcasting. The Download Your daily source for essential news of the business of podcasting. Our latest research The Podcast Landscape, 2024 While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting? Read more Articles The latest from Sounds Profitable’s weekly Tuesday newsletter, plus educational guides on every aspect of the business of podcasting Articles Reversing the Algorithm for Women in Podcasting Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this? Read more Articles Four Years Strong Bryan Barletta celebrates Sounds Profitable’s fourth anniversary with a look at how far we’ve come, and where we’re going. Read more Articles Five Podcast Consumption Stats You Need To Know For 2024 Read more Articles Onward and Upward Read more Articles Where Will We Get Our News? Read more Want to read more articles like these? See all articles Sounds Profitable Research Studies The Sounds Profitable Research Series tackles the most important questions in Podcasting, from the industry’s foremost research authority The Podcast Landscape, 2024 While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting? By Tom Webster August 28, 2024 Ad Nauseam How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same. By Tom Webster June 12, 2024 Podcast Advertising - The Safest Bet To combat misconceptions about advertising on podcasts, we have put together a "greatest hits" of Sounds Profitable advertising research conducted over the past couple of years. By Tom Webster June 11, 2024 The Ad Bargain The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels. By Tom Webster April 3, 2024 Sound You Can See: Podcasting’s Video Dilemma For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? By Tom Webster December 13, 2023 The Power of Brands in Podcasts: A Podcast Landscape Study By Tom Webster October 18, 2023 The Podcast Landscape Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for. By Tom Webster August 30, 2023 The Podcast Opportunity A combination of qualitative interviews and quantitative survey results from over 300 buyers with brands and agencies to reveal how they perceive the current state of podcasts as an advertising vehicle, and the strengths and weaknesses of buying the medium. By Tom Webster June 28, 2023 The Medium Moves the Message A comparative study of the effects of advertising across three platforms: two broadcast channels (AM/FM Radio, Network/Cable TV) and one on-demand platform, podcasting. By Tom Webster March 22, 2023 Safe and Sound, from Sounds Profitable The first-ever study of brand safety and suitability from the listeners’ perspective By Tom Webster December 7, 2022 We’ll Be Right Back Creative Execution of Podcast Advertising, Part Two By Tom Webster October 5, 2022 After These Messages Creative Execution of Podcast Advertising By Tom Webster June 28, 2022 The Creators By Tom Webster June 28, 2022 Sign up to get the latest research as it is released: Your name Your email Select from the below to subscribe Sounds Profitable Newsletter and The Download's Weekly Recap Sounds Profitable's Tuesday newsletter and The Download's Friday weekly recap covering the business of podcasting. The Download Your daily source for essential news of the business of podcasting. "Sounds Profitable has allowed the podcast industry to identify the tough hurdles ahead of us" What Bryan and Tom have done with Sounds Profitable has allowed the podcast industry to identify the tough hurdles ahead of us and work together to understand not just what the question is, but what it's going to be. They've developed a community that can take those questions and not only develop the answer but execute on it. Jay Green Soundrise "An amazing community of podcast professionals" Sounds Profitable have brought together an amazing community of podcast professionals. The support, ideas and industry insights I find there have been a huge help in navigating the choppy waters of the past year and plan for the future - would recommend them to anyone! Colin Gray Alitu and The Podcast Host "We love being a part of the Sounds Profitable community!" We love being a part of the Sounds Profitable community! Having space to connect with industry peers and leaders through Sounds Profitable has been incredibly valuable. As the industry continues to evolve, we’re so glad to have a trusted space for discussion, connection and information. Steph Colbourn Editaudio “The best alpha you'll find in the space” Sounds Profitable's research + community of podcast insiders is the best alpha you'll find in the space. Full stop. Jonathan Barshop Hubspot "We're proud to keep working together" No one keeps up with--and helps make sense of--the complexity of digital audio better than Bryan, Tom and the rest of the team at Sounds Profitable. We’re proud to keep working together to ensure that everyone in this industry has a clear path to more listeners and revenue from their amazing shows. Scott Klass SoundStack "We sponsor Sounds Profitable because we’ve always learned from Bryan and Tom." We sponsor Sounds Profitable because we’ve always learned from Bryan and Tom. But becoming sponsors has taken that learning to new levels of awesome. Our business has grown by leaps and bounds since our founding and it’s due in no small part to the community that Bryan and Tom are building day by day. Amy Wilson Adalyst Media "Sounds Profitable has created valuable business opportunities for us" Sounds Profitable and Bryan Barletta have created valuable business opportunities for us, even when we don't specifically ask for it. They understand what we need and make the connections that have allowed us to take our business to the next level. Chris Colbert DCP Entertainment Sounds Profitable Deep Dives In-depth, guided walkthroughs of the most important tools, products, and services in Podcasting Spanish Broadcasting System x Mediastream | Partnership Deepdive Spanish Broadcasting Systems Head of Technology Dennis Vaque joins Bryan Barletta for a special Partnership Deepdive, sharing how SBS has been able to expand their content offerings thanks to their partnership with Mediastream. Read more What VAST Can Do for Podcasting with ArtsAI This week ArtsAI Vice President, Partner Success Caleb Mansfield is here to discuss VAST. What do video ad serving templates actually do with ads? How can they be incorporated into podcast advertising? Where can VAST tags go in the future? All this, and more, is covered in today's Deepdive. Read more Business to Business Prefix Tracking with CoHost CoHost’s Fatima Zaidi walks Bryan Barletta through the CoHost dashboard, demonstrating how it alleviates common podcast advertising pain points. Read more Growth-Focused Features With CoHost CoHost’s Fatima Zaidi walks Bryan Barletta through the CoHost dashboard, demonstrating how it alleviates common podcast advertising pain points. Read more Distributing Content with Mediastream's OTT Offerings This time on the Deepdive, Mediastream's Angelica Potes give a tour of the platform's OTT offerings, including the ability to set up a customizable live event with branding, program scheduling, and built-in breaks. Read more Reverse Searching with Podscribe's Social Graph This week Bryan Barletta is joined by Podscribe Head of Growth Amelia Coomber to take a look at a new feature on the Podscribe platform Read more Campaign Monitoring with Podscribe's Ad Placement Tab This week Bryan Barletta is joined by Podscribe Head of Growth Amelia Coomber to take a look at a new feature on the Podscribe platform Read more Analytics, Broadcast-to-Podcast, and Generative Content with Sonnant AI Welcome to Deepdive Quick Hits. In each video Bryan Barletta and Sonnant CEO Tony Simmons break down three aspects of Sonnant AI in fifteen minutes per less. Read more Planning and Competitive Intel with Podscribe With AI transcription keeping track of top podcasts, Podscribe displays everything from the top advertisers on a given podcast to where each ad read takes place in a given episode. Read more Podcast-to-Broadcast with SoundStack SoundStack CRO Rockie Thomas walks Bryan through how SoundStack is flipping the "broadcast to podcast" script to offer audio-as-a-service channels in SoundStack. Read more Sonnant's Insights Dashboard CEO Tony Simmons walks through the Sonnant insights dashboard. Contextualize, categorize, and index everything to get an overview of content, enabling more informed sales decisions. Read more Flightpath's Ad Ops Tools Flightpath founder Sean Howard demonstrates how the service can optimize podcast ad operations. With precog that can detect problems before they happen, Flightpath aims to improve yield and accelerate the quote-to-cash pipeline. Read more Mediastream With over 15 years of experience creating streaming solutions, Mediastream enables companies manage, distribute, host, and grow their audiences from one central location. Read more Frequency x Hindenburg Frequency’s Rob Favre and Hindenburg’s Jonathan Hurley to discuss a collaboration between the two companies to optimize workflow and make targeted ad creative easier to produce and flight. Read more Decibel Decibel is a self-serve programmatic audio ad buying platform with an easy-to-use interface and tools to help you get your campaign ready, including AI creative generation Read more See all Deep Dives Sounds Profitable Podcasts Starting with our flagship daily look at the most important news in Podcasting, The Download, the Sounds Profitable podcast feed features the best thinking in the industry. Follow us on all podcast platforms for all of our audio content. Listen to our podcasts About Sounds Profitable Sounds Profitable is a collection of media properties — a newsletter, a podcast, and much more — that covers both strategic and tactical changes to the business of podcasting. Our primary goal with all the media we produce is to educate and empower the podcasting industry at all levels. Our aim is to provide: Insightful Content about all aspects of the industry, from Bryan, Tom, and an incredibly diverse collection of the brightest minds in podcasting Industry-Leading Research starting with our first study, The Creators, and the new Sounds Profitable Quarterly Research Series, designed to answer the most pressing industry questions, with free and open access for all Unmissable Events, where content producers, account managers, brand managers, and executives representing both buyers and sellers can interact, learn from each other, and make deals Peerless Advisory Services from Bryan and Tom, designed to keep your company in touch with the state of the art in the podcasting business and brief us about your latest developments Learn more Join the wave of our Events Partners of Sounds Profitable have access to our quarterly Podcast Business Leaders Summit, where the leading executives in Podcasting engage in open and honest discussions and have priority access to the latest research before it is released. See all events Sign Up and Stay Connected The Sounds Profitable mailing list is the key to our latest articles, research, and events. Sign up for free today! Your name Your email Select from the below to subscribe Sounds Profitable Newsletter and The Download's Weekly Recap Sounds Profitable's Tuesday newsletter and The Download's Friday weekly recap covering the business of podcasting. The Download Your daily source for essential news of the business of podcasting. Research Articles Deep Dives Podcast Events Press Releases Jobs Partners About Us Media Assets Contact Our latest research The Podcast Landscape, 2024 While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting? Ad Nauseam How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same. 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