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B2B Tech Marketplace for Technology Vendors | Spiceworks Ziff Davis
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B2B Tech Marketplace for Technology Vendors | Spiceworks Ziff Davis Skip to main content Skip to Main Navigation Skip to Main Content Skip to Footer Hit enter to search or ESC to close Close Search Menu Why SWZD Overview About SWZD Careers Products Data Intelligence Intelligent ABMTM Research and Content Email Marketing Display Advertising Lead Generation Virtual Events SpiceWorld Solutions Account Based Marketing Data Capabilities Demand Generation Marketing Services Our Network Resources Contact Sales Powering Authentic Connections™ between B2B technology buyers and sellers with insights and solutions. Reach decision makers at the right place, at the right time, across any vertical — anywhere in the world. What’s New The 2024 State of IT is here! The State of IT is an annual study that offers you a preview of organizations’ IT budget and tech adoption plans — brought to you by Spiceworks and Aberdeen Strategy & Research. Our relationships with millions of IT professionals and our proven analytical capabilities allow us to share insights that help everyone in IT stay ahead of the curve. Access the report Increase awareness, drive engagement, generate demand. Welcome to our data powerhouse. We leverage unmatched, first-party intent data gathered from our contextually relevant media network, and proven integrated marketing capabilities to help tech brands target decision-makers in the buying committee from the boardroom to the server room, when they’re in-market for your solution. Through a wide variety of engagement channels and touchpoints, we deliver business-level intent by analyzing billions of data points using our proprietary AI-driven data engine. Data Capabilities Always on, optimized marketing and omnichannel campaigns that focus on the intent of the buying committee. We help B2B marketers strategically plan, develop, and execute integrated campaigns, drawing from our deep understanding of tech buyers and the buyer’s journey. Our extensive digital marketing expertise, combined with our comprehensive global business-level and contact-level intent data uniquely positions us to provide unparalleled access to in-market buyers at every step of their journey. Welcome to intelligence-driven, omnichannel marketing. Account Based Marketing The powerful benefits of connecting technology buyers and sellers with Spiceworks Ziff Davis. Omnichannel Marketing Reach the right audience, in the right place, at the right time — across more than 50 technology categories Demand Generation Connect with buyers at critical decision-making points throughout the purchase cycle Marketing Services Create custom content and research that shapes your brand’s thought leadership and positioning as a leading voice in your space Data Capabilities Real-time access to proprietary first-party data, including business intent scores that inform your marketing efforts, resulting in more effective conversion through full-funnel customer targeting Our Network. Insights for Businesses and Intelligence for Brands. Our brand network includes vertical-specific B2B properties that key decision-makers within the buying collective rely on to stay up to date, hang out, and engage. Millions of business professionals trust us to offer high-quality content on relevant and evolving technologies that help them stay ahead of the curve. Our real-time updates on industry trends, software tools, community forums, reviews, expert commentary, and in-depth research offer trusted insights to IT decision-makers throughout the buyer’s journey. Our Network Reach your audience across our brand network. Resources Educational tools, guides, and thought leadership content to help you optimize your marketing strategy, develop long term customer relationships, and apply value-centric approaches for driving revenue. See All Resources Read MoreResourcesVideosGoogle’s Precision Marketing Overhaul: How SWZD Improved Lead Quality by 70% [Part-2]Learn how SWZD helped Google Chrome’s enterprise team overcome lead quality challenges and boost sales conversions by leveraging data-driven audience targeting and advanced AI technologies....Read MoreSeptember 16, 2024/ CommentsRead MoreResourcesVideosGoogle’s Precision Marketing Overhaul: How SWZD Improved Lead Quality by 70% [Part-1]Learn how SWZD helped Google Chrome’s enterprise team overcome lead quality challenges and boost sales conversions by leveraging data-driven audience targeting and advanced AI technologies....Read MoreSeptember 16, 2024/2 CommentsRead MoreInfographicsResearchResourcesDemand GenerationResearch2024 Tech Buyer Behavior: The Awareness StageAberdeen’s latest research with IT decision-makers in the Spiceworks Community uncovers the opinions, information, and channels buyers rely on in this early stage to educate themselves and learn...Read MoreSeptember 10, 2024/ Comments Let's Talk Spiceworks Ziff DavisWhy SWZD? 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