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HomeHomeHomeOur StorySportSpiritEngagementExperiencesProducts and ServicesLayout generated at 9/29/2024, 7:58:18 PMPage generated at 9/29/2024, 7:58:18 PMElevating Student ExperiencesImpacting the lives of over 55 million young people nationwideOur mission of elevating student experiences is critically important to society. We specialize in empowering schools and teams to build the most important brand for students, schools, and communities. Our divisions – BSN SPORTS and Varsity Spirit – create a thriving ecosystem that champions youth participation and fosters passion, enthusiasm, and community engagement. We provide the widest range of high-quality, customized products, services, and experiences that elevate school and team brands.Elevating student wellbeing and successIn 2014, Varsity Brands' research explored connections between school spirit and student achievement. Our latest research goes one step deeper and proves that school spirit contributes to students' success, with higher performance in many areas of their lives.View our latest researchThe authority in team athletic gear and sports equipmentBSN SPORTS elevates youth athletic programs as the #1 provider of customized uniforms, apparel, footwear, fanwear, equipment, facility branding, and more.Learn About BSN SPORTSVisit BSN SPORTSThe driving force of spirit and experiencesVarsity Spirit is the leading provider of cheerleading, dance, and performing arts competitions, apparel, uniforms, footwear, training camps, yearbooks, and more.Learn About Varsity SpiritVisit Varsity SpiritTransformative services with life changing resultsThrough IMPACT, our school partnership program, we create highly customized solutions that increase student success and build school spirit. Our solutions include character education, philanthropic programs, school branding, professional development, and other resources.Learn About IMPACTPowering girls forwardSURGE, BSN SPORTS new girls’ sports program, provides girls sports coaches FREE access to resources to help build your athletes’ confidence, motivation, mental wellness, and more. Because we know that where sports surge, success isn’t far behind.Explore SURGEWhy school spirit mattersStudents with higher levels of school spirit are: About UsAbout UsLeadershipDiversity, Equity & InclusionPartnershipsResearchPress ReleasesVB In The NewsCareersSupplier Code of ConductGet in touchContact UsMedia ContactsFollow UsOur DivisionsPrivacy PolicyTerms & ConditionsYour Privacy Choices© 2024 Varsity Brands. All rights reserved.enusen-us1727641256https://varsitybrands.com

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