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MatthewBall.coMatthewBall.co 0 Skip to Content Home About Gaming Disney OTT Video Film IP & Storytelling Music/Audio 'The Marveliad' Netflix COVID Impacts Epic Games/Fortnite The Metaverse My National Bestselling Book "THE METAVERSE" ALL ESSAYS Open Menu Close Menu Home About Gaming Disney OTT Video Film IP & Storytelling Music/Audio 'The Marveliad' Netflix COVID Impacts Epic Games/Fortnite The Metaverse My National Bestselling Book "THE METAVERSE" ALL ESSAYS Open Menu Close Menu Home About Gaming Disney OTT Video Film IP & Storytelling Music/Audio 'The Marveliad' Netflix COVID Impacts Epic Games/Fortnite The Metaverse My National Bestselling Book "THE METAVERSE" ALL ESSAYS Receive every essay via email; day of release Email Address Sign Up Thank you! Featured Sep 7, 2024 Breaking Down OnlyFans’ Stunning Economics Sep 7, 2024 Due to UK disclosure requirements, it's possible to examine the P&L of the privately owned/controlled OnlyFans. And the results are shocking. Sep 7, 2024 Aug 18, 2024 Roblox is Already the Biggest Game In The World. Why Can't It Make a Profit (And How Can It)? Aug 18, 2024 With 380MM MAUs, Roblox probably counts more players than the entire AAA gaming ecosystem, is more played than Disney+ is watched, and is starting to rival smaller social networks in scale. But Roblox has yet to profit. How can it become a business comparable to its operating scale? Aug 18, 2024 Aug 12, 2024 9 Takeaways from the Vision Pro After 6 Months Aug 12, 2024 Nine thoughts on Apple’s own expectations and spend, what the Vision Pro has and hasn’t achieved, fair and unfair evaluations, and more after six months Aug 12, 2024 Jul 22, 2024 The Founding of Epic Games and How Its First (And Accidental) Game Became “Unreal Engine 0” and Now Defines Fortnite Jul 22, 2024 Lessons on unexpected inspiration, UGC video games, and a four-decade quest to build the Metaverse. Jul 22, 2024 Jul 16, 2024 Interviewing Epic Games Founder/CEO Tim Sweeney and Author/Entrepreneur Neal Stephenson Jul 16, 2024 Tim and Neal’s thoughts on the definition of the “Metaverse,” its technological and economic growth, Neal’s reaction on the day Facebook changed its name to Meta, the future of Fortnite, their thoughts on Apple’s Vision Pro, blockchains, and the ethics of Generative AI, plus “Snow Crash 2," and much more. Jul 16, 2024 Jun 26, 2024 What A Century (Plus a Pandemic) Does to Moviegoing and Why It Matters Jun 26, 2024 The box office is in trouble — again. And there’s little to learn from which desert action epic thrived, why Fall Guy fell short and Inside Out 2 opened bigger than The Incredibles 2. It’s just about time and change. Jun 26, 2024 May 23, 2024 UPDATED: Parallel Bets, Microsoft, and AI Strategies May 23, 2024 Thoughts on corporate strategy formulation in the “age of AI,” the messiness of these strategies, and lessons from the past. May 23, 2024 Feb 6, 2024 On Spatial Computing, Metaverse, the Terms Left Behind and Ideas Renewed Feb 6, 2024 What’s old is new again, but sometimes reinterpreted, distorted, or weighted with what came in between. What matters, doesn’t, and where most agree we’re headed. Feb 6, 2024 Jan 23, 2024 The Tremendous Yet Troubled State of Gaming in 2024 Jan 23, 2024 If you’re a player or casual observer, the video game industry seems to have it all. Yet growth is now illusory, layoffs abundant, and game/studio shutdowns common. Why? And how might things change? Jan 23, 2024 May 30, 2023 Big Tech’s Biggest Bets (Or What It Takes to Build a Billion-User Platform) May 30, 2023 Meta’s Reality Labs losses may be eye-watering, but such investments aren’t rare - and they’re looking increasingly essential to building (or disrupting) a billion user platform. May 30, 2023 Mar 28, 2023 The Streaming Book Mar 28, 2023 A free and chart-filled mini-book on where we are in the Streaming Wars, have been, and will go. Mar 28, 2023 Jan 23, 2023 Why VR/AR Gets Farther Away as It Comes Into Focus Jan 23, 2023 Thirteen years after XR devices became a big tech obsession, VR/AR devices are not just behind schedule, they still seem far away. Why? Jan 23, 2023 Sep 18, 2022 What China, Marvel, and Avatar Tell Us About the Future of Blockbuster Franchises Sep 18, 2022 An essay on trade wars, unexpected successes, and the once but not future kings of the big screen. Sep 18, 2022 Aug 24, 2022 Big Think: The Metaverse Explained in 14 Minutes (Produced Video) Aug 24, 2022 Why should anyone care about the metaverse? Expert Matthew Ball explains what it is, what it isn’t, and why it matters. Aug 24, 2022 Aug 3, 2022 My Cover Story for TIME Magazine Aug 3, 2022 I adapted my book THE METAVERSE for TIME Magazine’s double issue cover story. Aug 3, 2022 Aug 24, 2021 Netflix and Video Games Aug 24, 2021 Why does Netflix want to enter gaming (beyond the money)? Why now? Can it succeed? What makes the category so uniquely challenging for the streaming giant? Aug 24, 2021 May 5, 2021 What Is an Entertainment Company in 2021 and Why Does the Answer Matter? May 5, 2021 Why is every media company now an “every media” company? What is it that audiences truly want? And what’s the most important goal for a franchise or IP? May 5, 2021 Feb 2, 2021 Apple, Its Control Over the iPhone, and The Internet Feb 2, 2021 An essay on platforms, power, prosperity, principles, and profits. Feb 2, 2021 Oct 15, 2020 How Technology Shapes Content and Business Models (Or Audio’s Opportunity) Oct 15, 2020 The content, business models, and health of every media category is driven by technology. And audio technology has never been so diverse and dynamic. After decades of struggles, audio is ready to grow, not just replace. Oct 15, 2020 Jul 26, 2020 Nintendo, Disney, and Cultural Determinism Jul 26, 2020 An essay on what Nintendo does and doesn’t want to be, why, and what this means for its future Jul 26, 2020 May 22, 2020 The Epic Games Primer: Parts I-VI Directory May 22, 2020 A walk through of one of the most important, but least understood companies of the future. May 22, 2020 May 5, 2020 Cloud Gaming: Why It Matters, What It Can’t Yet Be, and the ‘New’ Types of Games It Will Create May 5, 2020 Cloud gaming is just one part of the future of games, but just as TV wasn’t a visual form of radio, the games built for cloud will look very different from the games of today. Introducing the MILE. May 5, 2020 May 3, 2020 Content, Cars, and Comparisons in the "Streaming Wars" May 3, 2020 Streaming content spend needs to be handicapped based on the ability of a network to create hits and a library of value. As a result, the gap between the biggest and smallest spenders is tighter than the topline numbers suggest. May 3, 2020 Apr 17, 2020 Esports and the Dangers of Serving at the Pleasure of a King Apr 17, 2020 We are years and hundreds of millions of dollars into the rise of esports, but most esports teams and start-ups are struggling (if still operational). And bad luck is rarely to blame. Apr 17, 2020 Mar 8, 2020 Digital Theme Park Platforms: The Most Important Media Businesses of the Future Mar 8, 2020 An essay on theme parks, platforms, and the importance of hugs. Mar 8, 2020 Feb 27, 2020 7 Reasons Why Gaming IP Is Finally Taking Off in Film/TV Feb 27, 2020 After decades of fan petitions and dreams, it’s clear that video game publishers, Hollywood, and general audiences are finally ready for gaming IP to be adapted to film and TV. Why now and what does this mean? Feb 27, 2020 Feb 10, 2020 The Flaws of "Subscription Fatigue", "SVOD Fatigue", and the "Streaming Wars" Feb 10, 2020 The most popular narratives hide the truth of competition, scalability, and monetization. Feb 10, 2020 Oct 28, 2019 Cinematic Universes Aren't New; They're the Oldest Stories on Earth (Marveliad: Eps. I + II) Oct 28, 2019 For millennia, the most popular stories on earth were epic tales of Gods and heroes. Five thousand years later, human culture remains similarly transfixed, albeit on a more modern epic: the Marvel Cinematic Universe. Oct 28, 2019 Oct 16, 2019 Hollywood’s Video Game Blind Spot Oct 16, 2019 As Hollywood empties its bank accounts for more TV and film assets, it continues to ignore the most ascendant media category. And it can’t afford to do so much longer. Oct 16, 2019 Oct 16, 2019 Disney, IP, and "Returns to Marginal Affinity" Oct 16, 2019 A framework for how to think about story/IP-based media companies, the upsides and risks in story ecosystems, and the strongest bear case for Disney’s immediate future. Oct 16, 2019 © Matthew L. Ballenusen-US1727867459https://matthewball.co

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