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AdMonsters - Ad operations news, conferences, events, communityAd operations news, conferences, events, communityAdMonsters - Ad operations news, conferences, events, community Skip to content Toggle Primary Navigation More Events Monstership Sponsorship Jobs The Power List Data Management Display Header Bidding Malvertising Mobile Native Non-Human Traffic Private Marketplaces Programmatic Real-Time Bidding Video Viewability Events Events Other Events Monstership Monstership Sponsorship Topics Ad Quality Cookies CTV Data Management Header Bidding Identity Mobile Native Programmatic Real-Time Bidding Video Viewability Decoder Wrapper Playbooks Jobs Search Twitter LinkedIn Facebook Subscribe to Our Free Newsletters Our subscribers are digital media and advertising technology leaders. What Are the Top Data Clean Rooms Solutions? You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven… What Is the Role of AI in Mobile Measurement and Attribution? Google’s Global Antitrust Reckoning; MediaMath Works To Regain Industry Trust Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem The Open Web Isn’t What Advertisers Think It Is AdMonsters Publisher Forum: The Conference Experience Next Event: Publisher Forum Scottsdale November 10-12, 2024 Scottsdale, AZ Learn More November 10-12, 2024  |  Scottsdale, AZ Learn More Features How Video Publishers Can Create A Comprehensive Ad Monetization Strategy Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST monetization. Read More Google’s Agency Incentives Controversy; Is Brand Safety Bad for Publisher Revenue; X Struggles With Ad Spend Can a week really go by in ad tech without Google being under the microscope? Google's incentive programs for agencies are under intense scrutiny as new documents filed in the Department of Justice's antitrust trial against the tech giant reveal new details. Read More How Contextual Analysis Shapes Political Campaigns: Insights from GumGum’s Hailey Denenberg GumGum’s latest analysis reveals how contextual advertising tools reshape political campaigns by uncovering significant media trends and sentiment shifts, offering strategic insights for tailoring messaging and targeting.  Read More Retail Media: As Important for Brand Builders as Performance Marketers Retail media is more than just a performance channel — it's a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon's pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. Read More How Fandom Is Mastering the Art of Addressability and Privacy With an Assist From Intent IQ With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions. WITH THE SUPPORT OF Intent IQ Read More Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge? Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search. Read More What Happens When Google Can No Longer Set the Rules for the Web? Google's recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem. Read More Level Up Your Revenue With the Exploding Potential of In-Game Advertising for Publishers Publishers are all looking to level up their revenue and audience engagement, and in-game advertising is the power-up many have been looking for. The gaming industry has entertained all demographic types for quite some time and is now filled with opportunities for advertisers, marketers, and publishers. Read More Chick-fil-A Announces Streaming Service; American Consumers Trust YouTube Over Traditional News Chick-fil-A is branching into original content creation, collaborating with major studios to produce family-friendly, unscripted series for a new streaming service launching later this year. The company is also exploring scripted and animated projects, with a budget of around $400,000 per half-hour for unscripted content. Read More The Cash Crunch Conundrum: How Extended Payment Terms Stall Ad Tech Innovation Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging… Read More View All Articles Join Us At: Publisher Forum Scottsdale November 10-12, 2024 Scottsdale, AZ Playbooks Ramping Up Your Revenue: Digital Publishers Reveal Key Growth Strategies August 5, 2024 “If a publisher is investing in audience development tools and incurring expenses against them, then you would hope that the same publisher has a view on increasing revenues above those costs.” — Justin Wohl, Chief Revenue Officer at Snopes.com and TVTropes.org The past few years have been tumultuous for publishers.… View all playbooks... Everything About mobile 114 video 112 Connect 94 viewability 70 google 69 programmatic 67 header bidding 62 gdpr 53 privacy 50 cookieless 46 Most Popular Articles Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge? How Video Publishers Can Create A Comprehensive Ad Monetization Strategy How Fandom Is Mastering the Art of Addressability and Privacy With an Assist From Intent IQ How Contextual Analysis Shapes Political Campaigns: Insights from GumGum’s Hailey Denenberg Retail Media: As Important for Brand Builders as Performance Marketers View All AdMonsters is the go-to industry resource for the advertising and revenue ops community We create content and conferences for the people who run, manage, bill, analyze and track digital advertising campaigns for digital media brands. Our audience encompasses professionals who work for digital publishers, agencies, connected TV brands, newsletters and podcast brands – in a nutshell, any digital medium where ad dollars are spent. AdMonsters is for the tech nerds, revenue geeks, operations gurus and ad ops hotshots! Twitter Facebook LinkedIn Next Event Publisher Forum Scottsdale November 10-12, 2024 Scottsdale, AZ Learn More Sign Up for FREE Email Updates! 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