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Sitecore CDP: Unify & Leverage Customer Data | SitecoreSitecore CDP lets you create secure, unified customer profiles from historical, transactional, or behavioral data for every customer.Sitecore CDP: Unify & Leverage Customer Data | SitecoreSkip to main contentExploreGo backExplore SitecoreWe help marketers and technologists collaborate seamlessly to get results faster.Learn moreWhy SitecoreCase StudiesExperience AwardsAnalyst ReportsUse CasesModernize your DXBring technology, process, and strategy together to drive business results and value.Manage global contentCraft content that matters and share it with the world.Deliver limitless commerceDeliver engaging, personalized ecommerce experiences wherever your customers are now—and wherever they’ll be nextOptimize with dataAnalyze, improve, and optimize your website for a better user experience that gets results.Popular topicsArtificial IntelligenceContent ManagementDigital Asset ManagementOmnichannel PersonalizationExplore more topicsIndustriesFinancial ServicesManufacturingGovernmentTravelExplore more industriesProducts & ServicesGo backDXP OverviewOur composable DXP brings experience, content, and commerce together to empower you to deliver standout customer experiences. Explore Products & ServicesProduct StrategyGenerative AI for MarketersMoving to XM CloudExperience ManagementXM CloudContent ManagementSearchSearch and DiscoveryPersonalizePersonalization and TestingCDPCustomer Data ManagementConnectRapid, API-enabled integrationExperience Platform (XP)The Original Digital Experience PlatformContent LifecycleContent HubDigital Asset Management and OperationsCommerceOrderCloudHeadless eCommerceServicesManaged CloudSitecore ServicesSitecore360Sitecore LearningPartnersGo backPartnersBring a partner aboard who collaborates with your business and designs solutions that have a real-time impact.Learn moreWhy Work with PartnersGlobal AlliancesTechnology PartnersSitecore IntegrationsFind a PartnerExplore PartnersFind a solution partner to help solve your content, experience, and commerce challenges.Explore Partner SolutionsSolutions from our partners that accelerate impactExplore App MarketplacePowerful, pre-built connectors and apps from Sitecore and our ecosystem partners.Partner OpportunitiesAbout the Partner ProgramBecome a PartnerPartner AwardsSitecore Independent Software Vendors (ISV)Authorized Training Partner (ATP) ProgramPartner ConnectSitecore Partner NetworkA central hub for all Sitecore Partner Program information, enablement, sales tools, and deal registration.ResourcesGo backResourcesWhether you’re new to Sitecore, or an existing user needing new skills, we provide effective solutions to suit your needs—from project kick-off to go-live and beyond. Browse more resourcesResource HubSupportSitecore SymposiumInsights & GuidesInsightsLearn from Sitecore experts, change-makers, and visionaries. Sitecore on SitecoreLearn about Sitecore's digital experience strategy and the technology behind sitecore.com.Events & WebinarsJoin us in person or online to learn and grow with experts and your peersOther ResourcesDocumentationCommunityDeveloper PortalSitecore LearningSitecore Partner NetworkSitecore DownloadsKnowledge BaseSitecore MVP ProgramSitecore SymposiumCompanyGo backAbout Us From creating the first websites of a few friends, we’ve grown to offer an exceptional ecosystem of partners and people to deliver uniquely personal digital experiences.Learn moreLearn more about usOur StorySustainabilityLeadershipNewsroomSitecore in the news and making news around the world.Office LocationsOur locations around the world.Contact UsGet in touch with our experts. Request a DemoLet us show you how Sitecore can help your brand deliver exceptional experiences.Careers @ SitecoreYour Sitecore adventure starts here. SearchOur sitesRequest a demoshow drawerThis is the content of the drawer.CDPMobilize your customer data and maximize engagement An intelligent customer data platform that centralizes all your customer data and activates it to deliver hyper-personalized content and customer experiences. Impact for every teamFOR MARKETERSCustomer intelligenceConnect all your customer data effortlessly and in real time across your experience stack.FOR DEVELOPERSRobust toolsEmpower developers with robust tools and familiar languages to enhance productivity.FOR TECHNOLOGISTSModern platformIngest customer data into your ecosystem with a modern, composable solution and seamless API integrations.Proudly partnering with global companiesUnderstand every customerDeep customer insightBoost engagement and drive marketing relevance with connected customer data and analytics.Single customer viewRecognize existing or new users securely with automatic identity resolution.Real-time data processingCapture every click, search, tap, and buying signal from web, mobile and all your digital channels.Advanced segmentationCraft highly targeted customer cohorts to activate across any channel, instantly.Seamless data integrationIngest all your historical and contextual customer data from across your ecosystem via interactive APIs.INTERACTIVE DEMOTake a guided tour of CDPDiscover the key features of our cloud-native CMS, such as visual page editing, multilingual and multisite management, personalization, and analytics.Start guided tourLearn more about CDPCheck out our latest blogs, guides, research, and on-demand content.ArticleHow to Implement a Customer Data Platform (CDP) | SitecoreA well-planned implementation will maximize the benefits of your CDP investmentView all resourcesArticleD2C vs B2C E-Commerce Showdown: Uncovering Key Differences | SitecoreMaster customer insights to drive your business forward. Explore how distinct D2c & B2c ecommerce strategies shape customer relationships and business growth.InsightsUnlocking Customer Data Through Visual Analytics and Journey Mapping | Sitecore BlogThis blog introduces the visual analytics and journey mapping capabilities added to Sitecore XM Cloud and CDP aimed at improving customer experience.InsightsThe CDP Program Lifecycle | Sitecore BlogThe first of a two-blog series on organizing your CDP program, this blog discusses the end-to-end CDP program lifecycle.ArticleWhy you Need an Enterprise Customer Data Platform | SitecoreDiscover the undeniable benefits of implementing an enterprise customer data platform, and take your enterprise to the next level.InsightsHow AI-Powered CDPs Drive Exceptional CX | Sitecore BlogFind out how a smart hub Customer Data Platform brings together data management, intelligence, and orchestration for reimagining the customer experience.InsightsThe Customer Data Platform and Customer Data Compliance | Sitecore BlogGet a grasp on managing your data with insight gleaned from the IDC MarketScape on CDPs for front-office users.Customer AwardEmirates Used AI & VoC to Improve Customer Experience with SitecoreRead how Emirates combined AI and VoC to produce a better customer experience with Sitecore.What industry experts sayReporterTitleIDC MarketScape: Worldwide Hybrid Headless Content Management Systems 2023Read moreCDPFrequently asked questions01.What is a customer data platform?A customer data platform (CDP) is a centralized hub that unifies customer data from various sources, providing a single, comprehensive view of each customer.02.What is the purpose of a CDP? A CDP gathers, organizes, and analyzes customer data, enabling businesses to understand and engage their customers more effectively.03.What are some other features of Sitecore CDP? Advanced exports for social media activation: Automatically export audience segments at scheduled intervals for precise and timely social media campaigns. Real-time data capture and analysis: Instantly capture and analyze customer data to gain insights into behaviors and preferences, allowing for agile decision-making. Omnichannel personalization: Deliver consistent, personalized experiences across all channels, including web, mobile, and in-store. Customer journey orchestration: Map and understand customer journeys to craft tailored experiences at every touchpoint. Bespoke audience segmentation: Use intuitive tools to create targeted customer cohorts for multi-channel campaigns. 04.CDP vs CRM? While CRMs focus on sales and managing customer relationships, CDPs integrate data across all touchpoints, offering deeper insights and enabling activation based on customer behaviors and preferences.05.Who needs a customer data platform? Any business looking to leverage data for personalized marketing, improved customer experiences, and data-driven decision-making will benefit from a CDP.06.What is the difference between Google Analytics and a CDP? Google Analytics tracks and reports website performance metrics like traffic and user behavior. A CDP, however, unifies data from various sources (websites, mobile apps, CRM, social media, transactional data, offline data) to provide a comprehensive customer view.07.Why is a CDP better than a DMP? A DMP gathers and segments temporary third-party data for paid media campaigns. With the decline of third-party cookies, CDPs have become essential for unifying, storing, and segmenting first-party customer data.08.What is identity resolution? Identity resolution matches guest profiles by unifying data from current sessions with existing profiles, creating a single, cohesive customer profile.Get started with Sitecore and request a demo callRequest a personalized demo for you and your team and let us show you how Sitecore can help your brand deliver exceptional experiences — add your details and we'll be in touch.First NameLast NameBusiness E-mailCompanyJob RoleAlliance ManagerArchitectBrand/CreativeBusiness AnalystChief Digital OfficerChief Executive OfficerChief Information OfficerChief Marketing OfficerChief Revenue OfficerChief Technology OfficerCommunications/EventConsultingContent MarketerCustomer ExperienceDeveloperDigital MarketerDigital MerchandiserEcommerceFinanceITMarketing DeveloperMarketing OperationsMarketing TechnologistProduct MarketingProgram ManagerProject ManagerSales OperationsSales/Business DevelopmentSecurityTech LeadUX DesignerWeb StrategyWeb TechnicalPhone NumberRegionAfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChinese TaipeiChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, the Democratic Republic of theCook IslandsCosta RicaCote d'IvoireCroatiaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People's Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, the former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinian Territory, OccupiedPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRwandaSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSpainSri LankaSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweBy submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. 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I understand that I can opt-out at any time via the unsubscribe button in Sitecore communications.Request a demoGet supportResources, support, and services to unlock the full potential of Sitecore.Get supportJoin a webinarConnect with your peers and improve how you deliver digital experience.Explore webinarsStart a conversationFind out what Sitecore can help you build.Contact SalesExploreExplore SitecoreModernize your DXManage global contentDeliver limitless commerceOptimize with dataWhy SitecoreAll Customer StoriesAll Experience AwardsAll Analyst ReportsSitecore SymposiumProductsPlatform OverviewXM CloudSearchPersonalizeCDPSendExperience Manager (XM)Experience Platform (XP)Content HubOrderCloudServicesSitecore ServicesSitecore TrainingManaged CloudResourcesResource HubInsightsSitecore on SitecoreEvents & WebinarsSupportCompanyAbout UsNewsroom© Copyright 2024, Sitecore A/S or a Sitecore affiliated company. 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