https://campaign.red

CampaignRedCampaignRed Skip to Content Skip to Main Navigation Skip to Footer Home Page ASIA CANADA UK US RED Subscribe Sign in CampaignRed Search Menu Menu ASIA CANADA UK US RED HOME ANALYSIS MARKET REPORTS THE DATA THE DATA GLOBAL HIGHLIGHTS AGENCY DATA AGENCY RANKINGS BRAND DATA M&A ACTIVITY MARKET DATA SECTOR DATA Show Search Search What isCampaign Red? Global insights, analysis and data content services for organisational subscribers What isRed's purpose? To help organisational subscribers benchmark performance, identify opportunities and understand market trends in advertising, marketing and media How doesRed do this? At its heart is a database of global new-business, mergers and acquisitions, award wins, billings and creative work in the advertising industry What isRed's core offer? Campaign Red global and regional reports – analysis, insights and forecasts based on proprietary and other data Why is it called‘Campaign Red’? Campaign is a black, white and red brand. The ‘news’ is black and white and the ‘data’ proposition is red Who will haveaccess to Red? Organisational subscribers or subscribers to Campaign’s regional ‘Knowledge’ or equivalent, high-value subscription tiers MARKET REPORT The most active new-business sectors and how these will change in the future Campaign’s Annual New Business Report 2024 assesses the past, current and future new-business performance of the different industry sectors with key insights for agencies and marketers. The state of play in the sectors FMCG: A fall in spend but confidence high as inflationary pressures fade Retail: Renewed belief in advertising, as retailers develop their own media networks Pharma: “If Pharma doesn’t own the conversation, someone else will” The other sectors making waves MORE MARKET REPORTS “The purse strings are opening again” How the fortunes of the “big six” holding companies diverged in 2023 The shockwaves impacting new-business spend globally and what it means for you INFOGRAPHIC OF THE MONTH PHD maintains global new-business lead of almost $2bn while Spark Foundry catapults to join the top five Click on the graphic below to see the full report NEW-BUSINESS RANKINGS UM soars up new-business rankings following European wins EssenceMediacom maintains new business lead with Government of Canada win Publicis Media scales the league following Hershey Foods win Wegmans Food Markets win pushes Horizon Media back to the top Zenith rockets into top 10 in global new-business league Global M&A deals fall 15% in H1 but acquisitions of UK companies rise Campaign Global Forecast Q3 2024: Brands unleash tactical ads Are reactive ads becoming a bigger part of the marketing mix? SPOTLIGHT One global pitch held the market afloat Omnicom successful in retaining biggest pitches Canadian Government and Molson Coors among biggest moves Omnicom tops table and travel sector spikes Billings fall but retentions rise Media account activity See the latest account wins and how much they are worth Help and information About us Contact us Accessibility Editorial complaints © Haymarket Media Group Ltd. | Terms & Conditions Cookie Notice Privacy Notice Cookie Settingsenen1727784046https://campaign.red

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