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Home - European Interactive Digital Advertising AllianceHome - European Interactive Digital Advertising Alliance Home Who we are About EDAA Our Board Meet the team What we do Our Mission European Principles For Companies For Consumers Consumer Education Icon Providers Certification Providers The AATP The AATP Principles and Programme Documents Your benefits and commitments under the AATP Participating Companies News and Resources Press Releases Reports Multimedia Blog Glossary F.A.Q. Home Who we are About EDAA Our Board Meet the team What we do Our Mission European Principles For Companies For Consumers Consumer Education Icon Providers Certification Providers The AATP The AATP Principles and Programme Documents Your benefits and commitments under the AATP Participating Companies News and Resources Press Releases Reports Multimedia Blog Glossary F.A.Q. Home Key Resources The DSA, which amends the e-Commerce Directive (2000/31/EC) will govern the responsibilities of digital platforms. Following the example set by the General Data Protection Regulation (GDPR), it will also apply to platforms established outside the EU in case they target European consumers. Download The EDAA’s consumer-facing programme is pan-European and industry-wide, backed by credible compliance and enforcement mechanisms. Its evolution is driven by consumer research and has gained widespread uptake in the market. The EDAA is well positioned to complement the objectives of the DSA. Download Your Online Voices: Your Voice, Your Choice is the largest Consumer Conversation of its kind and shows the perceptions and expectations of consumers in relation to data-driven advertising. The findings will contribute to the upcoming developments of the EDAA Self-Regulatory programme. Download About us The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Data-Driven Advertising (or Online Behavioural Advertising/OBA). Its main purpose is to provide companies involved in data-driven advertising across Europe the ‘AdChoices Icon’, a consumer-facing, interactive symbol that links consumers to an online portal, www.youronlinechoices.eu, where consumers can find easy-to-understand information about data-driven advertising as well as a mechanism for exercising informed choice over tailored, personalised ads. Online Advertising & Privacy EDAA offers European citizens greater transparency, choice, and control over their online advertising and privacy preferences and provides easy-access information about how data-driven advertising works in practice. To find out more how you can manage your own online advertising and privacy preferences, or about how data-driven advertising supports the digital content, services, and applications you enjoy, at little or no cost whilst delivering relevant ads on the websites you visit, go to YourOnlineChoices.com.   Solutions For Consumers: EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices to ensure European citizens have more transparency, choice and control in relation to data-driven advertising. Find out more here. For Companies: EDAA’s Self-Regulatory Programme involves hundreds of companies and has been developed by leading European bodies across the digital advertising ecosystem, from publishers to advertisers. To implement and enforce pan-European standards on the practice of OBA and in doing so, offering business solutions which respond to growing concerns around privacy. Find out more here. Find out more about the governing European principles Visit www.youronlinechoices.eu How online behavioural advertising works Learn more about OBA What we do for consumers EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices. It ensures that European citizens have greater transparency, choice and control in relation to data-driven advertising. TRANSPARENCYTRANSPARENCY The OBA icon appears in or around online ads or on websites where OBA data may be collected. It lets you know that companies involved in serving these ads are respecting EDAA’s self-regulatory principles. The icon is also linked to the Consumer Choice Platform at www.youronlinechoices.eu where you can find a wealth of information about data-driven advertising. CHOICECHOICEThe Consumer Choice Platform at www.youronlinechoices.eu enables you to choose whether to opt-out or opt-in to receiving OBA from the companies listed on our platform. The site is also accessible by clicking on the AdChoices icon, which appears in or around online ads or on websites where OBA data may be collected. CONTROLCONTROL By using the opt-in or opt-out tool (Consumer Choice Platform) a www.youronlinechoices.eu you can control whether to receive tailored ads from the companies listed on the Platform, giving you control of your online advertising privacy preferences. Go to your country’s page on YourOnlineChoices if you wish to file a complaint. Go to www.youronlinechoices.eu What we do for companies EDAA’s Self-Regulatory Programme offers a technology-neutral solution to growing digital privacy concerns, rebuilding trust through enhanced transparency, choice and control. At the same time, ensuring the online advertising industry can continue to do what it does best, inform, empower and innovate! Apply Join the Self-Regulatory Initiative and apply to use the EDAA’s tools (AdChoices Icon and/or Consumer Choice Platform) for your online ad campaigns. 1 2 Integrate Integrate the EDAA’s tools across your company’s online advertising practices, to better inform and empower consumers. Comply Self-Certify your compliance within 6 months of joining the Programme. Participating companies acting as Third-Parties must also complete an Independent Certification to obtain their Trust Seal. 3 Find out more about what we do for companies Governing Associations Recent posts In tribute to Lucas Boudet, a driving force of advertising self-regulation across Europe and beyond September 6, 2024 Contact us 26, Rue des Deux Églises1000, Brussels Email: info[at]edaa[.]eu Call: +32 (0) 2 513 78 06 Latest Tweets EDAATweets @EDAATweetsYou currently have access to a subset of Twitter API v2 endpoints and limited v1.1 endpoints (e.g. media post, oauth) only. If you need access to this endpoint, you may need a different access level. You can learn more here: https://developer.twitter.com/en/portal/product YourOnlineChoices.euSign up for EDAA news Email address: Organisation Leave this field empty if you're human: © 2024 EDAA - Read our Privacy Policy & use of Cookies Sign up now for EDAA updatesenusen-US1726606292https://edaa.eu

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