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World of Private Label TodayWorld of Private Label Today Skip to main content The Key to Successful Buying and Selling One of the major challenges of today’s modern leadership is understanding and communicating effectively in a five-generation workplace. Karen Green, experienced retail seller and buyer, and founder of Buyer-ology®, outlines her matrix and five-stage B-U-Y-E-R process to effectively profile targeted customers and ultimately increase success in selling opportunities. CLICK HERE FOR FULL INTERVIEW. Click here to download video. PLMA’s Annual Private Label Summit • 29-30 October 2024 • Milan Staying ahead of the curve and making strategic connections is essential in the private label business. PLMA's Annual Private Label Summit brings together manufacturers, retailers, trade press, and industry consultants for a two-day programme of presentations, panel discussions, networking, and a store tour diving into Milan's retail landscape. For more information and registration details, please click here or contact us at education@plma.nl. Private Label Sales Surge in U.S. Annual private label dollar sales in the U.S. have increased by 34% over the past four years. Judith Kolenburg shares an overview of this diverse and expansive retail market, which promises many opportunities for European players and their expertise on private label. In other news, Hans Kraak explains the rise and risks of the ketogenic diet, which inspired new product ranges and is expected to reach approximately 18.5 billion euros in value by 2033. Click here to download video. The Private Label Push in Europe vs. U.S. While European private label manufacturers and retailers operate substantially differently than their US counterparts, some parallels can be made between the two markets. Jan-Benedict Steenkamp, author and marketing professor at European and American universities, discusses US Walmart’s concept and sees opportunities for highly sophisticated European manufacturers in the US market. CLICK HERE FOR FULL INTERVIEW. Click here to download video. The PLMALive.eu monthly videos are presented by PLMA International Council. Follow us on LinkedIn. Copyright © 2024 by PLMA.1727917333https://plmalive.eu

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