https://informativgroup.com

Informativdecision forecasting, customer behavior forecasting, predictive consumer insights, message testing, pre-launch testing, alternative to A/B testing, alternative to surveys, synthetic research alternative, AI persona alternative, market researchInformativ forecasts which people will respond to which message or offer, and why, before an organization spends. Every forecast is sealed before launch and graded against what people actually did.Informativ INFORMATIV Overview The problem What is different The technology Accountability Working with us Get in touch Products For organizations For technology companies Beyond marketing Our journey Contact Decision forecasting We tell you what people will do before you spend, and we keep score Informativ forecasts how each group of people will respond before you launch, then grades every forecast against the results. See a forecast on your data Our journey The problem What weak insight, planning and execution cost each year Whether you are winning customers, investors or voters. Insight ~$22B research that decisions never use Origin Planning ~$11B plans that are never graded Flight Plan Execution $26.8B ad spend wasted Live How these figures were calculated Insight and planning are Informativ estimates. Insight: $56B global market research spend, 2024 (ESOMAR) × 40% of key decisions made without consumer insights (Market Logic, 2024). Planning: $111.3B US marketing consulting, 2026 (IBISWorld) × 10%, the minimum share of spend 78% of decision-makers believe is wasted through poor measurement (Haus, 2026). Execution: ANA Programmatic Transparency Benchmark, Q2 2025, global, annualized. What is different What Informativ does differently Before you spend No campaign history needed. Group by group Including the groups an average hides. The why, recorded Each finding carries into the next decision. Sealed, then graded We know of no research firm, consultancy or forecaster that does this. The technology How the system works 1 2 3 4 5 Read Forecast & seal Decide Match Grade who is likely there before anything runs act · test · hold back message to person against the seal each result updates the next forecast Readwho is likely there Forecast & sealbefore anything runs Decideact · test · hold back Matchmessage to person Gradeagainst the seal ↺ each result updates the next forecast 15 years of research Proprietary models No third-party AI No personal data Accountability Every forecast is sealed, then graded Sealbefore launch Runin your channels Gradeagainst results 88%winning ad picked, 2,057 sealed tests 91.7%accuracy in an unfamiliar industry 98.3%same verdict on a blind re-run Tests on historical data. A live test against a control group is next. See our journey. Working with us Three steps to a graded forecast 1Back-testWe forecast a past result blind. You grade us. 2ForecastSealed before your next launch. 3Run it liveIn your ad platforms or your own channels. See the products Get in touch See a forecast on your own data Send us a past decision. We will forecast it blind, with no integration or media spend. hello@informativgroup.com Email us Copy address Products Three products, two plans Use one, or run all three in sequence. Every forecast is sealed and graded. For organizations Brands, agencies and other organizations 1 · Understand Origin Who buys, why, and what holds the rest back. Addresses ~$22B 2 · Plan Flight Plan A sealed forecast and a plan ready to run. Addresses ~$11B 3 · Run Live The plan in your ad platforms and channels, re-forecast weekly. Addresses $26.8B Informativ CompleteAll three, ongoing, for one organization. Informativ EnterpriseOur forecasts inside your platform. For technology companies Informativ Enterprise One agreement puts graded forecasts in front of every customer on your platform. No rebuild needed. Ad-buying and media platforms Customer engagement platforms Data and identity platforms Research and insights providers Beyond marketing Wherever a decision depends on how people respond Account opening Patient enrollment Resident communication Investor sign-up Talk to us about your decision Our journey How we have built and tested Informativ Milestones as they complete, and results as they are graded. Each stage starts when the one before it passes. CompleteJune 2026 Working prototype Running on real client material. CompleteAugust 2026 First complete version of the engine Version 1 of Ava, completed August 15. Complete Measurement standard Rules for sealing and scoring, fixed before any grading. Complete Sealed tests on historical data Sealed before each outcome was revealed. 88%winning ad picked in 2,057 preregistered tests 91.7%accuracy in an unfamiliar industry, no retraining 98.3%same verdict on a blind re-run 0invented findings when source material was thin Complete Historical campaign re-run Ava’s plan applied to a past campaign’s full record. Details on request. In progressNovember 2026 Full system build and simulation Every part connected and run in a simulated ad marketplace. No media spend. Next Live campaign Confirms bidding, tracking and reporting on a real platform. Next Live validation against a control group About two months, graded against a randomized control group. Next First design partners Back-tests on partners’ own records, graded by them. Want to talk about a validation on your own data? Get in touch. INFORMATIV hello@informativgroup.com © 2026 Informativ Group Corporationenen1794342483https://informativgroup.com

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