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Welcome to The AREA Augmented Reality Enterprise Alliance dedicated to accelerating the adoption of Enterprise AR globally.
Home - AREA Augmented Reality for Enterprise Alliance Member Login Join Today About About the AREA Augmented Reality Leadership Partners FAQ Getting Started Contact Join Today OMG Story Committees Research Interoperability & Standards Human Factors Safety Marketing Requirements Security Research AREA Research Agenda Research Reports AREA Student Research Award Tools Augmented Reality Glossary ROI Calculator AR Heuristics Tool Requirements Tool FindAR Infographics Safety Security Zero Trust Playbooks Best Practice Safety Resources Blog Events Journal of Innovation Press Releases Use Cases Videos Webinars Podcasts Newsletter Sign Up Membership Become a Member Current Members Member Spotlight Startup Program Join Today Member Login Request Username Lost Password AREA Webinar SeriesScoping & Scaling XR in Energy Panelists from Virtualware, HTC Vive, and Shiny Box Interactive look at practical strategies for implementing Extended Reality technologies across the energy sector. Watch on Demand + 13th AREA RESEARCH PROJECTAR-Assisted Inspections for Quality & Compliance Our newest research address barriers to adoption, including technological, economic, organizational, and regulatory challenges. Download Report + OMG Journal of InnovationPioneering Innovations in Aviation & Aerospace Our 25th edition offers insights into the current state of digital technologies in these fields. Read it Now + Free AR Security InfographicExplore AR security risks and related considerations The AREA Security Committee has added new interactive features to our online tool. Get Started! + 7th AREA Research Project3D Asset Usage In Enterprise AR Now available to the public! The free report analyzes toolchains that facilitate 3D asset ingestion into AR, spanning a range of use cases. Download the Report! + AREA Webinar SeriesWireless Application Testing for AR Experts from Rohde & Shwarz introduce an approach to testing XR devices and applications over 5G, WiFi, and future 6G networks. Watch the Replay+ + Why Augmented Reality? Augmented Reality offers the ability to visualize data and instructions overlaying digital assets in the real world in real time. This capability is delivering tremendous benefits to enterprises – increasing productivity, lowering costs, improving safety, enabling expertise to be shared more easily, and more. Organizations of all sizes across industries are taking advantage of AR to drive innovation, increase competitiveness, and accelerate business strategies. LEARN MORE Join the AREA The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises. How To Join THE AREA PODCAST Top AR Trends for 2024: Interaction Modalities for AR (Part 1 of 2) Boeing's Samuel Neblett and Contact CI's Alex Meland chat about ways to interact with AR. LISTEN NOW NEW RESEARCH Effectiveness of AR for Training The 11th AREA Research Report reviews the state of the art of XR in the context of industry training. DOWNLOAD HERE AREA BLOG Hear first-hand from AR experts Thought leadership from our members and AR industry heavyweights, including technology breakthroughs and news analysis. START READING MEMBER SPOTLIGHT RTX Raytheon Technologies Corporation is an aerospace and defense company that provides advanced systems and services for commercial, military and government customers worldwide. LEARN MORE What's going on Latest News Sep 3 2024 Object Management Group Publishes Aviation and Aerospace Journal... Sep 3 2024 “The JoI now has an expanded scope to include articles from OMG’s consortia, including the OMG Standards Development Organization, the... View More Aug 22 2024 Augmented Reality for Enterprise Alliance Announces the AR Secur... Aug 22 2024 The infographic has ten sections for AR Security. The sections contain the risks and considerations related to the topic within... View More Aug 14 2024 Augmented Reality for Enterprise Alliance Elects New President Aug 14 2024 As President, Ryan will serve as the organization’s primary advocate, fostering partnerships, driving strategic direction, and ensuring the successful execution... View More Aug 5 2024 Augmented Reality for Enterprise Alliance Publishes Latest Resea... Aug 5 2024 “AR-assisted inspections can greatly benefit aerospace and defense, oil and gas, and healthcare industries due to intricate processes and inspection... View More Jul 16 2024 The AREA Welcomes Net4 Connect as a Member Jul 16 2024 “We are delighted to join the AREA community. Becoming part of a network sharing our enthusiasm and passion for augmented... View More Jul 10 2024 The AREA Welcomes HTC VIVE as a Member Jul 10 2024 View More Jun 4 2024 ORAU awards 35 research grants totalling $175,000 to junior facu... Jun 4 2024 The awards recognize faculty members for their work in any of five science and technology disciplines: engineering and applied science;... View More May 9 2024 Augmented Reality for Enterprise Alliance Announces the AR Safet... May 9 2024 BOSTON, MA – MAY 9, 2024 – Today, the Augmented Reality for Enterprise Alliance (AREA) announced the AR Safety Infographic, a new... View More Apr 10 2024 Augmented Reality for Enterprise Alliance Announces its Statemen... Apr 10 2024 BOSTON, MA – APRIL 10, 2024 – Today, the Augmented Reality for Enterprise Alliance (AREA) announced a new tool called the AREA... View More Mar 18 2024 Augmented Reality for Enterprise Alliance Announces its 10th Ann... Mar 18 2024 “Innovation knows no bounds, and the AREA is proud to have been at the forefront of driving technological advancements and... View More Feb 21 2024 Object Management Group Hosts Event on the Impact of Digital Tra... Feb 21 2024 “Leading organizations across all industries are advancing their digital transformation efforts with cutting-edge technologies in Gen AI, digital twins, IoT,... View More Dec 14 2023 Augmented Reality for Enterprise Alliance Publishes Latest Resea... Dec 14 2023 “Many organizations are rightly concerned about cybersecurity threats and forbid the use of unsecured devices,” said Mark Sage, Executive Director... View More Oct 3 2023 Object Management Group Announces Transform! @InfoComm 2024 Prog... Oct 3 2023 “Many senior technology and engineering professionals are leading digital transformation efforts across many industries,” said Ron Zahavi, Conference Program Director,... View More Sep 28 2023 Object Management Group Seeking Speakers/Showcases for Transform... Sep 28 2023 “At Transform!, attendees will experience the digital transformation journey from concept to deployment,” said Ron Zahavi, Conference Program Director, CEO,... View More Aug 17 2023 AREA and Digital Twin Consortium Announce Tech Fusion Aug 17 2023 Tech Fusion comprises insightful presentations, interactive panel discussions, hands-on workshops, and live demos, and all focused on exploring the synergy... View More Jun 28 2023 Augmented Reality for Enterprise Alliance Announces New Research Jun 28 2023 BOSTON, MA – JUNE 28, 2023 – Today, the Augmented Reality for Enterprise Alliance (AREA) published a new research report entitled Effectiveness... View More Come and join us Upcoming Events GiTex Dubai Oct 14-18 2024 World’s largest tech & startup show. View Event + View All Events + Augmented Enterprise Summit Dallas, Texas Oct 15-16 2024 Where enterprises go to innovate with XR. View Event + View All Events + AWE EU 2024 Vienna, Austria Oct 29-30 2024 Where XR Business Thrives. View Event + View All Events + Immersive Tech Week 2023 Rotterdam, Netherlands Dec 2-6 2024 Join us in Rotterdam to explore VR, AR, AI, haptics, Web4, and more. Connect with industry visionaries. Unlock boundless opportunities, new knowledge, and shape your tomorrow! View Event + View All Events + GEO Week Denver, CO USA Feb 10-12 2025 Geo Week is the premier event for increased integration between the built environment, advanced airborne/terrestrial technologies, and commercial 3D technologies. It was created as a response to the changing needs of built world and geospatial professionals, and to acknowledge the convergence of technology taking place currently. New technological innovations, the need for remote workflows, and... View Event + View All Events + PTC Liveworx Boston, MA May 19-22 2025 Join thousands of technologists at PTC’s premier annual event dedicated to digital transformation for the industrial enterprise. Learn how you can create enterprise value, empower greater worker productivity, and make the world a better place through advanced technology. View Event + View All Events + Latest Videos Members Unplugged Fireside Chat: Inside the AR Center (ARC) at Oakland University View Video + View All Videos + Maximizing the Impact of Immersive Technology in Education View Video + View All Videos + Fireside Chat: Tangi Meyer, Dassault Systèmes, AR for Manufacturing – What You Need to Know Before Getting Started View Video + View All Videos + Fireside Chat: Breaking into the AR/XR Industry Through Training and Ecosystem Engagement View Video + View All Videos + Fireside Chat: Real-Life Experiences Implementing Enterprise AR View Video + View All Videos + Fireside Chat: AR Challenges and Progress at Toyota View Video + View All Videos + Working together to drive AR forward The AREA Members What Members Are Saying AREA Success Stories The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders. Vivek Aiyer Founder / Director - Appearition Pty Ltd Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry. Paul Davies Associate Technical Fellow - Boeing The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology. The AMRC The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications. Luis Bollinger Co-Founder - Holo-Light At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible. Johan de Geyter CEO - Iristick We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector. Luis Bollinger Co-Founder - Holo-Light At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential. Don Shin President and CEO - CrossComm The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models. Vivek Aiyer Founder / Director - Appearition Pty Ltd The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community. Luis Bollinger Co-Founder - Holo-Light Stay Current with Augmented Reality Initiatives and Industry News Sign up for free to access monthly updates on AR industry assets such as technical reports, newsletters, research, case studies, infographics, and more! SIGN UP Twitter Feed Quick Links Terms & Conditions AREA Forum Alliance Policy Copyright Policy Diversity & Inclusion Policy Code of Conduct AREA Bylaws Membership Trademarks Contact Us We want your feedback Contact Us AR for Enterprise Alliance (AREA) 9C Medway Road, PMB 274 Milford, MA 01757 USA E: [email protected] Member Login Join Today Сopyright© 2024, Object Management Group®, Inc. (OMG®). The AREA™ name and its logo are trademarks of Object Management Group, Inc., a not-for-profit 501(c)(6) tax-exempt organization. Other logos, products and company names referenced on this website are property of their respective companies. For a listing of all OMG trademarks, visit OMG Trademarks. All other trademarks are the property of their respective owners. Member Discount Code: Subscriber Content You must be an AREA subscriber and logged in to access this content. Please login or click below to create your free AREA subscriber account and access this valuable content today. Need more advice on the types of membership you cant get? Click here for our FAQ section on memberships. Login Subscribe This form is for example only. We do not allow changes to be made to this form. To use the AREA RoI calculator please Sign in or Register. Member Content Only Only AREA members can access this content. Please log in if you are already a member, or click here for information on becoming an AREA member today. Need more advice on the types of membership you can get? Click here for our FAQ section on membership. Login Subscribe This form is for example only. We do not allow changes to be made to this form. To use the AREA RoI calculator please Sign in or Register.
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