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Licensing Magazine: Licensing, Branding, Media&DigitalLicensing Magazine is the only licensing trade publication in Italy and one of the leading b-to-b magazines in Europe. Licensing Magazine is also the official publication of Bologna Licensing Trade Fair.Licensing Magazine: Licensing, Branding, Media&Digital About us Magazine Archive Subscribe Events calendar Advertising Contact us Industry News Licensees Focus Entertainment Fashion & Lifestyle Interviews Events Digital & Gaming Retail Trends & Research Social Tv Corner Industry News Licensees Focus Entertainment Fashion & Lifestyle Interviews Events Digital & Gaming Retail Trends & Research Social Tv Corner Highlights A RECORD-BREAKING ATTENDANCE FOR BRAND LICENSING EUROPE 2024 Last week’s Brand Licensing Europe was the biggest ever, breaking previous record levels of attendee and retailer visitor numbers; a fitting way to celebrate the event’s 25th anniversary. By midday on the final day (Thursday 26 September) and with four hours of... Read More A ROLLERCOASTER RIDE OF COMICAL MISHAPS: STUDIO 100 INTERNATIONAL TO PRODUCE “ARNIE & BARNEY” Studio 100 International has announced the production of Arnie & Barney, an exhilarating animated adventure based on two beloved yet unlikely heroes. This project, a comedic journey full of slapstick, marks the first major spin-off as a completely new and fresh... Read More A YEAR OF NEW EXPANSIONS FOR MOONBUG ENTERTAINMENT New app game, expansion in Asia, and new deals are some of the pillars of Moonbug Entertainment's brand development. A new App Game for children In August, Moonbug launched CoComelon - Kids Learn & Play, a new mobile learning app from the CoComelon universe. Based... Read More POOL OVER CELEBRATES 50 YEARS OF HELLO KITTY WITH A NEW BACK TO SCHOOL ACCESSORIES COLLECTION Pool Over launches its new licensed Back to School collection, TintaUNITA, celebrating the 50th anniversary of Hello Kitty. Since her debut in 1974, Hello Kitty has won the hearts of millions of fans globally, becoming a symbol of friendship, simplicity, and... Read More YU-GI-OH! PARTNERS WITH BOXLUNCH The Yu-Gi-Oh! brand is joining forces with BoxLunch, the fandom-forward retail destination known for its pop culture inspired clothing, accessories and more, to launch an exclusive line of Yu-Gi-Oh! apparel. The announcement was made by Jennifer Coleman, Vice... Read More Our INSIGHTS CHINA LICENSING EXPO’S HIGHLIGHTS Read More TEAM JAY. FROM FOOTBALL TO KIDS ENTERTAINMENT Read More BLE 24: INTERVIEW WITH JAMES FOLLOWS, MANAGING DIRECTOR AT OCTAGON STUDIO Read More WHY ATTEND LAS VEGAS LICENSING EXPO Read More MOONBUG’S AND DISNEY’S NEW ANIMATED SERIES MORPHLE AND THE MAGIC PETS Read More THE HERSHEY COMPANY IS PARTNERING WITH FAN-FAVORITE ICONS Read More THE LaTEST news Industry News GLOBAL MERCHANDISING SERVICES ANNOUNCES NEW COLLABORATIONS FOR ROCK LEGENDS MÖTLEY CRÜE Oct 4, 2024Ahead of Mötley Crüe’s three-night string of exclusive sold out club shows this October at legendary Hollywood venues, Global Merchandising Services “Global” has announced a roster of new collaborations to launch during the ‘Höllywood Takeöver’ event. Represent,... read more POOL OVER CELEBRATES 50 YEARS OF HELLO KITTY WITH A NEW BACK TO SCHOOL ACCESSORIES COLLECTION Oct 2, 2024Pool Over launches its new licensed Back to School collection, TintaUNITA, celebrating the 50th anniversary of Hello Kitty. Since her debut in 1974, Hello Kitty has won the hearts of millions of fans globally, becoming a symbol of friendship, simplicity, and... read more PROJECT FIRST ANNOUNCES APPOINTMENT OF CARAVANSERAI PARTNERS AS THEIR AGENT FOR LEO THE TRUCK Oct 2, 2024Project First is now collaborating with Caravanserai Partners to strategically grow and expand its licensing program across key territories like Spain, Portugal and Andorra. Having announced the appointment of Caravanserai Partners, the companies are planning to... read more More News Licensee Focus A YEAR OF NEW EXPANSIONS FOR MOONBUG ENTERTAINMENT Oct 3, 2024New app game, expansion in Asia, and new deals are some of the pillars of Moonbug Entertainment's brand development. A new App Game for children In August, Moonbug launched CoComelon - Kids Learn & Play, a new mobile learning app from the CoComelon universe. Based... read more THE RHS ANNOUNCES NEW VENTURE INTO PUZZLES AND GAMES Oct 2, 2024The Royal Horticultural Society (RHS) has announced that Gibsons Games is now its new licensee for the puzzles and games category. The items in the first phase of this exciting partnership are due at retail in January 2025. These products will include two 1,000-piece... read more EXPLORE THE LATEST AND GREATEST UPDATES IN THE WORLD OF MINECRAFT! Oct 1, 2024Mojang Studios, creator of Minecraft, returned to Brand Licensing Europe, led by Federico San Martin, Senior Director of Minecraft Consumer Products, to connect with international and global partners to discuss licensing opportunities to further expand the Minecraft... read more More News Entertainment STUDIO 100 INTERNATIONAL UNVEILS ITS NEW MIPCOM KIDS SLATE Oct 7, 2024Studio 100 International is set to arrive at MIPCOM, booth R7.K17, with an exciting line-up of animated and live action series. Studio 100 International’s MIPCOM slate kicks off with the 2D/CGI-animation mix comedy adventure series DINO MATES (26 x 11’). Inspired by... read more CARTOON FORUM OFFICIAL SELECTION AND MIPCOM DEBUT FOR MILLIMAGES’ ANIMATED COMEDY BIN BUDDIES Oct 7, 2024Millimages has presented their latest animated upper preschool project BIN BUDDIES.  An official selection at Cartoon Forum, and Millimages’ latest project being pitched at Mipcom, BIN BUDDIES (52 x 7) is the first upper preshool CG animated series to place binmen in... read more A ROLLERCOASTER RIDE OF COMICAL MISHAPS: STUDIO 100 INTERNATIONAL TO PRODUCE “ARNIE & BARNEY” Oct 4, 2024Studio 100 International has announced the production of Arnie & Barney, an exhilarating animated adventure based on two beloved yet unlikely heroes. This project, a comedic journey full of slapstick, marks the first major spin-off as a completely new and fresh... read more More News Fashion & Lifestyle THE SIDEMEN X TMNT RANGE Oct 3, 2024Paramount Consumer Products and Experiences UK is set to release a new Teenage Mutant Ninja Turtles (TMNT) collection in collaboration with YouTube superstars The Sidemen. The exciting new range of TMNT-inspired clothing and boxing accessories will be a key focus of... read more THE MET X PAIR EYEWEAR CAPSULE COLLECTION Oct 2, 2024Pair Eyewear has announced the official launch of The Met x Pair Eyewear capsule top frame collection. The collection features 16 new top frames that are inspired by a range of iconic works including paintings, sculptures, and tapestries, from The Metropolitan Museum... read more NAADAM CASHMERE LAUNCHES FIRST CHAPTER OF CAPSULE WITH DR. SEUSS ENTERPRISES Oct 2, 2024NAADAM has announced its multi-part collection with leading global children’s entertainment company, Dr. Seuss Enterprises. This partnership will be available exclusively on naadam.co. This is Dr. Seuss Enterprises’ very first collaboration with a cashmere brand. "The... read more More News Interviews TEAM JAY. FROM FOOTBALL TO KIDS ENTERTAINMENT Sep 23, 2024Juventus, one of the most internationally renowned clubs with one of the largest fanbases worldwide, has embarked on a new path to consolidate its popularity among younger audiences. We're talking about a TV series, Team Jay, launched in 2019 and now in its second... read more BLE 24: INTERVIEW WITH JAMES FOLLOWS, MANAGING DIRECTOR AT OCTAGON STUDIO Sep 20, 2024In an exclusive interview with Licensing Magazine ahead of BLE 2024, James Follows, Managing Director at Octagon Studio, shared insights into the company's innovative approach and future aspirations. Why did you decide to attend BLE for the first time and what news... read more BLE 24: INTERVIEW WITH LAURA DECALUWE, CLAVIS PUBLISHING Sep 20, 2024Ahead of BLE 2024, in an exclusive interview with Licensing Magazine, Laura Decaluwe, Product Manager at Clavis Publishing, shared insights into the company's innovative approach and future aspirations. Why has Clavis Publishing decided to exhibit at BLE? Clavis... read more More News Events A RECORD-BREAKING ATTENDANCE FOR BRAND LICENSING EUROPE 2024 Oct 4, 2024Last week’s Brand Licensing Europe was the biggest ever, breaking previous record levels of attendee and retailer visitor numbers; a fitting way to celebrate the event’s 25th anniversary. By midday on the final day (Thursday 26 September) and with four hours of... read more CHINA LICENSING EXPO’S HIGHLIGHTS Oct 1, 2024China Licensing Expo (CLE), organized by the China Toy & Juvenile Products Association (CTJPA), is Asia's largest licensing trade show, featuring over 2,500 properties from around the world and more than 420 exhibitors from 20 key licensing industries, across... read more PRODUCTS OF CHANGE HONOURS SECOND-HAND SEPTEMBER WITH THE LIGHT FUND CHARITY RESALE AT BLE 24 Sep 25, 2024Products of Change will be honouring Second-hand September as it prepares to bring its own celebration of circularity to Brand Licensing Europe later this month in the form of a special Light Fund Charity Resale event. Working with the licensing industry charity and... read more More News Media & digital NEW KINDNESS CLUB CAPSULE CONTENT HEADS TO MOLANG YOUTUBER CHANNEL Sep 25, 2024Millimages has announced the launch of the first Kindness Club episodes on its maverick Molang YouTuber Channel. The Kindness Club, which will comprise ten episodes, is the latest pillar of Molang’s catalogue of projects, products and initiatives that promote its core... read more THE BRAND-NEW ‘WORLD OF PIPPI LONGSTOCKING’ MOBILE APP! Sep 16, 2024A brand-new Pippi Longstocking game, titled World of Pippi Longstocking, is being launched for mobile devices and tablets, marking the first release in over a decade. Developed by Stockholm's Paper Play Games in partnership with Astrid Lindgren Aktiebolag, this game... read more FIRST EVER PREMIER LEAGUE LICENSED VR GAME COMING SOON Sep 9, 2024Rezzil, in partnership with the Premier League, has announced the upcoming release of the first officially licensed Premier League virtual reality (VR) game, Premier League Player. We’re bringing fans closer to the most popular football league in the world, with the... read more More News Retail ILLUMINATION’S DESPICABLE ME FRANCHISE SETS NEW BOX-OFFICE MILESTONE Sep 26, 2024Illumination’s Minions are bringing joy to retailers as Universal Products & Experiences (UP&E) celebrates Despicable Me 4’s continued success. The franchise is delivering on all counts, surpassing a record-breaking 5B worldwide box-office, securing full... read more SMILEY SPORTS DEBUTS WITH SOFT LAUNCH AT MAGIC VEGAS Sep 24, 2024Smiley Sports, the groundbreaking new brand launched in joint venture between Market Studios and the iconic Smiley brand, made its debut with a soft launch at the MAGIC Vegas trade show in August. This exclusive preview unveiled the innovative sportswear collection... read more UNIVERSAL PRODUCTS AND EXPERIENCES RELEASE FURTHER DETAILS OF THE EMEA LICENSING AND RETAIL CAMPAIGN Sep 23, 2024The countdown to the generation-defining, cinematic event – Wicked – is on and with just eight weeks to go, Universal Products and Experiences (UP&E) is spreading its pink and green magic at Brand Licensing Europe 2024 unveiling further details of the... read more More News Trend & Research THE INSIGHTS FAMILY LAUNCHES NEXTGEN INSIGHTS Oct 1, 2024The Insights Family has launched a first of its kind product, NextGen Insights, to track the behaviours, preferences, and consumption patterns of the next generation of consumers. Founded in 2017, The Insights Family, which is backed by BGF, has built the most... read more 8 KEY TRENDS SHAPING THE LICENSING MARKET IN 2025: STAY AHEAD OF THE CURVE Sep 26, 2024The BrandTrends Group unveils some major findings from its most recent global thorough research. In a rapidly evolving global landscape, anticipating the future is essential for success in the licensing market. BrandTrends Group, a leading authority in brand... read more PRODUCTS OF CHANGE LAUNCHES FUTURE FORECAST REPORT 2024 AT BLE Sep 25, 2024A first of its kind report analysing the global brand licensing industry’s environmental footprint and relationship with sustainable development will be available to all attendees visiting Brand Licensing Europe in London this week. Compiled by Products of Change,... read more More News Subscribe to our newsletterRead our last issue Read all our past issues: go to the archive Our Youtube Channel! 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