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DIELINE - The Leading Resource for CPG & Packaging DesignThe Leading Resource for CPG & Packaging DesignDIELINE - The Leading Resource for CPG & Packaging Design DIELINE - The Leading Resource for CPG & Packaging Design Close banner News & FeaturesPopularDesign News & TrendsArticlesInterviewsRedesignsBrand CollabsShelf Life: Weekly Trends NewsletterDIELINE Award WinnersCategoriesBeauty & HealthBeer & Malt BeverageBeverageBooks & MediaCannabisFashionFoodHome & GardenKids & BabyOffice & Art SuppliesPetsPlastic FreeSpirits & LiquorStudent & ConceptSustainableTechnologyWine & ChampagneDirectoryJobsSubmit a ProjectJoin DIELINEEnter DIELINE Awards Search Log in Sign up Switch color scheme Top CategoriesFood PackagingBeverage PackagingBeauty & Health PackagingSpirits & Liquor PackagingBeer & Malt Beverage PackagingSustainable PackagingPopularSearchDirectoryJob BoardJoin DIELINE Dieline Dieline Awards 2025Join DIELINESubmit a ProjectShop About About UsContact UsAdvertise Account Log in Sign up Connect Facebook X Instagram LinkedIn YouTube Pinterest TikTok RSS Feed Get DIELINE Updates and our Free Weekly Newsletter: Your email address Subscribe PepsiCo Refreshes Mountain Dew and Says Goodbye to ‘MTN’ PepsiCo heads to the hills for Mountain Dew with a refreshed visual identity system and logo that embraces the extreme brand’s legacy and great outdoors roots. Save Thanks to Stranger & Stranger, Cloud 23 Delivers a Very Different Kind of Hot Sauce Food Packaging Cloud 23 is a new brand of hot sauce from Brooklyn Beckham that opts for a luxurious look far from the hellish imagery that dominates the category. Save The One About the McDonald’s ‘Friends’ Happy Meal Packaging For Adults Design News & Trends, Food Packaging McDonald’s Happy Meals for adults are still a thing. Now, McDonald’s Spain is releasing a Friends edition to celebrate the show’s 30th anniversary. Save Copper Cow Refreshes Brand Identity To ‘Trojan Horse’ Sustainable Coffee In Pretty Packaging Beverage Packaging, Redesigns Copper Cow Coffee is a brand that aims to popularize Vietnamese-style coffee and environmentally-friendly robusta beans. Save Overdrive Defense Aims To Encourage Drug Testing (and It’s Very Safety Orange) Beauty & Health Packaging Overdrive Defense is a new brand of fentanyl test kits that pushes the notion that cooler-looking kits will lead to more drug testing and, thus, fewer overdoses.  Save No, This Isn’t a Hot Pockets Story About Holiday Sweaters (Only Kinda/Sorta) Design News & Trends, Food Packaging, Sustainable Packaging Is it a marketing campaign for a sleeveless holiday sweater or a semi-clever method of announcing that Hot Pockets will ditch the microwave sleeve in its packaging and save five million pounds of paper waste annually? Save Radd Foods Gets An 80s-Inspired Brand Makeover In Partnership With Bullish Food Packaging, Redesigns Radd Foods radically departs from its original look with a VHS-friendly overhaul courtesy of Bullish. Save The Cabinet Plays Squid Game With Johnnie Walker Brand Collabs, Spirits & Liquor Packaging The second season of Squid Game is almost here, and now you’ve got a special limited-edition Johnnie Walker bottle designed by The Cabinet. Save Crackers Shouldn’t Be Boring; The Working Assembly and NUFS Get It Food Packaging, Redesigns The Working Assembly delivers a snack-worthy redesign for the no-compromise healthy cracker brand NUFS. Save Diageo Trials a Paper-ish Bottle of Johnnie Walker (Yes, it Has a Plastic Liner) Spirits & Liquor Packaging, Sustainable Packaging Save Matzo Ball Soup Goes Instant (and Very Modern) With Nooish Food Packaging Save Has Infantilized Branding and Marketing Gone Too Far? Design News & Trends Save The Best Redesigns of Summer 2024 Design News & Trends, Redesigns Save Benefit Cosmetics Releases Limited-Edition Kits That Resemble Your Go-To Grocery Staples Beauty & Health Packaging Save Supermarkets Are Bubbling Over With New Sodas, But How Effective Is Their Can Copy? Beverage Packaging, Design News & Trends Save Bold Purple and Chartreuse Packaging Elevates Eveir’s Modern Look Beauty & Health Packaging Save Propyca’s Bold Blue Border Celebrates the Villages of the Pyrenees (and Maybe Keeps Witches Away) Food Packaging Save MUTA Wine Has an Inflatable Label Student & Concept Packaging, Wine & Champagne Packaging Save MINK’s Dreamy Periwinkle Packaging Shoots For The Stars Beauty & Health Packaging Save Coffee ‘Cantina’ Cowboy Gets a Contemporary Look Courtesy of Perspectiva Studio Beverage Packaging Save WatchGin Watcher’s Pure Brew Gin Has Its Eye On You Spirits & Liquor Packaging Save Luna Bay Zero’s Bold and Refreshing Cranberry Spice Sangria Design Pops with Playful Charm Beverage Packaging Save High Bank Delivers Coffee Packaging With a Story Beverage Packaging Save Postcard Captures the Allure of Travel With Modern Flair UncategorizedShelf Life: DIELINE PRO Exclusive Newsletter Subscribe Now to Get Shelf Life every Monday Save Shelf Life 034: What Can You Learn From Gen Z Founders? Shelf Life: Weekly Trends Newsletter Save Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy? Shelf Life: Weekly Trends Newsletter Save Shelf Life 032: Is The Raisin Renaissance Looming? Shelf Life: Weekly Trends Newsletter Save Shelf Life 031: Why Is Everyone Suddenly Talking About Protein? Shelf Life: Weekly Trends Newsletter Save Shelf Life 030: What’s The Difference Between Inspiration and Copying? Shelf Life: Weekly Trends Newsletter Save Shelf Life 029: It’s Time We Talk Influencer Kits Shelf Life: Weekly Trends Newsletter Save Shelf Life 028: Decorating Rented Homes With Luxury Goods Shelf Life: Weekly Trends Newsletter Save Shelf Life 27: Unpacking The Millennial Brand Era With Eugune Healey Shelf Life: Weekly Trends Newsletter Save Shelf Life 026: Gen Alpha’s Disposable Income Needs Discussing Shelf Life: Weekly Trends Newsletter Save Shelf Life 025: Sustainability Needs A Rebrand; Let’s Look At Lark For Inspiration Shelf Life: Weekly Trends NewsletterFeatured Directory Listings Explore more & add your company to the directory Save Co-Partnership Save Avidity Creative Save Dox Design Save TS/D Agency Explore all DIELINE Awards 2024 Winners → Enter DIELINE Awards 2025 → Save Your Next Big Achievement in Packaging Starts Here—Submit by October 31st Dieline Awards 2025 Save The CVS Beauty Brand’s Bold New Design Delights Consumers and Drives Heart-y Sales Growth Beauty & Health Packaging, Dieline Awards 2024 Save Design for Good 2024 Winner: STCKMN’s ‘The Only Drop’ Celebrates Impactful Packaging and Altruistic Creativity Dieline Awards 2024 Save Dieline Awards 2024 Studio of the Year-Winner Wedge Breaks Down Its Big Wins and ‘Special’ Process Dieline Awards 2024, Interviews Save A Look Back at Dieline Awards 2024 Dieline Awards 2024 Save Creativity Unleashed: Meet the Winners of the 2024 Dieline Concept Awards Dieline Awards 2024 Save Casa Marrazzo’s Elegant Design Turns Canned Food Into a Goldmine Dieline Awards 2024, Food Packaging Save Mini-Bottles Kinda Suck: Our 2024 Plastic-Free Innovation of the Year From Shellworks Gets It Dieline Awards 2024, Interviews, Sustainable Packaging Save Best in Show: Lyon & Lyon Win Big With Sitch, a Refillable Haircare Brand Beauty & Health Packaging, Dieline Awards 2024, Sustainable Packaging Save The Best in Packaging 2024 – DIELINE Awards Winners Revealed Dieline Award Winners, Dieline Awards 2024 Save Fortnum & Mason Coffee Beverage Packaging, Dieline Awards 2024 Save 2024 Dieline Awards Shortlist Dieline Award Winners, Dieline Awards 2024 Save Figmint Makes Target’s Cookware More Stylish and Sustainable Dieline Awards 2024, Home & Garden Packaging, Sustainable Packaging Save TREEJUMP Laundry Beads Packaging Dieline Awards 2024, Home & Garden Packaging Save Voiello’s Opulent Promo Packaging Turns an Old Superstition Into a Party Dieline Awards 2024, Promotional Packaging Save Budweiser China’s High-End Beer Line Doesn’t Need a Label to Stand Out Beer & Malt Beverage Packaging, Dieline Awards 2024 Save KAAL’s Packaging Celebrates Yet Invaluable Nature Dieline Awards 2024, Spirits & Liquor Packaging Save Lion Pose’s Striking Skincare Design Refuses to Fade Into the Background of Your Shelfies Beauty & Health Packaging, Dieline Awards 2024, Sustainable Packaging Save SmartDevil’s Screen Protectors Argue That It’s More Than Possible to Reduce Plastic in Tech Packaging Dieline Awards 2024, Sustainable Packaging, Technology Packaging Save Quail Eggs Are Ready for Their Moment in These Sunny, Expressive Pouches Dieline Awards 2024, Food Packaging Save This Clever Line from 7-Eleven Japan Takes the Guesswork Out of When to Eat Dieline Awards 2024, Food PackagingWe Heard You Like Redesigns Explore more Save PepsiCo Refreshes Mountain Dew and Says Goodbye to ‘MTN’ Beverage Packaging, Redesigns Save Radd Foods Gets An 80s-Inspired Brand Makeover In Partnership With Bullish Food Packaging, Redesigns Save Copper Cow Refreshes Brand Identity To ‘Trojan Horse’ Sustainable Coffee In Pretty Packaging Beverage Packaging, Redesigns Save Crackers Shouldn’t Be Boring; The Working Assembly and NUFS Get It Food Packaging, Redesigns Go PRO: Unlock Unlimited Access to DIELINE, SHELF LIFE, and More for Just $2.99/Month For only $2.99 a month, you’ll receive SHELF LIFE our weekly members-only newsletter with exclusive CPG trends and branding insights, unlimited access to DIELINE’s entire website, a vast library of 27,000+ packaging case studies articles, the ability to promote your design firm or agency with a listing in our package design directory, unlimited job listings in our job board to recruit top talent to your team, as well as member exclusive content like our CPG Lover’s Dream Merch Lookbook for Fall 2024. Get all of this for the price of a typical newsletter—become a DIELINE Pro member for just $2.99 a month: Go Pro Now – Unlock Full Access Instantly The Latest in Sustainability Save No, This Isn’t a Hot Pockets Story About Holiday Sweaters (Only Kinda/Sorta) Design News & Trends, Food Packaging, Sustainable Packaging Save Cambio Roasters Releases First Aluminum Coffee Pod For Keurig Beverage Packaging, Sustainable Packaging Save Diageo Trials a Paper-ish Bottle of Johnnie Walker (Yes, it Has a Plastic Liner) Spirits & Liquor Packaging, Sustainable Packaging Save Talgh’s Sleek Packaging Marries Tradition with Modern Luxury Beauty & Health Packaging, Sustainable Packaging Save Zero Co Introduces its Paper-Based ForeverFill System Beauty & Health Packaging, Home & Garden Packaging, Sustainable Packaging Save Lynxeye’s Mirrored and Minimalist Candle Packaging Design Shines Home & Garden Packaging, Sustainable Packaging Save Most Flushable Wipes Are Made of Plastic; Loo is a Plant-Based Alternative Beauty & Health Packaging, Sustainable Packaging Save Companies Are Rethinking (and Deprioritizing) Sustainability Goals, Despite Consumer Interest Remaining High Design News & Trends, Sustainable Packaging Save Johnnie Walker Launches the World’s Lightest Whisky Glass Bottle Design News & Trends, Spirits & Liquor Packaging, Sustainable Packaging Save 19 Crimes Brings the Rebellion to Cans: New Wine Format for the Free-Spirited Sustainable Packaging, Wine & Champagne PackagingMost popular Week Month Year All Time All popular posts Move Over Apple, Pepsi Unveils ‘Smart Cans’ Beverage Packaging, Design News & Trends, Technology Packaging Save Hotel Tango Teams With Swiss Miss For ‘Shmallow, a Toasted Marshmallow Whiskey Brand Collabs, Spirits & Liquor Packaging Save Lab-Grown Meat Has Hit Store Shelves, so It’s Probably Time to Start Thinking about How To Brand It Design News & Trends Save Burt Ward’s Gentle Giants Dog Food Packaging Is a Case Study In Successful ‘Anti-Design’ Design News & Trends, Pet Packaging Save The Best in Packaging 2024 – DIELINE Awards Winners Revealed Dieline Award Winners, Dieline Awards 2024 Save The Latest & Greatest Explore all 27,000+ articles and projects Save The One About the McDonald’s ‘Friends’ Happy Meal Packaging For Adults Design News & Trends, Food Packaging Save Luna Bay Zero’s Bold and Refreshing Cranberry Spice Sangria Design Pops with Playful Charm Beverage Packaging Save High Bank Delivers Coffee Packaging With a Story Beverage Packaging Save Postcard Captures the Allure of Travel With Modern Flair Uncategorized Save PepsiCo Refreshes Mountain Dew and Says Goodbye to ‘MTN’ Beverage Packaging, Redesigns Save Thanks to Stranger & Stranger, Cloud 23 Delivers a Very Different Kind of Hot Sauce Food Packaging Save The Cabinet Plays Squid Game With Johnnie Walker Brand Collabs, Spirits & Liquor Packaging Save Thirst Pays Homage to Brooklyn With Breuckelen Distillery Bottle Spirits & Liquor Packaging Save Espíritus de la Tierra Merges Artisinal Craftsmanship With Modern Elements Spirits & Liquor Packaging Save Radd Foods Gets An 80s-Inspired Brand Makeover In Partnership With Bullish Food Packaging, Redesigns Save Copper Cow Refreshes Brand Identity To ‘Trojan Horse’ Sustainable Coffee In Pretty Packaging Beverage Packaging, Redesigns Save No, This Isn’t a Hot Pockets Story About Holiday Sweaters (Only Kinda/Sorta) Design News & Trends, Food Packaging, Sustainable Packaging Save MINK’s Dreamy Periwinkle Packaging Shoots For The Stars Beauty & Health Packaging Save Coffee ‘Cantina’ Cowboy Gets a Contemporary Look Courtesy of Perspectiva Studio Beverage Packaging Save WatchGin Watcher’s Pure Brew Gin Has Its Eye On You Spirits & Liquor Packaging Save Shelf Life 034: What Can You Learn From Gen Z Founders? Shelf Life: Weekly Trends Newsletter Save Overdrive Defense Aims To Encourage Drug Testing (and It’s Very Safety Orange) Beauty & Health Packaging Save Psychedelic Patterns Define Zig Zag Vodka’s Packaging  Spirits & Liquor Packaging Save Tideford Gets Bold and Colorful With Design From The Space Creative Food Packaging Save Supermarkets Are Bubbling Over With New Sodas, But How Effective Is Their Can Copy? Beverage Packaging, Design News & Trends Save Benefit Cosmetics Releases Limited-Edition Kits That Resemble Your Go-To Grocery Staples Beauty & Health Packaging Save Luxurious Packaging Captures the Magic of Dandelion’s 2024 Advent Calendar Food Packaging Save Bold Purple and Chartreuse Packaging Elevates Eveir’s Modern Look Beauty & Health Packaging Save Propyca’s Bold Blue Border Celebrates the Villages of the Pyrenees (and Maybe Keeps Witches Away) Food Packaging Save MUTA Wine Has an Inflatable Label Student & Concept Packaging, Wine & Champagne Packaging Save Chobani Gets Into the Halloween Spirit With AR-Packaging Featuring Artist Super Freak Food Packaging Save Fable Whisky Immerses You in the Story of The Six Sons Spirits & Liquor Packaging Save Getstar Ceramics Blends Artisanal Craftsmanship with Vintage Elegance Home & Garden Packaging Save Backbar Studios Brings the Sahara Desert to Mansas Whisky Spirits & Liquor Packaging Save Zebra-Inspired Packaging Powers Kikz Cold Brew’s Design Beverage Packaging Save Your Next Big Achievement in Packaging Starts Here—Submit by October 31st Dieline Awards 2025 Save Crackers Shouldn’t Be Boring; The Working Assembly and NUFS Get It Food Packaging, Redesigns 1 2 3 … 868 Next Jump to… Most Popular Sustainable Brand Collabs News & Trends Beer & Malt Beverage Beauty & Health Food FashionGet DIELINE Updates and our Free Weekly Newsletter: Your email address Subscribe Thank you to our sponsors Top Links Popular Posts Award Winners Directory Job Board Search Dieline Awards Conference Subscribe Submit Shop About About Us Contact Us Advertise Account Log in Sign up Terms & Conditions Privacy Policy Cookie Policy We use our own and third-party cookies to improve your experience and our services, and to analyse the use of our website. 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