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Unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks. - EMARKETERLeverage our proprietary and industry-renowned methodology to develop and refine your strategy, strengthen your teams, and win new business.Unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks. - EMARKETERContact Sales:Phone1-800-405-0844Does my company subscribe?Newsletter sign-up EnvelopeEMARKETERIndustriesProductsInsightsEventsPricingAboutSearchLog inLoginBecome a ClientBecome a ClientGet a DemoPricingCalendarIndustriesProductsInsightsEventsPricingAboutIndustries OverviewOur research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern EuropeHealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →All TopicsLatest ArticlesBrowse All →YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed Article |  Sep 9, 2024Video is the most effective Amazon ad solution, according to retail decision-makers Article |  Sep 6, 20243 holiday shopping trends: Value-driven purchases, in-store resurgence, and the mobile commerce boom Article |  Sep 6, 2024Marketers should keep their eyes on privacy as signal loss, privacy laws mountArticle |  Sep 6, 2024Gen Z will make its presence felt as digital shoppers and buyersArticle |  Sep 6, 2024CTOs are responsible for driving generative AI strategy Article |  Sep 5, 2024Walmart, Target follow Amazon’s lead with member-exclusive deals events Article |  Sep 5, 2024Reddit is at the top of Google Search results and growing ad revenues. Should marketers be taking note?Article |  Sep 5, 2024Anthropic’s Claude Enterprise takes on OpenAI with business-focused AI capabilities Article |  Sep 5, 2024The value wars aren’t restoring fast food’s cost-savings propositionArticle |  Sep 5, 2024Explore our Research →ProductsEMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.PRO+New data sets, deeper insights, and flexible data visualizations.Learn More →ReportsIn-depth analysis, benchmarks and shorter spotlights on digital trends.Learn More →ForecastsInteractive projections with 10k+ metrics on market trends, & consumer behavior.Learn More →ChartsProprietary data and over 3,000 third-party sources about the most important topics.Learn More →Industry KPIsIndustry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.Learn More →BriefingsClient-only email newsletters with analysis and takeaways from the daily news.Learn More →Analyst Access ProgramExclusive time with the thought leaders who craft our research.Learn More →About EMARKETEROur goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.Our StoryLearn more about our mission and how EMARKETER came to be.Learn More →MethodologyRigorous proprietary data vetting strips biases and produces superior insights.Learn More →Our PeopleTake a look into our corporate culture and view our open roles.Join the Team →Contact UsSpeak to a member of our team to learn more about EMARKETER.Contact Us →NewsroomSee our latest press releases, news articles or download our press kit.Learn More →Client TestimonialsKey decision-makers share why they find EMARKETER so critical.Learn More →Advertising & Sponsorship OpportunitiesReach an engaged audience of decision-makers.Learn More →EventsBrowse our upcoming and past events, recent podcasts, and other featured resources.Learn More →PodcastsTune in to EMARKETER's daily, weekly, and monthly podcasts.Learn More →Open MenuMenuSearchEMARKETERIndustriesAdvertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern EuropeAll TopicsProductsPRO+New data sets, deeper insights, and flexible data visualizations.ReportsIn-depth analysis, benchmarks and shorter spotlights on digital trends.ForecastsInteractive projections with 10k+ metrics on market trends, & consumer behavior.ChartsProprietary data and over 3,000 third-party sources about the most important topics.Industry KPIsIndustry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.BriefingsClient-only email newsletters with analysis and takeaways from the daily news.Analyst Access ProgramExclusive time with the thought leaders who craft our research.InsightsEventsLatest Articles YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed Video is the most effective Amazon ad solution, according to retail decision-makers 3 holiday shopping trends: Value-driven purchases, in-store resurgence, and the mobile commerce boom Marketers should keep their eyes on privacy as signal loss, privacy laws mountGen Z will make its presence felt as digital shoppers and buyersBrowse All →PricingAboutOur StoryMethodologyOur PeopleContact UsNewsroomClient TestimonialsUser Log inEnvelope Newsletter sign-upPhone1-800-405-0844Become a ClientClose MenuCloseEMARKETERSearch Credible Forecasts. Empowering Insights. EMARKETER’s data-centric forecasts and rigorous analysis empower your strategic decisions. We are the go-to resource for marketing, advertising, and commerce insights that maximize and optimize revenue-driving teams across your organization. Our forecasts, reports, and benchmarks enable you to anticipate tomorrow’s market trends for confidence today. Learn More Become a Client Latest Research Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology. ArrowCTOs are responsible for driving generative AI strategy ArticleSeptember 5, 2024EMARKETERWalmart, Target follow Amazon’s lead with member-exclusive deals events ArticleSeptember 5, 2024Reddit is at the top of Google Search results and growing ad revenues. Should marketers be taking note?ArticleSeptember 5, 2024Anthropic’s Claude Enterprise takes on OpenAI with business-focused AI capabilities ArticleSeptember 5, 2024Video is the most effective Amazon ad solution, according to retail decision-makers ArticleSeptember 6, 2024EMARKETER3 holiday shopping trends: Value-driven purchases, in-store resurgence, and the mobile commerce boom ArticleSeptember 6, 2024EMARKETERMarketers should keep their eyes on privacy as signal loss, privacy laws mountArticleSeptember 6, 2024EMARKETERThe value wars aren’t restoring fast food’s cost-savings propositionArticleSeptember 5, 2024Gen Z will make its presence felt as digital shoppers and buyersArticleSeptember 6, 2024YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed ArticleSeptember 9, 2024Arrow FeaturedNewUpcomingArrowSee the trend data we’re featuring todayDataSeptember 9, 2024Explore the Placer 100 Retail and Dining Index on EMARKETERResourcesJuly 1, 2024Maximizing Marketing Efficiency with AIResourcesJuly 1, 2024Boost Sales with Mobile AppsResourcesJuly 1, 2024Brand Safety ToolkitResourcesJune 17, 2024Ebooks, Guides, and MoreResourcesJune 17, 2024Outlook and Strategies for 2024’s Second HalfEventsMay 3, 2024On-Demand Webinar: Unlocking Fresh Data and Deeper InsightsEventsMarch 18, 2024Navigating 2024: The Future of Retail UnfoldedResourcesApril 5, 2024Unlock the Secrets to Engaging Gen ZResourcesApril 5, 2024Don’t miss digital advertising’s next major waveNewsletterMarch 4, 2024The New Era of Social MediaResourcesMarch 4, 2024Arrow Beyond the Research: Analyst Speaking Events Join us at upcoming events to hear from our experts Finovate Fall 09/09/2024-09/11/2024 New York, NY Tiffani Montez AdExchanger I/O 09/25/2024 New York, NY Paul Verna eTail Canada 09/25/2024-09/26/2024 Toronto Paul Briggs Groceryshop 10/07/2024-10/09/2024 Las Vegas, NV Matteo Ceurvels Advertising Week NYC 10/07/2024-10/10/2024 New York, NY Jasmine Enberg Shoptalk Fall 10/16/2024-10/18/2024 Chicago, IL Zia Daniell Wigder ECSE Mexico 10/22/2024-10/23/2024 Mexico City Zia Daniell Wigder CX Circle (Contentsquare) 11/09/2024 New York, NY Jeremy Goldman → → In the News The world’s leading media publications regularly cite EMARKETER to inform their readers. ArrowSep 6, 2024, 1:35 PM UTCSeptember 6, 20245 challenges awaiting Amazon's new CEOSeptember 6, 2024Can I still watch NFL and college football amid Disney-DirecTV dispute? Here's what to knowSeptember 5, 2024The traditional retail calendar is becoming more and more obsoleteSeptember 4, 2024Dollar Tree slashes annual forecasts amid weaker demand, stronger competitionSeptember 4, 2024Brazil Blocking Musk’s X Costs Millions of Users, Little in SalesSeptember 4, 2024Brazil’s president says world doesn’t have to put up with Elon Musk’s ‘far right’ ideology just because he’s richSeptember 4, 2024What to know about the Disney, ESPN blackout on DirecTVSeptember 4, 2024Small Businesses Remain Optimistic About Global E-Commerce In The Near Future, For Good ReasonSeptember 3, 2024Modern Retail Research: 63% of brands will invest in IRL events this fallSeptember 2, 2024Arrow Explore what EMARKETER can provide for your industry. Learn More Plans & Pricing Advertising, Media and Marketing→ Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years. Retail & Ecommerce→ Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers. Financial Services→ Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences. Technology→ Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business. Complete Coverage Areas→ All of our research, data and insights covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution. Here’s what our clients have to say. Key decision-makers at the world’s leading brands share why they find EMARKETER research so critical to their operations. See Our Testimonials It can be hard to get clients to make a change. Forecast data from EMARKETER enables us to build confidence through data-backed strategies that help them align with industry trends and maximize the impact of their marketing investment. Alexia George Marketing Manager, Net Conversion The data is rock solid. It’s well respected and it helps illustrate to clients what their peers are doing, and make the case for when and how they should be spending their budgets. Lisa Lawrence Vice President of Sales Operations, Digital Marketing Group EMARKETER is my secret weapon. It’s one of the best sources for getting a foundational understanding of what is happening in media, where advertisers are spending dollars, where consumers are spending their time, and what’s projected to grow. Marie Tsang Portfolio Media Strategy Manager, PepsiCo Data-backed analysis gives us the ability to come up with unique and differentiating viewpoints, driven by an informed perspective we’re not getting from other sources. Having EMARKETER in our stack helps us make all of our data more actionable. Jennifer Schulties Senior Vice President, Head of Media, Doner Media Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management. Brigitte King Global Chief Digital Officer, Colgate-Palmolive EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives. Todd Elbrink Strategist, Veritone One EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told. Dowoo Lee VP, Integrated Media Strategy & Planning, DEPT Agency There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them. Ann Lewnes Executive Vice President and CMO, Adobe I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’ Jeff Green CEO and Co-Founder, The Trade Desk EMARKETER is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs. Stan Pavlovsky CEO, Shutterstock Become a client. Find out how EMARKETER research, data and insights empowers you to make informed strategic decisions for your company and teams. 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