https://mediapost.com

MediaPost - News and Conferences for Media, Advertising and Marketing Professionalsmediapost, mediapost publications, media, media post, article, articles, story, stories, commentary, commentaries, media buyer, media planner, on-line, advertisers, advertisements, advertising, ad sales, media mix, advertising agency, ad agencyMediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.MediaPost - News and Conferences for Media, Advertising and Marketing ProfessionalsToggle navigationNewsCurrent StoriesMediaPost HomeToday's NewsToday's OpinionsMediaPost Week in ReviewAgencies &The Agency BusinessMediaPost's Agency DailyMADblogMEDIApsssstAccounts in ReviewOut to LaunchPeople on the MoveDigital Marketing and AdvertisingData & Programmatic InsiderPolicyBlogEmail InsiderPerformance Marketing InsiderResearchResearch IntelligencerCenter for Marketing & Media ResearchMedia Buying/PlanningMediaDailyNewsMedia InsiderPlanning & Buying InsiderMedia 3.0TelevisionTelevisionNewsDailyTVBlogTV WatchAdvanced TV InsiderPublishing & PublishersPublishers DailyPublishing InsiderBrand and Product MarketingMarketingDailyMarketing: Top of the NewsMarketing InsiderBrand InsiderBrand Insider PodcastBrand Insider: Behind the ScenesMarketing SectorsMarketing PoliticsMarketing AutomotiveMarketing RetailMarketing: CPGMarketing: D2CMarketing: QSRMarketing: Pharma & HealthEventsEvents Home2024 Events Calendar2025 Events CalendarUpcoming EventsPlanning and Buying Insider SummitSeptember 16 - 19, 2024, AustinDigital OOH Insider SummitOctober 2 - 5, 2024, AustinTV + Video Insider SummitOctober 6 - 9, 2024, AustinOMMA AwardsOctober 10, 2024, NYCBrand Insider Summit CPGNovember 17 - 20, 2024, Santa BarbaraBrand Insider Summit QSRNovember 20 - 23, 2024, Santa BarbaraMarketing: AutomotiveNovember 21, 2024, LAEmail Insider SummitDecember 8 - 11, 2024, Deer ValleyPerformance Marketing Insider SummitDecember 11 - 14, 2024, Deer ValleyBrand Insider Summit Pharma & HealthFebruary 23 - 26, 2025, Bonita SpringsPlanning & Buying AwardsApril 2, 2025, NYCRecently ConcludedData & Programmatic Insider SummitAugust 21 - 24, 2024, Lake TahoeBrand Insider Summit RetailAugust 18 - 21, 2024, Lake TahoeBrand Insider Summit RetailApril 22 - 25, 2024, AustinOutfront ForumApril 15, 2024, NYCMarketing Automotive AwardsMarch 27, 2024, NYCMore EventsAgency of the YearMarketing: PoliticsMediaPost All StarsPublishing Insider SummitAwardsAwards HomeOMMA Awards (October 10, 2024, NYC)Planning & Buying Awards (April 2, 2025, NYC)Marketing Automotive Awards (March 27, 2024, NYC)Agency of the Year (November 28, 2023, NYC)MediaPost All Stars (January 25, 2023, NYC)MembersBecome A MediaPost MemberSubscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.Join NowMember ResourcesAll Member DirectoryManage My AccountManage My SubscriptionsMoreAdditional ResourcesFeedback Loop (Comments)Job PostingsPremium ResearchMediaPost AcademyWhitepapersWebinarsAbout and ContactsAbout MediaPostContact EditorialPrivacy/TermsMedia KitSearchAdvanced Search Sign inUsernamePasswordRemember meForgot your password?RegisterAdvertiseFollowToday's Top NewsMediaDailyNewsGoogle Improves Data Privacy Via 'Confidential Matching'Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands. ... By Laurie Sullivan Marketing DailyAmericans OK Buying Cars Via Social MediaThe trust in social media is even more pronounced among recent buyers, with 67% indicating they would consid ... By Tanya Gazdik MediaDailyNewsMeta Expands Its Reminder Ads Via Marketing APIMeta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these a ... By Colin Kirkland MediaDailyNewsIt's Official, X Has Lost Almost All Of Twitter's Brand EquityBrand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 8 ... By Joe Mandese MADHorizon: Younger People Have Their Own Take On Sports FandomTraditional sports viewing is down among younger audiences, but they are engaging with sports increasingly through other channe ... By Steve McClellan MediaDailyNewsDAA Proposes Options For Privacy Icons On Connected TVThe Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television view ... By Wendy Davis MediaDailyNewsMediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 6 ... By Joe Mandese MediaDailyNewsAscential Updates Hudson MX Sale, Will Be Insufficient To Pay Shareholder Dividend"Ascential also believes that it is unlikely that any sale will be structured as a divestment of Huds ... By Joe Mandese MediaDailyNewsAttorneys General Call For Social Media Warning LabelsBased on evidence from tobacco studies, Surgeon General Vivek Murthy believes that warning labels on social media ap ... By Colin Kirkland View All News »NewsfeedMeta To Make Labels For Content Edited, Modified By AI Tools Less ProminentMediaDailyNews – 58 minutes agoBeginning next week, Meta says, its "AI Info" tag will appear within a menu in the top-right corn ...Walmart Makes A Fashion StatementMarketing Daily – 1 hour agoWith new looks and a roadshow, it's hoping to find a winning style strategy. ...Cocktail Industry Vets Launch RTD 'Bartender Quality' Espresso MartiniMarketing Daily – 1 hour agoTV personality Nigel Barker, host of the "Shaken & Stirred" podcast along with fellow beverage industry veteran Philip ...Chicken Salad Chick's 'Cookies For A Cure' Benefits Childhood Cancer ResearchMarketing Daily – 2 hours agoFor September, all proceeds from the sales of the restaurant's limited-edition Lemon Burst Buttercream Cookies will go direct ...TikTok Won't Face Privacy Class-Action Over Pixel TrackingMediaDailyNews – 2 hours agoThe company may still have to defend privacy claims brought by individuals, but won't have to face class-acti ...Chamber Of Commerce, Others Want SCOTUS To Scuttle NY $15 Broadband LawMediaDailyNews – 3 hours agoThe Chamber of Commerce, TechFreedom and other groups want the Supreme Court to strike down a New Yo ...Meta, TikTok, Snap Partner To Protect People Against Self-Harm ContentMediaDailyNews – 4 hours agoMeta, TikTok and Snap are partnering with the Mental Health Coalition to launch a program that invites compani ...Spanish Ad Group Taps Former Dentsu Exec To Spearhead U.S. ExpansionMAD – 4 hours agoSamy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New Yo ...Father Time Gets A Makeover At Orange TwistMarketing Daily – 4 hours agoFather Time, apparently feeling too old, decides to get "age-defying treatments like facials and lasers" from a cha ...Yuzu Teams With Boba Guys To Engage Young Asian American VotersMarketing Daily – 6 hours agoAsian American dating app's election campaign includes a voter registration drive and a #YuzuYourVote drink. ...Events & AwardsEach year MediaPost hosts more than 30 events across a range of disciplines... Which one is right for you?Upcoming Events Planning and Buying Insider Summit September 16-19, 2024 (Mon-Thu) Digital OOH Insider Summit October 2-5, 2024 (Wed-Sat) TV + Video Insider Summit October 6-9, 2024 (Sun-Wed) OMMA Awards October 10-10, 2024 (Thu-Thu) Brand Insider Summit CPG November 17-20, 2024 (Sun-Wed) Brand Insider Summit QSR November 20-23, 2024 (Wed-Sat) Marketing: Automotive November 21, 2024 (Thu) Email Insider Summit December 8-11, 2024 (Sun-Wed)View All Events »Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.Find Out More »OPINIONPlanning & Buying InsiderThe Games Planners & Buyers Don't Play As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand why gaming isn't more of the mix. That's about to change. ... By Joe Mandese Marketing Politics WeeklyPredictions, Pet-Eating Polls, And The Misery Index All meaningful signals -- polls, markets, the 13 keys, TV ratings, betting odds, and even misery indices -- point to Kamala Harris being the favorite to win the election. ... By Ed DeNicola, Op-Ed Contributor TVBlogHarris Put Her Best Face Forward To Win Debate Kamala Harris looked at Trump as if he was a three-legged chicken - and in the process, she scored a visual victory in the televised debate. ... By Adam Buckman, Featured Columnist View All Opinions »Most ReadFoursquare Unveils Tool Mapping Visits To PurchasesMediaDailyNews – Sep 11, 2024Utah Social Media Restrictions Likely Violate First Amendment, Judge RulesMediaDailyNews – Sep 11, 2024Campbell's Soup Aims To Drop 'Soup'Marketing Daily - Top of the News – Sep 12, 2024Automotive National TV Spending Increases 6.1%Marketing Daily – Sep 11, 2024Local News Initiative Seeks To Revitalize Local News In Los AngelesPublishers Daily – Sep 11, 2024Discover Our PublicationsMust-read daily news for media planning and sales professionals.Must-read daily news for brand, product, service marketing execs.Advertising and agency news, campaigns, accounts and more.Must-read daily news for the television industry.Must-read daily news for the publishing industry.Premium insights on research daily.In-depth interviews with brand marketers.Inside media.Inside brand marketing.Inside email marketing.Inside search and performance marketing.Inside media planning and buying.‹›About MediaPostMediaKitContact EditorialRSS FeedsSitemapPrivacy/Terms & Conditions ©2024 MediaPost Communications. All rights reserved. 145 Pipers Hill Road, Wilton, CT 06897 tel. 212-204-2000, fax 917-591-3261All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.enen1730381941https://mediapost.com

Editeu el vostre lloc?

Què estàs fent?